What is External SEO and Why is it Important?
External SEO, also known as Off-Page SEO, is a set of actions taken outside of your website to improve your site’s ranking in Google search results and other search engines. These actions show search engines that your website is credible, trustworthy, and valuable. Why is external SEO important? In today’s competitive online world, simply having a beautiful website and great content is not enough. For your website to be seen by your target audience, it must rank high in search results. #ExternalSEO plays a vital role in determining your site’s ranking. In fact, Google and other search engines use external SEO factors to evaluate the credibility and popularity of your website. Here you can find more information about this.
In short, external SEO helps you to:
- Improve your site’s ranking in search results.
- Attract more traffic to your website.
- Increase your brand awareness.
- Gain the trust and confidence of users.
External SEO includes various activities such as link building, content marketing, social media, and online public relations. In the following, we will examine each of these activities. External SEO is indeed one of the important pillars in improving your site’s ranking.
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Link Building: The Main Strategy in External SEO
Link Building is one of the most important and effective strategies in external SEO. Links act as “votes of confidence” from one website to another. When a reputable website links to your website, it shows search engines that your website is valuable and trustworthy. But not every link is valuable. Links that come from relevant, authoritative, and high-quality websites have a greater impact on your site’s ranking. Link building is a time-consuming and complex process that requires planning and strategy. You should look for opportunities to get links from relevant and authoritative websites. These opportunities can include:
- Creating valuable and shareable content
- Connecting with bloggers and influencers
- Participating in online forums and communities
- Submitting guest posts to other websites
Remember that the quality of links is more important than their quantity. Receiving one link from an authoritative and relevant website is more valuable than receiving dozens of links from low-quality and irrelevant websites. External SEO with targeted link building will definitely have better results.
Keep in mind that buying links from untrusted sites can negatively affect your site’s SEO. Google strongly opposes buying links and penalizes websites that attempt to buy links.
Types of Links in External SEO: Examining a Table
Links come in different types, each with a different impact on your site’s SEO. In general, links are divided into two main categories: nofollow and dofollow.
- Dofollow Links These links tell search engines that this link is a “vote of confidence” for the destination website and transfers SEO value. Dofollow links have a positive impact on your site’s ranking.
- Nofollow Links These links tell search engines that this link is not a “vote of confidence” and does not transfer SEO value. Nofollow links do not have a direct impact on your site’s ranking, but they can help increase traffic and brand awareness.
In addition, links can be divided into different categories based on their source:
- Editorial Links (Natural Links) These links are given to your website naturally and without any request or effort on your part. Natural links are the most valuable type of link.
- Manual Links These links are earned through your effort and activity, such as links you receive through submitting guest posts, participating in forums and communities, and connecting with bloggers and influencers.
- Self-Created Links These links are created by yourself, such as links you place in social media profiles, blog and forum comments, and online directories.
Here’s a table to summarize these explanations:
| Link Type | Description | Impact on SEO |
|---|---|---|
| Dofollow | Transfers SEO value | Positive |
| Nofollow | Does not transfer SEO value | Indirect |
| Natural (Editorial Links) | Naturally and without effort | Very Positive |
| Manual Links | With effort and activity | Positive |
| Self-Created Links | By yourself | Low |
Content Marketing: The Key to Success in External SEO
Content Marketing is another important strategy in external SEO. By creating valuable, engaging, and useful content, you can attract the attention of your target audience and encourage them to visit your website. Quality content can help you get more natural links, get shared on social media, and gain the trust and confidence of users. Your content can include:
- Blog posts
- Infographics
- Videos
- Podcasts
- E-books
It’s best to create your content based on the needs and interests of your target audience. Before you start creating content, research and find out what kind of information your audience is looking for. Optimize External SEO with content marketing.
Your content should be unique, informative, and engaging. Use relevant keywords in your content, but avoid using too many keywords. Update your content regularly and share it on social media and other marketing channels.
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Social Media and External SEO
Social media plays an important role in external SEO. By being active on social media, you can increase your brand awareness, attract more traffic to your website, and connect with your audience. Remember that your main goal on social media is to engage with your audience and provide them with value. Instead of just sharing links to your website on social media, publish valuable and engaging content that is useful to your audience. Always keep this point in mind in your External SEO.
Use social media to share blog content, infographics, videos, and other types of content. Connect with your audience, answer their questions, and participate in discussions. You can also use social media to build relationships with bloggers and influencers.
The more your content is shared on social media, the more likely you are to receive natural links to your website.
Online Public Relations and External SEO
Online PR is another effective strategy in external SEO. By building relationships with journalists, bloggers, and other media professionals, you can publish news and information about your business in online media. Publishing your news and information in reputable media outlets can help increase brand awareness, gain user trust, and get quality links to your website. To succeed in online PR, you need to have compelling stories for the media. These stories can include:
- News about your new products and services
- Success stories from your customers
- Information about events and conferences you are attending
Before submitting your stories to the media, research and make sure your story is engaging and relevant to that media’s audience. External SEO is a time-consuming and continuous process. To achieve desired results, you must be patient and work regularly and consistently.
The Impact of Customer Reviews on External SEO
Customer Reviews play an important role in external SEO. Positive customer reviews can help build user trust and increase the credibility of your website. Google and other search engines pay special attention to customer reviews and use them to evaluate the quality and credibility of businesses. Therefore, encouraging customers to write positive reviews about your products and services can have a positive impact on your site’s ranking in search results.
