### What is Internal SEO and Why is it Important?
[Image of business people using SEO tools]
**Internal SEO**, also known as On-Page SEO, refers to the set of actions you take within your website to improve your site’s ranking in search engines like Google.
These actions include optimizing content, site structure, code, and other internal site elements.
The importance of **Internal SEO** lies in helping search engines better understand your site’s content and show it to relevant users in search results.
**Internal SEO** is an important principle in digital marketing, and without it, your efforts in Off-Page SEO and link building alone will not be sufficient.
By focusing on **Internal SEO**, you can increase your website’s organic traffic and get closer to your business goals.
In fact, **Internal SEO** serves as the foundation of a successful SEO strategy.
In simple terms, **Internal SEO** means ensuring your website is attractive and understandable to search engines.
This is done by following a series of principles and techniques that we will discuss further.
Remember, a website with strong **Internal SEO** has a better chance of being seen by potential customers.
Also, optimizing the site for #search_engines also improves the user experience, because an optimized site is usually faster and more user-friendly.
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### Keyword Research and Selecting the Best Ones
[Image of a woman working with a laptop for search management]
Keyword research is the first and most important step in **Internal SEO**.
You need to know what words users are searching for on Google for your products or services.
For this, you can use various tools such as Ahrefs Keywords Explorer, Moz Keyword Explorer, Ubersuggest, and Google Keyword Planner.
When choosing keywords, pay attention to the following points:
* **Search Volume:** Choose keywords that have a suitable search volume. Keywords with high search volume attract more traffic to your site.
* **Competition:** Choose keywords that have less competition. Ranking for high-competition keywords is more difficult.
* **Relevance:** Choose keywords that are relevant to your site’s content. Using irrelevant keywords confuses users and reduces your site’s ranking.
* **Search Intent:** Think about what users are looking for when searching for these keywords. Are they looking for information, buying a product, or a specific service?
After researching and selecting the right keywords, you should strategically use them in your site’s content.
In the following chapters, we will discuss how to use keywords in titles, meta descriptions, body text, and other parts of the site.
Remember, choosing the right keywords is the key to success in **Internal SEO**. And using keywords correctly is the most important part of SEO.
### Optimizing Page Title (Title Tag) and Meta Description
[Image of digital marketing development and goals strategy]
The page title (Title Tag) and meta description (Meta Description) are two important elements in **Internal SEO** that are displayed to users in search results.
These two elements give you an opportunity to encourage users to click on your site’s link.
The **Page Title** should be short, attractive, and contain the main keyword of the page. The length of the page title should not exceed 60 characters.
The **Meta Description** should provide a summary of the page’s content and contain relevant keywords. The length of the meta description should not exceed 160 characters.
Tips for optimizing page titles and meta descriptions:
* Use the main and relevant keywords.
* Write attractive and compelling titles and meta descriptions.
* Avoid creating duplicate titles and meta descriptions.
* Write titles and meta descriptions separately for each page.
* Pay attention to the length of the title and meta description.
By optimizing the page title and meta description, you can increase your site’s click-through rate (CTR) in search results and attract more organic traffic.
You can have a significant impact on your site’s **Internal SEO** by SEO optimizing the titles and metas of your pages.
Keep in mind that the title and meta description are the first things users see in search results. So take them seriously!
