`
What is On-Page SEO and Why Does It Matter?
#On-Page SEO, also known as On-Page SEO, refers to the set of actions you take within your website to improve your site’s ranking in search engines like Google.
These actions include optimizing content, site structure, title tags, meta descriptions, and much more.
The importance of on-page SEO stems from the fact that it helps search engines better understand the content of your site and display it to relevant users.
On-page SEO is one of the fundamental pillars for being seen in search results, and without it, your off-page SEO efforts alone will not be enough.
On-page SEO helps you attract more organic traffic to your website.
In short, on-page SEO means optimizing your website for search engines and users.
By doing this, you can increase your site’s ranking in search results, attract more traffic, and ultimately achieve your business goals.
One of the most important parts of on-page SEO is reviewing keywords related to your business.
Internal linking is also considered one of the pillars of on-page SEO.
Tired of missing business opportunities due to not having a professional company website? Don’t worry anymore! With Rasaweb’s corporate website design services:
✅ Your brand’s credibility and professionalism will increase.
✅ You will attract more customers and sales leads.
⚡ Get a free consultation to get started now!
Keyword Research: The Cornerstone of On-Page SEO
Keyword research is the first and most important step in on-page SEO.
You need to understand what terms users are searching for in search engines when looking for your products or services.
There are various tools available for keyword research, such as Ahrefs Keyword Explorer, Ubersuggest, and Google Keyword Planner.
Using these tools, you can find keywords related to your business, check their search volume, and assess the competition for them.
After finding the right keywords, you need to use them in your site’s content.
But keep in mind that excessive use of keywords (Keyword Stuffing) can harm your site.
Instead, try to use keywords naturally and in related texts.
Optimizing the page title is also another important aspect of on-page SEO.
Optimizing Title and Meta Descriptions: Attracting Clicks from Search Results
The page title (Title Tag) and meta description (Meta Description) are two important elements in search results that users see before entering your site.
The page title should be short, attractive, and contain the page’s main keyword.
The meta description should also provide a summary of the page’s content and encourage users to click on your site’s link.
Optimizing these two elements can increase your site’s click-through rate (CTR) in search results.
For example, if your page is about “buying shoes online,” the page title could be something like this: “Buy Shoes Online | Best Price and Quality”.
And the meta description could be: “Various men’s and women’s shoes with the best price and quality.
Free shipping across the country.
Buy now!”.
On-page SEO can cause targeted traffic to flow to your website.
| Element | Description | Example |
|---|---|---|
| Title Tag | Must be short, attractive, and contain a keyword. | Buy Shoes Online | Best Price and Quality |
| Meta Description | It should be a summary of the page content and persuasive. | Various men’s and women’s shoes with the best price and quality. Free shipping across the country. Buy now! |
Content Optimization: Producing High-Quality and SEO-Optimized Content
Content is king! This phrase is very famous in the world of on-page SEO.
To increase your site’s ranking in search engines, you need to create high-quality and valuable content that meets users’ needs.
Your content should be #unique, engaging, and informative.
Also, you should naturally use keywords related to your business in the texts.
In addition, your content should be optimized, meaning you should use heading tags, images with alt text, and internal and external links.
Internal linking is considered an important aspect of on-page SEO.
Keep in mind that Google is more interested in long and comprehensive content.
Therefore, try to write your content as completely and accurately as possible.
Also, update your content regularly to keep it fresh and relevant.
This causes search engines to regularly check your website and index new content.
Are you tired of your online store not being able to generate as much revenue as it has the potential to? Rasaweb, a specialist in professional online store design, solves this problem forever!
✅ Increase sales rates and income
✅ High loading speed and unique user experience
⚡ Get a free online store design consultation
Image Optimization: Increasing Site Speed and Improving SEO
Images can help make your content more engaging and readable, but if not optimized correctly, they can slow down your site and harm your site’s SEO.
To optimize images, you need to save them in the appropriate format (such as JPEG or PNG), reduce their size, and use Alt Text for them.
Alt text helps search engines understand the content of the image and display it to relevant users.
