What is On-Page SEO and Why Does It Matter?
On-Page SEO refers to the set of actions taken within a website to improve its ranking in search engine results (SERP).
These actions include optimizing content, site structure, HTML tags, and other internal elements of the site.
The importance of on-page SEO stems from the fact that search engines like Google use complex algorithms to rank websites.
These algorithms pay attention to various factors, many of which relate to the content and internal structure of the site.
By optimizing these factors, you can help search engines better understand your site and, as a result, improve your site’s ranking in search results.
A good on-page #SEO strategy can multiply your website’s organic traffic.
On-page SEO is a vital topic in #website optimization, and ignoring it can lead to lost traffic and business opportunities.
By correctly implementing on-page SEO techniques, you can optimize your site for search engines and, as a result, increase your site’s ranking and traffic.
To better understand on-page SEO, you should be familiar with the basic concepts of SEO.
Wikipedia SEO has useful information in this area.
Did you know that 85% of customers check your company’s website before any interaction?
With Rasaweb, build a corporate website that deserves your reputation.
✅ Increase customer credibility and trust
✅ Attract high-quality leads
⚡ Get free website design consultation
Keyword Research – Finding the Best Opportunities
Keyword research is one of the most fundamental and important steps in on-page SEO.
Before anything else, you need to know what words users use to search for your products or services.
By identifying these keywords, you can optimize your site’s content based on them and increase the likelihood of your site being seen in search results.
Click here to preview your posts with PRO themes ››
There are various tools you can use to do keyword research.
Some of these tools are free, and others are paid.
Free tools include Google Keyword Planner and Google Trends.
These tools help you find keywords related to your business and check their search volume.
After finding keywords, you need to prioritize them based on the level of competition and relevance to your business.
Keywords with high search volume but also high competition may not be suitable for starting.
It is better to focus first on keywords that have less competition and are more likely to rank.
Correct use of keywords helps your site’s on-page SEO.
Optimizing Page Title (Title Tag) and Meta Description
The Title Tag and Meta Description are two important elements in HTML that are displayed in search results.
The Title Tag is the main title of the page that is displayed at the top of the browser and in search results.
The Meta Description is a summary of the page’s content that is displayed below the title in search results.
Optimizing the Title Tag and Meta Description is very important for on-page SEO, as these two elements can have a significant impact on click-through rate (CTR).
If the title and meta description are attractive and relevant, more users will click on your site’s link.
To optimize the title, you should use relevant keywords and keep the title attractive and concise.
Also, the title length should be less than 60 characters to be fully displayed in search results.
To optimize the meta description, you should provide an accurate and engaging summary of the page’s content and use relevant keywords.
Also, the meta description should be between 150 and 160 characters long.
By using a suitable title and meta, you can have a good impact on your site’s on-page SEO.
| Element | Description | Optimization Tips |
|---|---|---|
| Page Title (Title Tag) | The main title of the page that is displayed in search results. | Use relevant keywords, be attractive and concise, length less than 60 characters |
| Meta Description | A summary of the page content that is displayed below the title in search results. | Accurate and engaging summary, use of relevant keywords, length between 150 and 160 characters |
Content Optimization – Producing High-Quality and Relevant Content
Content is king! This phrase is very famous in the world of SEO and refers to the importance of content in ranking sites.
Search engines are looking for sites that provide high-quality, relevant, and valuable content.
To optimize content, you need to create content that answers users’ questions and needs and provides them with useful information.
To produce high-quality content, you need to research and collect accurate information.
Also, you should write content in a way that is attractive and readable for users.
Avoid using complex sentences and technical terms, and try to write content in simple and understandable language.
Also, you should update the content regularly and add new information to it.
Improve your site’s on-page SEO by producing high-quality content.
Content doesn’t just include text.
Images, videos, and other multimedia elements can also be part of your site’s content.
To optimize images, you should use a proper file name and add Alt Text to them.
Also, you should reduce the size of the images to increase the page loading speed.
Quality content is the foundation of successful on-page SEO.
