What is Internal SEO and Why Does it Matter?
#Internal SEO, or On-Page SEO, refers to the set of actions we take to optimize various parts of a web page in order to improve the page’s ranking in the search results of Google and other search engines.
These actions include optimizing content, HTML tags (such as title tags, meta descriptions, and heading tags), URL structure, page loading speed, and more.
The importance of internal SEO lies in the fact that it helps search engines better understand the content of the page and recognize its relevance to user searches.
When search engines can correctly understand the content of a page, they are more likely to display it in relevant search results.
In other words, internal SEO helps you attract more organic traffic to your website and, as a result, get closer to your business goals.
Internal SEO is a fundamental aspect of SEO and should not be ignored, because without proper optimization, your efforts for external SEO (Off-Page SEO) may not achieve the desired results. Internal SEO has a direct impact on your site’s ranking.
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Keyword Research #BestSolution for Internal SEO
Keyword research is the process of identifying the words and phrases that users use to search for information on search engines.
These words and phrases are called keywords.
Keyword research is very important for internal SEO because it helps you create content based on the needs and interests of your audience.
By knowing the keywords, you can produce content that answers users’ questions, solves their problems, and provides valuable information.
There are various tools available for keyword research, including Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.
These tools help you identify the search volume of keywords, the level of competition for them, and related keywords.
To choose the right keywords, you need to pay attention to a few things.
First, the keywords should be relevant to the topic of your website.
Second, the keywords should have a suitable search volume (neither too low nor too high).
Third, the keywords should have an acceptable level of competition (neither too low nor too high).
Using long-tail keywords can also be useful in internal SEO, as these keywords usually have lower search volume and less competition.
Internal SEO requires keyword research.
Optimizing the Page Title (Title Tag) and Meta Description
The title tag and meta description are two important HTML elements that are displayed in search results.
The title tag is the main title of the page, which is displayed at the top of the browser and in search results.
The meta description is a summary of the page’s content that is displayed below the page title in search results.
Optimizing the page title and meta description is very important for internal SEO because these two elements help users and search engines understand what your page is about.
A good page title should be attractive, relevant, and include the main keywords.
The length of the page title should not exceed 60 characters, because otherwise it will be truncated in search results.
A good meta description should be accurate, engaging, and include the main keywords.
The length of the meta description should not exceed 160 characters, because otherwise it will be truncated in search results.
Using keywords in the page title and meta description can help improve the page’s ranking in search results, but you should not overuse keywords (Keyword Stuffing), as this can harm your SEO.
Internal SEO is directly related to optimizing the title and meta of the site.
Below is a table for an example of optimizing these two sections:
| Page | Page Title (Title Tag) | Meta Description |
|---|---|---|
| Home Page | Buy Books Online | Bookland Bookstore | The largest online bookstore in Iran. Buy novels, educational books, children’s and youth books with special discounts and fast delivery. |
| Novel Page | Buy Novels | Best Iranian and Foreign Novels – Bookland | A selection of the best Iranian and foreign novels. Buy romance, crime, historical and fantasy novels with discounts from Bookland. |
| Educational Page | Buy Educational Books | Exam and Study Aid Books – Bookland | Educational books for entrance exams, study aids, and preparation for various tests. Succeed in your exams by buying from Bookland. |
Optimizing Heading Tags
Heading tags are HTML tags that are used to organize and structure page content.
Heading tags range from H1 to H6, where H1 is the most important heading and H6 is the least important heading.
Using proper heading tags is very important for internal SEO because these tags help search engines understand the structure and main topic of the page.
The H1 tag should be the main title of the page and should include the main keywords.
Other heading tags (H2 to H6) should be used to organize subsections of content and should include relevant keywords.
Using keywords in heading tags can help improve the page’s ranking in search results, but you should not overuse keywords.
Also, you should use a logical structure for heading tags (for example, you should not use H3 before H2).
Internal SEO requires adhering to the principles of heading tag optimization.
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Image Optimization
Image optimization is an important aspect of internal SEO that is often overlooked.
Images can help improve user experience (UX) and increase the attractiveness of content, but if they are not properly optimized, they can slow down page loading speed and harm site SEO.
To optimize images, you need to pay attention to a few things.
First, images should be saved in the appropriate format (for example, JPEG for photos and PNG for graphic images).
Second, images should be uploaded in the appropriate size (you should not display a very large image on a small screen).
Third, images should have alt text.
Alt text is the text that is displayed instead of the image if it is not displayed.
Alt text should be descriptive, relevant, and include keywords.
Using appropriate alt text can help improve the page’s ranking in search results and help search engines understand what the image is about.
Internal SEO can be improved by optimizing images.
URL Structure Optimization
The URL structure of a web page is the address of that page on the internet.
The URL structure should be short, descriptive, and include keywords.
A good URL structure helps users and search engines understand what the page is about.
