### What is On-Page SEO and Why Does It Matter?
[Image of SEO and graph paper with a magnifying glass]
**On-Page SEO** refers to the set of actions taken within a website to improve its ranking in search results. These actions include optimizing content, site structure, code, and other internal elements.
Why is #OnPageSEO important? The importance of on-page SEO stems from the fact that search engines like Google pay special attention to internal site factors when ranking websites. A website with strong on-page SEO helps search engines better understand its content, resulting in a better ranking in search results. This leads to increased organic traffic, improved user experience, and ultimately, higher conversion rates. In other words, on-page SEO is a long-term investment that yields significant returns for your website. For more information about SEO, you can visit [Wikipedia](https://en.wikipedia.org/wiki/Search_engine_optimization).
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Keyword Research: The Foundation of On-Page SEO
[Image of the word “blog” with a magnifying glass on a chalkboard background]
Keyword research is the first and most important step in **On-Page SEO**. Keywords are the terms users use to search for information in search engines. Choosing the right keywords helps you optimize your content for your target audience and appear in relevant search results. For keyword research, you can use various tools such as [Ahrefs Keywords Explorer](https://ahrefs.com/keywords-explorer), [Keyword Tool](https://keywordtool.io/), and [Ubersuggest](https://neilpatel.com/ubersuggest/). When choosing keywords, consider search volume, competition, and the relevance of the words to your website’s topic. Try to include a combination of main keywords and long-tail keywords in your on-page SEO strategy. This will help you use secondary keywords for your site’s on-page SEO. Also, research trending keywords and seasonal searches so you can create content that is seen at the right time. Remember that keyword research is an ongoing process and should be reviewed and updated regularly.
Optimizing Titles and Meta Descriptions
[Image of a businessman using a laptop and reviewing a business performance checklist]
Titles and meta descriptions are the first things users see in search results. Optimizing these elements is crucial for attracting users and increasing click-through rate (CTR). Titles should be attractive, relevant, and contain main keywords. The length of titles should not exceed 60 characters to be fully displayed in search results. Meta descriptions should provide a summary of the page’s content and encourage users to click. The length of meta descriptions should not exceed 160 characters. Using persuasive phrases and calls to action in meta descriptions can increase click-through rates. **On-Page SEO** is optimized by optimizing the title and meta description.
.styled-table {
border-collapse: collapse;
margin: 25px 0;
font-size: 0.9em;
font-family: sans-serif;
min-width: 400px;
box-shadow: 0 0 20px rgba(0, 0, 0, 0.15);
}
.styled-table thead tr {
background-color: #009879;
color: #ffffff;
text-align: left;
}
.styled-table th,
.styled-table td {
padding: 12px 15px;
}
.styled-table tbody tr {
border-bottom: 1px solid #dddddd;
}
.styled-table tbody tr:nth-of-type(even) {
background-color: #f3f3f3;
}
.styled-table tbody tr:last-of-type {
border-bottom: 2px solid #009879;
}
.styled-table tbody tr.active-row {
font-weight: bold;
color: #009879;
}
| Element | Description | Optimization Tips |
|—|—|—|
| Title | The phrase that appears at the top of the browser page and in search results. | Attractive, relevant, contains keywords, maximum 60 characters |
| Meta Description | A summary of the page’s content that appears in search results. | Attractive, concise, contains keywords, call to action, maximum 160 characters |
Content Optimization: High-Quality Content is King
[Image of AI technology, a businessman touching a brain, working with data and algorithms]
High-quality content is one of the most important factors in **On-Page SEO**. Content should be valuable, useful, and relevant to users’ needs. Try to create content that answers users’ questions and solves their problems. Using keywords in content is essential, but overdoing it can lead to negative SEO. Use keywords naturally in the main text of the content. Use images, videos, and other visual elements to make the content more attractive. Update the content regularly to keep it fresh and relevant. Creating unique and exclusive content can significantly improve your on-page SEO. Also, translating quality content from reputable foreign sources and localizing it for Iranian audiences can be very helpful. Don’t forget to optimize the user experience (UX) in the content. Content that is easy to read and use will cause users to spend more time on your site, which is a positive signal for Google.
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Image Optimization
[Image of a woman using a smartphone for online payment with icons on a virtual screen]
Images play an important role in the attractiveness and effectiveness of content. However, unoptimized images can slow down website loading speed and negatively impact user experience. To optimize images, use appropriate formats such as JPEG or PNG. Reduce image size using image compression tools. Choose file names for images that include relevant keywords. Use Alt Text to describe the images. Alt Text helps search engines understand the content of the images and achieve a better ranking in image search results. **On-Page SEO** can help improve your site’s ranking by optimizing images. In addition, the use of high-quality images relevant to the content can increase user engagement with your site. Remember that images should not only be decorative, but should also convey useful information to the user.
Proper URL Structure
[Image of a businessman using a tablet and analyzing digital online marketing]
The URL structure is an important factor in **On-Page SEO**. URLs should be short, descriptive, and contain main keywords. Avoid using special characters and numbers in URLs. The URL structure should be logical and hierarchical. For example, the URL of a product page should include the name of the product category and the name of the product itself. It is recommended to use a hyphen (-) instead of an underscore (_) in URLs. A proper URL structure can help search engines better understand your site’s structure and index your pages correctly. Also, URLs that are readable and understandable to users can improve the user experience and increase the likelihood of users clicking on your links. Remember that changing existing URLs can have a negative impact on your site’s SEO, so try to design a proper URL structure for your site from the start.
