### What is On-Page SEO and Why is it Important?
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**On-Page SEO**, or Internal SEO, is the set of actions you take to optimize your website’s pages to increase your site’s ranking in Google’s search results.
These actions include optimizing content, title tags, meta descriptions, URL structure, and more.
The importance of **On-Page SEO** lies in the fact that it helps search engines better understand the topic and content of your site’s pages, and as a result, displays your site in higher rankings.
In fact, **On-Page SEO** helps you have more control over your site’s ranking and attract more organic traffic to your site using various techniques.
On-page SEO helps search engines correctly interpret the content of your pages and recognize its relevance to user searches.
For example, if you have an online store that sells cosmetics, you can improve your site’s **On-Page SEO** and achieve a higher ranking in search results related to these products by optimizing product titles, meta descriptions, and using relevant keywords.
SEO isn’t just limited to this; you need to consider many other things.
The most important benefits of **On-Page SEO** include increased organic traffic, improved user experience, increased conversion rates, and increased website credibility.
In summary, **On-Page SEO** is an essential part of your #SEO strategy and should not be ignored.
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### Keyword Research – The Cornerstone of On-Page SEO
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Keyword research is one of the most important steps in **On-Page SEO**.
By identifying the right keywords, you can optimize your content based on user needs and attract more organic traffic to your site.
To get started, you need to compile a list of keywords related to your field of work.
You can use tools such as [Ahrefs Keywords Explorer](https://ahrefs.com/keywords-explorer), [Moz Keyword Explorer](https://moz.com/explorer), and [Ubersuggest](https://neilpatel.com/ubersuggest/) to find suitable keywords.
When choosing keywords, consider search volume, competition level, and the relevance of the keyword to your content.
Keywords with high search volume usually have more competition, so you should try to choose longer and more specific keywords that have less competition.
Also, make sure that the selected keywords are relevant to the content of your pages and are used naturally in the text.
Overusing keywords or Keyword Stuffing can result in your site being penalized by Google.
After identifying keywords, you should use them in page titles, meta descriptions, H1-H6 tags, body text, and page URLs.
But keep in mind that the use of keywords should be natural and in line with improving the readability of the text.
### Optimizing Page Title and Meta Descriptions
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The page title (Title Tag) and meta description (Meta Description) are two important elements in **On-Page SEO** that are displayed in Google search results.
The page title should be attractive, concise, and contain the page’s main keyword.
The length of the page title should not exceed 60 characters to be fully displayed in search results.
The meta description should also be a short summary of the page’s content and encourage users to click on your site link.
The length of the meta description should not exceed 160 characters.
In addition to using keywords, the page title and meta description should be unique and optimized separately for each page of the site.
Avoid using the same title and description for multiple pages, as this can lead to a decrease in your site’s ranking.
Using numbers and persuasive phrases in the page title and meta description can increase the click-through rate (CTR) and attract more traffic to your site.
Here is an example of an optimized page title and meta description for a product sales page:
**Title:** Buy Samsung Galaxy S23 Mobile Phone Online | Best Price
**Meta Description:** Buy the Samsung Galaxy S23 mobile phone at the best price and with a valid warranty from our online store.
Fast shipping to all over Iran.
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| Element | Description | Important Notes |
| ——————————- | ———————————————————- | ———————————————————————- |
| Page Title (Title Tag) | The page title that is displayed in search results | Contains the main keyword, attractive and concise, maximum 60 characters |
| Meta Description (Meta Description) | A short summary of the page content | Persuasive, unique, maximum 160 characters |
### Optimizing URL Structure
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The URL structure of your website pages plays an important role in **On-Page SEO**.
Optimized URLs are readable, concise, and contain relevant keywords.
Avoid using long, complex URLs containing meaningless numbers and letters.
Short and simple URLs help search engines better understand the topic of the page and also show users what the page is about.
For example, if you have a page about “Laptop Buying Guide”, the optimal URL for this page could be: `example.com/blog/laptop-buying-guide`
In contrast, an inappropriate URL might look like this: `example.com/page?id=123&category=456`
Also, using hyphens (-) instead of spaces ( ) in URLs is recommended.
