What is Internal SEO and Why Does it Matter?
Internal SEO, also known as On-Page SEO, refers to the set of actions we take within our website to improve the site’s ranking in search engines.
These actions include optimizing content, site structure, HTML tags, and other internal elements of the site.
The importance of SEO internal lies in the fact that it helps search engines better understand the content of the site and display it to the right audience.
Without a strong internal SEO strategy, even the best content may not be seen in search results.
In fact, internal SEO is like the foundation upon which other SEO strategies, such as external SEO (Off-Page SEO), are built.
If internal SEO is not done correctly, efforts to earn backlinks and other external SEO activities may not lead to desired results.
Therefore, allocating sufficient time and resources to internal SEO is one of the most important steps on the road to success in the world of SEO.
This includes optimizing #keywords, meta tags, and images.
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Keyword Research – Finding the Best Opportunities
Keyword research is the cornerstone of any successful internal SEO strategy.
At this stage, we need to find the words that our target audience uses to search for our products or services.
There are various tools for keyword research, including Google Keyword Planner, Ahrefs, and Semrush.
These tools help us examine search volume, competition, and other important keyword metrics.
Accurate keyword research should be done for internal site SEO.
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When choosing keywords, we should look for words that are both relevant to our business and have significant search volume.
We should also pay attention to keyword competition.
High competition means that optimizing for those keywords will be more difficult.
Therefore, it is better to focus on keywords with medium or low competition.
Using Long-Tail Keywords can also be very useful in this regard.
These phrases often have less competition and result in higher conversion rates.
Optimizing Page Title and Meta Description
The page title (Title Tag) and meta description (Meta Description) are two important elements in internal SEO that are displayed in search results.
The page title should be attractive and relevant to the page content and include the main keyword.
The meta description should also provide a summary of the page content and encourage users to click on the link.
Title and meta descriptions are very important in internal SEO.
The length of the page title should not exceed 60 characters and the length of the meta description should not exceed 160 characters.
Using keywords in the page title and meta description can help improve the site’s ranking in search results.
However, you should avoid overusing keywords, as this can lead to penalties from search engines.
The main goal should be to provide an attractive and relevant title and description that encourages users to click.
Here is an example of a table with CSS styles to display best practices for optimizing title and meta tags.
| Element | Best Practices |
|---|---|
| Title Tag | Contains the main keyword, less than 60 characters in length, attractive and relevant |
| Meta Description | Summary of content, encourages users to click, less than 160 characters in length |
Content Optimization – Creating Valuable and Engaging Content
Content is king.
This sentence is very famous in the world of SEO, and for good reason.
High-quality and valuable content can attract a lot of traffic to your site and increase conversion rates.
To optimize content, you need to pay attention to a few important points.
First, the content must be attractive and relevant to your target audience.
Second, the content should answer users’ questions and needs.
Third, the content must also be optimized for SEO.
Valuable content must be created for internal SEO.
To optimize content from an SEO perspective, you should use keywords naturally in the text.
You should also use headings (Headings) and subheadings (Subheadings) to organize content.
Using images and videos can also help make the content more attractive.
Also, make sure that your content is optimized for mobile devices as well.
Using lists and numbering also helps with content readability.
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Image Optimization – Reducing Size and Using Alt Text
Images can play an important role in the attractiveness and user engagement with your website.
However, large images can slow down the site loading speed and affect the user experience.
To optimize images, you need to reduce their size and use appropriate alternate text (Alt Text).
Alternate text helps search engines understand the content of images and display them in search results.
Image optimization is very important in internal SEO.
To reduce the size of images, you can use various image compression tools.
You can also use appropriate image formats such as JPEG for images with many colors and PNG for images with few colors.
Alternate text should be descriptive and relevant to the image content.
You should also use the main keyword in the alternate text.
Image optimization plays an important role in increasing site loading speed, which is an important factor in internal SEO.
URL Structure – Creating Readable and Relevant URLs
The URL structure of your website can have a significant impact on SEO.
Readable and relevant URLs help search engines and users better understand page content.
To create optimized URLs, you should use relevant keywords and avoid using unnecessary and lengthy characters.
Internal SEO pays attention to site structure and URL optimization.
URLs should be short, descriptive, and include the main keyword.
Also, you should use hyphens (-) instead of underscores (_) to separate words.
URLs should be logical and structured and reflect the overall structure of your website.
For example, a good URL for a product page could be: `example.com/category/product-name`.
A proper URL structure helps search engines better understand your site structure and properly index your pages.
Internal Linking – Creating Connections Between Pages
Internal linking refers to the process of creating links between different pages of your website.
Internal linking can help search engines better understand your site structure and identify more important pages.
Also, internal linking can help users easily navigate your site and find the content they need.