Internal Linking: Strengthening Site Structure
[Image of a 3D image with the letters “BX” and “Biopsy”]
Internal linking refers to creating links between different pages of a website. Internal linking helps search engines better understand the site’s structure and determine the value of different pages. Internal linking also helps users easily navigate the site and find the information they need. For internal linking, use appropriate anchor text. Anchor text is the text that links to another page. The anchor text should be relevant to the content of the destination page and contain main keywords. **On-Page SEO** is optimized with correct linking. The number of internal links on each page should be balanced. Avoid linking to irrelevant and low-value pages.
| Link Type | Description | Importance in On-Page SEO |
|—|—|—|
| Link to Main Pages | Linking from subpages to main pages such as the homepage, product page, and contact page | Increase the credibility of main pages and guide users to the most important parts of the site |
| Link to Related Pages | Linking from one page to other pages that have related content | Improve user experience and help search engines understand the connection between pages |
Website Loading Speed: Better User Experience
[Image of a hand holding a magnifying glass focusing on the word SEO]
Website loading speed is an important factor in user experience and **On-Page SEO**. A website that loads quickly provides a better user experience and increases the likelihood of users returning. Test website loading speed using various tools such as [Google PageSpeed Insights](https://pagespeed.web.dev/) and [GTmetrix](https://gtmetrix.com/). To improve website loading speed, use optimized images, compress CSS and JavaScript files, use a CDN, and use quality hosting. In addition, optimizing site code and reducing the volume of HTTP requests can also have a significant impact on increasing site loading speed. Google looks at site loading speed as a ranking factor, so improving it can directly affect your site’s SEO.
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Responsive Design: Mobile Optimization
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Responsive design refers to designing a website that automatically adapts to the screen size of different devices (such as mobile, tablet, and desktop). Given the increasing use of mobile devices for searching the internet, responsive design is essential for **On-Page SEO**. Google prioritizes responsive websites in mobile search results. To ensure your website is responsive, test it on different devices. Your website should be easily viewable and usable on mobile devices. Testing site speed on mobile is also one of the most important things to do. Optimizing your site for mobile can dramatically increase your site’s traffic.
Using Schema: Better Understanding of Content by Search Engines
[Image of the 3D word “http” with a magnifying glass]
Schema Markup is structured markup code that helps search engines better understand website content. Using schema, you can provide important information such as product name, price, rating, etc., to search engines. This information can be displayed in search results and increase the click-through rate. You can improve your site’s **On-Page SEO** with the help of schema. To use schema, you can use various tools such as [Schema Markup Generator](https://technicalseo.com/tools/schema-markup-generator/). Add the schema to the HTML code of your pages. Using schema can help search engines better understand your site’s content and consequently improve your site’s ranking in search results.
#### Frequently Asked Questions
| Question | Answer |
|—|—|
| What is On-Page SEO? | On-page SEO involves optimizing elements that are directly within your control and within your website. The goal is to help search engines better understand page content and improve its ranking. |
| Why is On-Page SEO important? | On-page SEO gives search engines clear signals about page content, improves user experience, and increases the chance of attracting organic traffic. |
| What are the most important on-page SEO factors? | Keywords, Title Tag, Meta Description, URL structure, quality content, image optimization, and internal links are among the most important factors. |
| What is the role of the Title Tag in on-page SEO? | The title tag is one of the most important signals for search engines and users, specifying the main topic of the page. It should include the main keyword and be attractive. |
| How important is the Meta Description? | The meta description does not directly affect ranking, but it can improve click-through rate (CTR) by encouraging users to click. |
| How do we optimize images for on-page SEO? | By using a descriptive filename, appropriate Alt Text containing keywords, compression to reduce size, and correct dimensions. |
| What effect do Internal Links have on SEO? | Internal links help search engines discover and index site pages, distribute credibility (PageRank) throughout the site, and improve user navigation. |
| Is page loading speed one of the on-page SEO factors? | Yes, page loading speed is a vital factor in on-page SEO and user experience. Slower pages can lead to higher bounce rates and lower rankings. |
| What are the characteristics of quality content for on-page SEO? | Quality content should be comprehensive, unique, relevant, reliable, readable, and fully answer users’ needs and questions. |
| How can keywords be used in content? | Keywords should be used naturally in the title, subtitles, first paragraph, body of text, and Alt Text of images. Avoid Keyword Stuffing. |
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#### Resources
[Comprehensive On-Page SEO Guide of Zoomit](https://www.zoomit.ir/seo/80407-on-page-seo-guide/)
[What is On Page SEO and what is its impact on website optimization? Orange](https://www.naranji.ir/on-page-seo/)
[What is On-Page SEO and how is it done? Virgo](https://vrgl.ir/JqP6S)
[What is On-Page SEO video? Aparat](https://www.aparat.com/v/5hB6J/%D8%B3%D8%A6%D9%88_%D8%AF%D8%A7%D8%AE%D9%84%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA_%D8%9F_%D9%87%D9%85%D9%87_%DA%86%DB%8C%D8%B2%DB%8C_%DA%A9%D9%87_%D8%A8%D8%A7%DB%8C%D8%AF_%D8%AF%D8%B1_%D9%85%D9%88%D8%B1%D8%AF_%D8%B3%D8%A6%D9%88_%D8%AF%D8%A7%D8%AE%D9%84%DB%8C_%D8%A8%D8%AF%D8%A7%D9%86%DB%8C%D9%85)
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