### What is On-Page SEO and Why Does it Matter?

[Image of AI, artificial intelligence, generate or analytics software co.]

On-Page SEO refers to the set of actions taken directly on web pages to improve a website’s ranking in search engines.
These actions include content optimization, the use of relevant keywords, improving the URL structure, and many other things.
The importance of on-page SEO lies in the fact that it helps search engines better understand the topic of website pages and, as a result, displays the site to users in relevant search results.
By performing on-page SEO correctly, you can significantly increase the organic traffic of your website.
On-page SEO is one of the main pillars of SEO and, along with off-page SEO, forms a strong strategy.
In fact, without proper on-page SEO, efforts for off-page SEO will not have a desirable result.
Good on-page SEO helps you optimize your content for your target audience and improve user experience.
This makes users stay on your site longer, view more pages, and ultimately become your customers.
Therefore, investing in on-page SEO is a long-term investment for the online success of your business.
In this article, we will comprehensively examine on-page SEO and its various techniques so that you can optimize your site in the best way for search engines.
The ultimate goal of on-page SEO is to create a great user experience and provide valuable content to users.
When users are satisfied with your content, they are more likely to return to your site, and this improves your site’s ranking in search engines.
In short, on-page SEO helps you optimize your site for both search engines and users at the same time.

>Did you know that your website is your customers’ first impression of your company? Multiply the credibility of your business with a powerful corporate website from Rasaweb!
✅ Custom and eye-catching design tailored to your brand
✅ Improved user experience and increased customer acquisition
⚡ Get a free consultation!

### Keyword Research and Finding the Best Opportunities

[Image of concept of SEO analysis and business]

Keyword research is the first step in on-page SEO.
You need to identify the keywords that users use to search for your products or services.
There are various tools for keyword research, including Ahrefs, SEMrush, and Google Keyword Planner.
After finding relevant keywords, you need to check their competition and search volume.
High-competition keywords are harder to rank for, but low-search volume keywords do not attract much traffic to your site.
Your goal is to find keywords with moderate competition and acceptable search volume.
You should also pay attention to the user’s intent when searching for a keyword.
Is the user looking for information, or intending to buy? Your content must match the user’s intent.
Using keywords in the page title, meta descriptions, and body text helps search engines better understand the topic of the page.
However, you should avoid overusing keywords, as this can lead to your site being penalized by search engines.
On-page SEO helps you optimize your content by using the right keywords and attract more traffic to your site.
Remember that keyword research is an ongoing process and you should regularly review and update your keywords.
On-page SEO with the right keywords can elevate your site in search results.

### Optimizing Title and Meta Descriptions to Increase Click-Through Rate

[Image of education, internet technology, person who attends online lesson]

The title and meta descriptions are the first things users see in search results.
The page title should be attractive and relevant to the topic of the page, and include the main keyword of the page.
The meta description should be a summary of the page content and encourage users to click on your site link.
The title length should not exceed 60 characters and the meta description length should not exceed 160 characters.
Using keywords in the title and meta descriptions helps search engines better understand the topic of the page and, as a result, improve your site’s ranking.
You should also avoid using duplicate titles and meta descriptions, as this can lead to your site being penalized by search engines.
Optimizing title and meta descriptions is one of the most important factors in increasing click-through rate (CTR).
High click-through rate shows search engines that users are satisfied with your site’s content and, as a result, improves your site’s ranking.
Good on-page SEO in the title and meta has a significant impact.
To optimize the title and meta descriptions, you can use various tools such as Yoast SEO or Rank Math.
These tools help you optimize your title and meta descriptions and make sure you meet SEO standards.
The title and meta descriptions can be considered as the storefront of your shop, which should be designed in a way that attracts customers and encourages them to enter the shop.
Therefore, optimizing title and meta descriptions is a valuable investment to increase your site traffic.

Click here to preview your posts with PRO themes ››

### Improving URL Structure and Internal Linking

[Image of digital information marketing leverages technology and digit]

The URL structure should be simple, understandable and include relevant keywords.
Avoid using special characters and numbers in your URL.
URLs should be short and relevant to the page content.
Internal linking means creating links between different pages of your site.
Internal linking helps search engines better understand the structure of your site and identify the more important pages of your site.
Also, internal linking helps users easily navigate your site and view more content.
When internal linking, you should use appropriate anchor text.
The anchor text should be relevant to the destination page and include relevant keywords.
Good on-page SEO is very important in internal site linking.
Internal linking helps improve your site’s ranking in search engines.
By creating links between different pages of your site, you can show search engines that your site is a valuable and relevant resource.
Internal linking is an important strategy in on-page SEO and should be done regularly.
With internal linking, you can increase your site traffic and improve your site’s ranking in search engines.

