What is Technical SEO and Why is it Important?
What is Technical SEO and Why is it Important?
Technical SEO refers to a set of actions taken to optimize a website for search engines.
These actions include improving site structure, loading speed, crawlability and indexability by #search_engines, and making the site mobile-friendly.
Unlike On-Page SEO and Off-Page SEO, which focus on content and link building respectively, technical SEO focuses on the infrastructure and technical aspects of the website. The importance of technical SEO lies in the fact that if search engines cannot properly review, index, and understand your site, your site’s ranking in search results will be affected.
In other words, even if you produce high-quality content and attract many links to your site, if your site’s technical SEO is weak, you will not be able to achieve top rankings in search results.
SEO helps you achieve better results in search engine rankings.
Technical SEO acts as the foundation of any successful SEO strategy.
A website with strong technical SEO has a better chance of being seen by its target audience.
This leads to increased organic traffic, improved conversion rates, and ultimately, increased revenue for your business.
Given the growing importance of speed and user experience in site rankings, technical SEO is receiving more and more attention.
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Reviewing and Improving Website Structure for SEO
Reviewing and Improving Website Structure for SEO
Website structure is one of the key factors in technical SEO.
A logical and organized structure helps search engines easily crawl your site, understand its content, and recognize the relationship between different pages.
A good structure also helps users easily navigate your site and access the information they need.
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To improve your website structure, you must first design a proper Information Architecture.
This architecture should be such that important pages of the site are easily accessible from the main page, and the depth of the pages (number of clicks from the main page to each page) is minimized as much as possible.
Using appropriate categories, correct labeling, and creating a regular tree structure helps improve your site structure.
Internal Linking also plays an important role in improving site structure.
By linking to related pages within the site, you can help search engines understand the relationship between pages and help users access more content.
Also, creating an XML Sitemap and registering it with Google Search Console helps search engines crawl your site quickly and completely.
Using a suitable URL structure is also effective in improving site SEO.
URLs should be short, descriptive, and contain relevant keywords.
Optimizing Site Loading Speed
Optimizing Site Loading Speed
Site loading speed is an important factor in user experience and SEO ranking.
Users expect web pages to load quickly, and if a page takes too long to load, the likelihood of a user leaving the site increases.
Search engines also pay attention to site loading speed, and sites that load faster get a better ranking in search results.
SEO helps you by optimizing site speed.
To optimize site loading speed, you can use various methods.
Optimizing images (compressing images, using appropriate formats such as WebP), reducing the size of CSS and JavaScript files (minifying files, removing unnecessary code), using Content Delivery Networks (CDNs), and enabling caching are some of these methods.
Also, using quality hosting and choosing a light and optimized template can help improve your site’s loading speed.
To check your site’s speed, you can use tools like Google PageSpeed Insights, GTmetrix, and WebPageTest, and take steps to optimize your site based on the results.
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The table below shows some free tools for testing website speed and important tips for optimizing speed:
| Tool | Features |
|---|---|
| Google PageSpeed Insights | Provides performance score, optimization suggestions |
| GTmetrix | Complete speed analysis, displays Waterfall chart |
| WebPageTest | Speed test from different geographical areas |
These tools help you identify and fix your site’s speed issues.
Importance of Mobile-Friendliness
Importance of Mobile-Friendliness
Given the increasing use of mobile devices for searching the internet, mobile-friendliness is of particular importance.
Search engines, especially Google, prioritize sites that are optimized for mobile devices and give them a better ranking in search results.
A mobile-friendly website should be designed to display well on small screens, be easy to use, and have a fast loading speed.
SEO helps you make your website mobile-friendly.
To make your website mobile-friendly, you can use various methods.
Responsive Design is one of the best ways to create a mobile-friendly website.
In this method, the website automatically adapts to the size of the user’s device screen.
Using mobile-friendly templates, optimizing images for mobile devices, reducing the size of CSS and JavaScript files, and using a simple and usable navigation menu on mobile devices are other ways to make the website mobile-friendly.
To check your site’s mobile-friendliness, you can use Google’s Mobile-Friendly Test tool and fix any issues.
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Optimizing robots.txt file
Optimizing robots.txt file
The robots.txt file is a text file located in the root of the website that tells search engines which pages of the site should not be crawled.
This file can be used to prevent crawling of unnecessary pages, duplicate pages, and sensitive pages.
Optimizing the robots.txt file can help improve your site’s technical SEO, as it helps search engines more effectively allocate their resources to crawling important pages of your site.
Correct use of SEO helps optimize this file.
To optimize the robots.txt file, you must first determine which pages of your site do not need to be crawled by search engines.
Usually, management pages, shopping cart pages, checkout pages, and duplicate pages do not need to be crawled.
To prevent crawling of these pages, you can use the `Disallow` directives in the robots.txt file.
