What is on-page SEO and why is it important?
What is on-page SEO and why is it important?
On-page SEO refers to the set of actions you take within your website to improve your site’s ranking in search engine results (like Google).
These actions include optimizing content, title tags, meta descriptions, URL structure, internal links, and more.
Unlike off-page SEO, which relates to activities outside of your website (such as link building), on-page SEO is entirely under your control.
The importance of on-page SEO lies in the fact that it helps search engines better understand your site’s content and determine whether your content is relevant to users’ queries.
A website optimized for on-page SEO has a better chance of achieving high rankings in search results and attracting organic traffic.
Organic traffic refers to visitors who reach your site through search results, and this type of traffic is usually associated with higher conversion rates.
On-page SEO helps search engines understand your site’s structure, main topics, and the relationship between different pages.
For example, using relevant keywords in title tags and meta descriptions shows Google what your page is about and why it should be displayed in search results.
Also, internal links help Google crawlers find and index different pages of your site.
Therefore, if you want your website to be seen in search results and attract more organic traffic, you should pay special attention to on-page SEO.
This not only helps improve your site’s ranking but also improves user experience and makes it easier for visitors to access the information they need.
Don’t forget that on-page SEO is an ongoing process and should be regularly updated and improved.
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Keyword research is the first step in on-page SEO
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Keyword research is the first step in on-page SEO
Keyword research (#KeywordResearch) is one of the most important and fundamental steps in on-page SEO.
Before you start producing content or optimizing your website’s pages, you need to know exactly what words users enter in search engines to find information related to your business.
Choosing the right keywords helps you tailor your content to match users’ needs and questions, thereby improving your site’s ranking in search results.
To start keyword research, first, create a list of topics related to your business.
Then, using various keyword research tools such as Ahrefs, SEMrush, Google Keyword Planner, and Keywordtool.io, find keywords related to each topic.
When choosing keywords, pay attention to factors such as search volume, competition, and relevance.
Search volume shows how many times a keyword is searched for in search engines during a month.
The higher the search volume, the greater the potential to attract traffic through that keyword.
Competition shows how many other websites are trying to rank for that specific keyword.
If the competition for a keyword is very high, it may be difficult to achieve a good ranking in search results.
Relevance shows how relevant a keyword is to your business topic.
The more relevant it is, the more likely users are to make a purchase or interact after entering your site.
After collecting a list of appropriate keywords, you should sort them based on importance and priority.
You can use head keywords for your main site pages and long-tail keywords for your articles and blog posts.
Long-tail keywords usually have less search volume, but competition for them is also less, and they can attract more targeted traffic to your site.
Remember that keyword research is an ongoing process and should be regularly updated and improved.
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A good strategy is to use long-tail keywords in blog content.
These words are usually specific questions that users search for on Google.
Answering these questions accurately and comprehensively can drive very targeted traffic to your site.
Optimizing titles and meta descriptions
Optimizing titles and meta descriptions
Title tags and Meta Descriptions are two important elements in on-page SEO that play an important role in attracting users through search results.
Title tags specify the titles of your website pages and are displayed at the top of the browser and in search results.
Meta descriptions provide a summary of the page’s content and are displayed below the title in search results.
Optimizing title tags and meta descriptions helps search engines better understand the topic of your pages and shows users what information your pages provide.
A good title tag should include the page’s main keyword, be attractive, and relevant to the page’s content.
The title tag length should not exceed 60 characters, as it will be truncated in search results.
A good meta description should be concise, engaging, and persuasive, encouraging users to click on your site’s link.
The meta description length should not exceed 160 characters.
To optimize title tags and meta descriptions, you must first identify the main keywords for each page.
Then, write the title tag and meta description in a way that includes the main keyword and accurately and attractively describes the page’s content.
Avoid using excessive keywords (Keyword Stuffing), as this can harm your site’s ranking.
In addition, title tags and meta descriptions should be unique for each page.
Avoid using the same title tags and meta descriptions for multiple pages, as this can confuse search engines and harm your site’s ranking.
Remember that title tags and meta descriptions are the first things users see in search results, so you should do your best to make them attractive and compelling.
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For example, if your page is about “best practices for on-page SEO“, the title tag could be “Best Practices for On-Page SEO in 2024 – Comprehensive Guide” and the meta description could be “Improve your site’s ranking in Google and attract more organic traffic using this comprehensive guide.
