### What is On-Page SEO and Why Does it Matter?
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**On-Page SEO**, or #On-Page SEO, refers to the actions you take within your website to improve your site’s ranking in search engines like [Google](https://www.google.com).
These actions include optimizing content, site structure, HTML tags, and more.
Why does **On-Page SEO** matter? Because search engines use complex algorithms to rank websites, and **On-Page SEO** helps you optimize your site for these algorithms.
In other words, **On-Page SEO** helps search engines better understand what your site is about and how it relates to users’ searches.
By optimizing **On-Page SEO**, the likelihood of your site appearing in top search results increases, resulting in more traffic to your site.
A site optimized for **On-Page SEO** is not only more attractive to search engines, but also provides a better user experience for visitors, which also helps improve the site’s ranking.
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### Keyword Research – The Cornerstone of On-Page SEO
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Keyword research is the first step and one of the most important steps in **On-Page SEO**.
You need to identify the words that users use to search for your products or services.
These keywords should be relevant to your site’s content and have a suitable search volume.
You can use various tools such as [Ahrefs Keyword Explorer](https://ahrefs.com/keywords-explorer), [SEMrush](https://semrush.com/keyword-research/), [Ubersuggest](https://neilpatel.com/ubersuggest/) and Google Keyword Planner to do keyword research.
After identifying keywords, you should use them naturally and relevantly in your site’s content.
Avoid overusing keywords, as this may result in your site being penalized by search engines.
In addition, try to use your main keywords in page titles, meta descriptions, and H1 tags.
### Optimizing Titles and Meta Descriptions – Attract More Clicks
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The Title Tag and Meta Description are two important elements in **On-Page SEO** that appear in search results.
The page title should be attractive, relevant, and contain the main keyword.
The title length should be between 50 and 60 characters to be fully displayed in search results.
The meta description should be a summary of the page content and encourage the user to click.
The meta description length should be between 150 and 160 characters.
An optimized title and meta description can significantly increase your site’s click-through rate (CTR), resulting in more traffic to your site.
Also, make sure that the title and meta description of each page are unique and relevant to the content of that page.
Using duplicate titles and meta descriptions can lower your site’s ranking in search engines.
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| Element | Description |
| ————– | ———————————————————— |
| Page Title | Attractive, relevant, contains the main keyword (50-60 characters) |
| Meta Description | Summary of page content, encourages clicks (150-160 characters) |
### Content Optimization – Quality Reigns Supreme
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Content is king! This phrase is very famous in the world of **On-Page SEO** and shows the importance of quality content.
Your content should be valuable, relevant, informative, and engaging.
Quality content keeps users on your site longer, views more pages, and increases the likelihood of them returning to your site.
To optimize content, use keywords naturally, use headings and subheadings to organize content, use images and videos to make content more engaging, and update your content regularly.
Also, your content should be unique and avoid copying content from other sites.
Using copied content can result in your site being penalized by search engines.
Producing high-quality, original content is one of the best ways to improve **On-Page SEO** and attract organic traffic.
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### Image Optimization – Reduce Size, Increase Speed
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Images play an important role in the attractiveness and user experience of your site.
However, large images can slow down your site’s loading speed and negatively impact your **On-Page SEO**.
To optimize images, use appropriate formats such as JPEG or PNG, reduce image size using tools such as [TinyPNG](https://tinypng.com/), use Alt Text to describe images, and name the image file relevant to their content.
The Alt Text feature helps search engines understand your images and display them in search results.
Also, using filenames related to the content helps improve your site’s ranking in image search.
Image optimization, in addition to improving site speed, also helps improve site accessibility.
### URL Structure – Short, Relevant, SEO Friendly
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The URL structure or address of your site’s pages also affects **On-Page SEO**.
URLs should be short, relevant, and contain keywords.
Avoid using long, complex URLs that contain unnecessary characters.
URLs should show users and search engines what the page is about.
For example, the product page URL should include the product name and category.
Also, avoid using uppercase letters in URLs and use a hyphen (-) instead of a space.
An optimized URL structure not only helps improve **On-Page SEO**, but also improves user experience and helps users easily find the pages they are looking for.
### Internal Linking – Create Connections Between Pages
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Internal linking means creating links between different pages of your site.
Internal linking helps search engines understand your site structure and find related pages.
Also, internal linking helps users easily navigate your site and get more information.
For internal linking, use relevant and natural anchor texts and link to important and strategic pages of your site.
Avoid overdoing internal linking and only link to pages that are relevant to the content of the source page.
Internal linking is an important strategy in **On-Page SEO** that can help improve your site’s ranking in search engines.
By using internal linking appropriately, you can increase the power of important pages on your site and attract more traffic to them.
