What is On-Page SEO and Why Does it Matter?
On-Page SEO is a set of actions taken to optimize website pages in order to improve the site’s ranking in search engine results like Google.
These actions include optimizing content, HTML tags, URL structure, and other internal site elements.
The importance of on-page SEO is that it helps search engines better understand the content of the site and, as a result, displays the site in higher rankings.
By performing appropriate on-page SEO, you can attract more organic traffic to your site and ultimately achieve your business goals.
More information about SEO
On-page SEO allows you to have more control over your site’s ranking.
In contrast, Off-Page SEO relies more on factors such as backlinks and domain authority, over which you have less control.
A strong SEO strategy includes both internal and external aspects, but on-page SEO is usually considered the foundation of site optimization.
Many business owners neglect the importance of on-page SEO due to a lack of awareness and only focus on off-page SEO.
However, you should know that without internal optimization, off-page SEO efforts will not be as effective.
So, take on-page SEO seriously and start optimizing your site today.
Did you know that 94% of users’ first impression of a business is related to its website design? With professional corporate website design by **Rasaweb**, turn this initial impression into an opportunity for growth.
✅ Attract more customers and increase sales
✅ Create credibility and trust in the eyes of the audience⚡ Get a free website design consultation!
Keyword Research – A Foundation for On-Page SEO Success
Keyword Research is the first and most important step in any on-page SEO strategy.
The purpose of this research is to identify the words that users use to search for your products or services in search engines.
By identifying these words, you can optimize your site’s content based on them and get a better ranking in search results.
Click here to preview your posts with PRO themes ››
To perform keyword research, you can use various tools such as Google Keyword Planner, Ahrefs, and SEMrush.
These tools provide you with information such as search volume, competition level, and related keywords.
When choosing keywords, you should pay attention to the balance between search volume and competition.
Choosing keywords with high search volume and low competition can bring you the best results.
More information about Ahrefs
In addition, you should also pay attention to Search Intent.
User intent means what the user is looking for when searching for a keyword.
Are they looking to buy a product, get information, or solve a problem? By understanding user intent, you can create content that meets their needs and, as a result, achieve a better ranking in search results.
On-page SEO has a great impact on better visibility of your site.
Internal optimization is very important.
Optimizing Page Title (Title Tag) and Meta Description
The Title Tag and Meta Description are two important elements in the HTML of web pages that are displayed in search results.
The title tag is the main title of the page that is displayed at the top of the browser and in search results.
The meta description is a short summary of the page content that is displayed below the page title in search results.
Optimizing these two elements can have a significant impact on the click-through rate (CTR) and site ranking in search results.
To optimize the page title, you should use the main keywords of the page and write the title attractively and relevant to the page content.
The length of the page title should be between 50 and 60 characters to be fully displayed in search results.
To optimize the meta description, you should write a short and attractive summary of the page content and use relevant keywords.
The length of the meta description should be between 150 and 160 characters.
Click here to preview your posts with PRO themes ››
Note that the page title and meta description should be unique and optimized separately for each page of the site.
Using duplicate titles and descriptions can harm your site’s ranking.
On-page SEO can improve your site’s ranking.
By using analytical tools, you can check the performance of your titles and meta descriptions and improve them if needed.
| Element | Description | Best Practice |
|---|---|---|
| Title Tag | The main title of the page that is displayed in search results. | Includes keywords, attractive and relevant, length between 50-60 characters |
| Meta Description | A short summary of the page content that is displayed in search results. | Attractive summary, includes keywords, length between 150-160 characters |
Content Optimization – Creating Valuable and Relevant Content
Content is king! This famous phrase in the world of SEO clearly shows the importance of content.
To succeed in on-page SEO, you must create content that is valuable, relevant, and engaging for users.
Content that meets users’ needs, answers their questions, and encourages them to interact with your site.
To optimize content, you should use relevant keywords naturally in the text, use appropriate headings and subheadings to increase readability, use relevant images and videos to make the content more engaging, and include appropriate internal and external links in the text.
Content length is also important.
Longer content usually ranks better in search results, but you should make sure that the content remains engaging and relevant.
In addition, you should regularly update your content so that search engines know that your site is active and has new content.
Creating Duplicate Content can harm your site’s ranking, so make sure that each page of your site has unique content.
On-page SEO is an ongoing process and requires continuous effort and follow-up.
Improving the internal SEO of the website is very important.
