What is On-Page SEO and Why Does It Matter?
#OnPageSEO refers to a set of actions you take within your website to improve its ranking in Google search results.
SEO is generally divided into two categories: on-page SEO and off-page SEO.
Off-page SEO includes activities such as link building and social media marketing that are performed outside your website.
In contrast, on-page SEO focuses on optimizing content, website structure, and HTML code.
The importance of on-page SEO stems from the fact that it helps search engines better understand your site’s content and display it to relevant users.
Google’s algorithms are becoming more intelligent every day and are looking to provide the best and most relevant results to users.
On-page SEO helps you optimize your content for these algorithms and increase your chances of being seen in search results.
By optimizing on-page SEO, you can attract more organic traffic, improve conversion rates, and ultimately achieve your business goals.
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Keyword Research: The Foundation of On-Page SEO
Keyword research is one of the most important steps in on-page SEO.
Keywords are the terms users use to search for information on Google.
By identifying keywords related to your business, you can produce content that meets users’ needs and ranks higher in search results.
To start keyword research, first create a list of the main topics of your business.
Then, use keyword research tools like Ahrefs, Moz Keyword Explorer, and Ubersuggest to find relevant keywords, search volume, and their competition.
Look for long-tail keywords that usually have less competition and can drive more targeted traffic to your site.
After finding the right keywords, use them naturally and intelligently in your content.
Excessive use of keywords (Keyword Stuffing) can damage your site’s ranking.
On-page SEO with the correct use of keywords leads to attracting more organic traffic to your site.
Optimizing Titles and Meta Descriptions
Title Tags and Meta Descriptions are among the most important elements displayed to users in search results.
Titles should be attractive, concise, and contain the main keyword.
The length of titles should be between 50 and 60 characters to be fully displayed in search results.
Meta descriptions should provide a summary of the page’s content and encourage users to click on the link.
The length of meta descriptions should be between 150 and 160 characters.
Optimize titles and meta descriptions for each page of your website uniquely.
Use relevant keywords in titles and meta descriptions, but avoid excessive repetition of them.
A good title and meta description can increase click-through rate (CTR) and drive more traffic to your site.
On-page SEO using these tags allows Google robots to better understand your site.
| Feature | Description | Best Practice |
|---|---|---|
| Title Length | Number of characters in the page title | Between 50 and 60 characters |
| Title Content | Main expression of the page and related keywords | Attractive, relevant, and containing keywords |
| Meta Description Length | Number of characters in the meta description | Between 150 and 160 characters |
| Meta Description Content | Summary of page content | Attractive, readable, and includes a Call to Action |
Optimizing Content for On-Page SEO
Content is king! This phrase is widely used in the SEO world and represents the high importance of content in ranking sites on Google.
Your content must be valuable, useful, relevant, and engaging to attract users and keep them on your site for longer.
To optimize content for on-page SEO, consider the following: Create your content based on researched keywords.
Use keywords in titles, subtitles, main text, and images.
Divide your content into smaller sections to make it easier to read.
Use subheadings (H2, H3, H4) to organize content.
Use images, videos, and infographics to make content more attractive.
Create internal links to other pages on your site to encourage users to browse your site.
Update your content regularly to keep it fresh and relevant.
Proper on-page SEO requires optimized and user-friendly content.
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Optimizing Images and Videos
Images and videos can play an important role in the attractiveness and user engagement with your site.
But for images and videos to help your site’s SEO, you need to optimize them correctly.
To optimize images, use descriptive file names containing keywords.
Use the alt tag to describe the content of images.
Reduce the size of images to increase your site’s loading speed.
Use appropriate formats for images (such as JPEG for high-quality images and PNG for simple graphics).
To optimize videos, use descriptive titles containing keywords.
Use meta descriptions for videos.
Upload your videos to video platforms like YouTube and place their links on your site.
Use Schema Markup for videos to help search engines better understand the content of your videos.
On-page SEO with the use of optimized images and videos increases the rate of user engagement with the website.
Optimizing Site Loading Speed
Site loading speed is one of the important factors in user experience and SEO.
Users expect a website to load in a few seconds.
If your site is slow, users will leave it, and this can damage your site’s ranking in search results.
To improve site loading speed, consider the following: Use a quality web hosting service.
Optimize your images.