You can also use the `Allow` directive to allow crawling of specific pages in a folder that is generally blocked by the `Disallow` directive.
In addition, you can place the address of your XML sitemap in the robots.txt file so that search engines can easily find it.
When editing the robots.txt file, you should be careful that potential errors can cause your entire site to be blocked from crawling by search engines.
To check the correctness of your robots.txt file, you can use Google Search Console’s robots.txt Tester tool.
Fixing Crawl Errors
Fixing Crawl Errors
Crawl Errors are problems that prevent search engines from properly crawling and indexing your website pages.
These errors can be caused by various reasons such as broken links (404 Error), server errors (5xx Error), and incorrect redirects.
Fixing crawl errors is essential for improving your site’s technical SEO, as these errors can reduce your site’s ranking in search results.
To identify crawl errors on your site, you can use the Google Search Console tool.
In this tool, you can see a list of all crawl errors identified on your site and review information about each error.
After identifying the errors, you must fix them.
To fix 404 errors, you can recover lost pages, create 301 redirects to related pages, or create a custom 404 page that helps users access the information they need.
To fix server errors, you should contact your hosting company and resolve the issue.
To fix incorrect redirects, you should correct the redirects so that users are directed to the correct pages.
Your site should be free of these errors with SEO.
Importance of Using HTTPS
Importance of Using HTTPS
HTTPS (Hypertext Transfer Protocol Secure) is a secure protocol for transferring data between a user’s browser and a website server.
Using HTTPS encrypts sent and received information and prevents unauthorized access to information by hackers.
HTTPS also assures users that they are visiting a secure website and can safely enter their personal information on the site.
Using HTTPS is also important for technical SEO, as Google prioritizes sites that use HTTPS and gives them a better ranking in search results.
HTTPS is one of the most important SEO factors.
To enable HTTPS on your website, you need to obtain an SSL (Secure Sockets Layer) certificate and install it on your server.
After installing the SSL certificate, you need to change all internal links on your site to HTTPS and create 301 redirects from HTTP to HTTPS.
Also, you need to configure your .htaccess file so that all HTTP requests are redirected to HTTPS.
The table below provides a comparison between HTTP and HTTPS:
| Feature | HTTP | HTTPS |
|---|---|---|
| Security | Insecure | Secure |
| Encryption | None | Has |
| Authority | None | Has |
| Impact on SEO | Negative | Positive |
Optimizing Schema Markup
Optimizing Schema Markup
Schema Markup is code that is added to website pages and helps search engines better understand the content of the page.
Schema Markup provides structured information about the content of the page and allows search engines to display Rich Snippets.
Rich search results can include information such as ratings, prices, images, and events.
Using Schema Markup can help improve your site’s CTR (click-through rate) in search results and attract more traffic to your site.
By doing Schema Markup SEO correctly, more users are directed to your site.
To use Schema Markup, you can use the schema.org website and find the code for your content type.
Then, you need to add the Schema Markup code to your HTML page.
You can use Google’s Structured Data Markup Helper tool to create Schema Markup code.
After adding the Schema Markup code, you can use Google’s Rich Results Test tool to check the correctness of your code.
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Managing Duplicate Content
Managing Duplicate Content
Duplicate Content refers to content that exists on multiple web pages or on multiple different websites.
The presence of duplicate content can harm your site’s SEO, as search engines cannot determine which page should be ranked for a particular keyword.
As a result, none of your pages may get a good ranking in search results.
SEO helps you prevent content from being duplicated by managing content.
To manage duplicate content, you must first identify duplicate content on your site.
You can use tools like Copyscape and Siteliner to do this.
After identifying duplicate content, you must fix it.
You can delete duplicate content, merge it with the original content, or use the canonical tag to specify the original page.
The canonical tag tells search engines which page should be considered the original page and prevents duplicate pages from being indexed.
Monitoring and Measuring Technical SEO Results
Monitoring and Measuring Technical SEO Results
After taking technical SEO measures, you need to monitor and measure the results to ensure that these measures have had a positive impact on your site’s SEO.
You can use tools such as Google Search Console and Google Analytics to monitor and measure technical SEO results.
In Google Search Console, you can see information such as the number of impressions, number of clicks, average rank, and click-through rate of your site.
You can also identify crawl errors, mobile-friendliness issues, and security issues on your site.
In Google Analytics, you can see information such as organic traffic, bounce rate, and the amount of time users spend on your site.
Checking SEO helps you increase your site traffic.
By monitoring and measuring technical SEO results, you can identify the strengths and weaknesses of your site and improve your SEO strategy based on this information.
SEO is an ongoing process and requires constant monitoring and optimization.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results, such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside of the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO involves optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter in search engines. The correct and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it to related searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another website. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality content that is relevant, comprehensive, and unique not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the amount of time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
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,What is Technical SEO? Everything you need to know about website technical SEO
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