Internal linking is an important part of internal SEO.
Internal SEO pays a lot of attention to internal linking.
Internal links should be relevant to the content of the page and link to important and relevant pages of the site.
Use descriptive and relevant Anchor Text for internal links.
Avoid creating too many links on one page.
Internal linking should be done naturally and logically and help improve the user experience.
By creating a strong internal link structure, you can increase the credibility of your important pages and improve your site’s ranking in search results.
Here is an example of a table with CSS styles to provide guidance on using Anchor text
| Anchor Text Type | Example | Description |
|---|---|---|
| Exact | Buy sports shoes | Includes the main keyword |
| Related | Best running shoes | A phrase related to the topic of the page |
| General | Click here | Less recommended, provides little information |
Site Loading Speed – Improving User Experience
Site loading speed is one of the important factors in user experience and SEO.
Users expect websites to load quickly, and if a site is slow, you may lose users.
Search engines also pay attention to site loading speed and rank faster sites higher.
To improve site loading speed, you need to optimize images, use Caching, and take advantage of CDN.
Optimizing site loading speed is one of the most important factors in internal SEO.
Internal SEO pays a lot of attention to site loading speed.
There are various tools to test site loading speed, including Google PageSpeed Insights and GTmetrix.
These tools help you identify site loading speed issues and provide solutions for improving it.
Optimizing website loading speed can have a direct impact on SEO rankings.
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Responsive Design – Optimization for Mobile Devices
Today, a large number of users use mobile devices to browse the internet.
Therefore, it is important that your website is also optimized for mobile devices.
Responsive design means that your website automatically adapts to the screen size of the user’s device.
Responsive design not only improves the user experience, but also helps SEO.
Search engines prioritize sites that are optimized for mobile devices.
Internal SEO pays a lot of attention to responsive design.
To check if your website is responsive, you can use the Google Mobile-Friendly Test tool.
This tool shows you how your website is displayed on mobile devices and what problems exist.
If your website is not responsive, you should entrust it to a web designer to optimize it for mobile devices.
Responsive site design is a principle in internal SEO.
Schema Markup – Helping Search Engines Better Understand Content
Schema Markup is code that you can add to your website to help search engines better understand the content of the page.
Schema Markup provides additional information about the page content, such as the type of content, author, publication date, and so on.
This information can help search engines provide users with more accurate and relevant search results.
Internal SEO pays a lot of attention to schema markup.
There are different types of Schema Markup that you can use for different types of content, such as articles, products, events, and so on.
To use Schema Markup, you can use various tools such as Google Structured Data Markup Helper.
Schema Markup can help improve your site’s ranking in search results and increase click-through rates.
Using #schema_markup correctly can help increase the visibility of your site and provide better indexing for search engines.
Optimizing data structure can help you with internal SEO.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is internal SEO (On-page SEO)? | Internal SEO refers to the set of actions that are performed inside a website and on the content of pages to gain a better ranking in search results. |
| Why is internal SEO important for a website? | Internal SEO helps search engines better understand the content of your page and assess its importance. It also provides a better user experience for visitors. |
| What are the most important internal SEO factors? | The most important factors include keyword optimization, content quality, title tag (Title Tag), meta description (Meta Description), URL structure, heading tags (H1-H6), internal linking and image optimization. |
| What role does the title tag (Title Tag) play in internal SEO? | The title tag is one of the most important internal SEO factors that displays the title of your page in search results and browser tabs. It should include the main keyword and be attractive. |
| What is the importance of meta description (Meta Description) in internal SEO? | The meta description provides a summary of the page content and although it does not directly affect ranking, it can increase the click-through rate (CTR) by encouraging users to click. |
| How are keywords used in internal SEO? | Keywords are phrases that users use to search for information in search engines. The proper and natural use of them in the content helps the search engine to identify the topic of the page. |
| What is internal linking and what is its benefit in internal SEO? | Internal linking means creating links between different pages of a website. This helps to distribute the credibility of pages, helps search engine robots crawl and improves the user experience. |
| How does image optimization affect internal SEO? | Image optimization includes compressing the size, using appropriate Alt tags and naming files appropriately. This improves page loading speed and helps search engines understand the content of the image. |
| What does high-quality content mean in internal SEO? | High-quality content means content that is comprehensive, accurate, unique, up-to-date and user-friendly and meets the needs of users. |
| What role does the URL structure play in internal SEO? | Readable, short URLs that include the main keyword help search engines and users better understand page content and improve the user experience. |
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Resources
What is internal SEO? Comprehensive guide to internal SEO for 2024
,What is internal SEO? Comprehensive guide to internal SEO in 2024
,What is On-Page Optimization?
,Search Engine Land Internal SEO Guide
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