What is Internal SEO and Why is it Important?
Internal SEO or On-Page SEO refers to a set of actions you take within your website to improve your site’s ranking in Google search results.
These actions include content optimization, using appropriate keywords, improving site structure, and more.
The importance of internal SEO stems from the fact that search engines, by examining your site’s content, can determine its topic and quality, and accordingly, determine your site’s ranking.
If your site is not optimized for search engines in terms of content and structure, the likelihood of achieving a good ranking in search results will be very low.
To better understand, consider #SEO as a competition.
#Internal_SEO is like preparing and strengthening the body’s muscles for this competition.
The stronger your muscles, the more likely you are to succeed in the competition.
Similarly, internal SEO, by strengthening the content and structure of the site, increases your chances of gaining a high ranking in search results.
Therefore, if you want to have a successful website, take internal SEO seriously.
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Keyword Research – The Cornerstone of Internal SEO
Keyword research is the first and most important step in internal SEO.
Choosing the right keywords helps you optimize your content based on users’ needs and interests.
To conduct keyword research, you should first compile a list of topics related to your business.
Then, using tools like Ahrefs Keywords Explorer and Ubersuggest, find keywords related to these topics.
When selecting keywords, pay attention to the monthly search volume and the level of competition.
Keywords with high search volume and low competition are the best options to target.
After selecting the keywords, you should use them naturally in your content.
Avoid overusing keywords, as this can lead to your site being penalized by Google.
Using keywords correctly and in moderation helps search engines better index your site and achieve a better ranking in search results.
Remember that your ultimate goal is to provide valuable content to users, not just to deceive search engines.
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Optimizing Titles and Meta Descriptions
Titles and meta descriptions are the first things users see in search results.
Therefore, optimizing them to attract users and increase click-through rate (CTR) is very important.
The page title should be attractive, relevant, and include the main keyword.
The title length should not exceed 60 characters.
Meta descriptions should also be a summary of the page content and encourage users to click on your site’s link.
The length of meta descriptions should not exceed 160 characters.
An optimized title can have a significant impact on CTR and send a positive signal to search engines.
In the table below, you can see the key points regarding the title and meta description:
| Feature | Description |
|---|---|
| Title Length | Maximum 60 characters |
| Title | Attractive, relevant, includes keyword |
| Meta Description Length | Maximum 160 characters |
| Meta Description | Content summary, persuasive |
In addition to the above, using emojis in the title and meta descriptions can also help increase the click-through rate.
Of course, you should be careful when using emojis and use emojis that are relevant to your page content.
Optimizing Content for Internal SEO
Content is king! This sentence is the main principle in SEO.
High-quality, valuable, and relevant content not only attracts users but also impresses search engines.
To optimize content, you must first produce content that meets users’ needs.
Your content should provide accurate, complete, and up-to-date information.
Also, your content should be readable and engaging.
Use short paragraphs, subheadings, and images to break up the text.
Using keywords in the content is also important, but it should be done naturally and without exaggeration.
Also, use internal and external links to increase the credibility of your content.
Internal links direct users to other pages on your site, and external links point to other reputable sites.
Internal SEO depends on producing quality content.
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Optimizing Images and Videos
Images and videos play an important role in attracting users and increasing their engagement with your site.
To optimize images, you should use a proper file name, Alt Text, and image compression.
The image file name should be related to the content of the image.
Alt text is text that is displayed to users if the image is not displayed.
The alt text should provide an accurate description of the image.
Compressing images reduces their file size and improves page loading speed.
To optimize videos, you should use a proper title, a proper description, and proper tags.
The video title should be attractive and relevant.
The video description should provide a summary of the video content.
Tags are keywords related to the video that help search engines better understand your video.
Internal SEO can increase your site’s ranking by properly optimizing videos and photos.
Optimizing URL Structure
The URL structure plays an important role in SEO and user experience.
Optimized URLs are short, descriptive, and include the main keyword.
Avoid using special characters and numbers in your URL.
URLs should be readable and understandable.
Also, use a hierarchical structure for URLs.