Includes practical tips and techniques.”
| Element | Description | Best Practices |
|---|---|---|
| Title Tag | Page title that appears in search results. | Includes the main keyword, attractive and relevant, maximum 60 characters. |
| Meta Description | Summary of the page content that appears in search results. | Concise, engaging, persuasive, maximum 160 characters. |
Optimizing URL structure
Optimizing URL structure
URL structure is another important factor in on-page SEO that helps search engines better understand the content of your pages and shows users what information your pages provide.
A good URL should be short, descriptive, and include the page’s main keyword.
URLs should be readable and understandable, both for search engines and for users.
Avoid using long and complex URLs that contain meaningless numbers and letters.
To optimize the URL structure, use keywords related to the page’s content.
For example, if your page is about “on-page SEO tutorial”, the URL could be “example.com/on-page-seo-tutorial”.
Avoid using uppercase letters, spaces, and special characters in URLs.
Use hyphens (-) instead of spaces.
URLs should be constant and should not change after the page is published.
Changing URLs can cause a 404 error and harm your site’s ranking.
The URL structure should be logical and hierarchical.
For example, if your page is part of a specific category, the URL should include the category name.
For example, “example.com/seo-category/on-page-seo-tutorial”.
This helps search engines better understand your site’s structure and recognize the relationship between different pages.
Using SSL (HTTPS secure protocol) is also an important factor in optimizing the URL structure.
Google gives a better ranking to sites that use HTTPS.
HTTPS is a secure protocol that encrypts information between the user’s browser and the site’s server and prevents unauthorized access to information.
If your site still uses HTTP, you should migrate to HTTPS as soon as possible.
In summary, an optimized URL structure should be short, descriptive, include the main keyword, be readable, logical, and hierarchical, and use HTTPS.
By following these tips, you can help search engines better understand the content of your pages and improve your site’s ranking in search results. Always consider on-page SEO.
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Content Optimization
Content Optimization
Content is king! This cliché, yet still true, statement well illustrates the importance of content in on-page SEO.
High-quality, unique content relevant to users’ needs is one of the most important factors that can improve your site’s ranking in search results.
Good content not only helps search engines better understand your site’s topic but also increases user engagement with your site and reduces the bounce rate.
To optimize content, first, identify the main keywords for each page.
Then, write your content in such a way that the main keyword is included naturally and relevantly.
Avoid using excessive keywords (Keyword Stuffing), as this can harm your site’s ranking.
Your content should be unique, valuable, and trustworthy.
Avoid copying other people’s content and try to provide new and useful information to users.
Organize your content in a way that is easy to read and understand.
Use appropriate titles and subtitles, keep paragraphs short, and use images, videos, and other visual elements to make the content more attractive.
Update your content regularly.
Old and outdated content can harm your site’s ranking.
Optimizing images is also part of content optimization.
Save your images with descriptive filenames and use Alt tags to describe the images.
Alt tags help search engines understand the content of images and rank in image search results.
Reduce the size of your images to increase page loading speed.
Large images can slow down your site and affect the user experience.
Remember that on-page SEO constantly needs to be reviewed.
In addition, optimize your content for different devices.
Today, many users access the Internet through their mobile phones, so your site must be optimized for mobile devices (Mobile-Friendly).
Mobile-Friendly sites usually get a better ranking in search results.
Internal Linking
Internal Linking
Internal Linking refers to creating links between different pages of your website.
Internal links help search engines better understand your site’s structure, identify more important pages, and transfer SEO value to different pages.
Also, internal links help users easily navigate your site and find more information.
To create effective internal links, you must first identify important and relevant pages with each other.
Then, in the content of these pages, create links to other related pages.
Use relevant keywords as anchor text.
The anchor text should be descriptive and relevant to the content of the page you are linking to.
Avoid using general anchor texts such as “click here”.
Internal links should be natural and relevant to the content of the page.
Avoid creating too many links, as this can harm your site’s ranking.
Connect important pages of your site to each other through internal links.
For example, link your site’s homepage to category pages and product pages.
Link category pages to product pages and related articles.
Link articles to other related articles and product pages.
By creating a strong internal link network, you can help search engines better understand your site and improve your site’s ranking in search results.
Internal linking is one of the most important parts of on-page SEO.
Use footer and sidebar links to link to important pages of your site.
Footer and sidebar links are displayed on all pages of your site and can help search engines and users easily access important pages.
Use site analysis tools (such as Google Analytics) to check the performance of your internal links.