Use a Content Delivery Network (CDN).
Compress your HTML, CSS, and JavaScript code.
Use cache.
Reduce the number of HTTP requests.
Use a lightweight and optimized template.
On-page SEO by increasing website speed provides a better user experience for users and reduces the Bounce Rate.
Optimizing URL Structure
The URL structure of your site should be logical, readable, and contain keywords.
Short and descriptive URLs help search engines better understand the content of your pages.
Avoid using long and unnecessary parameters in URLs.
Separate URLs with hyphens (-), not underscores (_).
Use main keywords in URLs.
Avoid creating duplicate URLs.
Canonical URLs correctly.
A proper URL structure in on-page SEO helps search engines to better understand your site’s structure and properly index your pages.
| URL Type | Example | Description |
|---|---|---|
| Good URL | www.example.com/blog/seo-internal |
Short, containing keywords and descriptive |
| Bad URL | www.example.com/blog/post?id=123&category=456 |
Long, containing unnecessary and incomprehensible parameters |
| Bad URL | www.example.com/blog/post_seo_internal |
Using underscores instead of hyphens |
Internal and External Linking
Internal linking refers to creating links between different pages of your website.
External linking refers to creating links from other websites to your website.
Internal linking helps search engines better understand your website structure and identify more important pages.
External linking helps increase the credibility and ranking of your site in search results.
For internal linking, use relevant and descriptive anchor text.
Link to the more important pages of your site.
Avoid creating broken links.
For external linking, look for links from reputable websites relevant to your field.
In on-page SEO, internal links cause the user to spend more time on your site and reduce the bounce rate.
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Optimizing for Mobile
Today, more than half of web traffic is done through mobile devices.
Therefore, optimizing your website for mobile is very important.
Your website should be responsive, meaning it automatically adapts to the screen size of different devices.
Your site loading speed on mobile devices should be high.
Fonts should be readable and appropriately sized.
Buttons and links should be large enough for users to easily click on them.
Google’s Mobile-Friendly Test tool to check your website’s compatibility with mobile.
Optimizing a site for mobile is an important aspect of on-page SEO.
Using Schema Markup
Schema Markup is code that you can add to your website to help search engines better understand the content of your pages.
Schema Markup can provide information such as business name, address, phone number, business hours, ratings, reviews, and events to search engines.
Using Schema Markup, you can create richer search results (Rich Snippets) that are more attractive and eye-catching and can increase click-through rate (CTR).
The Schema.org website for more information on the types of Schema Markup and how to use them.
Using Schema Markup is an important strategy in on-page SEO to improve site visibility in search results.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-Page SEO? | It refers to the set of actions that are performed within a website to improve its ranking in search engines. |
| Why is On-Page SEO important? | Because it helps search engines better understand the content and structure of your site and improves the user experience. |
| What are the most important elements of On-Page SEO? | Title and meta descriptions, keywords, URL structure, quality content, image optimization, internal linking, and site speed. |
| How to optimize the Title Tag and Meta Description? | The title should include the main keyword and be attractive, and the meta description should be an encouraging summary of the content with relevant keywords. |
| What is the role of keywords in On-Page SEO? | Keywords help search engines understand what the page content is about and should be used naturally and intelligently in the text. |
| How is image optimization done for On-Page SEO? | By compressing the volume, using a descriptive file name, and filling in the Alt tag with related descriptions and keywords. |
| What is Internal Linking and what is its purpose? | It is connecting different pages of the site to each other. This helps to distribute the credit of pages (Page Authority) and improve the crawling of search engines. |
| What is the importance of site loading speed in On-Page SEO? | High speed improves user experience and is one of the important ranking factors for search engines like Google. |
| What is the impact of a site being Responsive (Mobile-Friendliness) on On-Page SEO? | Given the increase in mobile users, being responsive is essential to provide a proper user experience on all devices and prioritize Google’s mobile index. |
| What are the important factors related to content in On-Page SEO? | Originality, quality, comprehensiveness, readability, proper use of headings (H1, H2, …) and regular content updates. |
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Resources
On-Page Optimization: The Complete Guide from Moz
,On-Page SEO: An Actionable Guide from Ahrefs
,The On-Page SEO Guide: Techniques, Strategies, and Checklist
,What is On-Page SEO? A Complete Guide for 2024
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