“`css
.styled-table {
border-collapse: collapse;
margin: 25px 0;
font-size: 0.9em;
font-family: sans-serif;
min-width: 400px;
box-shadow: 0 0 20px rgba(0, 0, 0, 0.15);
}
.styled-table thead tr {
background-color: #009879;
color: #ffffff;
text-align: left;
}
.styled-table th,
.styled-table td {
padding: 12px 15px;
}
.styled-table tbody tr {
border-bottom: 1px solid #dddddd;
}
.styled-table tbody tr:nth-of-type(even) {
background-color: #f3f3f3;
}
.styled-table tbody tr:last-of-type {
border-bottom: 2px solid #009879;
}
.styled-table tbody tr.active-row {
font-weight: bold;
color: #009879;
}
“`
| Element | Description | Best Practices |
| :————————– | :———————————————————— | :——————————————————————————— |
| Page Title (Title Tag) | The title of the page that is displayed in search results and browser tabs. | Short, attractive, contains keywords, maximum 60 characters |
| Meta Description (Meta Description) | A summary of the page’s content that is displayed in search results. | Attractive, persuasive, contains keywords, maximum 160 characters |
### Content Optimization and Keyword Usage
[Image of an analyst utilizing technology and dashboard with charts data]
Content is king! This sentence clearly shows the importance of content in **Internal SEO**. High-quality and valuable content not only attracts users but also helps search engines better understand your site.
Tips for Content Optimization
* **Produce unique and original content.** Avoid copying other people’s content. Copied content not only harms your site’s SEO but may also result in a Google penalty.
* **Produce content related to users’ needs.** Think about what users are looking for when searching for your desired keywords. Then, create content that answers their questions and meets their needs.
* **Use keywords naturally.** Avoid overusing keywords. Excessive use of keywords makes your content appear unnatural and reduces the user experience. Try to use keywords naturally in titles, subtitles, body text, and other parts of the content.
* **Use images and videos.** Using images and videos makes your content more attractive and interactive. You can also help your site’s SEO by optimizing images and videos.
* **Keep your content up to date.** Search engines like sites that are updated regularly more. Try to keep your site’s content up to date and add new information to it regularly.
By producing high-quality content and optimizing it, you can improve your site’s ranking in search results and attract more organic traffic. Content optimization is one of the most important factors in **Internal SEO** of the site.
Don’t forget, content is the beating heart of your website! You can find useful information about content by searching on Wikipedia.
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### URL Structure Optimization
[Image of a 3D word HTTP with magnifying glass]
The URL structure plays an important role in **Internal SEO**. An optimized URL should be short, readable, and contain the main keyword of the page.
Tips for URL Structure Optimization
* **Use short and readable URLs.** Long and complex URLs are difficult for users and search engines. Try to keep your URLs short and readable.
* **Use keywords in the URL.** Using keywords in the URL helps search engines better understand the subject of the page.
* **Use lowercase letters.** Using uppercase letters in the URL can cause problems in some systems. It is best to always use lowercase letters in the URL.
* **Use a hyphen (-) to separate words.** Using a hyphen makes your URL more readable.
* **Avoid unnecessary numbers and symbols.** Using unnecessary numbers and symbols makes your URL complex and difficult.
By optimizing the URL structure, you can help search engines better index your site’s pages and improve your site’s ranking in search results. A principled structure is very effective in **Internal SEO**.
For example, instead of using the URL below
`www.example.com/page?id=123&category=4`
Use the URL below
`www.example.com/blog/seo-internal`
The second URL is short, readable, and contains the keyword “seo-internal”.
### Image Optimization
[Image of digital marketing for promotion of products with social media]
Images play an important role in attracting users and improving the user experience. By optimizing images, you can also help your site’s **Internal SEO**.
Tips for Image Optimization
* **Use high-quality images.** Using high-quality images improves the user experience and makes your site look more professional.
* **Optimize image size.** Large images slow down your site’s loading speed. Try to optimize the size of the images to increase your site’s loading speed.
* **Use the appropriate format for images.** JPEG and PNG formats are two common formats for web images. JPEG format is suitable for images with many colors, and PNG format is suitable for images with few colors and transparency.
* **Use Alternative Text (Alt Text) for images.** Alternative text helps search engines understand the content of images. Also, alternative text is displayed to users if the image does not load.
* **Optimize image file names.** The image file name should be related to the image’s content and contain keywords.
By optimizing images, you can help search engines better understand your site and also increase your site’s loading speed. Also, the alternative text of images plays an important role in **Internal SEO**.
