What is External SEO and Why Does it Matter?
#External SEO, also known as Off-Page SEO, is a collection of activities and techniques performed outside your website to improve your website’s ranking and credibility in Google search results and other search engines.
While internal SEO (On-Page SEO) focuses on optimizing the content within your website, external SEO addresses your website’s credibility and reputation in the internet world. The importance of external SEO lies in the fact that Google and other search engines use it as an important ranking factor.
The more links your website receives from more credible and relevant sources (backlinks), the more Google trusts your website and the higher it ranks in search results.
In effect, external SEO shows Google that your website is a valuable and reliable source of information.
In short, external SEO includes activities such as Link Building, Content Marketing, Social Media, Branding, and Public Relations.
These activities help increase your website’s visibility on the internet and attract more traffic, ultimately leading to increased sales and revenue. Using fundamental external SEO techniques helps your business achieve better rankings and visibility in search results.
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Backlinks; The Most Important Factor in External SEO
Backlinks are links from other websites to your website.
These links act as a kind of “vote of confidence” from other websites to your website and indicate that your website’s content is valuable and verifiable.
In the world of SEO, backlinks are extremely important and are considered one of the most important factors in ranking websites in search results.
Google and other search engines use the number and quality of backlinks as a primary criterion for evaluating the credibility and value of a website.
The more backlinks you receive from reputable and relevant websites, the higher your website will rank in search results.
Types of backlinks include natural backlinks, manual backlinks, and self-made backlinks.
Natural backlinks are created automatically based on the quality of your content.
Manual backlinks are obtained through effort and communication with other websites.
Self-made backlinks are created by you through activities such as commenting on blogs and forums.
In general, backlinks, as a vital factor in external SEO, help increase the credibility, ranking, and traffic of your website.
Therefore, striving to acquire high-quality backlinks should be one of your top priorities in your SEO strategy.
Effective Link Building Strategies for External SEO
Link Building is the process of acquiring backlinks from other websites to your website.
An effective link-building strategy helps you acquire high-quality and relevant backlinks and improve your website’s ranking in search results.
Here are some effective link-building strategies: produce high-quality and valuable content. Your content should be unique, useful, and engaging so that other websites want to link to it.
Build relationships with bloggers and influencers. Connect with bloggers and influencers relevant to your field and ask them to link to your content.
Be active on social media. Share your content on social media to get it seen and increase the chance of acquiring backlinks.
Use directories and online listings. Register your website in reputable directories and online listings.
Find and fix broken backlinks.
Look for broken links on other websites and suggest to the website administrators that they replace the broken link with a link to your content.
Attend events and conferences related to your field.
Meet new people and talk to them about your website.
By implementing these strategies, you can acquire high-quality and relevant backlinks and improve your website’s external SEO.
Link building requires careful planning and patience.
| Link Building Strategy | Description | Advantages |
|---|---|---|
| Producing Quality Content | Creating unique, useful, and engaging content | Attract natural backlinks, increase credibility |
| Connecting with Influencers | Collaborating with influential people in the field | Being seen by a wider audience, acquiring backlinks |
| Activity on Social Media | Sharing content on social media | Increase traffic, acquire backlinks |
The Importance of Domain Authority (DA) and Page Authority (PA)
Domain Authority (DA) and Page Authority (PA) are two important metrics provided by Moz to evaluate the power and credibility of a website and its pages.
Domain Authority represents the overall power of a website’s domain, and Page Authority represents the power of a specific page of the website.
Both metrics are measured on a logarithmic scale from 1 to 100, meaning that increasing DA or PA from 20 to 30 is much easier than increasing it from 70 to 80.
Domain Authority and Page Authority are calculated based on various factors, including the number and quality of backlinks, domain age, and the quality of the website’s content.
These metrics are used as an indicator to compare the power of different websites and pages with each other and can help you improve your SEO strategy.
High domain authority indicates that a website is powerful in terms of SEO.
In general, increasing DA and PA helps improve your website’s ranking in search results, increase website traffic, and increase your brand’s credibility.