By checking the Click-Through Rate and Bounce Rate, you can see which links are effective and which links need improvement.
In summary, internal linking is an important strategy in on-page SEO that can help improve your site’s ranking in search results.
By creating effective internal links, you can help search engines better understand your site, identify more important pages, and transfer SEO value to different pages.
Optimizing site speed
Optimizing site speed
Site speed is one of the important factors in on-page SEO and user experience.
Users expect your website pages to load quickly.
If your site is slow, users may leave your site and go to another site.
This can lead to an increase in the bounce rate and a decrease in your site’s ranking in search results.
Google also considers site speed as one of the ranking factors.
Faster sites usually get a better ranking in search results.
To optimize site speed, you must first check your site speed using tools such as Google PageSpeed Insights and GTmetrix.
These tools show you what factors are slowing down your site and what actions you can take to improve site speed.
Some of the actions you can take to optimize site speed include:
- Optimizing images: Reduce the size of your images and use optimized image formats such as WebP.
- Enabling compression: Use Gzip compression to reduce the size of HTML, CSS, and JavaScript files.
- Optimizing code: Optimize your HTML, CSS, and JavaScript code and avoid extra and unnecessary code.
- Using cache: Use browser cache and server cache to store static files so that pages load faster on subsequent visits.
- Choosing appropriate hosting: Use a high-quality and fast hosting.
Using a CDN (Content Delivery Network) can also help improve your site speed.
CDN is a global network of servers that stores your site’s static files in different parts of the world.
When a user accesses your site from a specific region, the files are served from the CDN server closest to the user and the page loading speed increases.
Improving site speed can have a significant impact on on-page SEO.
| Factor | Description | Optimization Solution |
|---|---|---|
| Image Size | Large images slow down the site. | Reduce image size, use WebP format. |
| Compression | HTML, CSS and JavaScript files can be made smaller with compression. | Enable Gzip compression. |
| Codes | Extra and unnecessary codes slow down the site. | Optimize and remove extra codes. |
Mobile Optimization
Mobile Optimization
Given the increasing use of mobile phones to access the Internet, mobile optimization is one of the most important factors in on-page SEO.
Since 2019, Google has introduced Mobile-First Indexing as its main method for indexing sites.
This means that Google considers the mobile version of your site as the main version and uses it to rank your site.
Therefore, if your site is not optimized for mobile devices, you may not get a good ranking in search results.
For mobile optimization, your site must be responsive.
This means that your site should automatically adapt to the screen size of different devices (such as mobile phones, tablets, and computers).
Responsive design helps users easily navigate your site and find the information they need.
In addition to responsive design, you should also optimize your site’s loading speed on mobile devices.
Mobile users usually expect your website pages to load quickly.
Use readable fonts and appropriate text sizes.
Links and buttons should be large enough for users to easily click on them.
Avoid Flash content, as this technology is not supported on mobile devices.
Use AMP (Accelerated Mobile Pages) to create faster and lighter versions of your pages.
AMP is an open-source project that helps developers optimize their website pages for mobile devices.
Google provides a tool called Mobile-Friendly Test that you can use to check your site’s compatibility with mobile devices.
This tool shows you what problems exist on your site and what actions you can take to fix them.
On-page SEO for mobile is very important.
In summary, mobile optimization is one of the most important factors in on-page SEO that can help improve your site’s ranking in search results and increase organic traffic.
By designing responsively, optimizing loading speed, using readable fonts and appropriate size, and avoiding Flash content, you can optimize your site for mobile devices.
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Using Structured Data
Using Structured Data
Structured Data are codes that you can add to your website pages to help search engines better understand the content of your site.
Structured data provides search engines with information about the page’s topic, content type (such as article, product, recipe, etc.), and other related information.
Using structured data can help improve your site’s display in search results.
Search engines can use structured data to display Rich Snippets in search results.
Rich snippets can include star ratings, images, prices, and other relevant information.
Displaying rich information can help increase the Click-Through Rate and drive more traffic to your site.
schema.org is a website that provides a collection of structured data vocabularies.
You can use schema.org vocabularies to mark up different types of content on your site.
Google provides a tool called Rich Results Test that you can use to check your site’s structured data.
This tool shows you whether your structured data is implemented correctly and whether Google can use them to display rich information in search results.
Adding structured data to your site can be a bit technical, but it’s worth it.
By using structured data, you can help search engines better understand the content of your site and improve the display of your site in search results.
