What is Internal SEO and Why is it Important?
Internal SEO (On-Page SEO) refers to the set of actions you take within your website to improve your site’s ranking in the search results of Google and other search engines.
These actions include optimizing content, site structure, HTML tags, site speed, and more.
Unlike External SEO (Off-Page SEO), which refers to activities outside the site to gain credibility and links, Internal SEO is completely under your control.
The importance of Internal SEO stems from the fact that it helps search engines better understand your site’s content and recognize its relevance to users’ search queries.
When a search engine understands that your site is relevant to a specific search query, it is more likely to display your site in higher rankings.
In other words, Internal SEO helps you get more organic traffic from search engines.
In today’s competitive world, having a beautifully designed website is not enough.
To be seen and attract your target audience, you must ensure that your site is optimized for search engines.
Internal SEO is one of the most important tools you have in this area.
By investing in Internal SEO, you can improve your site’s ranking, attract more traffic, and ultimately achieve your business goals.
Optimizing internal site factors plays a key role in the success of any online business.
By doing these optimizations correctly, you can significantly increase the visibility of your website in search engines and attract more users.
Remember that Internal SEO is an ongoing process and requires continuous updating and improvement.
By following the latest trends and techniques in Internal SEO, you can ensure that your site is always in the best possible condition.
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Keyword Research; The Cornerstone of Internal SEO
Keyword Research (Keyword Research) is the process of finding the words and phrases that users use to search for information in search engines.
These keywords should be relevant to your business, products, or services.
Keyword research forms the basis of your Internal SEO strategy.
Without knowing the right keywords, your efforts to optimize your site will be fruitless.
There are various tools for keyword research, including Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.
These tools help you find keywords related to your business, check their search volume, assess the level of competition, and discover new suggested keywords.
When choosing keywords, pay attention to the following:
- Relevance: Keywords should be directly related to the content of your pages.
- Search Volume: Keywords with high search volume can attract more traffic to your site, but the competition for them is also greater.
- Competition: Keywords with low competition have a better chance of ranking high in search results.
After identifying the right keywords, you should use them strategically on your website pages.
This includes using keywords in page titles, meta descriptions, heading tags (H1-H6), main text, and image alt text.
Remember that overusing keywords (keyword stuffing) can lead to your site being penalized by Google.
Therefore, incorporate keywords naturally and relevantly into your content.
Finally, remember that keyword research is an ongoing process.
You should always be looking for new and relevant keywords and updating your strategy based on changes in user behavior and search engine algorithms.
By doing accurate keyword research and using keywords intelligently, you can improve your site’s ranking in search results and attract more organic traffic.
Optimizing Title and Meta Descriptions
The page title (title tag) and meta description (meta description) are two important HTML elements that are displayed in search results.
The page title is the clickable title that appears at the top of each search result.
The meta description is a short summary of the page content that is displayed below the title.
Optimizing these two elements is very important for Internal SEO, because they help search engines and users understand what your page is about.
The page title should be concise, attractive, and contain the main keyword of the page.
The length of the page title should not exceed 60 characters, otherwise it will be truncated by Google.
A good page title should be optimized for both search engines and attractive to users to encourage them to click.
For example, instead of the general title “Home Page”, use a more accurate and attractive title such as “Online Women’s Clothing Store | Fashion Online Store”.
The meta description should provide an attractive and concise summary of the page content.
The length of the meta description should not exceed 160 characters.
The meta description should include relevant keywords and have a call to action, such as “Buy Now” or “Read More”.
The meta description does not directly affect your site’s ranking, but it can increase the click-through rate (CTR), which indirectly affects SEO.
In the table below, you can see examples of optimized and unoptimized titles and meta descriptions:
| Page | Optimized Title | Optimized Meta Description | Unoptimized Title | Unoptimized Meta Description |
|---|---|---|---|---|
| Home Page | Online Women’s Clothing Store | Fashion Online Store | Buy the latest models of women’s clothing at the best prices from the Fashion Online Store. Free shipping all over the country. |
Home Page | Online Clothing Store |
| Educational Article | Internal SEO Training 2023 | Comprehensive Site Optimization Guide | In this comprehensive article, learn about the principles and techniques of Internal SEO in 2023 and improve your site’s ranking in Google. | Article | SEO Training |
By taking the time to optimize your title and meta description, you can increase the visibility of your site in search results and attract more users to your site.
