What is On-Page SEO and Why Does It Matter?
On-Page SEO refers to the set of actions taken within your website to improve your site’s ranking in Google search results and other search engines.
These actions include optimizing content, site structure, HTML tags, and other internal elements of the site.
Why does On-Page SEO matter?
Search engines like Google use complex algorithms to rank websites.
These algorithms consider various factors, including the relevance of the content to the search query, the quality of the content, user experience, and the site’s structure.
By optimizing your site internally, you help search engines better understand your site’s content, which in turn improves your site’s ranking in search results.
Improving your ranking in search results means increasing traffic to your site, ultimately leading to increased sales and revenue.
In fact, On-Page SEO is the foundation of any SEO strategy.
Without proper internal optimization, your efforts in the field of Off-Page SEO and link building will not achieve the desired result.
Off-page SEO refers to activities that take place outside of your website to improve your site’s ranking, such as link building.
On-Page SEO is directly related to user experience.
A website with a proper structure, high-quality content, and fast loading speed provides a better user experience, and this directly has a positive impact on the site’s ranking in Google.
In this guide, we will comprehensively examine all aspects of On-Page SEO and introduce you to the techniques and tools necessary to optimize your site.
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Keyword Research – Finding the Best Opportunities
Keyword Research is one of the most important steps in On-Page SEO.
In this step, you need to identify the words that users use to search for your products or services on Google.
These keywords should be relevant to your business, popular, and have suitable competition.
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How do we find the right keywords?
To find the right keywords, you can use various tools such as Google Keyword Planner, Ahrefs, and SEMrush.
These tools help you find search volume, competition, and related keywords.
When choosing keywords, pay attention to the following points:
*Relevance: Keywords should be directly related to your products or services.
*Search Volume: Keywords should have an acceptable search volume to increase traffic to your site.
*Competition: Keywords should not have very high competition, as ranking for these keywords will be very difficult.
After finding the right keywords, you should use them naturally and purposefully in your site’s content.
Excessive use of keywords (Keyword Stuffing) not only does not help improve your site’s ranking but may also cause your site to be penalized by Google.
Using keywords in page titles, meta descriptions, main content text, and images helps search engines better understand your site’s content.
Optimizing Title and Meta Descriptions – Attracting Users from Search Results
The Title Tag and Meta Description are two important elements in On-Page SEO that are displayed in Google search results.
The title tag is the main title of your page that is displayed in the browser tab and search results.
The meta description is a summary of your page’s content that is displayed below the page title in search results.
How do we optimize the title and meta descriptions?
*Page Title: The page title should be attractive, relevant to the page’s content, and include the main keyword.
The length of the page title should be less than 60 characters to be fully displayed in search results.
*Meta Description: The meta description should be attractive, concise, and include the main keyword.
The length of the meta description should be between 150 and 160 characters.
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Using attractive and relevant title and meta descriptions increases the click-through rate (CTR) in search results.
Click-through rate is the percentage of users who click on your page after seeing it in search results.
Increasing the click-through rate shows Google that your page is attractive to users, and this can help improve your site’s ranking. In fact, you are performing optimizations related to #metatags, and this makes On-Page SEO done correctly.
| Element | Description |
|---|---|
| Title Tag | The main title of the page that is displayed in search results. |
| Meta Description | A summary of the page’s content that is displayed below the title in search results. |
| Feature | Page Title | Meta Description |
|---|---|---|
| Suitable Length | Less than 60 characters | Between 150 and 160 characters |
| Content | Attractive, relevant, includes keyword | Attractive, concise, includes keyword |
Content Optimization – Creating High-Quality and Engaging Content
Content is the king of On-Page SEO.
Creating high-quality, engaging, and relevant content to users’ needs is one of the most important factors for success in On-Page SEO.
Your content should answer users’ questions, provide useful information, and encourage them to interact with your site.
How do we create high-quality content?
*Research: Before you start writing, do your research and make sure you have enough information about the topic.
*Structure: Organize your content in a regular and structured manner.
Use titles, subtitles, paragraphs, and lists to improve readability.
*Keywords: Use keywords naturally and purposefully in your content.
*Images and Videos: Use images and videos to make your content more attractive and improve user experience.
*Update: Update your content regularly to provide users with new and relevant information.
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URL Structure Optimization – Creating SEO-Friendly URLs
The URL (Uniform Resource Locator) or web address plays an important role in On-Page SEO.
SEO-friendly URLs are URLs that are short, relevant to the page’s content, and include keywords.
How do we create SEO-friendly URLs?
*Shortness: URLs should be as short as possible.
*Relevance: URLs should be relevant to the page’s content and include keywords.
*Using Hyphens: Use hyphens (-) instead of underscores (_) to separate words in the URL.
*Lowercase Letters: Use lowercase letters in the URL.
Optimizing the URL structure makes Google crawlers find your site’s pages better and faster.
Image Optimization – Reducing Size and Using Alt Text
Images play an important role in the attractiveness and user experience of your website.
However, large and unoptimized images can slow down your site’s loading speed and negatively impact your On-Page SEO.
