What is On-Page SEO and Why Does it Matter?

On-Page SEO, or Internal SEO, refers to the set of actions you take within your website to improve your site’s ranking in search results.
These actions include optimizing content, site structure, HTML tags, and more.
The importance of On-Page SEO stems from the fact that search engines, like Google, pay attention to many factors when ranking web pages, many of which relate to the content within the page and how it is organized.

On-Page SEO helps search engines better understand the topic of the page and display it to users who are looking for relevant information.
Without proper On-Page SEO, even if you have the best content, you may not be seen in search results.
In fact, On-Page SEO is a fundamental foundation for your overall SEO strategy, and without it, your efforts for Off-Page SEO and content marketing will not achieve the desired result.
Optimizing various elements of On-Page SEO can have a significant impact on incoming traffic through search engines.
Proper On-Page SEO increases visits, conversion rates, and ultimately, your business’s revenue.
By following the principles of On-Page SEO, make your site more attractive to Google.

To have a site with good internal SEO, we must pay attention to #keywords and produce quality content for users.

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Keyword Research and Choosing the Best Ones

Keyword research is the first and most important step in On-Page SEO.
Keywords are the phrases that users use to search in search engines.
Your goal is to find suitable keywords that are both relevant to your business and have a high search volume.
To do this, you can use various tools such as Google Keyword Planner, Ahrefs, and SEMrush.

When choosing keywords, pay attention to the following:

• Relevance: Keywords should be directly related to the topic of your page.
• Search Volume: Keywords should have a significant search volume to be worth investing in.
• Competition: Consider the level of competition for each keyword.
  Choosing keywords with less competition increases your chances of ranking higher.
• Search Intent: Understand the user’s purpose for searching for the keyword.
  Is the user looking for information or intending to buy?

After finding the right keywords, use them in strategic locations on your page, such as the page title, meta description, headings (H1-H6), and main body of content.
But be careful not to overuse keywords, as this can lead to penalties from Google.
Optimal On-Page SEO creates a balance between using keywords and providing valuable content to users.

Optimizing Page Title and Meta Description

The Title Tag and Meta Description are two important HTML elements that are displayed in search results.
The title tag is the main title of your page that is displayed at the top of the browser and in search results.
The meta description is a summary of your page’s content that is displayed below the page title in search results.
Optimizing these two elements can greatly impact the click-through rate (CTR) and, consequently, your page’s ranking.

The Page Title should:

• Contain the page’s main keyword.
• Be attractive and engaging.
• Be a maximum of 60 characters.

The Meta Description should:

• Be an accurate summary of the page’s content.
• Contain relevant keywords.
• Be attractive and persuasive to encourage users to click.
• Be a maximum of 160 characters.

By optimizing the page title and meta description, you can help search engines better understand the topic of your page and encourage users to click on your link.
This leads to increased incoming traffic through search engines and helps improve your ranking in search results.
On-Page SEO, by focusing on these details, can make a big difference.
This example with structured optimization improves On-Page SEO.

Optimizing Headings (H1-H6)

Heading tags (H1-H6) are used to organize page content and create a hierarchical structure.
The H1 tag is the most important heading and should contain the main title of the page.
H2-H6 tags are used for subheadings and different sections of content.
Optimizing heading tags is important for On-Page SEO because it helps search engines better understand the structure and topic of the page.

Important Tips for Optimizing Heading Tags:

• Use the H1 tag only once per page.
• The H1 tag should contain the page’s main keyword.
• Use H2-H6 tags logically and to organize content.
• Heading tags should be readable and engaging.
• Use relevant keywords in heading tags.

By optimizing heading tags, you can help search engines better understand the structure and topic of your page and encourage users to read your content.
This leads to increased user engagement and improved page ranking in search results.
This simple technique improves website’s On-Page SEO.

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Optimizing Images

Images play an important role in the attractiveness and user engagement of your page.
But unoptimized images can slow down page loading speed and negatively impact your SEO.
Image optimization includes reducing file size, using the appropriate format (such as JPEG for photos and PNG for images with simple graphics), and adding alternative text (Alt Text).