“`
.styled-table {
border-collapse: collapse;
margin: 25px 0;
font-size: 0.9em;
font-family: sans-serif;
min-width: 400px;
box-shadow: 0 0 20px rgba(0, 0, 0, 0.15);
width: 100%;
}

.styled-table thead tr {
background-color: #009879;
color: #ffffff;
text-align: left;
}

.styled-table th,
.styled-table td {
padding: 12px 15px;
}

.styled-table tbody tr {
border-bottom: 1px solid #dddddd;
}

.styled-table tbody tr:nth-of-type(even) {
background-color: #f3f3f3;
}

.styled-table tbody tr:last-of-type {
border-bottom: 2px solid #009879;
}

.styled-table tbody tr.active-row {
font-weight: bold;
color: #009879;
}

“`

Element | Description
——- | ——–
Page Title | Attractive and relevant to the topic
Meta Description | Summary of the content
URL Structure | Simple and understandable
Internal Linking | Creating links between pages

For example, in the table above, you can see the elements related to SEO.

>Does your company’s website create a professional and lasting first impression on potential customers? Rasaweb, with its professional corporate website design, not only represents your brand’s credibility, but also opens a path for your business growth.
✅ Creating a powerful and reliable brand image
✅ Attracting target customers and increasing sales
⚡ Get a free consultation

### Optimizing Images and Videos for SEO

[Image of 3D word big data met vergrootglas 3D rendering]

Images and videos play an important role in attracting user attention.
Optimizing images and videos helps search engines better understand the multimedia content of your site and, as a result, improves your site’s ranking.
When optimizing images, you should use an appropriate file name.
The file name should be related to the image and include relevant keywords.
You should also use the alt tag for images.
The alt tag should be a description of the image and include relevant keywords.
When optimizing videos, you should use an appropriate title.
The title should be attractive and relevant to the video and include relevant keywords.
You should also use appropriate descriptions for the video.
The description should be a summary of the video content and encourage users to watch the video.
On-page SEO of images and videos has a great impact on the site.

### Optimizing Content and Creating Valuable Content

[Image of businessman using a computer with SEO search engine optimization]

Content is the king of SEO.
Quality and valuable content attracts users to your site and encourages them to stay on your site.
Quality content should provide users with accurate and useful information and answer their questions.
Also, quality content should be readable and attractive and grammatically correct.
When creating content, you should pay attention to the user’s search intent.
Your content must match the user’s intent.
You should also use relevant keywords in your content.
However, you should avoid overusing keywords, as this can lead to your site being penalized by search engines.
On-page SEO is very important in content production.
Update your content regularly.
Old and outdated content loses its value and can harm your site’s ranking.
On-page SEO with optimized content can show you on the first page of Google.

Click here to preview your posts with PRO themes ››

### Improving Site Speed and User Experience

[Image of businessman hand touching a magnifying glass with text SEO S.]

Site speed is one of the most important factors in site ranking in search engines.
Fast sites offer a better user experience and encourage users to stay on the site.
To improve site speed, you can use various methods, including image optimization, using CDN, and enabling Gzip compression.
User experience (UX) also plays an important role in SEO.
Sites with good user experience encourage users to interact with the site and reduce bounce rate.
To improve user experience, you should optimize your site for different devices (mobile, tablet, desktop).
Also, you should use a simple and user-friendly design and make your site navigation easy.
Google tools can help you improve your site speed.
On-page SEO through site speed and user experience can help your ranking.
On-page SEO of the site according to user experience can help you get better visibility.
To test your site speed, you can use free tools like GTmetrix.

Factor | Description
——- | ——–
Site Speed | Image Optimization, CDN
User Experience | User-friendly design, Easy navigation

### Using Structured Data (Schema Markup)

[Image of business people use SEO tools unlocking online potential boo]

Structured data is information that helps search engines better understand the content of your site.
By using structured data, you can show search engines what your page is about and what information it provides.
For example, you can use structured data to display star ratings, product prices, and contact information in search results.
Schema.org is a common set of structured data supported by Google, Bing, Yahoo and Yandex.
By using Schema Markup, you can help search engines better understand the content of your site and, as a result, improve your site’s ranking.
On-page SEO has become much more advanced using structured data.
Structured data can help you increase your site’s entries.
By using structured data, you can display useful information in search results and encourage users to click on your site link.
Using structured data is an advanced strategy in on-page SEO and can significantly improve your site’s ranking.
Schema Markup is suitable for on-page SEO.

>Are you tired of your online store having visitors but no sales? Rasaweb solves your core problem with professional online store website designs!
✅ Drastic increase in sales with targeted design
✅ Flawless user experience for your customers
⚡ Get a free consultation!

