What is On-Page SEO and Why Does it Matter?

On-Page SEO (#OnPageSEO) refers to the set of actions you take within your website to improve its ranking and visibility in search engines like Google.
These actions include optimizing content, site structure, HTML tags, and other internal site elements.
The importance of #OnPageSEO lies in the fact that it helps search engines better understand your site’s content and show it to more relevant users.
In other words, On-Page SEO plays a key role in increasing your website’s organic traffic.
In fact, on-page SEO is like the infrastructure of a building, and if it is not done correctly, you will face problems in the future.
On-Page SEO helps you get more Google entries and attract more traffic. With proper On-Page SEO, your website becomes more attractive to your target audience and more understandable to search engines.
By doing On-Page SEO professionally, you no longer have to worry about changes in Google’s algorithms.

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Keyword Research and Choosing the Right Strategy

Keyword research is the cornerstone of any successful On-Page SEO strategy.
You need to identify the words your target audience searches for to find your products or services.
There are many tools available for this, including Google Keyword Planner, Ahrefs, and Semrush.
Once you have identified the keywords, you need to develop a suitable strategy for using them in your site content.
This strategy should include determining the primary and secondary keywords for each page, how to use them in titles, meta descriptions, and main content.
To start keyword research, you can use Ahrefs.
You should be careful in choosing keywords.

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Optimizing Titles and Meta Descriptions

Title Tags and Meta Descriptions are among the most important elements of On-Page SEO.
Titles are displayed in search results and tell users and search engines what your page is about.
Meta descriptions also provide a summary of the page content and can entice users to click on your link.
To optimize titles and meta descriptions, you should use relevant keywords, write them attractively and catchily, and keep their length within the allowed range.
For example, you can use the keyword site SEO.
The table below contains standard dimensions:

Optimizing titles and meta descriptions greatly helps website SEO.

Optimizing Page Content

Content is king! High-quality, relevant, and engaging content not only keeps users on your site, but also helps search engines understand the topic of your page.
To optimize page content, you should use keywords naturally and appropriately, organize the content well (using titles, subtitles, and paragraphs), use relevant images and videos, and include appropriate internal and external links.
Also, update your content regularly to keep it fresh and relevant.
For more information about content production, you can get help from Wikipedia.

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Optimizing Images

Images play an important role in the visual appeal and user experience of your website.
But unoptimized images can slow down site loading speed and negatively affect On-Page SEO.
To optimize images, you need to reduce their size (without losing quality), use appropriate formats (such as JPEG or PNG), choose image file names with relevant keywords, and fill in the Alt tag for them.
The Alt tag helps search engines understand the content of the image and is displayed to the user if the image fails to load.
Take image On-Page SEO seriously.

Optimizing URL Structure

The URL structure of your website pages should be simple, readable, and contain relevant keywords.
Complex and long URLs are not only confusing for users, but also more difficult for search engines to understand.
For example, instead of using a URL like `example.com/page?id=123`, use a URL like `example.com/seo-dakhli`.
Also, avoid using uppercase letters, spaces, and special characters in your URL.
URL structure is one of the important factors of On-Page SEO.

Optimizing Site Loading Speed

Site loading speed is one of the most important ranking factors in Google.
Users expect web pages to load in a few seconds, and if your site is slow, the likelihood of users leaving it increases.
To improve site loading speed, you can use various tools such as Google PageSpeed Insights and GTmetrix and implement their suggested solutions.
These solutions include optimizing images, enabling Gzip compression, using CDN, reducing CSS and JavaScript file sizes, and using Cache.
Site loading speed has a direct relationship with On-Page SEO.
We have included information about the appropriate site speed in the table below:

Internal Linking

Internal linking refers to creating links between different pages of your website.
Internal linking helps search engines better understand your site structure and find related pages.
Also, internal linking can help improve user experience and direct users to related pages.
For internal linking, you should use relevant and descriptive Anchor Text and create links to relevant and valuable pages.
Internal linking has a direct relationship with On-Page SEO and improves site ranking.

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Optimizing for Mobile

Today, most internet users access websites through mobile devices.
Therefore, optimizing the website for mobile (Mobile-Friendly) is essential.
A Mobile-Friendly website should have a Responsive Design, meaning it automatically adapts to the screen size of different devices.
It should also have a high loading speed, use readable fonts, and its interactive elements should be easy to use.
If you want to know if your site is suitable for mobile or not, you can use this tool.
Optimizing the site for mobile is one of the most important parts of On-Page SEO and should not be neglected.

Using Structured Data (Schema Markup)

Structured data (Schema Markup) are codes that you can add to your website to help search engines better understand the content of your page.
By using Schema Markup, you can provide information such as content type, author, publication date, rating, and user reviews to search engines.
This information can be displayed in search results as Rich Snippets and increase the click-through rate (CTR). Using structured data greatly helps the On-Page SEO of the site.

Frequently Asked Questions

No.	Question	Answer
1	What is On-Page SEO?	On-page SEO refers to the set of actions that are performed within a website and to optimize its pages in order to achieve a better ranking in search results.
2	What is the most important factor in on-page SEO?	High-quality, relevant and comprehensive content that meets the user’s needs is the most important factor in on-page SEO.
3	What role does the Title Tag play in on-page SEO?	The title tag is one of the most important factors that tells search engines and users what the page content is about. It should include the main keyword and be attractive.
4	How important is the Meta Description tag?	Although it does not directly affect the ranking, it is very effective on the click-through rate (CTR) in search results and encourages users to visit the page.
5	How is image optimization done in on-page SEO?	By using an appropriate alt tag, compressing the image size to increase the loading speed, and naming the image file meaningfully.
6	What is the importance of using headings (H1, H2, H3) in on-page SEO?	Headings help to structure the content, increase readability, and help search engines understand the hierarchy and sub-topics of the content.
7	What does Internal Linking mean and what are its benefits?	Internal linking means creating links between different pages of a website. This helps to distribute authority, improve user navigation, and help search engine crawling.
8	Where should the Focus Keyword be placed on the page?	The main keyword should be placed in the title tag, meta description, H1, first paragraph, and naturally and throughout the text and, if possible, in the URL address.
9	What effect does duplicate or copied content have on on-page SEO?	Duplicate content can damage the site’s ranking and confuse search engines as to which version is original and may recognize it as spam.
10	How important is page loading speed in on-page SEO?	Page loading speed is an important ranking factor and directly affects user experience. Slow pages increase the user bounce rate.

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Resources

What is On-Page SEO and How to Create a Successful Strategy?
,On-Page SEO: A Practical Guide
,On-Page Optimization: The Complete Guide
,The Ultimate Guide to On-Page SEO in 2024

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