Remember that these two elements are the first thing users see about your site, so you should do your best to make them attractive and relevant.
Optimizing these items is one of the basic principles of Internal SEO.
Content Optimization; The King of SEO
Content is the king of SEO.
High-quality, relevant, and engaging content is the most important factor in achieving a high ranking in search results.
Google and other search engines are looking to provide the best and most relevant results to their users.
If your content is valuable and useful, you are likely to be displayed in higher rankings.
To optimize content for Internal SEO, pay attention to the following:
- Keyword Research: Before writing content, do keyword research and identify keywords related to your topic.
- Proper Structure: Organize your content logically and use headings and subheadings (H1-H6) to divide the content.
- Use of Keywords: Incorporate keywords naturally and relevantly into your content.
Avoid overusing keywords. - Original Content: Your content should be original and unique.
Avoid copying other people’s content. - Long Content: Long and comprehensive articles usually rank better in search results.
- Images and Videos: Use relevant images and videos to make the content more attractive.
- Content Updates: Update your content regularly to keep it fresh and relevant.
By producing high-quality content and optimizing it for Internal SEO, you can attract more organic traffic to your site and achieve your business goals.
Remember that content is not just for search engines, but also for users.
Your content should be valuable, useful, and engaging to attract users and turn them into customers.
Internal SEO and producing high-quality content together will lead to the growth and success of your website.
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Image Optimization
Images play an important role in attracting and engaging users with your website.
But unoptimized images can slow down your site loading speed and negatively affect your Internal SEO.
Image optimization includes reducing file size, using appropriate file names, and adding alt text.
Reduce File Size: Reduce the file size of images as much as possible without significantly reducing their quality.
Use online image compression tools or image editing software such as Photoshop.
JPEG and PNG image formats are usually the best choice for web images. JPEG is suitable for photos and PNG for graphic images with limited colors.
By reducing the size of images, you help improve the Internal SEO of your site.
Appropriate File Name: Use descriptive and relevant file names for your images.
Instead of using generic names like “IMG_1234.jpg”, use descriptive names like “red-women’s-dress.jpg”.
Using relevant keywords in the file name can help your Internal SEO.
Alt Text: Alt text is the text that is displayed to the user if the image is not displayed.
Alt text should be descriptive and relevant to the content of the image.
Using relevant keywords in the alt text can help your Internal SEO and help search engines better understand the image.
Also, alt text is very important for users who use screen readers.
By optimizing images, you can improve your site’s loading speed, increase user experience, and strengthen your site’s Internal SEO.
Remember that images are an important part of your website’s content and you should pay special attention to them.
Optimizing images is an important step towards improving your site’s Internal SEO.
Also, this allows users to view your site faster.
Appropriate URL Structure
URL structure is an important aspect of Internal SEO that is often overlooked.
An appropriate URL should be short, descriptive, and contain relevant keywords.
Inappropriate URLs can be confusing for search engines and negatively affect your site’s ranking.
Short URLs: Short URLs usually rank better in search results.
Try to keep your URLs as short and concise as possible.
Avoid deleting extra and unnecessary words.
Descriptive URLs: Your URLs should clearly describe the content of the page.
Avoid using special characters and random numbers in your URL.
Instead of using an incomprehensible URL like “example.com/page?id=123”, use a more descriptive URL like “example.com/internal-seo-training”.
Use of Keywords: Use relevant keywords in your URL.
This can help search engines better understand your page.
However, avoid overusing keywords.
Your URL should be natural and readable.
Use of Hyphen (-): Use a hyphen (-) to separate words in the URL.
The use of underscore (_) or other characters is not recommended.
The hyphen helps search engines better recognize the words in the URL.
In the table below, we have brought good examples of URLs and inappropriate URLs
| Subject | Optimized URL | Unoptimized URL |
|---|---|---|
| SEO Training | example.com/seo-training | example.com/page?id=456 |
| Buy Mobile Phone | example.com/buy-mobile-phone | example.com/product/mobile |
| Article About Internal SEO | example.com/internal-seo-article | example.com/blog/post123 |
By creating an appropriate URL structure, you can improve your site’s Internal SEO, increase user experience, and help search engines better understand your pages.
Remember that the URL structure should be logical, consistent, and user-friendly.