Remember, a picture is worth a thousand words!
### Optimizing Site Loading Speed
[Image of data information content network]
Site loading speed is an important factor in **Internal SEO** and user experience. Users like sites that load quickly more. Also, Google considers site loading speed as a ranking factor.
Tips for Optimizing Site Loading Speed:
* **Use a high-quality hosting service.** High-quality hosting plays an important role in site loading speed. A weak hosting service can severely slow down your site’s loading speed.
* **Use a light and optimized template.** Heavy and non-standard templates can slow down your site’s loading speed. Try to use a light and optimized template.
* **Optimize images.** Large images slow down your site’s loading speed. Try to optimize the size of the images and use the appropriate format for images.
* **Use a caching system.** The caching system can increase your site’s loading speed by storing static versions of pages.
* **Use a CDN.** A CDN can increase your site’s loading speed by distributing your site’s content across different servers around the world.
By optimizing the site’s loading speed, you can improve the user experience and increase your site’s ranking in search results. Site speed has a very high impact on **Internal SEO**.
“`css
.styled-table2 {
border-collapse: collapse;
margin: 25px 0;
font-size: 0.9em;
font-family: sans-serif;
min-width: 400px;
box-shadow: 0 0 20px rgba(0, 0, 0, 0.15);
}
.styled-table2 thead tr {
background-color: #2980b9;
color: #ffffff;
text-align: left;
}
.styled-table2 th,
.styled-table2 td {
padding: 12px 15px;
}
.styled-table2 tbody tr {
border-bottom: 1px solid #dddddd;
}
.styled-table2 tbody tr:nth-of-type(even) {
background-color: #f3f3f3;
}
.styled-table2 tbody tr:last-of-type {
border-bottom: 2px solid #2980b9;
}
.styled-table2 tbody tr.active-row {
font-weight: bold;
color: #2980b9;
}
“`
| Optimization Technique | Description | Benefits |
| :——————— | :———————————————— | :——————————————————- |
| Image Optimization | Compressing images and using the appropriate format. | Reduces page size, increases loading speed. |
| Browser Caching | Storing files in the user’s browser. | Increases loading speed on subsequent visits. |
| Using CDN | Distributing content on different servers. | Increases loading speed for users around the world. |
### Mobile Optimization
[Image of education internet technology person who attends online less]
Today, more than half of internet traffic comes from mobile devices. Therefore, optimizing the site for mobile is an important factor in **Internal SEO**.
Tips for Mobile Optimization:
* **Use a responsive template.** The responsive template automatically adapts to the user’s device screen size.
* **Make sure your site loads quickly.** Site loading speed is more important on mobile devices. Try to optimize your site’s loading speed on mobile devices.
* **Use readable fonts.** Small and difficult fonts are annoying for mobile users. Try to use readable fonts and with a suitable size.
* **Make the buttons and links large enough.** Small buttons and links are difficult for mobile users. Try to make the buttons and links large enough so that users can easily click on them.
* **Avoid intrusive ads.** Intrusive ads severely reduce the user experience on mobile devices. Try to avoid intrusive ads and place your ads properly on your site.
By optimizing your site for mobile, you can improve the user experience and increase your site’s ranking in mobile search results. Google gives a lot of importance to the **Internal SEO** of mobile-friendly sites.
Remember, mobile is the future of the web!
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### Using Internal Links
[Image of a calculator and magnifying glass]
Internal links are links that connect different pages of a site to each other. Using internal links helps the site’s **Internal SEO** and has the following advantages
* **Helps search engines better understand your site’s structure.** Internal links help search engines identify the important pages of your site and understand the relationship between different pages.
* **Improves the user experience.** Internal links help users easily navigate your site and find the information they need.
* **Increases the ranking of important pages of the site.** Linking to important pages of the site from other pages shows search engines that these pages are more important and should have a higher ranking.