Therefore, striving to increase these two metrics should be one of your main goals in your external SEO strategy.
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Content Marketing Techniques for External SEO
Content Marketing is a marketing strategy that focuses on creating and publishing valuable, relevant, and engaging content to attract and retain a target audience.
Content marketing plays an important role in external SEO because quality content can naturally attract backlinks, increase website traffic, and improve your brand’s credibility.
To use content marketing in external SEO, you need to create content that is valuable to your target audience and answers their questions and needs.
Your content should be unique, engaging, and optimized for search engines.
You should also share your content on various channels such as your website, blog, social media, and email to reach a wider audience.
Types of content that can be produced: blog articles, infographics, videos, podcasts, and e-books.
By implementing a strong content marketing strategy, you can improve your website’s external SEO and achieve your marketing goals.
Producing specialized content improves your website’s external SEO.
The Role of Social Media in External SEO
Social Media plays an important role in external SEO.
Although social media links do not directly affect your website’s ranking in search results (they are nofollow links), they can help increase your website’s visibility, attract traffic, and create link-building opportunities.
Activity on social media helps you connect with your target audience, share your content, and promote your brand.
The more your content is shared on social media, the greater the chance of it being seen by more people and the greater the chance of acquiring backlinks from other websites. Also, social media can help increase your website’s traffic.
By sharing links to your website on social media, you can direct your audience to your website.
In addition, social media can help create link-building opportunities.
By connecting with other people and brands on social media, you can ask them to link to your content.
In short, activity on social media helps improve your website’s external SEO and can lead to increased ranking, traffic, and brand credibility.
Using social networks correctly has a great impact on improving SEO.
Branding and External SEO; A Complementary Relationship
Branding and external SEO have a complementary relationship and can simultaneously help improve your website’s ranking, traffic, and credibility.
A strong brand helps you gain the trust of your audience, increase customer loyalty, and ultimately increase your sales and revenue.
Branding plays an important role in external SEO because your brand name can be used as a keyword in searches.
The more your brand name is searched on the internet, the more Google trusts your website and the higher it ranks in search results.
Also, a strong brand can help attract high-quality backlinks.
Other websites are more likely to link to the website of a reputable brand than to an unknown website.
In general, branding and external SEO are two sides of the same coin and you should pay attention to them simultaneously to achieve the best results.
Successful external SEO strengthens your brand.
| Aspect | Branding | External SEO |
|---|---|---|
| Main Goal | Creating a strong and distinct identity | Improving ranking in search engines |
| Mutual Influence | A strong brand helps attract backlinks | External SEO strengthens the brand name |
| Final Result | Increasing customer loyalty and sales | Increasing traffic and visibility |
Measuring and Evaluating External SEO
Measuring and Evaluation of external SEO is necessary to determine the effectiveness of your strategies and identify opportunities for improvement.
By measuring and evaluating external SEO, you can understand which activities are giving the best results and which activities need improvement.
The most important criteria for measuring external SEO include the number of backlinks, Domain Authority and Page Authority, organic traffic, keyword ranking, conversion rate, and bounce rate.
There are various tools for measuring and evaluating external SEO, including Google Analytics, Google Search Console, Moz, Ahrefs, and SEMrush.
Google Analytics is one of the best tools for data analysis.
Using these tools, you can get accurate information about the performance of your website’s external SEO and adjust your strategies accordingly.
External SEO is a continuous process and requires continuous measurement, evaluation, and improvement.
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Common Mistakes in External SEO and Ways to Avoid Them
In external SEO, like any other field, there are mistakes that can harm your website’s ranking and credibility.
Here are some common mistakes in external SEO and ways to avoid them.
Buying backlinks, buying backlinks from low-quality and spam websites can harm your website’s ranking and even lead to penalties from Google.
Excessive link exchange, excessive link exchange with other websites can be considered by Google as a method of manipulating rankings.
Using repetitive anchor texts, using repetitive anchor texts for backlinks can be considered as a spam method by Google.
Ignoring social media, ignoring social media can cause you to miss many opportunities to attract traffic and link building.
