What is On-Page SEO and Why is it Important?
On-Page SEO is a set of actions you take within your website to improve your site’s ranking in search results.
These actions include optimizing content, site structure, title tags, meta descriptions, and more.
On-Page SEO is one of the two main pillars of SEO (the other pillar being Off-Page SEO).
On-Page SEO is very important because it helps search engines better understand your site’s content and display it to relevant users.
Without a strong On-Page SEO strategy, your efforts for Off-Page SEO and content creation may not yield the desired results.
#Keywords play an important role in this section.
Simply put, On-Page SEO is optimizing different parts of a website for search engines.
With On-Page SEO, you help search engines find your site’s content more easily.
SEO is crucial for being seen on Google.
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Keyword Research: The First Step in On-Page SEO
Keyword research is the process of finding words that users use to search for information related to your business in search engines.
These keywords should be used in your site’s content so that search engines can properly index your site and show it to relevant users.
To start keyword research, you can use tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.
These tools help you find keywords related to your business, estimate their search volume, and check the level of competition for each keyword.
On-Page SEO starts with choosing the right keywords.
Choosing the right keywords has a significant impact on SEO.
For example, if you have a home appliance store, you should look for words like “buy refrigerator,” “washing machine price,” and …
Optimizing Page Title (Title Tag) and Meta Description
The Title Tag and Meta Description are two important elements in On-Page SEO that are displayed in search results.
The Title Tag specifies the title of your page and should be attractive and relevant to the content of the page.
The Meta Description provides a summary of your page’s content and should encourage the user to click on your link.
On-Page SEO is highly dependent on these two elements.
Both elements should include the main keywords of the page and be written in a way that attracts the attention of users.
The length of the Title Tag should be less than 60 characters, and the length of the Meta Description should be between 150 and 160 characters.
On-Page SEO starts with Title and Meta tags and ultimately helps your site rank better.
Below is a table with examples of optimized Title and Meta tags:
| Page Title | Title Tag (Optimized) | Meta Description (Optimized) |
|---|---|---|
| Buy Mobile Phone | Buy Mobile Phone at the Best Price | [Store Name] | Various mobile phones with brands Samsung, Apple, Xiaomi, etc. Buy at the best price and valid warranty from [Store Name]. |
| SEO Training | SEO Training from Beginner to Advanced | [Site Name] | Comprehensive SEO (Search Engine Optimization) training to increase your site’s ranking on Google. Start now! |
| Book Hotel in Tehran | Book Hotel Online in Tehran | [Site Name] | Book online the best hotels in Tehran with special discounts. View photos, facilities and traveler reviews. Easy and secure booking! |
Optimizing URL (Page Address)
Your page’s URL should be short, readable, and include the main keywords of the page.
Long and complex URLs are not attractive to search engines and users.
Try to use structured and meaningful URLs.
On-Page SEO dictates that you optimize page URLs, for example, instead of using the address example.com/?p=123, use the address example.com/seo-internal.
On-Page SEO considers optimizing page addresses essential.
A good URL helps search engines understand the topic of the page and helps users easily remember and share the page.
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Optimizing Page Content
Your page’s content should be high-quality, valuable, and relevant to users’ needs.
Try to update your content regularly and use relevant keywords throughout the text.
On-Page SEO places special emphasis on content quality.
Use high-quality images and videos to make your content more attractive.
On-Page SEO means producing high-quality and valuable content.
Quality content helps the user to obtain the desired information and stay on your site.
This will increase your site’s ranking on Google.
Content optimization for On-Page SEO includes the following:
- Using keywords in headings and subheadings
- Using high-quality images and videos
- Regularly updating content
- Creating long and comprehensive content
Image Optimization
Images can play an important role in the attractiveness and engagement of users with your site, but if they are not optimized properly, they can slow down page loading and negatively affect your site’s SEO.
To optimize images, use appropriate formats such as JPEG and PNG, reduce image size, and use ALT tags to describe images.
The ALT tag helps search engines understand the subject of the image and display it in search results.
On-Page SEO gives a lot of importance to image optimization.
On-Page SEO can improve site speed by optimizing images.