Do you dream of a thriving online store but don’t know where to start?
Rasaweb is your comprehensive e-commerce website design solution.
✅ Attractive and user-friendly design
✅ Increase sales and revenue⚡ Get a free consultation
URL Optimization – SEO-Friendly URL Structure
The URL structure of your website pages can also affect on-page SEO.
SEO-friendly URLs are URLs that are short, readable, and include relevant keywords.
For example, the URL “example.com/blog/seo-internal” is an SEO-friendly URL, while the URL “example.com/page?id=123&category=456” is an unfriendly URL.
To optimize URLs, you should use the main keywords of the page in the URL, keep the URLs short and readable, avoid using uppercase letters, numbers, and special characters in the URL, and use a hyphen (-) instead of a space ( ) to separate words in the URL.
You should also design your site’s URL structure logically and hierarchically so that users and search engines can easily navigate your site.
Changing old URLs can harm your site’s ranking, so before making any changes, make sure you set up a 301 Redirect from the old URLs to the new URLs.
A 301 redirect tells search engines that the page has been moved to a new address and transfers the page’s ranking to the new address.
On-page SEO and link optimization are very important.
Image Optimization – Increasing Loading Speed and Improving SEO
Images can make your site content more engaging and improve the user experience, but if they are not properly optimized, they can slow down your site’s loading speed and harm your site’s SEO.
To optimize images, you should use appropriate formats (such as JPEG for photos and PNG for graphics), reduce image size (without reducing quality), use descriptive file names, and add Alt Text for images.
Alt Text is text that is displayed in place of the image if the image is not displayed.
The Alt Text should be descriptive and relevant to the content of the image, and relevant keywords should also be used in it.
Search engines use Alt Text to understand the content of images, so optimizing Alt Text can help improve image SEO and your site’s ranking.
More information about Alt Text
In addition, you should use a CDN (Content Delivery Network) to host your images.
A CDN is a network of servers located around the world that delivers your site content to users from the nearest server.
Using a CDN can significantly increase your site’s loading speed and improve the user experience.
On-page SEO significantly increases site loading speed.
Site Speed Optimization – Better User Experience and Higher Ranking
Site speed is one of the important factors in ranking a site in search results.
Users who encounter a slow site quickly leave the site and go to other sites.
This increases the Bounce Rate and reduces the Dwell Time, both of which harm your site’s ranking.
To optimize site speed, you should use quality hosting, use lightweight and optimized templates, use a CDN, optimize your images, use Cache, compress your HTML, CSS, and JavaScript code, and use speed optimization plugins.
Various tools such as Google PageSpeed Insights and GTmetrix are available to check site speed and provide optimization solutions.
More information about Google PageSpeed Insights
Improving site speed not only helps your site’s SEO but also improves the user experience and increases user satisfaction and Conversion Rate.
A fast and smooth site encourages users to interact more with your site and increases the likelihood of purchasing products or using your services.
On-page SEO is effective in improving the user experience of the site.
| Factor | Description | Recommended Actions |
|---|---|---|
| Hosting | Website hosting location | Choose high-quality and high-speed hosting |
| Template | Website design and structure | Use lightweight and optimized templates |
| Images | Photos and images used on the website | Optimize image size and format |
| Cache | Temporary data storage | Enable caching system |
Internal Linking – Creating a Network of Related Links
Internal Linking means creating links between different pages of your website.
Internal linking helps search engines better understand your site structure, identify important pages of the site, and improve page ranking.
Also, internal linking helps users easily navigate your site and find relevant content.
For internal linking, you should use appropriate Anchor Text.
Anchor text is the clickable text that the link is attached to.
The anchor text should be descriptive and relevant to the content of the page you are linking to.
Avoid using general anchor texts such as “click here”.
Also, you should keep the number of internal links on each page balanced.
Too many links can confuse users, and too few links cannot adequately help your site’s SEO.
Do internal linking strategically and link the pages you want to improve their ranking to important pages of the site.
With correct internal linking, you can greatly help your site’s on-page SEO.
On-page SEO is a cost-effective and very effective solution.
Don’t have a corporate website yet and miss online opportunities? With professional corporate website design by Rasaweb,
✅ Double your business credibility
✅ Attract new customers
⚡ Free consultation for your corporate website!
Site Responsiveness – Compatibility with Different Devices
Today, most users access the Internet through mobile devices (such as smartphones and tablets).
Therefore, site responsiveness or compatibility with different devices has become very important.
