What is on-page SEO and why is it important?
What is on-page SEO and why is it important?
On-page SEO, also known as #on_page_seo, is a set of techniques and actions performed within your website to increase your site’s ranking in search engine results like Google.
On-page SEO includes optimizing content, title tags, meta descriptions, URL structure, and other page elements.
The importance of on-page SEO is that it helps search engines better understand your site’s content and determine what questions your site answers.
When search engines better understand your content, there is a greater chance that your site will be displayed higher in search results.
This leads to increased site traffic, attracting target audiences, and ultimately increasing sales and profitability.
A strong on-page SEO strategy can help your business outperform the online competition.
For more information about on-page SEO, you can visit this link.
On-page SEO is an ongoing process and requires continuous updating and improvement.
As search engine algorithms change, on-page SEO techniques must also change to ensure your site can maintain its ranking.
On-page SEO includes various aspects that we will cover in later chapters.
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Keyword research and choosing the best ones
Keyword research and choosing the best ones
Keyword research is the cornerstone of any on-page SEO strategy.
You need to find the words that your target audience uses to search for your products and services.
To do this, you can use various tools such as Google Keyword Planner, Ahrefs, Semrush, and Ubersuggest.
When choosing keywords, pay attention to search volume, competition, and the relevance of the words to your site’s content.
Choose words that have a high search volume but are not highly competitive.
Also, make sure that the keywords you choose are relevant to your site’s content and answer the questions of your audience.
Using long-tail keywords can also help you attract more targeted traffic to your site.
These words usually have lower search volumes but higher conversion rates.
A comprehensive guide to keyword research is available to help you.
After keyword research, create a list of targeted keywords and use them in your site’s content, title tags, meta descriptions, and other page elements.
Be careful not to overuse keywords, as this can lead to your site being penalized by search engines.
Balanced and natural use of keywords is the best way to optimize your site for on-page SEO.
Optimizing the page title (Title Tag)
Optimizing the page title (Title Tag)
The page title (Title Tag) is one of the most important factors in on-page SEO.
The page title is the blue text that appears in search results and shows users and search engines what your page is about.
A good page title should be attractive, relevant, and include the page’s main keyword.
The length of the page title should be between 50 and 60 characters so that it is fully displayed in search results.
The page title should be unique and different from other pages on your site.
Avoid repeating page titles on your site.
The page title should accurately describe the content of the page and give users a reason to click on your site’s link.
For example, instead of the title “Homepage”, use the title “Buy Women’s Clothing Online | Online Clothing Store”.
Also, try to put the page’s main keyword at the beginning of the page title.
This helps search engines understand the importance of the keyword.
Using attractive and persuasive words such as “Special Discount”, “Best Price”, and “Latest Models” can also increase the click-through rate (CTR).
Optimizing the page title is a basic step in on-page SEO and can have a significant impact on your site’s ranking.
| Feature | Description |
|---|---|
| Title Length | Between 50 and 60 characters |
| Uniqueness | Each page title must be different |
| Keyword | Use the main keyword at the beginning of the title |
| Attractiveness | Use attractive and persuasive words |
Optimizing Meta Description
Optimizing Meta Description
The Meta Description is a short summary of the page’s content that appears below the page title in search results.
The meta description helps users understand what your page is about and whether it is worth clicking on.
A good meta description should be attractive, relevant, and include the page’s main keyword.
Although the meta description does not directly affect your site’s ranking, it can increase the click-through rate (CTR) and attract more traffic to your site.
The length of the meta description should be between 150 and 160 characters so that it is fully displayed in search results.
The meta description should be unique and different from other pages on your site.
Avoid repeating meta descriptions on your site.
The meta description should accurately describe the content of the page and give users a reason to click on your site’s link.
For example, instead of the meta description “This is a page about our products”, use the meta description “Buy the latest models of sports shoes at the best price with free shipping throughout Iran”.
Using relevant and attractive keywords in the meta description can increase the click-through rate.
You can also use a Call to Action such as “Buy Now”, “Learn More”, and “Contact Us” in the meta description.
Optimizing the meta description is an important part of on-page SEO and can help improve your site’s performance in search results.