Tips for Using Internal Links
* **Use appropriate anchor text.** The anchor text should be related to the destination page and contain keywords.
* **Link to important pages of the site.** Try to link to the important pages of your site from other pages.
* **Do not overuse internal links.** Overuse of internal links can confuse users and search engines.
By using internal links, you can help search engines better understand your site and improve the user experience. Also, internal links can have a big impact on your site’s **Internal SEO**.
Remember, internal links are like roads that connect different pages of your site to each other!
### Monitoring and Analyzing Results
[Image of business people using SEO tools]
**Internal SEO** is an ongoing process. You should regularly monitor the results of your efforts and make changes to your strategy if needed.
To monitor and analyze the results of **Internal SEO**, you can use various tools such as Google Search Console and Google Analytics.
Using these tools, you can get the following information
* **Site organic traffic**
* **Keywords that users use to enter your site**
* **Ranking of different pages of the site in search results**
* **Click-through rate (CTR) of different pages of the site**
* **Loading speed of different pages of the site**
* **Site errors**
By analyzing this information, you can identify the strengths and weaknesses of your **Internal SEO** strategy and make changes to it if needed. Also, by monitoring and analyzing information in Google Search Console and Google Analytics, you can see the impact of **Internal SEO** on your site.
Remember, **Internal SEO** is a journey, not a destination! And this journey should be managed in the best way and always try to improve.
#### FAQ
| Question | Answer |
| :—————————————————————————- | :——————————————————————————————————————————————————————————————————————— |
| What is a Meta Title and why is it important in Internal SEO? | The Meta Title is the most important element of Internal SEO that appears at the top of the browser tab and search results. This title helps search engines and users understand the main topic of the page and should include the main keyword. |
| What role does a Meta Description play in Internal SEO? | The Meta Description is a short summary of the page content that appears below the title in search results. Although it does not directly affect ranking, its attractiveness can increase click-through rate (CTR). |
| How should keywords be used in page content? | Keywords should be used naturally and relevantly in strategic locations such as the title, headings, the first paragraph, and the body text. Avoid excessive keyword stuffing. |
| What is the importance of high-quality and comprehensive content in Internal SEO? | High-quality, unique, informative, and comprehensive content that meets the user’s needs is of great importance. Search engines give higher rankings to content that creates real value. |
| What is the use of heading tags (H1-H6) in the Internal SEO structure? | Heading tags (H1, H2, H3, etc.) are used to structure content and specify the importance of different sections. H1 is the main title of the page, and each page should have only one H1. Other tags are used for subtitles. |
| How do we optimize images to improve Internal SEO? | To optimize images, use descriptive Alt Text that includes relevant keywords, reduce the image file size without sacrificing quality, and use meaningful and relevant file names. |
| What are the features of a URL-friendly Internal SEO? | A URL-friendly should be short, readable, descriptive, include the main keywords, and without extra characters. The URL structure should be hierarchical and logical so that it is understandable for both users and search engines. |
| How does Internal Linking help Internal SEO? | By connecting related pages to each other, Internal Linking helps users and search engine crawlers better understand the site structure, transfer page credibility, and increase user time on the site. |
| What is the impact of page loading speed on Internal SEO? | High loading speed is critical for both user experience and SEO ranking. Slower pages may be ignored by search engines and lead to an increased Bounce Rate. |
| Why is Mobile-Friendliness so important in Internal SEO? | Given the increasing searches via mobile devices, having a responsive and mobile-friendly site is essential for user experience and ranking in search results (Google’s Mobile-First Indexing). |
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#### Resources
[Website SEO Review](https://www.seoreviewtools.com/fa/seo-audit/)
[What is Internal SEO?](https://www.farazseo.com/%D8%B3%D8%A6%D9%88-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C/)
[SEO Training](https://www.hubspot.com/)
[Website SEO](https://ahrefs.com/blog/on-page-seo/)
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