### Optimizing for Mobile (Mobile-Friendly)

[Image of digital online marketing businessman using tablet and analys]

Given the increasing use of mobile devices to search the internet, mobile optimization is one of the most important factors in SEO.
Your site must be optimized for mobile devices and displayed correctly.
To optimize for mobile, you should use responsive design.
Responsive design allows your site to automatically adapt to the screen size of the user’s device.
You should also use readable fonts and large buttons so that users can easily navigate your site.
On-page SEO is very important on mobile.
Google ranks sites that are optimized for mobile higher.
Therefore, optimizing for mobile is a valuable investment to increase your site traffic.
You can use the Google Mobile-Friendly Test tool.
On-page SEO for mobile sites is very important.
Optimizing the site for mobile is one of the most important parts of on-page SEO.

### Analyzing and Tracking On-Page SEO Results

[Image of big data with optical glass]

After taking on-page SEO measures, you should analyze and track your results.
Using various tools such as Google Search Console and Google Analytics, you can track your site traffic, keyword rankings, and other important metrics.
By analyzing the results, you can identify the strengths and weaknesses of your on-page SEO strategy and make the necessary changes.
On-page SEO is an ongoing process and you should regularly review and update your strategy.
For example, if you find that a particular keyword is not attracting much traffic to your site, you can replace it with another keyword.
Continuous on-page SEO can help you get the best results.
You should also pay attention to changes in search engine algorithms and adapt your strategy to these changes.
By tracking and analyzing on-page SEO results, you can continuously improve your site’s ranking in search engines and attract more traffic to your site.
On-page SEO helps you optimize your site for both search engines and users at the same time and ultimately achieve online business success.
Continuous improvement of on-page SEO leads to success in ranking on Google.

Click here to preview your posts with PRO themes ››

#### FAQ

Question | Answer
——- | ——–
What is On-Page SEO? | On-page SEO refers to a set of actions performed within your website to improve its ranking in search engine results. This includes optimizing content, site structure, and HTML code.
Why is On-Page SEO important? | On-page SEO helps search engines understand the content of your page and determine if your content is relevant to searchers. This is the foundation of any successful SEO strategy.
What are the key elements of On-Page SEO? | Page Title (Title Tag), Meta Description, Use of Keywords, Image Optimization, Heading Structure (H1, H2, …), Internal Linking, and Content Quality are key elements.
How do we optimize Page Title (Title Tag)? | The page title should include the main keyword, be attractive and encouraging to click, and be between 50 and 60 characters (or an appropriate number of pixels) to be fully displayed in search results.
What role does Meta Description play in On-Page SEO? | The meta description is a summary of the page content that is displayed below the title in search results. Although it does not directly affect ranking, it helps SEO by increasing click-through rate (CTR).
What is the importance of using a heading structure (H1, H2, H3) in On-Page SEO? | Headings make the page content structured and easier to read. H1 is usually the main title of the page and should include the keyword. H2 and H3 are used to organize subsections and help search engines understand the hierarchy of content.
How do we effectively use keywords in content? | Keywords should be used naturally and logically throughout the content, including the introduction, body, and conclusion. Avoid overfilling keywords (Keyword Stuffing).
What steps does image optimization for On-Page SEO include? | This includes compressing images to reduce volume, using descriptive file names, adding appropriate Alt Text, and optimizing the image title and description. Alt Text is vital for accessibility and helping search engines understand the content of the image.
What is Internal Linking and what are its benefits? | Internal linking means creating a link from one page on your website to another page on the same website. This helps users easily navigate your site, distributes page authority throughout the site, and helps search engines better understand your site structure.
What is the importance of content quality in On-Page SEO? | Quality content that is accurate, comprehensive, and valuable to users is the cornerstone of On-Page SEO. Search engines prefer content that meets the needs of users. Quality content leads to longer user dwell time and reduced bounce rate, which are positive SEO signals.

**
And other services of Rasa Web advertising agency in the field of advertising
Smart Marketing Automation: A combination of creativity and technology for digital branding through intelligent data analysis.
Smart Google Ads: A quick and efficient solution to increase click-through rates with a focus on using real data.
Smart Social Media: A professional solution for digital branding with a focus on optimizing key pages.
Smart Brand Identity: A creative platform to improve sales growth using real data.
Smart Linking: An exclusive service for growing click-through rates based on user experience customization.
And more than hundreds of other services in the field of internet advertising, advertising consulting and organizational solutions
Internet Advertising | Advertising Strategy | Ad Reportage
**

#### Sources

On-Page Optimization on Moz
On-Page SEO on Hubspot
Ahrefs’ On-Page SEO Guide
What is On-Page SEO? on Search Engine Land

? In today’s competitive world, a strong online presence is vital for every business. Rasaweb Afarin Digital Marketing Agency smooths your path to reaching the peaks of success by providing comprehensive services including fast website design, professional SEO, social media management, and targeted advertising campaigns. With us, your business will be seen at its peak.

📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley No. 6

✉️ info@idiads.com

📱 09124438174

📱 09390858526

📞 02126406207