Does your company’s website create a professional and lasting first impression on potential customers? Rasaweb, with professional corporate website design, not only represents your brand’s credibility, but also opens a path for your business growth.
✅ Creating a powerful and reliable brand image
✅ Attracting target customers and increasing sales
⚡ Get free consultation
Optimizing URL Structure – Creating SEO-Friendly URLs
URL structure is another important factor in on-page SEO.
A URL is an internet address that points to a specific page on your site.
To create SEO-friendly URLs, you should use relevant keywords and keep the URL short and readable.
Avoid using unnecessary characters and numbers in your URL.
Also, try to design the URL in a way that reflects your site’s structure.
For example, if you have a page about “sports shoes”, the URL could be like this: `example.com/products/shoes/sport`.
This URL shows that this page is in the “products” section and the “shoes” subcategory and is related to “sport”.
SEO-friendly URLs help search engines better understand your site’s structure and properly index your pages.
Also, readable URLs are more attractive to users and increase the likelihood of clicking on your site’s link.
After creating a proper URL structure, your site’s on-page SEO improves.
Optimizing Images – Reducing Size and Using Alt Text
Images play an important role in attracting and engaging users with your site.
However, large images can slow down the page loading speed and affect the user experience.
To optimize images, you need to reduce their size and use Alt Text.
To reduce the size of images, you can use online tools or image editing software.
Also, you should use appropriate formats for images.
JPEG format is suitable for images with many colors, and PNG format is suitable for images with few colors and text.
Alt Text is a short description of the image that is displayed if the image fails to load.
Also, search engines use Alt Text to understand the content of the image.
To optimize Alt Text, you should use relevant keywords and provide an accurate description of the image.
Also, you should keep the Alt Text short and concise.
Optimizing images will have a significant impact on your site’s on-page SEO.
Internal Linking – Creating Connections Between Site Pages
Internal linking refers to the process of creating links between different pages of your site.
Internal linking helps search engines better understand your site’s structure and identify more important pages.
Also, internal linking helps users easily navigate your site and find the information they need.
To do internal linking, you need to create links from related pages to each other.
For example, if you have a page about “on-page SEO“, you can create links to other pages about “off-page SEO”, “keyword research”, and “content optimization”.
Also, you should use appropriate Anchor Text (the text that the link is on).
The Anchor Text should be related to the destination page and contain relevant keywords.
Internal linking is one of the most important factors in on-page SEO and can have a significant impact on your site’s ranking.
By creating appropriate internal links, you can help search engines and users better understand your site and benefit from it.
| Link Type | Description | Importance in On-Page SEO |
|---|---|---|
| Link to Main Pages | Link from secondary pages to the main pages of the site | Increase the credibility of the main pages and improve ranking |
| Link to Related Pages | Link between pages with related content | Increase search engine understanding of the relationship between pages and improve ranking |
| Link to High-Traffic Pages | Link to pages that have the most visits | Increase the credibility and traffic of high-traffic pages |
Optimizing Site Speed – Increasing Page Loading Speed
Site speed is an important factor in user experience and SEO.
Users expect site pages to load quickly, and if the page loading speed is slow, users may leave the site.
Search engines also pay attention to site speed, and sites with high loading speed rank better in search results.
To optimize site speed, you can use various techniques.
Some of these techniques include: reducing image size, using CDN (Content Delivery Network), optimizing HTML and CSS code, and using Cache.
Also, you should use quality hosting and optimize your server.
High site speed has a positive effect on on-page SEO.
GTmetrix site can check your site speed.
By optimizing site speed, you can improve the user experience and increase your site’s ranking in search results.
High site speed is important not only for search engines but also for users.
Are you worried about the low conversion rate of your online store and not getting the sales you want?
Rasaweb is your specialized solution for having a successful online store.
✅ Significant increase in conversion rate and sales
✅ Professional and user-friendly design to satisfy customers
⚡ Ready to transform online sales? Get a free consultation!