A responsive site automatically adjusts to the user’s device screen size and provides an optimal user experience.
Google also gives great importance to responsive sites and prioritizes them in search results.
If your site is not responsive, you may lose your ranking in search results.
To ensure your site is responsive, you can use Google’s Mobile-Friendly Test tool.
This tool shows you whether your site is optimized for mobile devices or not.
More information about Mobile-Friendly Test
Site responsiveness not only helps your site’s SEO but also improves the user experience and increases user satisfaction and conversion rate.
On-page SEO with continuous optimization improves your position in Google.
A responsive site encourages users to interact more with your site and increases the likelihood of purchasing products or using your services.
XML Sitemap – A Guide for Search Engines on Your Site
An XML Sitemap is an XML file that contains a list of all the pages on your website.
The XML sitemap helps search engines to easily find and index all the pages on your site.
This is especially important for large and complex sites that have a deep hierarchical structure.
To create an XML sitemap, you can use various tools such as Google XML Sitemaps Generator.
After creating the sitemap, you should register it in Google Search Console so that Google can regularly check and index your site.
Also, you should regularly update your sitemap to include all new and updated pages on your site.
The XML sitemap does not directly improve your site’s ranking in search results, but it helps search engines better understand your site and index all its pages.
This can indirectly help improve your site’s SEO.
On-page SEO, along with observing other principles, displays your site better in search results.
FAQ
| Row | Question | Answer |
|---|---|---|
| 1 | What is On-Page SEO? | On-page SEO refers to a set of actions that are performed inside the website (on its pages) to improve the site’s ranking in search engine results. This includes optimizing content, site structure, and HTML code. |
| 2 | Why is on-page SEO important? | On-page SEO helps search engines better understand the content of the page and determine whether that page is relevant and valuable for user searches. This better understanding leads to higher rankings. |
| 3 | What is the first and most important step in on-page SEO? | Keyword Research is the most important initial step. By finding the right keywords, you can produce targeted content that is relevant to user needs. |
| 4 | What is the role of the Title Tag in on-page SEO? | The title tag is one of the most important ranking factors and should include the main keyword. This tag is displayed in search results as the page title and affects the click-through rate (CTR). |
| 5 | What is the importance of Meta Description? | Meta Description does not directly affect ranking, but by providing an attractive summary of the page content in search results, it can encourage users to click and thus increase the click-through rate (CTR). |
| 6 | Why is the use of headings (H1, H2, etc.) important in content? | Headings help structure content and improve readability for users and search engine crawlers. Using keywords in headings also helps the search engine better understand the topic. |
| 7 | What does Image Optimization in on-page SEO include? | Includes compressing images to reduce size, using descriptive and related file names, and filling in the Alt tag (alternative text) with relevant keywords to help search engines understand the content of the image. |
| 8 | What is meant by Internal Linking in on-page SEO? | Internal linking refers to creating links between different pages of a website. This helps distribute page equity (Link Equity), improve user experience, and help search engine crawlers discover new pages. |
| 9 | Why is Page Speed important for on-page SEO? | Page load speed is a direct ranking factor and greatly affects the user experience. Slow pages can lead to an increase in the bounce rate and a decrease in user engagement. |
| 10 | What role does quality content play in on-page SEO? | Quality, comprehensive, unique, and valuable content for the user is the core of on-page SEO. This content not only attracts and retains users but also sends positive signals to search engines and helps to improve ranking. |
And other services of Rasa Web Advertising Agency in the field of advertising
Smart custom software: a new service to increase sales through attractive user interface design.
Smart UI/UX: A professional solution for digital branding with a focus on optimizing key pages.
Smart SEO: An effective tool for online growth with the help of Google Ads management.
Smart linking: An effective tool for managing campaigns with the help of a content strategy focused on SEO.
Smart Social Media: An effective tool for user interaction with the help of Google Ads management.
And more than hundreds of other services in the field of internet advertising, advertising consulting, and organizational solutions
Internet advertising | Advertising strategy | Reportage ad
Resources
Checking the internal SEO of the site with the SEO Review Tools tool
,Internal Site SEO Training in 1402
,On-Page SEO Tutorial
,What is internal SEO?
? For the growth and visibility of your business in the online space, Rasaweb Afarin Digital Marketing Agency is with you by providing comprehensive and specialized services. Among our services is corporate website design in accordance with the latest international standards.
📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley No. 6