To encourage customers to write reviews, you can use the following methods:
- Sending emails to customers after purchase
- Offering discounts or gifts to customers who write reviews
- Creating a dedicated page for customer reviews on your website
- Responding to customer reviews, both positive and negative
| Impact of Customer Reviews | Description |
|---|---|
| Increased Trust | Gaining the trust of new users with positive reviews. |
| Improved SEO Ranking | Search engines pay attention to customer reviews. |
| Increased Sales | More trust leads to increased sales. |
| Constructive Feedback | Receiving feedback to improve products and services. |
External SEO can achieve better results by strengthening customer relationships.
Useful Tools for External SEO
There are various tools that can help you with external SEO activities. These tools can help you identify quality links, analyze competitor activity, optimize your content, and track your external SEO performance. Some useful tools for external SEO include:
- Ahrefs
- SEMrush
- Moz
- Google Search Console
- Majestic SEO
These tools help you to:
- Check inbound links (Backlinks) to your website.
- Check outbound links from your website.
- Check your competitors’ links.
- Identify new link building opportunities.
- Find relevant keywords.
- Track the performance of your content.
By using these tools, you can implement your external SEO strategy more effectively and achieve better results. External SEO is a long-term investment.
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Common Mistakes in External SEO
When performing external SEO activities, you may make mistakes that can negatively affect your site’s ranking. Some common mistakes in external SEO include:
- Buying links from low-quality and irrelevant websites
- Using too many keywords in the anchor text
- Creating reciprocal links
- Participating in Link Exchange Programs
- Ignoring social media
- Not paying attention to customer reviews
Avoid making these mistakes and instead focus on creating quality links, producing valuable content, and engaging with your audience. External SEO requires patience.
Also, watch out for changes to Google’s algorithms and update your external SEO strategy based on these changes. Google is constantly changing its algorithms to provide the best results to users.
The Future of External SEO and New Trends
The world of SEO is constantly changing, and external SEO is no exception. To succeed in external SEO, you need to be aware of new trends and adapt your strategy based on these trends. Some new trends in external SEO include:
- Greater emphasis on User Experience
- The importance of video content
- The impact of Artificial Intelligence
- The role of Influencer Marketing
- Optimization for Voice Search
In the future, external SEO will focus more on providing excellent user experience, creating engaging and valuable content, and interacting with the audience. Websites that can manage these factors well will rank higher in search results. Be sure to pay attention to these items in External SEO.
Remember that SEO is an ongoing process, and to achieve desired results, you must work regularly and continuously. By staying up to date with new trends and implementing effective strategies, you can improve your site’s ranking in search results and attract more traffic to your website. External SEO is a complex process that requires knowledge, experience, and patience. If you do not have sufficient expertise in this area, you can seek help from an SEO expert.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is External SEO (Off-Page SEO)? | External SEO refers to a set of actions that are performed outside of your website to improve its ranking in search engines. These actions include building backlinks, presence on social networks, branding and… |
| 2 | Why is External SEO so important? | External SEO shows search engines that your website is credible, popular and trustworthy. High-quality backlinks from reputable sites are a strong signal for better rankings and help increase your domain authority. |
| 3 | What are the most important components of External SEO? | The most important components of external SEO include: Link Building, Content Marketing, Social Media Marketing, Influencer Marketing, and Online Reputation Management. |
| 4 | What is a Backlink and why is it important for External SEO? | A backlink is a link from another website to your website. These links act as a “vote of confidence” in Google’s view and indicate the credibility of your content. The higher the number and quality of backlinks, the better your site’s ranking will be. |
| 5 | What types of backlinks have the most impact on SEO? | The two main types of backlinks include DoFollow and NoFollow. DoFollow backlinks transfer authority (Link Juice) and directly affect ranking. NoFollows do not transfer authority, but they can still generate traffic and help make the link profile look natural. (Also UGC and Sponsored) |
| 6 | How can I create quality backlinks for my site? | To build quality backlinks, you can use methods such as: producing excellent and shareable content, Guest Posting on relevant and reputable sites, Broken Link Building, Digital PR, and competitor backlink analysis. |
| 7 | What are Toxic Backlinks and how do they affect the site? | Harmful or spam backlinks are links that point to your site from low-quality, spam, or irrelevant websites. These backlinks can damage your site’s ranking and even lead to penalties by Google algorithms. |
| 8 | What is the role of social networks in External SEO? | Although social signals (likes, shares, etc.) are not directly ranking factors, they help with external SEO. They increase content visibility, increase direct traffic to the site, and ultimately increase the chance of earning natural backlinks and improving brand awareness. |
| 9 | What is the importance of diversity in the backlink profile? | Diversity in the backlink profile means that your links come from various sources (blogs, forums, news sites, directories), with diverse anchor texts, and with a combination of DoFollow and NoFollow links. This diversity shows Google that your link building is natural and organic. |
| 10 | What are the common mistakes in External SEO that should be avoided? | Common mistakes include: buying backlinks in bulk and from low-quality sources, excessive link building with target keywords (Over-optimization), ignoring quality in favor of quantity in backlink building, lack of diversity in the link profile, and ignoring harmful backlinks and not Disavowing them. |
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