Image optimization includes the following:
- Reducing image size
- Using appropriate formats
- Using ALT tags
Website Speed Optimization
Site loading speed is one of the important factors in SEO.
Users who have to wait a long time for a page to load are likely to leave your site and go to another site.
Search engines also like sites that have high loading speed.
To improve your site’s speed, you can use tools like Google PageSpeed Insights and GTmetrix.
These tools help you identify your site’s speed problems and find solutions to fix them.
On-Page SEO is highly dependent on site speed.
Site speed plays an important role in On-Page SEO.
Below is a table with examples of site speed optimization techniques:
| Optimization Technique | Description |
|---|---|
| Image Optimization | Reducing image size and using appropriate formats |
| Activating Gzip Compression | Compressing site files for faster transfer |
| Using CDN | Using a content delivery network for faster loading |
| Optimizing CSS and JavaScript Codes | Reducing code size and removing extra code |
Mobile Optimization
Today, most users access the internet through mobile devices.
Therefore, optimizing the site for mobile is very important.
A mobile-friendly site should have a responsive design, which means it automatically adapts to the screen size of different devices.
On-Page SEO and Mobile Optimization are two inseparable pillars.
Also, the site loading speed on mobile should be high, and using the site on mobile should be easy and enjoyable.
Failure to pay attention to optimizing the site for mobile will result in losing many customers.
Optimizing the site for mobile is one of the most important parts of On-Page SEO.
Google gives a better ranking to sites that are optimized for mobile.
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Using Internal Links
Internal links are links that connect different pages of your site to each other.
These links help search engines better understand your site structure and find related content.
Also, internal links help users easily navigate your site and find the information they need.
On-Page SEO strongly welcomes internal linking.
Try to link to other relevant pages on each page of your site.
Internal linking is a great solution to increase site ranking.
Internal links help search engines better understand your site pages and help users easily navigate your site.
Fixing Site Errors and Improving User Experience (UX)
The presence of errors on the site, such as broken links, 404 pages, and security problems, can negatively affect your site’s SEO.
Fixing these errors and improving user experience (UX) can help increase your site’s ranking in search results.
On-Page SEO and user experience are closely related.
Try to design your site so that users can easily find the information they need and enjoy using the site.
Improving user experience and fixing site errors will increase your site’s ranking on Google.
On-Page SEO seeks to provide the best user experience to users.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-page SEO? | On-page SEO refers to the set of actions that are performed inside the website and on the content of the pages in order to gain a better ranking in search results. |
| Why is on-page SEO important for a website? | On-page SEO helps search engines to better understand the content of your page and assess its importance. It also provides a better user experience for visitors. |
| What are the most important on-page SEO factors? | The most important factors include keyword optimization, content quality, title tag, meta description, URL structure, heading tags (H1-H6), internal linking and image optimization. |
| What role does the Title Tag play in on-page SEO? | The title tag is one of the most important on-page SEO factors that displays the title of your page in search results and browser tabs. It should include the main keyword and be attractive. |
| What is the importance of Meta Description in on-page SEO? | The meta description provides a summary of the page content and, although it does not directly affect ranking, it can increase the click-through rate (CTR) by encouraging users to click. |
| How is keyword used in on-page SEO? | Keywords are phrases that users use to search for information in search engines. Proper and natural use of them in the content helps the search engine to recognize the subject of the page. |
| What is internal linking and what is its benefit in on-page SEO? | Internal linking means creating links between different pages of a website. This helps distribute the credibility of pages, help search engine robots crawl and improve the user experience. |
| How does image optimization affect on-page SEO? | Image optimization includes compressing the size, using appropriate Alt tags and properly naming files. This improves page loading speed and helps search engines understand the content of the image. |
| What does quality content mean in on-page SEO? | Quality content means content that is comprehensive, accurate, unique, up-to-date, and user-friendly and meets the needs of users. |
| What role does URL structure play in on-page SEO? | Readable, short URLs containing the main keyword help search engines and users to have a better understanding of the page content and improve the user experience. |
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Resources
On-Page Optimization: A Complete Guide
,On-Page SEO: The Complete Guide
,The Comprehensive Guide to On-Page SEO
,On-Page SEO: A Complete Guide
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