How do we optimize images?
*Reduce Size: Reduce the size of images without compromising quality.
Use image compression tools such as TinyPNG and ImageOptim.
*Alt Text: Write a suitable Alt Text for each image.
Alt Text is a description of the image that is displayed to the user if the image does not load.
Alt Text should be relevant to the image’s content and include keywords.
*File Name: Choose the file name of the images in a way that is relevant to the image’s content and includes keywords.
For example, instead of a name like DSC001.jpg, use a name like seo-dakheli.jpg.
Image optimization plays a very important role in SEO.
Take your image optimization seriously.
Site Speed Optimization – Providing a Fast and Enjoyable User Experience
Page Speed is one of the most important ranking factors in Google.
Users expect web pages to load quickly, and delays in loading can cause users to leave the site.
How do we increase site speed?
*Image Optimization: Large and unoptimized images can slow down site loading speed.
*Using CDN: Use a Content Delivery Network (CDN) to distribute your site’s content across different servers around the world.
*Enable Caching: Use browser caching to store the site’s content in users’ browsers.
*Reduce Code Size: Reduce the size of your site’s HTML, CSS, and JavaScript code.
Improving site speed not only improves user experience but also helps increase your site’s ranking in Google.
Site loading speed is one of the main criteria for On-Page SEO.
Mobile Optimization – Compatibility with Mobile Devices
Given the increasing use of mobile devices for searching the Internet, Mobile Optimization is very important for On-Page SEO.
Your website should be fully compatible with mobile devices and provide a suitable user experience on these devices.
How do we optimize our site for mobile?
*Responsive Design: Use responsive design so that your site automatically adapts to the screen size of different devices.
*Loading Speed: Site loading speed is very important on mobile devices.
*Touch Capability: Make sure that your site’s buttons and links are easy to use on touch devices.
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Internal Linking – Creating a Logical and Relevant Structure
Internal Linking refers to creating links between different pages of your website.
Internal linking helps search engines better understand your site’s structure and identify the more important pages.
How do we do proper internal linking?
*Relevance: Links should be created between related pages.
*Anchor Text: Use suitable Anchor Text for the links.
Anchor Text is the text that the user clicks on to be transferred to another page.
Anchor Text should be relevant to the content of the destination page and include keywords.
*Number of Links: The number of internal links on each page should be reasonable.
Avoid excessive linking.
Internal linking is one of the most important factors in On-Page SEO.
Internal linking makes users stay longer on your site.
Review and Analysis – Continuous Monitoring and Improvement
On-Page SEO is an ongoing process and requires Review and Analytics.
You should regularly review your site’s performance and identify its strengths and weaknesses.
Using analytics tools such as Google Analytics and Google Search Console, you can gain useful information about site traffic, keywords, page rankings, and other important factors.
How do we review our site’s performance?
*Google Analytics: Use Google Analytics to track site traffic, user behavior, conversion rate, and other important information.
*Google Search Console: Use Google Search Console to check page rankings in search results, indexing problems, and other technical issues of the site.
By constantly reviewing and analyzing site performance, you can identify weaknesses and take steps to improve them.
On-Page SEO is a never-ending process and requires continuous effort and improvement.
By making the necessary changes and optimizations, you can improve your site’s ranking in Google and attract more traffic.
Site analysis is one of the important principles in On-Page SEO.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-Page SEO? | Refers to the set of actions performed within a website to improve ranking in search engines. |
| Why is On-Page SEO important? | Because it helps search engines better understand the content and structure of your site and improves the user experience. |
| What are the most important elements of On-Page SEO? | Title and meta descriptions, keywords, URL structure, high-quality content, image optimization, internal linking, and site speed. |
| How do we optimize the Title Tag and Meta Description? | The title should include the main keyword and be attractive, and the meta description should be a compelling summary of the content with relevant keywords. |
| What is the role of keywords in On-Page SEO? | Keywords tell search engines what the page’s content is about and should be used naturally and intelligently in the text. |
| How is image optimization done for On-Page SEO? | By compressing the size, using a descriptive file name, and filling in the Alt tag with relevant descriptions and keywords. |
| What is internal linking and what is it used for? | Connecting different pages of the site to each other. This helps distribute Page Authority and improve search engine crawling. |
| What is the importance of site loading speed in On-Page SEO? | High speed improves the user experience and is an important ranking factor for search engines like Google. |
| What effect does site Mobile-Friendliness have on On-Page SEO? | Given the increase in mobile users, responsiveness is essential for providing a suitable user experience on all devices and Google’s mobile-first indexing priority. |
| What are the important content-related factors in On-Page SEO? | Originality, quality, comprehensiveness, readability, proper use of headings (H1, H2,…) and regular content updates. |
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Sources
On-Page SEO: The Complete Guide to On-Page SEO | Semrush
,What is On-Page SEO? The Complete Guide + On-Page SEO Checklist | Ahrefs
,On-Page Optimization | Moz
,On-Page SEO: The Ultimate Guide (Updated for 2024) | Search Engine Journal
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