Internal SEO and appropriate URL, can increase your ranking in Google.
Internal Linking
Internal linking (Internal Linking) is the process of creating links between different pages of your website.
Internal linking helps search engines better understand your site structure, find relevant content, and evaluate the value of different pages.
Also, internal linking helps users to easily navigate your site and find the information they need.
Benefits of Internal Linking:
- Improve Site Ranking: Internal linking helps search engines find relevant content and evaluate the value of different pages.
- Improve User Experience: Internal linking helps users easily navigate your site and find the information they need.
- Increase User Retention Time on the Site: By linking to related pages, you can keep users on your site for a longer period of time.
- Discover New Pages: Internal linking helps search engines find and index new pages of your site.
Important Points in Internal Linking:
- Link to Related Pages: Only link to pages that are directly related to the content of the current page.
- Use Appropriate Anchor Text: Use descriptive and relevant anchor text to link to other pages.
Anchor text is the text that the user clicks on to be transferred to another page. - Link to Important Pages: Link more to pages that are important to your business.
- Link from Valuable Pages: Link from pages that rank well in search results to other pages.
- Appropriate Number of Links: Avoid linking too many pages.
By using an appropriate internal linking strategy, you can improve your site’s Internal SEO, increase user experience, and attract more traffic to your site.
Internal SEO with strong internal links, can create a strong site.
Don’t forget that Internal SEO requires time and patience.
Site Speed; A Vital Factor in SEO
Site speed (Page Speed) is one of the most important ranking factors in Google.
Internet users have little patience and if a web page takes too long to load, they are likely to leave it and go to another site.
Low site speed can lead to reduced conversion rates, reduced traffic, and ultimately reduced revenue.
Why is Site Speed Important?
- User Experience: Site speed has a direct impact on user experience.
A fast site provides a better user experience and keeps users on the site for longer. - Ranking in Google: Google considers site speed as a ranking factor.
Faster sites usually rank better in search results. - Conversion Rate: Site speed can affect conversion rate.
A faster site can lead to increased conversion rates and increased sales. - Bounce Rate: Low site speed can lead to increased bounce rate.
Bounce rate is the percentage of users who leave the site immediately after visiting a page.
How to Improve Your Site Speed?
- Image Optimization: Large images can slow down site loading speed.
Optimize your images and reduce their size. - Enable Gzip Compression: Gzip compression can reduce the size of your site’s files and improve loading speed.
- Use CDN: CDN (Content Delivery Network) can store your site’s content on different servers around the world and improve loading speed for users in different regions.
- Reduce the Number of HTTP Requests: The more HTTP requests there are, the longer it takes for the site to load.
Try to reduce the number of HTTP requests by merging CSS and JavaScript files. - Using Cache: By using cache, you can store your site’s content in users’ browsers and improve loading speed for subsequent visits.
By improving your site speed, you can increase user experience, improve your site’s ranking in Google, increase conversion rates, and earn more revenue.
Internal SEO with appropriate speed, helps users to easily use your site and find the content they need.
This is one of the main pillars of Internal SEO.
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Responsive Design
Responsive Design (Responsive Design) means designing a website that automatically adapts to the screen size of different devices (such as computers, tablets and mobile phones).
Given that most internet users access websites via mobile devices, having a responsive website is very important for Internal SEO.
Google prioritizes responsive websites and displays them in higher rankings in search results.
Why is Responsive Design Important?
- User Experience: A responsive website provides a better user experience on mobile devices.
Users can easily view and interact with the site content. - SEO: Google prioritizes responsive websites and displays them in higher rankings in search results.
- Conversion Rate: A responsive website can lead to an increased conversion rate.
Mobile users are more likely to buy from a website that displays well on their device. - Reduce Bounce Rate: A responsive website can help reduce bounce rate.
Mobile users are less likely to leave a website that displays well on their device.
How to Make Your Website Responsive?
- Use Media Queries: Media Queries allow you to apply different CSS styles to different devices.
- Use Grid Layout: Grid Layout is a design system that helps you design your website layout flexibly.
- Use Flexible Images: Flexible Images allow you to adjust your images to be compatible with the screen size of different devices.
- Test Website on Different Devices: After designing a responsive website, test it on different devices (computer, tablet and mobile phone) to make sure it displays correctly.
