### What is Internal SEO and Why is it Important?

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Internal SEO or #On-Page SEO refers to a set of actions taken within a website to improve the site’s ranking in search engine results.
These actions include content optimization, the use of appropriate keywords, improving site structure, and optimizing HTML tags.
The importance of internal SEO is due to the fact that search engines like Google evaluate the quality and relevance of a site by examining its internal elements.
Strong internal SEO can lead to increased organic traffic, improved user experience, and ultimately increased conversion rates.
Internal SEO helps websites be seen better by their target audience, and as a result, businesses can attract more customers.
In short, internal SEO is the foundation of any successful SEO strategy, and ignoring it can lead to a decrease in ranking and loss of business opportunities.
To better understand the concept of SEO, you can visit the Wikipedia page.

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### Keyword Research for Internal SEO Strategy

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Keyword research is the beating heart of any internal SEO strategy.
Choosing the right keywords that users search for to find your products or services is the first step in attracting targeted traffic.
Various tools such as Ahrefs and Ubersuggest help you identify relevant keywords, search volume, and their level of competition.
After identifying the keywords, you need to use them strategically in titles, meta descriptions, body content, and image tags.
In this process, you should pay attention to the user’s search intent and produce content that best meets their needs.
Excessive use of keywords (Keyword Stuffing) can have the opposite effect and cause the site to be penalized by search engines.
Therefore, balance and naturalness in the use of keywords in content are very important.
With careful research and intelligent use of keywords, you can significantly improve your site’s internal SEO and increase your ranking in search results.

### Optimizing Titles and Meta Descriptions for Internal SEO

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Titles and meta descriptions are the first things users see in search results and play an important role in attracting them to your site.
Titles should be attractive, concise, and contain the main keyword.
The ideal length for titles is about 60 characters so that they are fully displayed in search results.
Meta descriptions should also be a summary of the page content and encourage the user to click.
The ideal length for meta descriptions is about 160 characters.
Using relevant keywords and calls to action in meta descriptions can increase the click-through rate (CTR).
It is also very important that titles and meta descriptions are not duplicated across different pages of the site, as Google identifies this as duplicate content and may reduce your site’s ranking.
By carefully optimizing titles and meta descriptions, you can improve your site’s internal SEO and attract more traffic.

“`html
.styled-table {
border-collapse: collapse;
margin: 25px 0;
font-size: 0.9em;
font-family: sans-serif;
min-width: 400px;
box-shadow: 0 0 20px rgba(0, 0, 0, 0.15);
}
.styled-table thead tr {
background-color: #009879;
color: #ffffff;
text-align: left;
}
.styled-table th,
.styled-table td {
padding: 12px 15px;
}
.styled-table tbody tr {
border-bottom: 1px solid #dddddd;
}
.styled-table tbody tr:nth-of-type(even) {
background-color: #f3f3f3;
}
.styled-table tbody tr:last-of-type {
border-bottom: 2px solid #009879;
}
.styled-table tbody tr.active-row {
font-weight: bold;
color: #009879;
}

“`

Page element | description | Best Practice
—————-|————-|———————
Page Title|HTML title displayed in search results.|Contains keyword, attractive, and concise (less than 60 characters)
Meta description|Short description of page content displayed in search results.|Content summary, contains keyword, and call to action (less than 160 characters)

### Content Optimization for Internal SEO

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Content is the king of SEO.
Producing high-quality, valuable, and relevant content to users’ needs is one of the most important factors for success in internal SEO.
Your content should answer users’ questions and needs, provide accurate and up-to-date information, and be perfect in terms of grammar and spelling.
Using keywords in the text naturally and reasonably helps search engines better understand the subject of the page.
Proper content structuring using subheadings (H2, H3, etc.), short and readable paragraphs, and relevant images and videos improves the user experience and makes users spend more time on your site.
Producing unique and non-repetitive content is also very important because Google penalizes copied content.
By focusing on producing high-quality and valuable content, you can significantly improve your site’s internal SEO and attract more audiences.

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### Image Optimization for Internal SEO

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Images can play an important role in improving your site’s internal SEO.
Image optimization includes the following:

1. **Choosing the right file name:** Image file names should be descriptive and contain keywords (e.g., `internal-seo-tutorial.jpg` instead of `IMG1234.jpg`).
2. **Reducing image size:** Large image sizes can slow down page loading speed and negatively affect user experience. Using image compression tools can help reduce size without losing quality.
3. **Using ALT tags:** The ALT tag is a short and descriptive explanation of the image that is displayed to search engines and users who cannot see the image. The ALT tag should be accurate and contain relevant keywords.
4. **Choosing the right format:** JPEG and PNG formats are suitable for web images. JPEG is better for images with many colors, and PNG is better for images with graphics and text.

By following these tips, you can optimize your site’s images for internal SEO and improve your site’s ranking in search results.