Because search engines consider hyphens as word separators.
Make sure that URLs are written in lowercase, as uppercase and lowercase URLs may be treated as different URLs by some servers.
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### Optimizing Page Content
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Page content is the heart of **On-Page SEO**.
High-quality, valuable, unique, and relevant content to user needs can improve your site’s ranking in search results.
Your content should fully answer users’ questions and needs and provide them with comprehensive information.
Avoid copying content from others and try to produce unique and new content.
Update your content regularly and add new information to it.
Old and outdated content can negatively impact your site’s ranking.
Use images, videos, and other multimedia elements to make your content more attractive.
These elements can attract users’ attention and increase their time spent on your site.
Using relevant keywords in the body of the text, H1-H6 tags, and subheadings also helps improve **On-Page SEO**.
But keep in mind that the use of keywords should be natural and in line with improving the readability of the text.
The most important point in content optimization is providing real value to users.
If your content is useful and valuable to users, they are likely to share it with others and link to your site, which helps improve your site’s ranking.
On-page SEO helps you get a better ranking in search engines.
### Optimizing Images
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Images play an important role in improving user experience and **On-Page SEO**.
High-quality and relevant images can attract users’ attention and increase their time spent on your site.
To optimize images, you must first save them in the appropriate format (such as JPEG or PNG) and reduce their size to increase the loading speed of your site’s pages.
Use descriptive file names that contain relevant keywords for your images.
For example, instead of using the file name `IMG_1234.jpg`, use the file name `laptop-buying-guide.jpg`.
For each image, write a suitable and descriptive alternative text (Alt Text).
Alternative text is displayed to users if the image fails to load and helps search engines understand the topic of the image.
The alternative text should be concise, accurate, and contain relevant keywords.
Make sure that your images are responsive and displayed correctly on different devices.
Using large-sized images can reduce the loading speed of your pages.
Image compression is also essential because it increases the loading speed of your pages, which is very important for site SEO.
Also, using original and exclusive images is very important. On-page SEO is very important and should not be overlooked.
### Internal Linking
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Internal linking refers to the process of creating links between different pages of your website.
Internal linking helps search engines better understand your site’s structure and also helps users easily navigate your site.
Internal linking should be done naturally and in line with improving the user experience.
Avoid creating too many irrelevant links.
Link to each important page of your site from other pages.
This helps increase the credibility and ranking of that page.
Use appropriate and descriptive anchor text for your internal links.
The anchor text should briefly state the topic of the destination page.
Using relevant keywords in the anchor text also helps improve **On-Page SEO**.
For example, if you are talking about “**On-Page SEO**” on a page, you can link to another page about “Off-Page SEO” and use the anchor text “Off-Page SEO”.
Creating a Sitemap and submitting it to Google helps search engines identify and index all your site’s pages.
The sitemap should include all the important pages of your site and be updated regularly.
Internal linking can be very important.
On-page SEO requires accuracy and patience.
“`html
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| Link Type | Description | Best Use |
| ——— | ——————————————— | —————————————— |
| Internal Link | Link between pages of a website | Improve navigation, transfer page authority |
| External Link | Link to pages of other websites | Increase credibility, refer to reliable sources |
| Follow Link | Links that transfer authority | Improve ranking in search engines |
| Nofollow Link | Links that do not transfer authority | Prevent transferring authority to spam sites |
### Optimizing Site Loading Speed
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Site loading speed is one of the important factors in Google’s site ranking.
Users expect your site’s pages to load quickly, otherwise, they may leave your site.
You can use various methods to improve site loading speed.
Image compression, browser cache activation, using CDN, reducing the size of CSS and JavaScript files, and optimizing site code are some of these methods.
You can use tools such as [Google PageSpeed Insights](https://pagespeed.web.dev/) and [GTmetrix](https://gtmetrix.com/) to check your site’s loading speed and identify potential problems.
These tools provide suggestions to improve your site’s speed.