On-page SEO requires special attention to this section.
By focusing on improving the meta description, you can attract more organic traffic to your site.
You can find more information here.
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Content Optimization
Content Optimization
Content is the king of on-page SEO.
High-quality, valuable, and relevant content is one of the most important factors in your site’s ranking by search engines.
Your content should answer your audience’s questions, solve their problems, and provide them with useful information.
Your content should be updated regularly and include the latest information.
When creating content, pay attention to the following:
- Keyword: Use the page’s main keyword in the title, subheadings, body text, and images.
- Readability: Write your content in a way that is easy to read and understand.
Use short sentences, short paragraphs, and bulleted lists. - Value: Write your content in a way that is valuable to your audience and answers their questions.
- Freshness: Update your content regularly and include the latest information.
Also, pay attention to the structure of your content.
Use subheadings (H1, H2, H3) to organize content and help search engines better understand the structure of your page.
Using images, videos, and infographics can also make your content more attractive and interactive.
Content optimization is an ongoing process and requires constant attention and effort.
By creating high-quality and valuable content, you can improve your site’s ranking in search results and attract more traffic to your site.
On-page SEO is practically impossible without quality content.
Image Optimization
Image Optimization
Images play an important role in attracting and engaging users with your site.
But unoptimized images can slow down your site’s loading speed and affect the user experience.
Image optimization for on-page SEO includes the following:
- File Name: Name the image files with relevant keywords.
For example, instead of the file name “IMG_1234.jpg”, use the file name “women’s-sports-shoes.jpg”. - ALT Tag: Write an ALT (Alternative Text) tag for each image that describes the content of the image.
The ALT tag helps search engines understand the content of the image and display it in image search results. - File Size: Reduce the file size of the images to increase your site’s loading speed.
You can use online image compression tools or image editing software to reduce the size of the images. - File Format: Use appropriate formats for images.
The JPEG format is suitable for photographic images and the PNG format is suitable for graphic images.
By optimizing images, you can increase your site’s loading speed, improve the user experience, and improve your site’s ranking in image search results.
On-page SEO pays attention to all the details of your site, and image optimization is no exception.
On-page SEO increases your site traffic.
You can see a complete guide to image SEO here.
Optimizing URL Structure
Optimizing URL Structure
The URL (Uniform Resource Locator) structure plays an important role in on-page SEO.
URLs should be readable, relevant, and include the page’s main keyword.
A good URL shows users and search engines what your page is about.
When creating a URL, pay attention to the following:
- Readability: URLs should be readable and understandable.
Avoid using incomprehensible characters and random numbers. - Keyword: Use the page’s main keyword in the URL.
- Shortness: URLs should be short and concise.
Long URLs can be difficult for users and search engines. - Use of Hyphen: Use a hyphen (-) to separate words in the URL.
For example, instead of the URL “www.example.com/page?id=1234”, use the URL “www.example.com/women’s-sports-shoes”.
Optimizing the URL structure is an important step in on-page SEO and can help improve your site’s ranking in search results.
By having appropriate URLs, you can help search engines better understand the structure of your site and index your pages correctly.
This will lead to increased organic traffic to your site.
On-page SEO is a complex but necessary process for online success.
| Feature | Description |
|---|---|
| Readability | URL should be readable and understandable |
| Keyword | Use the main keyword |
| Shortness | URL should be short and concise |
| Hyphen | Use a hyphen to separate words |
Improving Site Loading Speed
Improving Site Loading Speed
Site loading speed is one of the important factors in your site’s ranking by search engines and the user experience.
Users expect your site’s pages to load in less than 3 seconds.
If your site’s loading speed is slow, users will leave your site and your site’s ranking in search results will decrease.
To improve site loading speed, you can take the following measures:
- Image Optimization: Reduce the size of the images and use appropriate formats.
- Enable Gzip Compression: Gzip compression can reduce the size of your site’s files and increase loading speed.
- Use CDN: CDN (Content Delivery Network) is a network of servers that stores your site’s content around the world and provides users with the nearest server.