For example, instead of using a long and incomprehensible URL like “example.com/page?id=12345”, it is better to use a short and descriptive URL like “example.com/blog/seo-internal”.
Using keywords in the URL can help improve the page’s ranking in search results, but you should not overuse keywords.
Also, you should use a hyphen (-) instead of a space (_) to separate words in the URL.
Internal SEO is related to the link structure.
Page Loading Speed
Page loading speed is an important ranking factor in Google.
Users who visit a website expect the page to load within a few seconds.
If the page loads slowly, users may leave the website and visit another website.
Page loading speed not only affects user experience, but also affects site SEO.
Google displays websites with high loading speeds in higher rankings.
To increase page loading speed, you can use various methods, including image optimization, using CDN (content delivery network), enabling Gzip compression, reducing the size of HTML, CSS, and JavaScript code, and using quality hosting.
Internal SEO is not optimized without increasing site speed.
Below is another table for optimizing site speed:
| Action | Description | Tool or Method |
|---|---|---|
| Image Optimization | Reducing image size without loss of quality | TinyPNG, ImageOptim |
| Using CDN | Distributing content on different geographical servers | Cloudflare, Amazon CloudFront |
| Enabling Gzip Compression | Reducing the size of HTML, CSS, JavaScript files | Server settings (Apache, Nginx) |
Internal Linking
Internal linking refers to the process of creating links between different pages of a website.
Internal linking is very important for internal SEO because it helps search engines understand the structure and relationship between the pages of the website.
Internal linking also helps users easily navigate your website and learn more.
When internal linking, you should pay attention to a few things.
First, the links should be relevant to the topic of the page.
Second, the anchor text should be descriptive and include keywords.
Third, the links should point to important and relevant pages of your website.
Internal SEO can be improved by doing this.
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High Quality and Valuable Content
High quality and valuable content is the heart of internal SEO.
Google and other search engines display websites that provide high quality and valuable content in higher rankings.
High quality and valuable content is content that answers users’ questions, solves their problems, and provides valuable information.
To produce high quality and valuable content, you need to pay attention to a few things.
First, the content should be original and unique.
Second, the content should be accurate and correct.
Third, the content should be attractive and readable.
Fourth, the content should be up to date.
Internal SEO requires the production of quality content. Internal SEO has a direct relationship with the production of quality content.
Mobile-Friendly Optimization
Today, most users access the internet through mobile devices.
Therefore, optimizing a website for mobile (Mobile-Friendly) is very important for internal SEO.
A Mobile-Friendly website is a website that is displayed correctly on mobile devices and is easy to use.
To optimize a website for mobile, you can use various methods, including using responsive design, optimizing page loading speed, using readable and large fonts, and using large and touchable buttons.
Google displays websites that are Mobile-Friendly in higher rankings in search results.
Internal SEO is also done by optimizing the mobile site.
Internal SEO actually forms the foundation of a site’s SEO.
Internal SEO includes all the actions taken inside the site to improve ranking in search results.
Internal SEO helps you optimize your website for search engines and users.
With internal SEO you can attract more organic traffic to your website.
To succeed in internal SEO you have to pay attention to all its aspects.
Internal SEO is an ongoing process and requires effort and perseverance.
Internal SEO involves optimizing content, images, and links.
Internal SEO is one of the most important factors in SEO success.
Internal SEO is not possible without having a proper strategy.Internal SEO is very important in digital marketing.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is Internal SEO (On-Page SEO)? | Refers to the set of actions that are performed within a website to improve ranking in search engines. |
| Why is internal SEO important? | Because it helps search engines better understand your site’s content and structure and improves user experience. |
| What are the most important elements of internal SEO? | Title and meta descriptions, keywords, URL structure, high-quality content, image optimization, internal linking, and site speed. |
| How do we optimize the title (Title Tag) and meta description? | The title should include the main keyword and be engaging, and the meta description should be an encouraging summary of the content with relevant keywords. |
| What is the role of keywords in internal SEO? | Keywords tell search engines what the content of the page is about and should be used naturally and intelligently in the text. |
| How is image optimization done for internal SEO? | By compressing the size, using a descriptive file name, and filling the Alt tag with relevant descriptions and keywords. |
| What is internal linking and what is its purpose? | Connecting different pages of the site to each other. This helps distribute page authority and improve search engine crawling. |
| What is the importance of site loading speed in internal SEO? | High speed improves user experience and is an important ranking factor for search engines like Google. |
| What effect does the site being responsive (Mobile-Friendliness) have on internal SEO? | Given the increase in mobile users, being responsive is essential for providing a good user experience on all devices and prioritizing Google’s mobile indexing. |
| What are the important factors related to content in internal SEO? | Originality, quality, comprehensiveness, readability, proper use of headings (H1, H2,…) and regular content updates. |
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Resources
What is Inbound Marketing?
,Comprehensive Keyword Research Guide
,Internal SEO Optimization: The Complete Guide
,The Complete Guide to Technical SEO
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