Responsive Design – Site Compatibility with Different Devices
Responsive design means designing a site that is compatible with different devices (computer, tablet, mobile).
Today, many users access the internet through mobile devices, and if your site is not compatible with mobile devices, users may leave your site.
Search engines also pay attention to responsive design, and sites that are compatible with mobile devices rank better in search results.
To design responsively, you can use CSS frameworks like Bootstrap or use Media Queries design techniques.
With responsive design, you can improve the user experience and increase your site’s ranking in search results.
Responsive design is one of the most important factors in modern on-page SEO.
Site compatibility with mobile has a direct impact on on-page SEO.
Using Schema Markup – Helping Search Engines Better Understand Content
Schema Markup is a type of code that you can add to your site pages to help search engines better understand the content of the page.
By using Schema Markup, you can provide search engines with more information about the content of your page and increase the likelihood of displaying Rich Snippets (additional information in search results).
For example, if you have a page about a recipe, you can use Schema Markup to provide information such as the name of the food, ingredients, cooking time, etc.
By using Schema Markup, you can help search engines display more information about the recipe in search results and increase the likelihood of clicking on your site’s link.
Schema Markup is an advanced technique in on-page SEO and can have a significant impact on your site’s ranking.
Correct use of schema strengthens on-page SEO.
Schema.org website provides complete information about schema types.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-page SEO? | On-page SEO refers to the set of actions taken within a website and on the content of pages to achieve a better ranking in search results. |
| Why is on-page SEO important for a website? | On-page SEO helps search engines to better understand the content of your page and assess its importance. It also provides a better user experience for visitors. |
| What are the most important on-page SEO factors? | The most important factors include keyword optimization, content quality, Title Tag, Meta Description, URL structure, Heading tags (H1-H6), internal linking, and image optimization. |
| What role does the Title Tag play in on-page SEO? | The Title Tag is one of the most important on-page SEO factors that displays the title of your page in search results and browser tab. It should include the main keyword and be attractive. |
| What is the importance of Meta Description in on-page SEO? | The Meta Description provides a summary of the page content and, although it does not directly affect ranking, it can increase click-through rate (CTR) by encouraging users to click. |
| How are keywords used in on-page SEO? | Keywords are the terms that users use to search for information in search engines. Proper and natural use of them in content helps the search engine to identify the topic of the page. |
| What is internal linking and what is its benefit in on-page SEO? | Internal linking means creating links between different pages of a website. This helps to distribute the credit of pages, helps the crawling of search robots and improves the user experience. |
| How does image optimization affect on-page SEO? | Image optimization includes compressing the size, using appropriate Alt tags, and naming files appropriately. This improves page loading speed and helps search engines understand the content of the image. |
| What does quality content mean in on-page SEO? | Quality content means content that is comprehensive, accurate, unique, up-to-date and user-friendly and meets the needs of users. |
| What role does the URL structure play in on-page SEO? | Readable, short URLs containing the main keyword help search engines and users to better understand the content of the page and improve the user experience. |
And other services of Rasa Web Advertising Agency in the field of advertising
Smart Reportage: Professional optimization for campaign management using attractive user interface design.
Smart Digital Branding: A quick and efficient solution to increase click-through rates by focusing on Google Ads management.
Smart Advertising Campaign: A creative platform for improving customer acquisition by managing Google Ads.
Smart Brand Identity: Professional optimization for digital branding using Google Ads management.
Smart Website Development: Transform sales by customizing the user experience.
And more than a hundred other services in the field of internet advertising, advertising consulting and organizational solutions
Internet Advertising | Advertising Strategy | Advertorial
Resources
On-Page SEO Tutorial
,On-Page SEO Guide from HubSpot
,Faraz Network On-Page SEO
,On-Page SEO from Semrush
? Rasaweb Digital Marketing Agency is your trusted partner on the path to growth and transformation of your business in the online world. By providing comprehensive and innovative services, including user-friendly website design, SEO, and content marketing, we help you achieve your digital goals and find a special place in the digital market.
📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley No. 6
