What is On-Page SEO and Why Does It Matter?
On-page SEO, also known as on-site SEO, is a set of techniques and actions taken to optimize web pages in order to achieve a better ranking in Google search results and other search engines.
This process involves optimizing various elements, including #content, #keywords, #title_tags, #meta_descriptions, and URL structure.
On-page SEO is important because it helps search engines better understand the content of a page and recognize its relevance to user searches.
In other words, a page optimized with on-page SEO has a better chance of appearing in top search results.
To better understand SEO, you can study various resources.
On-page SEO is a fundamental pillar of SEO, and without it, efforts for off-page SEO (link building and activities outside the site) alone will not be sufficient.
Optimizing on-page SEO also directly affects user experience.
Pages that are well-optimized usually have better structure, are more readable, and quickly provide users with the information they need.
Ultimately, on-page SEO not only increases a site’s ranking in search results but also helps improve the quality of the site and user satisfaction.
With on-page SEO, businesses can attract more organic traffic to their site and, as a result, increase their sales and revenue.
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Keyword Research and Choosing the Best Ones for On-Page SEO
Keyword research is the cornerstone of on-page SEO.
Before taking any action to optimize web pages, you need to know what terms users are searching for your content with.
This process involves identifying keywords related to your business, products, and services that have the highest search volume and are reasonable to compete for.
There are various tools for keyword research, including Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.
These tools provide valuable information such as search volume, competition level, and related keywords.
After identifying keywords, you need to prioritize them.
Keywords with high search volume usually have more competition, so it is best to choose a combination of keywords with high and low search volume.
Also, paying attention to long-tail keywords is important.
These keywords are longer, more specific phrases that usually have lower search volume but higher conversion rates and less competition.
Choosing the right keywords is the first step in optimizing on-page SEO and will directly impact your site’s ranking in search results.
To start keyword research, reliable resources are available that can help you.
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Optimizing Page Title (Title Tag) and Meta Description
The title tag and meta description are two important elements in on-page SEO that are displayed to users in search results.
The title tag is the main title of your page, which is displayed at the top of the browser window and in search results.
This tag should be concise, engaging, and contain the main keyword of the page.
The length of the title tag should not exceed 60 characters to be fully displayed in search results.
The meta description is a summary of the page content that is displayed below the page title in search results.
These descriptions should be attractive and persuasive to encourage users to click on your link.
The meta description should also contain the main keyword of the page, and its length should not exceed 160 characters.
Optimizing the title tag and meta description has a significant impact on your site’s click-through rate (CTR) in search results.
An attractive title and description can grab users’ attention and encourage them to visit your site.
For more information on the title tag, you can use reliable sources.
On-page SEO can be easily done by optimizing the title tag and meta description.
| Element | Description | Best Practice |
|---|---|---|
| Title Tag | The main title of the page that is displayed in search results. | Concise, engaging, contains the main keyword, maximum 60 characters |
| Meta Description | A summary of the page content that is displayed below the title in search results. | Engaging, persuasive, contains the main keyword, maximum 160 characters |
Optimizing URL and Link Structure
URL and link structure play an important role in on-page SEO.
An optimized URL should be short, descriptive, and contain the main keyword of the page.
Avoid using uppercase letters, special characters, and unnecessary numbers in your URL.
Instead, use hyphens (-) to separate words.
For example, instead of an inappropriate URL like “example.com/page?id=123”, use an optimized URL like “example.com/seo-internal”.
The structure of internal links should also be logical and organized.
Connect important pages of your site to each other through internal links so that search engines can easily find and index them.
Use descriptive and relevant anchor texts for internal links.
Anchor text is the text that links to another page.
Instead of using general anchor texts like “click here”, use descriptive anchor texts like “comprehensive guide to on-page SEO“.
A good internal link structure helps search engines understand the importance of different pages of your site and improve their ranking.
Internal linking is one of the important pillars of on-page SEO.
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Optimizing Page Content and Using Keywords
Page content is the most important factor in on-page SEO.
Your content should be high-quality, valuable, and relevant to users’ needs.
Avoid producing duplicate content and copying from other sites.
Instead, create unique and engaging content that answers users’ questions and solves their problems.
Using keywords in page content is also important, but it should be done naturally and logically.
Avoid filling the page with keywords (keyword stuffing), as this will not only not help your site’s SEO but may also cause your site to be penalized by Google.
Use keywords in the page title, subheadings, paragraphs, and images, but in a way that makes your content readable and fluent.
Also, paying attention to keyword density is important.
Keyword density is the ratio of the number of keywords to the total number of words on the page.
A suitable keyword density is usually between 1 and 3 percent.
Content optimized for on-page SEO improves your site’s ranking.
For guidance on content production, you can use related articles.
Optimizing Images and Using Alt Tags
Images play an important role in attracting users’ attention and improving user experience.
Optimizing images is also part of on-page SEO.
Before uploading images to your site, save them in the appropriate format (such as JPEG or PNG) and reduce their size to increase page loading speed.
Use descriptive filenames for images.
Instead of an inappropriate filename like “IMG_1234.jpg”, use an optimized filename like “seo-internal-tips.jpg”.
The Alt tag is an alternative text for the image that is displayed if the image does not load or if the user is using text browsers.