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“`html
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| Tip | Description |
| ———– | —————— |
| Anchor Text | Relevant and natural |
| Target Pages | Important and strategic |
| Link Quantity | Avoid overuse |
### Optimizing Site Speed – Increase User Satisfaction
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Site loading speed is one of the important factors in **On-Page SEO** and user experience.
Users expect your site’s pages to load in a few seconds.
If your site is slow, users may leave your site and go to a competitor’s site.
To optimize site speed, use tools like [Google PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/) to identify your site’s speed issues.
Then, take actions such as optimizing images, reducing code size, using CDN, and enabling caching.
A fast site not only improves the user experience, but also improves your site’s ranking in search engines.
Google has officially announced that site speed is one of the ranking factors.
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### Site Responsiveness – Proper Display on All Devices
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With the increasing use of mobile phones and tablets, site responsiveness has become more important.
Responsiveness means that your site should be displayed correctly on all devices (mobile phone, tablet, desktop).
A responsive site provides a better user experience for users and helps improve your **On-Page SEO**.
Google has officially announced that it prioritizes responsive sites in search results.
To check the responsiveness of your site, you can use the [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly) tool.
If your site is not responsive, you need to change your site template to a responsive template or design a custom responsive template.
### Using Schema Markup – Better Understanding of Content by Search Engines
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Schema Markup is a code that helps you provide search engines with more information about your page’s content.
Using Schema Markup, you can tell search engines the type of content on your page (such as an article, product, event, recipe, etc.).
This helps search engines better understand your page’s content and display it appropriately in search results.
Using Schema Markup can increase your site’s click-through rate (CTR) and attract more traffic to your site.
To add Schema Markup to your site, you can use tools such as [Schema Markup Generator](https://technicalseo.com/tools/schema-markup-generator/).
**On-Page SEO** using Schema Markup can help improve your site’s ranking and visibility.
This is a key point in increasing organic site traffic.
This is an effective solution for improving site SEO
#### Frequently Asked Questions
| Row | Question | Answer |
| — | ———————————————————————————————————————————————————————————————————————————————- | ——————————————————————————————————————————————————————————————————————————————————————————————————————————– |
| 1 | What is On-Page SEO? | On-page SEO refers to the actions taken within a website (on its pages) to improve the site’s ranking in search engine results. This includes optimizing content, site structure, and HTML code. |
| 2 | Why is On-Page SEO important? | On-page SEO helps search engines better understand page content and determine whether that page is relevant and valuable to users’ searches. This better understanding leads to a higher ranking. |
| 3 | What is the first and most important step in On-Page SEO? | Keyword Research is the most important initial step. By finding the right keywords, you can produce targeted content that is relevant to users’ needs. |
| 4 | What is the role of the Title Tag in On-Page SEO? | The title tag is one of the most important ranking factors and should include the main keyword. This tag is displayed in search results as the page title and affects the click-through rate (CTR). |
| 5 | What is the importance of Meta Description? | Meta descriptions do not directly affect ranking, but by providing an attractive summary of page content in search results, they can encourage users to click and thereby increase the click-through rate (CTR). |
| 6 | Why is the use of Headings (H1, H2, etc.) important in content? | Headings help structure content and improve readability for users and search engine crawlers. The use of keywords in headings also helps the search engine better understand the topic. |
| 7 | What does Image Optimization in On-Page SEO include? | Includes compressing images to reduce size, using descriptive and relevant filenames, and filling in the Alt tag (alternate text) with relevant keywords to help search engines understand the content of the image. |
| 8 | What is meant by Internal Linking in On-Page SEO? | Internal linking refers to creating links between different pages of a website. This helps to distribute page authority (Link Equity), improve user experience, and help search engine crawlers discover new pages. |
| 9 | Why is Page Speed important for On-Page SEO? | Page load speed is a direct ranking factor and greatly affects user experience. Slow pages can lead to increased bounce rates and reduced user engagement. |
| 10 | What role does quality content play in On-Page SEO? | High-quality content that is comprehensive, unique, and valuable to the user is the core of On-Page SEO. This content not only attracts and retains users but also sends positive signals to search engines and helps improve ranking. |
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**Resources**
[Nikan SEO: What is Internal SEO? Comprehensive and Practical Guide to On-Page SEO](https://www.nikanseoiran.com/blog/on-page-seo/)
,[Raya Marketing: What is Internal SEO (On-Page SEO)? Training of important techniques and tips](https://rayamarketing.com/blog/on-page-seo/)
,[Faraz SEO: What is Internal Website SEO? Review of On-Page SEO Strategies](https://www.farazseo.com/what-is-on-page-seo/)
,[Limotop: What is Internal Website SEO? Comprehensive Review of On-Page SEO Methods](https://www.limotop.com/blog/%D8%B3%D8%A6%D9%88-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C/)
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