- Reduce the Number of HTTP Requests: Reduce the number of HTTP requests by combining CSS and JavaScript files.
- Use Cache: Use browser cache and server cache to store site content.
By improving site loading speed, you can improve the user experience, increase conversion rates, and improve your site’s ranking in search results.
On-page SEO also helps to improve the user experience.
There is a tool to test site speed that you can use.
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Creating Internal Links
Creating Internal Links
Internal links are links that connect different pages of your site to each other.
Internal links help search engines better understand the structure of your site and find important pages on your site.
Internal links also help users easily navigate your site and find relevant content.
Internal linking has a great impact on on-page SEO.
When creating internal links, pay attention to the following:
- Relevance: Links should be created between relevant pages.
For example, if you are talking about sports shoes on a page, you can link to a page that is about different types of sports shoes. - Link Text: Use descriptive link text.
The link text should accurately describe the content of the page you are linking to. - Number of Links: The number of internal links on each page should be appropriate.
Avoid linking too much to one page.
By creating appropriate internal links, you can improve your site’s structure, improve the user experience, and improve your site’s ranking in search results.
On-page SEO is a comprehensive process that requires attention to all aspects of your site.
Internal linking is one of the most important parts of on-page SEO.
Mobile Optimization
Mobile Optimization
Today, more than half of web traffic is through mobile devices.
Therefore, optimizing the site for mobile is very important for on-page SEO.
If your site is not optimized for mobile, users will leave your site and your site’s ranking in search results will decrease.
To optimize the site for mobile, you can take the following measures:
- Responsive Design: Use responsive design so that your site automatically adapts to the screen size of different devices.
- Loading Speed: Optimize the site loading speed for mobile devices.
- Readability: Use large and readable fonts and increase the space between lines.
- Touchability: Design buttons and links large enough so that users can easily touch them.
By optimizing the site for mobile, you can improve the user experience, increase conversion rates, and improve your site’s ranking in search results.
On-page SEO also pays attention to the site’s compatibility with mobile and considers it as an important factor in ranking.
On-page SEO helps you to get a better rank in search results.
You can learn more about Google’s mobile-first indexing here.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is On-Page SEO? | On-page SEO refers to a set of actions that are performed inside a website (on its pages) to improve the site’s ranking in search engine results. This includes optimizing content, site structure, and HTML codes. |
| 2 | Why is On-Page SEO important? | On-page SEO helps search engines better understand the content of a page and determine whether that page is relevant and valuable to users’ searches. This better understanding leads to a higher ranking. |
| 3 | What is the first and most important step in on-page SEO? | Keyword Research is the most important initial step. By finding the right keywords, you can produce targeted content that is relevant to the needs of users. |
| 4 | What is the role of the Title Tag in on-page SEO? | The title tag is one of the most important ranking factors and should include the main keyword. This tag is displayed as the page title in search results and affects the click-through rate (CTR). |
| 5 | What is the importance of Meta Description? | Meta Description does not directly affect the ranking, but by providing an attractive summary of the page’s content in search results, it can encourage users to click and therefore increase the click-through rate (CTR). |
| 6 | Why is the use of headings (H1, H2, etc.) important in content? | Headings help to structure the content and improve readability for users and search engine crawlers. The use of keywords in headings also helps the search engine to better understand the topic. |
| 7 | What does Image Optimization in on-page SEO include? | Includes compressing images to reduce size, using descriptive and relevant file names, and filling in the Alt tag (alternative text) with relevant keywords to help search engines understand the content of the image. |
| 8 | What is meant by Internal Linking in on-page SEO? | Internal Linking refers to creating links between different pages of a website. This helps to spread page authority (Link Equity), improve user experience, and help search engine crawlers discover new pages. |
| 9 | Why is Page Speed important for on-page SEO? | Page loading speed is a direct ranking factor and greatly affects user experience. Slow pages can increase the bounce rate and reduce user engagement. |
| 10 | What role does quality content play in on-page SEO? | High-quality content that is comprehensive, unique, and valuable to the user is the core of on-page SEO. This content not only attracts and retains users, but also sends positive signals to search engines and helps to improve the ranking. |
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Resources
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