### What is On-Page SEO and Why Does it Matter?
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**On-Page SEO**, also known as On-Page SEO, refers to the set of actions you take within your own website to improve your site’s ranking in search engines like Google.
These actions include optimizing content, site structure, title tags, meta descriptions, internal links, and more.
The importance of **On-Page SEO** stems from the fact that it helps search engines better understand the topic and content of your site’s pages, and as a result, shows your site to more relevant users.
Unlike Off-Page SEO (#Off-Page SEO), which includes link building and activities outside the site, **On-Page SEO** is completely within your control, and you can achieve significant results by making changes.
To start, a deep understanding of the keywords related to your business is essential.
By conducting Keyword Research, you can identify the phrases that users search for most often and use them in your content.
This shows search engines that your site is related to these phrases and you are likely to rank better in search results.
[More information about SEO](https://www.example.com/seo) can be found here.
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Keyword Research and Finding the Best Phrases
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Keyword research is the cornerstone of any successful **On-Page SEO** strategy.
To start, you need to understand what phrases your target audience is searching for on Google.
There are several tools available to help you with this, such as [Ahrefs](https://ahrefs.com/), [Ubersuggest](https://neilpatel.com/ubersuggest/), [Keyword Tool](https://keywordtool.io/) and [Google Trends](https://trends.google.com/trends/?geo=US).
Using these tools, you can find keywords related to your business, check their search volume, and assess the competition for each keyword.
The important thing is not just to look for keywords with high search volume.
Sometimes, Long-Tail keywords (longer and more specialized phrases) can attract valuable traffic to your site because they usually have less competition and users who search for these phrases have a more serious intention to buy.
After identifying the right keywords, you should use them naturally in your content, without overdoing it and making the text unreadable.
Try to use the main keywords and synonymous keywords alternately to add more variety to your content.
**On-Page SEO** begins with a correct understanding of keywords.
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Optimizing Titles and Meta Descriptions to Attract Clicks
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The Title Tag and Meta Description are two important elements in **On-Page SEO** that are directly displayed in Google search results.
The title is the main title of your page, which is displayed at the top of the browser and in the search results.
The meta description is a short summary of the page’s content that is displayed below the title in the search results.
These two elements are a great opportunity to attract users’ attention and encourage them to click on your link.
To optimize the title, try to put the main keyword of the page at the beginning of the title, write the title in an attractive and catchy way, and keep its length between 50 and 60 characters.
To optimize the meta description, provide an accurate and engaging summary of the page content, use relevant keywords, and add a Call-to-Action (CTA) (e.g., “Read more” or “Buy now”).
Keep the length of the meta description between 150 and 160 characters.
Remember that the title and meta description should be unique for each page and avoid copying them from other pages.
The importance of **On-Page SEO** lies in these details.
| Feature | Description |
|---|---|
| Page Title (Title Tag) | Maximum 60 characters, including the main keyword |
| Meta Description | Maximum 160 characters, an attractive summary and CTA |
Optimizing Page Content for Search Engines and Users
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Content is the king of **On-Page SEO**.
High-quality, engaging and relevant content not only improves your site’s ranking in Google, but also keeps users on your site and turns them into customers.
To optimize page content, you need to pay attention to a few things.
Firstly, the content should be written for users, not just for search engines.
Try to write your content in a simple, fluent, and understandable way, and avoid using complex and specialized terms.
Secondly, the content should be relevant to your target keywords.
Use keywords naturally in your title, subheadings, paragraphs, and images.
Thirdly, the content should be unique and original.
Avoid copying other people’s content and try to distinguish your content by providing new perspectives and valuable information.
Fourthly, the content should be updated regularly.
Old and outdated content loses its value and may cause your site’s ranking to decrease.
**On-Page SEO** requires continuous production of quality content.
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The Importance of Using Heading Tags (H1, H2, H3)
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Heading Tags such as H1, H2, H3, etc., are used to structure and organize page content.
The H1 tag is the main title of the page and should only be used once per page.
H2, H3, etc. tags are used for subheadings and different sections of the content.
Using heading tags correctly helps search engines better understand the structure and topic of the page, and as a result, improves your site’s ranking.
To optimize heading tags, try to use main and relevant keywords in them, use the H1 tag for the main title of the page, and use the H2, H3, etc. tags for subheadings and different sections of the content.
Also, try to sort the heading tags in order of importance (e.g., first H1, then H2, then H3, etc.).
**On-Page SEO** depends on proper content organization.
Optimizing Images and Videos for SEO
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Images and videos play an important role in attracting and engaging users with your site.
But in order for images and videos to help your site’s **On-Page SEO**, you need to optimize them.