By having a responsive website, you can increase user experience, improve your site’s ranking in Google, increase conversion rates, and achieve more success in your online business.
In fact, Internal SEO with responsive design is one of the most important pillars of a good site.
Remember that Internal SEO is a continuous process and should always be paid attention to.
The Importance of Schema Markup in SEO
Schema Markup (Schema.org) is a markup language that helps search engines better understand the content of your web pages.
By using Schema Markup, you can provide additional information about products, events, articles, people, and other types of content to search engines.
This information helps search engines display richer search results (Rich Snippets), which can lead to increased click-through rate (CTR) and organic traffic.
Benefits of Using Schema Markup:
- Display Richer Search Results: By using Schema Markup, you can display additional information such as ratings, prices, availability, and images in search results.
This information can attract users’ attention and encourage them to click. - Improve Site Ranking: Although Schema Markup does not directly affect site ranking, it can indirectly help improve site ranking by increasing CTR and organic traffic.
- Improve Search Engine Understanding: Schema Markup helps search engines better understand the content of your web pages and recognize its relevance to users’ search queries.
Types of Schema Markup:
There are different types of Schema Markup that you can use for different types of content.
Some of the most common types of Schema Markup include:
- Product: For information related to products (such as name, price, rating and availability).
- Event: For information related to events (such as name, date, location and price).
- Article: For information related to articles (such as title, author, publication date and summary).
- Person: For information related to people (such as name, job, education and skills).
- Organization: For information related to organizations (such as name, address, phone and website).
How to Use Schema Markup?
To use Schema Markup, you can use one of the following formats:
- JSON-LD: Google’s suggested format that is easily implemented in web pages.
- Microdata: An older format that is used in HTML.
- RDFa: Another format that is used in HTML.
After adding Schema Markup to your web pages, you can use Google’s Rich Results Test tool to check its correctness.
By using Schema Markup, you can increase the visibility of your site in search results, attract more organic traffic, and achieve your business goals.
Internal SEO with schema can work very well.
For Internal SEO, you need to do accurate planning.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is a Meta Title and why is it important in Internal SEO? | The meta title is the most important element of Internal SEO that is displayed at the top of the browser tab and in search results. This title helps search engines and users understand the main topic of the page and should include the main keyword. |
| What role does Meta Description play in Internal SEO? | The meta description is a short summary of the page content that is displayed below the title in search results. Although it does not directly affect ranking, its attractiveness can increase the click-through rate (CTR). |
| How should keywords be used in page content? | Keywords should be used naturally and relevantly in strategic locations such as the title, headings, first paragraph, and body of the text. Avoid keyword stuffing. |
| What is the importance of high-quality and comprehensive content in Internal SEO? | High-quality, unique, informative, and comprehensive content that meets the user’s needs is of high importance. Search engines give a higher ranking to content that creates real value. |
| What is the use of heading tags (H1-H6) in the structure of Internal SEO? | Heading tags (H1, H2, H3, etc.) are used to structure content and specify the importance of different sections. H1 is the main title of the page and each page should have only one H1. Other tags are used for subheadings. |
| How to optimize images to improve Internal SEO? | To optimize images, use descriptive alt text that includes relevant keywords, reduce the image file size without losing quality, and use meaningful and relevant file names. |
| What are the characteristics of a friendly URL for Internal SEO? | A friendly URL should be short, readable, descriptive, include the main keywords, and have no extra characters. The URL structure should be hierarchical and logical so that it is understandable for both users and search engines. |
| How does internal linking help Internal SEO? | Internal linking helps users and search engine crawlers better understand the site structure, transfer page credibility, and increase the time users spend on the site by connecting related pages to each other. |
| What is the impact of page loading speed on Internal SEO? | High loading speed is critical for both user experience and SEO ranking. Slower pages may be ignored by search engines and lead to an increase in bounce rate. |
| Why is Mobile-Friendliness so important in Internal SEO? | Given the increasing number of searches via mobile devices, having a responsive and mobile-compatible site is essential for user experience and ranking in search results (Google’s mobile-first indexing). |
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Resources
What is Internal SEO and what is the difference between it and External SEO?
,Internal SEO Training (On Page SEO)
,What is Internal SEO? (On-Page SEO); Everything You Need to Know About Internal SEO!
,What is Internal SEO? Complete Guide to Internal SEO (On Page SEO)
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