For example, if your page is about “SEO Training”, the URL could be “/seo-training/”.
Internal SEO will be much more optimized and complete with a suitable URL.
Optimizing Site Speed for Internal SEO
Site speed is one of the most important ranking factors in Google.
Users who enter your site expect your site pages to load in a few seconds.
If your site speed is slow, users will leave your site, and this will have a negative impact on your site’s ranking.
To improve site speed, you can use various methods such as compressing images, using a CDN, optimizing code, and using caching plugins.
In the table below, you can see the effects of site speed on internal SEO:
| Impact | Description |
|---|---|
| Bounce Rate | Reduced bounce rate with increased site speed |
| User Experience | Improved user experience with fast page loading |
| Google Ranking | Increased Google ranking by improving site speed |
| Site Crawling | Improved site crawling by search engines |
Website loading speed is one of the most important ranking factors.
A slow site is not only annoying for the user but also seriously harmful for site SEO, and Google gives a better ranking to faster sites.
Optimizing for Mobile
Today, more than half of internet users access websites via mobile.
Therefore, optimizing the site for mobile is a necessity.
Your site should be responsive, meaning it automatically adjusts to the size of the user’s device screen.
Also, your site should be fast and easy to use on mobile.
Use large fonts and touchable buttons.
Also, avoid annoying ads on mobile.
Internal SEO is not only for computers, but optimizing the mobile version is also very important.
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Internal Linking – Easy Navigation for Users and Search Engines
Internal linking means creating links between different pages of your site.
Internal linking helps users easily navigate your site and find the information they need.
Also, internal linking helps search engines better understand your site structure and identify important pages of your site.
When linking internally, use appropriate anchor text.
The link text should be related to the page you are linking to.
Internal SEO achieves a better ranking with internal linking.
The Importance of Internal SEO in 1403 (Persian Year)
In 1403, with the advancement of Google’s algorithms, internal SEO is of greater importance.
Google seeks to provide the best search results to users and ranks the site higher that provides the best user experience.
Internal SEO helps improve user experience by optimizing content, site structure, and site speed.
Internal SEO is actually the main way to keep search engines and visitors satisfied.
Proper internal SEO increases traffic to your site and also increases the conversion rate.
Internal SEO can play a very important role in branding your business.
With strong internal SEO, you can create a strong foundation for external SEO.
Internal SEO can ultimately turn an ordinary site into a high-traffic site.
Internal SEO means optimizing every single component of the site to achieve a better ranking in Google.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is internal SEO (On-Page SEO)? | It refers to a set of actions that are performed within the website to improve the ranking in search engines. |
| Why is internal SEO important? | Because it helps search engines better understand the content and structure of your site and improves user experience. |
| What are the most important elements of internal SEO? | Title and meta descriptions, keywords, URL structure, quality content, image optimization, internal linking, and site speed. |
| How do we optimize the Title Tag and Meta Description? | The title should include the main keyword and be attractive, and the meta description should be a persuasive summary of the content with relevant keywords. |
| What is the role of keywords in internal SEO? | Keywords make search engines understand what the page content is about and should be used naturally and intelligently in the text. |
| How is image optimization done for internal SEO? | By compressing the volume, using a descriptive file name, and filling in the Alt tag with related descriptions and keywords. |
| What is internal linking and what is its purpose? | It is connecting different pages of the site to each other. This helps distribute page authority and improve search engine crawling. |
| What is the importance of site loading speed in internal SEO? | High speed improves the user experience and is one of the important ranking factors for search engines like Google. |
| What effect does the responsiveness (Mobile-Friendliness) of the site have on internal SEO? | Considering the increase in mobile users, responsiveness is necessary to provide a suitable user experience on all devices and Google’s mobile-first indexing priority. |
| What are the important factors related to content in internal SEO? | Originality, quality, comprehensiveness, readability, proper use of headings (H1, H2,…) and regular content updates. |
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Resources
Internal SEO Training Video on Aparat
,Internal SEO Article on Farazsite
,Internal SEO Training on Chetor
,Internal Website SEO Article on Net Nazar
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