Ignoring content quality, ignoring content quality can cause other websites not to link to you.
Lack of measurement and evaluation, lack of measurement and evaluation of external SEO can prevent you from determining the effectiveness of your strategies and missing opportunities for improvement.
SEO mistakes cause a drop in site ranking.
By avoiding these mistakes, you can improve your website’s external SEO and achieve your marketing goals.
External SEO is one of the best ways to improve site ranking.
The Future of External SEO and New Trends
External SEO is a dynamic and changing field and new trends are constantly emerging in it.
To be successful in external SEO, you should always be aware of the latest trends in this field and adjust your strategies accordingly.
Some of the new trends in external SEO include focusing on user experience, Google is increasingly prioritizing user experience (UX) and ranking websites that offer a good user experience higher in search results.
The importance of video content, video content has become increasingly popular and can help attract traffic and link building.
The impact of artificial intelligence (AI), artificial intelligence is changing the way search engines work and can help you improve your SEO strategies.
Local SEO is very important for businesses looking to attract local customers.
Mobile SEO has become more important with the increasing use of mobile phones.
New SEO trends are constantly changing.
By being aware of these new trends, you can keep your external SEO strategy up to date and stay ahead of the competition.
External SEO is one of the best ways to increase site ranking in Google.
External SEO helps you achieve better rankings and visibility in search results.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is Off-Page SEO (External SEO)? | Off-Page SEO refers to a set of actions that are performed outside of your website to improve its ranking in search engines. These actions include building backlinks, presence on social networks, branding, and so on. |
| 2 | Why is External SEO so Important? | External SEO shows search engines that your website is credible, popular, and reliable. High-quality backlinks from reputable sites are a strong signal for better rankings and help increase your domain’s authority. |
| 3 | What are the most important components of External SEO? | The most important components of External SEO include: Link Building, Content Marketing, Social Media Marketing, Influencer Marketing, and Online Reputation Management. |
| 4 | What is a Backlink and Why is it Important for External SEO? | A backlink is a link that points from another website to your website. These links act as a “vote of confidence” in Google’s view and represent the credibility of your content. The higher the number and quality of backlinks, the better your site’s ranking will be. |
| 5 | What types of Backlinks have the greatest impact on SEO? | There are two main types of backlinks including DoFollow and NoFollow. DoFollow backlinks transfer authority (Link Juice) and directly affect the ranking. NoFollows do not transfer authority but can still generate traffic and help make the link profile look natural. (Also UGC and Sponsored) |
| 6 | How can you create quality backlinks for your site? | To build quality backlinks, you can use methods such as: producing excellent and shareable content, guest posting on relevant and reputable sites, broken link building, digital PR, and analyzing competitor backlinks. |
| 7 | What are Toxic Backlinks and how do they affect the Site? | Harmful or spam backlinks are links that point from low-quality, spammy, or irrelevant websites to your site. These backlinks can damage your site’s ranking and even lead to penalties from Google’s algorithms. |
| 8 | What is the Role of Social Networks in External SEO? | Although social signals (likes, shares, etc.) are not directly a ranking factor, they help with external SEO. They increase content visibility, increase direct traffic to the site, and ultimately increase the chance of gaining natural backlinks and improving brand awareness. |
| 9 | What is the importance of diversity in the backlink profile? | Diversity in the backlink profile means that your links are from different sources (blogs, forums, news sites, directories), with diverse anchor texts, and with a combination of DoFollow and NoFollow links. This diversity shows Google that your link building is natural and organic. |
| 10 | What are the common mistakes in external SEO to avoid? | Common mistakes include: buying backlinks in bulk and from low-quality sources, over-linking with target keywords (Over-optimization), ignoring quality in favor of quantity in backlink building, lack of diversity in the link profile, and ignoring harmful backlinks and not Disavowing them. |
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Resources
What is External SEO? (Off-Page SEO) – SEMrush
,Off-Page SEO: What It Is, Why It’s Important & How To Do It
,Off-Page SEO: What it is, why it’s important, and key strategies
,Off-Page SEO: Factors, Strategy, and Techniques – Moz
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