The Alt tag should be descriptive and relevant to the image content and should also contain the main keyword of the page.
By optimizing images and using Alt tags, you help search engines better understand your images and improve your site’s ranking.
On-page SEO of the site will have a better speed with quality and optimized images.
Improving Page Loading Speed (Page Speed)
Page loading speed is one of the important factors in Google’s ranking of sites.
Users who wait for a slow page to load quickly leave your site and go to other sites.
To improve page loading speed, you can use various methods, including optimizing images, using a CDN (Content Delivery Network), enabling Gzip compression, and reducing the size of HTML, CSS, and JavaScript code.
There are various tools to test page loading speed, including Google PageSpeed Insights, GTmetrix, and WebPageTest.
These tools provide valuable information about your site’s weaknesses and solutions to improve them.
By improving page loading speed, you not only improve user experience but also increase your site’s ranking in search results.
Experience on-page SEO with high speed.
| Method | Description |
|---|---|
| Image Optimization | Reducing the size and appropriate format of images |
| Using CDN | Content delivery network for faster loading |
| Enabling Gzip Compression | Reducing the size of sent files |
| Reducing the Size of HTML, CSS, and JavaScript Code | Removing unnecessary code and optimizing code |
Mobile-Friendly Optimization
Given the increasing use of mobile phones for internet searches, optimizing your site for mobile is very important.
Your site should be responsive, meaning it automatically adapts to the screen size of different devices.
Also, your site should have a simple and user-friendly design and be easy to navigate on mobile phones.
Google prioritizes sites that are optimized for mobile and displays them in higher rankings in search results.
To test your site’s mobile-friendliness, you can use Google’s Mobile-Friendly Test tool.
Use this link to test your site’s mobile-friendliness.
Optimizing your site for mobile is an important part of on-page SEO.
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Using Schema Markup to Improve Content Understanding by Search Engines
Schema Markup is a code that helps search engines better understand your page content.
By using Schema Markup, you can provide additional information about your page, such as content type, author, publication date, and user ratings.
This information can be displayed in search results as rich snippets and increase your site’s click-through rate (CTR).
There are different types of Schema Markup, including Article, Product, Event, and Recipe.
To use Schema Markup, you can use Google’s Schema Markup Generator tool.
Using Schema Markup is one of the best ways to improve on-page SEO and can help you achieve higher rankings in search results.
Advanced on-page SEO is possible using Schema Markup.
Continuous Review and Improvement of On-Page SEO
On-page SEO is an ongoing process and requires continuous review and improvement.
Regularly check your site’s performance in search results and identify its weaknesses.
Use various tools to check your site’s SEO performance, including Google Analytics, Google Search Console, and SEMrush.
Using these tools, you can obtain valuable information about site traffic, keyword rankings, and technical problems of your site.
Based on this information, make the necessary changes to your site and continuously improve your site’s on-page SEO.
With continuous monitoring and optimization, you can maintain your site’s ranking in search results and attract more organic traffic to your site.
The most important principle in on-page SEO is continuous monitoring and continuous improvement.
By following the principles of on-page SEO, you can achieve higher rankings in search engines.
On-page SEO of your site improves with regular analysis.
On-page SEO of the site is crucial for achieving high rankings.
You can get help from experts in this field to improve on-page SEO.
The principles of on-page SEO help you have a better website.
Always keep your site’s on-page SEO optimized to stay ahead of your competitors.
On-page SEO is a time-consuming process and requires patience.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-page SEO? | On-page SEO refers to a set of actions performed inside the website and on the content of the pages to gain a better ranking in search results. |
| Why is on-page SEO important for a website? | On-page SEO helps search engines better understand the content of your page and assess its importance. It also provides a better user experience for visitors. |
| What are the most important factors of on-page SEO? | Important factors include keyword optimization, content quality, title tag, meta description, URL structure, heading tags (H1-H6), internal linking, and image optimization. |
| What role does the title tag play in on-page SEO? | The title tag is one of the most important factors of on-page SEO that displays the title of your page in search results and the browser tab. It should include the main keyword and be engaging. |
| What is the importance of the meta description in on-page SEO? | The meta description provides a summary of the page content and, although it does not directly affect ranking, it can increase the click-through rate (CTR) by encouraging users to click. |
| How is the keyword used in on-page SEO? | Keywords are phrases that users use to search for information in search engines. Using them appropriately and naturally in the content helps the search engine to determine the subject of the page. |
| What is internal linking and what is its benefit in on-page SEO? | Internal linking means creating links between different pages of a website. This helps distribute page authority, helps search bot crawling, and improves user experience. |
| How does image optimization affect on-page SEO? | Image optimization includes compressing the size, using appropriate Alt tags, and proper file naming. This improves page loading speed and helps search engines understand the content of the image. |
| What does quality content mean in on-page SEO? | Quality content means content that is comprehensive, accurate, unique, up-to-date, and user-friendly and meets the needs of users. |
| What role does URL structure play in on-page SEO? | Readable, short URLs that include the main keyword help search engines and users better understand the content of the page and improve the user experience. |
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Resources
On-Page Optimization at Moz
,Ahrefs’ Complete Guide to On-Page SEO
,On-Page SEO: The Complete Guide for This Year from Search Engine Journal
,On-Page SEO: The Ultimate Guide from Yoast
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