To optimize images, use a file name that is appropriate and relevant to the content of the image, use the Alt tag to describe the image (the Alt tag helps search engines understand the content of the image), reduce the image file size to increase page loading speed, and use appropriate image formats such as JPEG or PNG.
To optimize videos, use a title and description that are appropriate and relevant to the content of the video, use appropriate tags to categorize the video, upload the video to your site (instead of just putting the YouTube link), and use an attractive and relevant thumbnail for the video.
By optimizing images and videos, you can attract more traffic to your site through image and video search.
Remember that **On-Page SEO** is not limited to text only.
Internal Linking and Creating a Hierarchical Structure
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Internal linking refers to creating links between different pages of your site.
Internal links help search engines better find your site’s pages and understand the value of each page.
Also, internal links help users easily navigate your site and find more information.
To create effective internal links, try to use relevant keywords as link text, link to pages that are relevant to the content of the current page, do not create too many internal links on each page, and avoid creating broken links.
Hierarchical structure refers to organizing your site’s pages in a hierarchical manner (e.g., home page, categories, subcategories, and product pages).
A proper hierarchical structure helps search engines understand the importance of different pages on your site and, as a result, improves your site’s ranking.
Optimizing internal links is an important part of **On-Page SEO**.
| Link Type | Description |
|---|---|
| Internal Link | Link between different pages of the site |
| External Link | Link to other sites’ pages |
Optimizing URLs for SEO
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URL (Uniform Resource Locator) is the address of a web page.
URLs play an important role in **On-Page SEO** because they help search engines understand the topic of the page and help users easily remember the page.
To optimize URLs, try to use short, descriptive, and relevant URLs to the content of the page, use main keywords in the URL, use lowercase letters, and use hyphens (-) instead of underscores (_).
Also, try to avoid changing your pages’ URLs, as this can create broken links.
If you have to change the URL, use a 301 redirect to redirect users and search engines to the new URL.
**On-Page SEO** includes paying attention to URL details as well.
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Optimizing Site Loading Speed
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Site loading speed is one of the important factors in Google ranking.
A fast site provides a better user experience and increases the likelihood that users will stay on your site and interact with it.
To optimize site loading speed, use various tools such as [Google PageSpeed Insights](https://pagespeed.web.dev/) and [GTmetrix](https://gtmetrix.com/) to identify your site’s speed problems.
Then, take actions such as reducing image size, enabling Gzip compression, using CDN (Content Delivery Network), optimizing codes, and using Cache.
Remember that site loading speed is a competitive factor in **On-Page SEO**, and a site that loads faster has a better chance of ranking high in Google.
The Importance of Having a Responsive Site and Mobile Compatibility
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Considering that more than half of web traffic comes from mobile devices, having a responsive site (Responsive Design) and mobile compatibility (Mobile-Friendly) is of utmost importance.
A responsive site automatically adjusts its size and layout to the size of the user’s device screen.
This makes it easy for users to navigate your site and use its content, no matter what device they are using.
Google also prioritizes responsive sites and ranks them higher in its rankings.
To make sure your site is responsive, use Google’s [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly) tool.
This tool shows you how your site is displayed on mobile devices and what problems it has.
Responsiveness is an integral part of modern **On-Page SEO**.
Today **On-Page SEO** and mobile SEO are closely related.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-Page SEO? | Refers to the set of actions taken within a website to improve ranking in search engines. |
| Why is On-Page SEO important? | Because it helps search engines better understand your site’s content and structure and improves the user experience. |
| What are the most important elements of On-Page SEO? | Title and meta descriptions, keywords, URL structure, high-quality content, image optimization, internal linking, and site speed. |
| How do we optimize the Title Tag and Meta Description? | The title should include the main and attractive keyword, and the meta description should be an encouraging summary of the content with relevant keywords. |
| What is the role of keywords in On-Page SEO? | Keywords tell search engines what the page’s content is about and should be used naturally and intelligently in the text. |
| How is image optimization done for On-Page SEO? | By compressing the size, using a descriptive file name, and filling the Alt tag with relevant descriptions and keywords. |
| What is Internal Linking and what is its application? | It is connecting different pages of the site to each other. This helps to distribute page authority and improve search engine crawling. |
| What is the importance of site loading speed in On-Page SEO? | High speed improves the user experience and is one of the important ranking factors for search engines like Google. |
| How does the site’s responsiveness (Mobile-Friendliness) affect On-Page SEO? | Given the increase in mobile users, responsiveness is necessary to provide a suitable user experience on all devices and Google’s mobile-first indexing priority. |
| What are the important factors related to content in On-Page SEO? | Originality, quality, comprehensiveness, readability, proper use of headings (H1, H2, …) and regular content updates. |
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Sources
What is SEO? Zoomit
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,What is SEO and why is it important?
,What is SEO? Virgool
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