Improving the display of your site in search results can help increase organic traffic and improve your site’s ranking.
Structured data is one of the most important tools of on-page SEO.
In summary, using structured data is an important strategy in on-page SEO that can help improve your site’s ranking in search results.
By adding structured data to your site, you can help search engines better understand the content of your site and improve the display of your site in search results. Take on-page SEO seriously.
Monitoring and Analyzing On-Page SEO Results
Monitoring and Analyzing On-Page SEO Results
On-page SEO is an ongoing process and should be regularly monitored and analyzed.
After taking on-page SEO measures, you should track their results to see if these measures have been effective or not.
Monitoring and analyzing on-page SEO results helps you identify the strengths and weaknesses of your SEO strategy and take the necessary actions to improve it.
To monitor and analyze on-page SEO results, you can use various tools such as Google Analytics and Google Search Console.
Google Analytics provides you with information about your site’s traffic, user behavior on your site, and conversion rate.
Using Google Analytics, you can find out what keywords drive the most traffic to your site, which pages users spend the most time on, and which pages have a higher Bounce Rate.
Google Search Console provides you with information about your site’s performance in search results.
Using Google Search Console, you can find out how Google indexes your site, what keywords display your site in search results, and what errors exist on your site.
Regularly review Google Analytics and Google Search Console reports.
Track the performance of your main keywords.
Check your site’s ranking changes in search results.
Identify and fix errors on your site.
Update and improve your on-page SEO strategy based on the results of monitoring and analysis.
If you find that a particular keyword is not driving good traffic to your site, try optimizing your content for that keyword or target a new keyword.
If you find that the bounce rate is high on a particular page, try improving the content of that page or changing its design.
Remember that on-page SEO is an ongoing process and requires effort and patience.
By regularly monitoring and analyzing on-page SEO results and taking the necessary actions to improve it, you can improve your site’s ranking in search results and attract more organic traffic.
In summary, monitoring and analyzing on-page SEO results is an essential step for success in SEO.
By using tools such as Google Analytics and Google Search Console and regularly tracking your site’s performance, you can identify the strengths and weaknesses of your SEO strategy and take the necessary actions to improve it. Continuously review your site’s on-page SEO to upgrade it.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is a Meta Title and why is it important in on-page SEO? | The Meta Title is the most important element of on-page SEO, which is displayed at the top of the browser tab and search results. This title helps search engines and users understand the main topic of the page and should include the main keyword. |
| What role does the Meta Description play in on-page SEO? | The Meta Description is a short summary of the page’s content that is displayed below the title in search results. Although it does not directly affect ranking, its attractiveness can increase the click-through rate (CTR). |
| How should keywords be used in page content? | Keywords should be used naturally and relevantly in strategic locations such as the title, headings, first paragraph, and body text. Avoid excessive keyword stuffing. |
| What is the importance of high-quality and comprehensive content in on-page SEO? | High-quality, unique, informative, and comprehensive content that meets the user’s needs is of high importance. Search engines give a higher ranking to content that creates real value. |
| What is the application of heading tags (H1-H6) in the structure of on-page SEO? | Heading tags (H1, H2, H3, etc.) are used to structure content and specify the importance of different sections. H1 is the main title of the page and each page should have only one H1. Other tags are used for subtitles. |
| How can we optimize images to improve on-page SEO? | To optimize images, use descriptive Alt Text that includes relevant keywords, reduce the image file size without losing quality, and use meaningful and relevant filenames. |
| What are the characteristics of a friendly URL for on-page SEO? | A friendly URL should be short, readable, descriptive, include main keywords, and without extra characters. The URL structure should be hierarchical and logical to be understandable for both users and search engines. |
| How does Internal Linking help on-page SEO? | By connecting related pages to each other, internal linking helps users and search engine crawlers to better understand the site structure, transfer page authority, and increase user time on the site. |
| What is the impact of page load speed on on-page SEO? | High loading speed is critical for both user experience and SEO ranking. Slower pages may be ignored by search engines and lead to an increased bounce rate. |
| Why is mobile-friendliness so important in on-page SEO? | Given the increasing number of searches through mobile devices, having a responsive and mobile-friendly site is essential for user experience and ranking in search results (Google’s mobile-first indexing). |
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Sources
Ahrefs’ Comprehensive On-Page SEO Guide
,On-Page Optimization in Moz
,On-Page SEO in Search Engine Land
,Semrush’s Site On-Page SEO Guide
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