Choosing a suitable hosting can also have a big impact on your site’s loading speed.
Choose a hosting that uses powerful hardware and software and has a high speed.
**On-Page SEO** requires attention to detail, and site speed is one of these things.
Improving site loading speed has a huge impact on user experience.
On-page SEO tells you to optimize site speed.
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### Responsive Design
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Responsive design means that your website should be displayed correctly on different devices (such as mobile, tablet, and desktop).
Considering that a large number of users access the internet through mobile, having a responsive website is essential.
Google also prioritizes responsive websites and displays them in higher rankings.
To ensure that your website is responsive, you can use Google’s [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly) tool.
This tool shows you how your website is displayed on mobile and what problems it has.
If your website is not responsive, you should use a responsive template or redesign your website.
Responsive design not only helps improve **On-Page SEO** but also improves the user experience and causes more users to stay on your site.
On-page SEO means comprehensive optimization.
You should also note that responsive design is very important for the site, and Google pays attention to this issue and is very effective in SEO. On-page SEO helps you have a better ranking in search results.
### Using Structured Data (Schema Markup)
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Structured data (Schema Markup) is code that helps search engines better understand the content of your pages.
By using structured data, you can provide important information about your pages (such as content type, author, publication date, etc.) to search engines.
Google uses this information to display richer search results (Rich Snippets).
Richer search results include more information than regular results and can increase the click-through rate (CTR).
To use structured data, you can use the [Schema Markup Generator](https://technicalseo.com/tools/schema-markup-generator/) tool.
This tool helps you create the necessary codes and place them on your pages.
There are different types of structured data that you can use.
Some of the most common types of structured data include: Article, Product, Review, Event, and Recipe.
**On-Page SEO** using Schema Markup can improve site ranking.
The use of schema markups is very important in on-page SEO.
On-page SEO is one of the most important factors in the success of a site.
#### Frequently Asked Questions
What is On-Page SEO? | On-Page SEO refers to the set of actions that are taken within a website (on its pages) to improve the site’s ranking in search engine results. This includes optimizing content, site structure, and HTML code.
Why is On-Page SEO important? | On-Page SEO helps search engines better understand the content of a page and determine whether that page is relevant and valuable to user searches. This better understanding leads to a higher ranking.
What is the first and most important step in On-Page SEO? | Keyword Research is the most important initial step. By finding the right keywords, you can create targeted and relevant content to meet the needs of users.
What is the role of the Title Tag in On-Page SEO? | The Title Tag is one of the most important ranking factors and should include the main keyword. This tag is displayed in search results as the page title and affects the click-through rate (CTR).
What is the importance of Meta Description? | Meta Description does not directly affect ranking, but by providing an attractive summary of the page content in search results, it can encourage users to click and, as a result, increase the click-through rate (CTR).
Why is the use of headings (H1, H2, etc.) important in content? | Headings help to structure content and improve readability for users and search engine crawlers. Using keywords in headings also helps the search engine better understand the topic.
What does image optimization in on-page SEO include? | Includes compressing images to reduce file size, using descriptive and relevant file names, and filling the Alt tag (alternative text) with relevant keywords to help search engines understand the image content.
What is meant by Internal Linking in On-Page SEO? | Internal linking refers to creating links between different pages of a website. This helps distribute page authority (Link Equity), improve user experience, and help search engine crawlers discover new pages.
Why is Page Speed important for On-Page SEO? | Page Speed is a direct ranking factor and greatly affects user experience. Slow pages can lead to increased bounce rate and decreased user engagement.
What role does high-quality content play in On-Page SEO? | High-quality, comprehensive, unique, and valuable content for the user is the core of On-Page SEO. This content not only attracts and retains users but also sends positive signals to search engines and helps improve ranking.
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Resources
What is internal SEO? Everything you need to know about On-Page SEO
, What is internal SEO (On-Page SEO)? Complete guide + 25 practical techniques
, What is internal SEO? 0 to 100 On-Page SEO training in 2024
, What is internal SEO? Introduction and 0 to 100 On-Page SEO training
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