### Improving Site Loading Speed for Internal SEO

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Site loading speed is one of the important ranking factors in Google.
Users who experience slow site loading speeds are likely to leave the site, and this can lead to a decrease in the site’s ranking.
To improve site loading speed, you can take the following steps:

1. **Image optimization:** As mentioned earlier, reducing image size can significantly improve loading speed.
2. **Using CDN:** Content Delivery Networks (CDN) help distribute your site’s content across different servers around the world and allow users to receive content from the server closest to them.
3. **Enabling Gzip compression:** Gzip compression can reduce the size of HTML, CSS, and JavaScript files.
4. **Code optimization:** Removing extra code and optimizing code can improve loading speed.
5. **Using caching:** Using caching can cause site pages to load faster for repeat users.

By improving site loading speed, you can improve user experience and increase your site’s ranking in search results.
Effective internal SEO depends on paying attention to technical points.

### Proper URL Structure for Internal SEO

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Proper URL structure is an important aspect of internal SEO that is often overlooked.
URLs should be short, descriptive, and contain keywords.
Avoid using special characters and meaningless numbers in URLs.
URLs should have a hierarchical structure and reflect the structure of your site.
For example, a suitable URL for an article about internal SEO could be: `example.com/blog/internal-seo`.
Using hyphens (-) instead of underscores (\_) in URLs is recommended.
By creating proper URLs, you can help search engines better understand your site’s structure and improve your site’s ranking in search results.
Internal SEO is optimized by considering these points.

“`html
.styled-table {
border-collapse: collapse;
margin: 25px 0;
font-size: 0.9em;
font-family: sans-serif;
min-width: 400px;
box-shadow: 0 0 20px rgba(0, 0, 0, 0.15);
}
.styled-table thead tr {
background-color: #2980b9;
color: #ffffff;
text-align: left;
}
.styled-table th,
.styled-table td {
padding: 12px 15px;
}
.styled-table tbody tr {
border-bottom: 1px solid #dddddd;
}
.styled-table tbody tr:nth-of-type(even) {
background-color: #f3f3f3;
}
.styled-table tbody tr:last-of-type {
border-bottom: 2px solid #2980b9;
}
.styled-table tbody tr.active-row {
font-weight: bold;
color: #2980b9;
}

“`

Feature | Proper Example | Improper Example
———|—————|—————–
Length | example.com/blog/internal-seo | example.com/blog/very-long-article-about-website-internal-seo-optimization
Keywords | example.com/product/sport-shoes | example.com/product/p12345
Readability | example.com/en/blog/seo-guide | example.com/index.php?id=123&category=5

### Internal Linking for Internal SEO

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Internal linking refers to creating links between different pages of your site.
Internal linking helps search engines better understand the structure of your site and recognize the connection between different pages.
Also, internal linking can help improve user experience and make users spend more time on your site.
When internal linking, you should pay attention to the following:

1. **Choosing the right anchor text:** The anchor text should be descriptive and relevant to the destination page.
2. **Linking to related pages:** Link to pages that are related to the topic of the current page.
3. **Avoiding excessive use of links:** Avoid linking excessively, as this can be considered spam.

With proper internal linking, you can improve your site’s internal SEO and increase your site’s ranking in search results.
Internal linking is one of the main pillars of internal SEO.

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### Mobile-Friendly Optimization for Internal SEO

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Given the increasing use of mobile for searching the internet, optimizing your site for mobile (Mobile-Friendly) is an essential factor for internal SEO.
Google gives a better ranking to sites that are optimized for mobile.
To optimize your site for mobile, you should pay attention to the following:

1. **Responsive Design:** The design of the site should be such that it automatically adapts to the screen size of different devices (mobile, tablet, desktop).
2. **High loading speed:** The loading speed of the site on mobile should be high, as mobile users usually use the internet at a slower speed.
3. **Using readable fonts:** The fonts used on the site should be readable on mobile.
4. **Avoiding Flash content:** Avoid using Flash content on your site, as Flash is not supported on mobile.
5. **Easy navigation:** Site navigation on mobile should be easy and smooth.

By optimizing your site for mobile, you can improve user experience and increase your site’s ranking in search results.
Internal SEO on mobile is very important.

### Using Schema Markup for Internal SEO

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Schema Markup is code that helps search engines better understand the content of your site.
By using Schema Markup, you can display more information in search results (Rich Snippets) and increase the click-through rate (CTR).
There are different types of Schema Markup that you can use for different types of content (articles, products, events, instructions, etc.).
For example, you can use Schema Markup to display ratings, user reviews, price, and stock status of a product in search results.
Using Schema Markup does not directly affect your site’s ranking, but it can increase your site’s traffic by increasing the click-through rate and indirectly affect your site’s internal SEO.

#### Frequently Asked Questions

Website what is on page SEO?
what is on page SEO? – apartment
What is internal SEO or On-Page SEO? – Resume
What is internal SEO? Everything you need to know | Faraz Network

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