Important Tips for Optimizing Images:

• Use high-quality images, but reduce the file size as much as possible.
• Use image compression tools to reduce file size without losing quality.
• Use the appropriate format for each type of image.
• Write a descriptive alternative text (Alt Text) for each image.
  The alternative text should contain relevant keywords and accurately describe the subject of the image.
• Choose meaningful file names for images using keywords.

By optimizing images, you can improve your page’s loading speed, enhance the user experience, and help search engines better understand your images.
As a result, your page’s ranking in search results will improve and incoming traffic will increase.
Following these tips greatly helps improve On-Page SEO.

Optimizing Content and Creating High-Quality Content

Content is king! This phrase is clichéd, but still true.
High-quality and valuable content is the main factor for success in SEO.
Your content should:

• Be relevant to the needs and interests of your target audience.
• Provide accurate and up-to-date information.
• Be readable and engaging.
• Answer user questions.
• Solve their problems.

In addition, your content should also be optimized for search engines.
This means using appropriate keywords, properly structuring content, and creating relevant internal and external links.
However, the most important thing is that your content is written for users, not for search engines.
If your content is valuable to users, search engines will also recognize it and give it a higher ranking.
On-Page SEO is built on the foundation of high-quality content.

On-Page SEO has principles, one of which is to produce useful content

Friendly URL Structure

The URL structure of your pages also affects SEO.
Friendly URLs (SEO-friendly URLs) should be short, descriptive, and contain relevant keywords.
Avoid using long and complex URLs with many parameters.
Friendly URLs help search engines better understand the topic of the page and show users what the page is about.

Important Tips for Creating Friendly URLs:

• Use relevant keywords in the URL.
• Keep the URL short and concise.
• Use lowercase letters.
• Use hyphens (-) to separate words.
• Avoid using unnecessary numbers and signs.

For example, instead of using the inappropriate URL `example.com/page?id=123`, use the friendly URL `example.com/seo-internal`.
By creating friendly URLs, you can help search engines and users better find your pages, resulting in improved ranking in search results.
This simple point can play an important role in On-Page SEO.

Internal Linking

Internal linking means creating links between different pages of your website.
Internal linking helps search engines better understand your site’s structure and identify more important pages.
Also, internal linking helps users easily navigate your site and find related content.
This leads to increased user engagement and improved user experience.

Important Tips for Internal Linking:

• Use descriptive and relevant anchor text.
  Anchor text is the text that the link is placed on.
• Link to more important pages on your site.
• Avoid over-linking.
• Links should lead to relevant and useful pages.

By creating a suitable internal linking strategy, you can help search engines and users better understand your site, resulting in improved ranking in search results.
Internal links are among the important things in On-Page SEO.

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Site Loading Speed and Mobile Optimization

Site loading speed is one of the important ranking factors in Google.
Users expect web pages to load in less than a few seconds.
If your site is slow, users will leave it, which will negatively affect your bounce rate.
To improve site loading speed, you can use various methods such as optimizing images, using a CDN, and reducing code size.

Mobile optimization is also very important.
Today, more users access the Internet through mobile devices.
Therefore, your site should be optimized for display on mobile devices.
This means using responsive design, which automatically adapts your site to the screen size of different devices.

By improving site loading speed and mobile optimization, you can enhance the user experience and improve your ranking in search results.
Google gives a better ranking to sites that have a high loading speed.
High speed is one of the important factors of On-Page SEO.

Using Structured Data (Schema Markup)

Structured data (Schema Markup) are codes that are added to web pages to help search engines better understand the content of the page.
Structured data can provide information such as content type, author, publication date, and user ratings to search engines.
By using structured data, you can activate Rich Snippets in search results, which can increase your click-through rate (CTR).

There are different types of structured data that you can use, including:

• Article
• Product
• Event
• Recipe
• Review

By using structured data, you can help search engines better understand the content of your page and encourage users to click on your link.
This leads to increased incoming traffic through search engines and helps improve your ranking in search results.
Using structured data is one of the On-Page SEO techniques.
And this structured information improves On-Page SEO.

Frequently Asked Questions

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Sources

HubSpot
, Moz SEO Learning Center
, Ahrefs Blog
, Semrush Blog

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