Also, alt text is displayed to users who are using text-based browsers or have disabled images.
In addition, the image file name should also be related to the image content and contain keywords.
For example, if your image is about “sports shoes,” the file name could be “kafsh-varzeshi.jpg”.
Don’t forget that site speed is one of the important factors in Google’s ranking.
Site Structure and Internal Linking: Creating a User-Friendly and SEO-Friendly Site
Your site structure should be logical and user-friendly.
Users should be able to easily navigate your site and access the information they need.
To do this, you should use a clear and organized navigation menu, properly categorize your pages, and use internal links to link different pages of your site.
Internal links help search engines understand your site structure and identify more important pages.
In addition, internal links help users find more information about related topics.
Also, your page URLs should be short, readable, and contain keywords.
Avoid using long and complex URLs.
For example, the URL of the “Buy Shoes Online” page could be “/kafsh-online”.
On-page SEO is an ongoing process and needs to be updated.
Optimizing Site Speed: Better User Experience and Higher Ranking
Site speed is one of the important factors in Google’s ranking.
Users who are dissatisfied with your site’s slow speed will quickly leave your site and visit other sites.
This can harm your site’s bounce rate and lower your site’s ranking in search engines.
To increase your site speed, you need to optimize your images, use a fast content management system, use a content delivery network (CDN), and use caching techniques.
On-page SEO has a direct impact on site speed.
There are various tools available to check site speed, such as Google PageSpeed Insights and GTmetrix.
Using these tools, you can identify problems with your site speed and fix them.
On-page SEO with optimizing site speed can help you to get a better ranking on Google.
| Factor | Description | Solution |
|---|---|---|
| Image size | Large images slow down the site. | Optimize images by reducing size and using appropriate format. |
| Content Management System (CMS) | Heavy and non-optimized systems slow down the site. | Use a lightweight and optimized CMS. |
| Content Delivery Network (CDN) | Not using a CDN increases the site loading time. | Use a CDN to distribute content across different servers. |
Mobile Optimization: Easy Access for Mobile Users
Today, most users access the Internet via mobile.
Therefore, your site should be optimized for mobile.
This means that your site should display correctly on different devices with different screen sizes.
Also, your site should be fast and easy to use on mobile.
On-page SEO is a long-term strategy and requires patience.
To optimize your site for mobile, you can use a responsive design template, simplify your navigation menu, and use low-volume images and videos.
Google Mobile-Friendly Test is a tool to check the compatibility of your site with mobile.
Optimizing for mobile is considered one of the most important points in on-page SEO.
Doesn’t your current online store design bring you the expected sales?
Rasaweb specializes in professional online store design!
✅ An attractive and user-friendly site with the goal of increasing sales
✅ High speed and security for an ideal shopping experience⚡ Get a free online store design consultation with Rasaweb!
Using Schema Markup: Helping Search Engines Better Understand Content
Schema Markup is a code that helps search engines better understand the content of your site.
Using Schema Markup, you can provide additional information about your content to search engines, such as the author’s name, publication date, rating, and price.
This information can be displayed in search results and increase your site’s click-through rate (CTR).
On-page SEO is a valuable investment for your business.
Schema Markup has different types, such as Schema Markup for articles, products, events, and recipes.
To use Schema Markup, you can use different tools, such as Schema Markup Generator.
One of the most important factors in on-page SEO is keeping the website up to date.
Monitoring and Measuring Results: Continuously Improving On-Page SEO
On-page SEO is an ongoing process.
You should regularly monitor the results of your efforts and, if necessary, make changes to your strategy.
There are various tools available to monitor SEO results, such as Google Search Console and Google Analytics.
Using these tools, you can check your site traffic, identify the keywords that users are reaching your site through, and find problems with your site’s SEO.
Using this information, you can improve your on-page SEO strategy and increase your site’s ranking in search engines.
Don’t forget that on-page SEO is a permanent competition and you should always be learning and improving.
The main goal of on-page SEO is to provide the best user experience.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is On-Page SEO? | On-page SEO refers to the set of actions taken inside the website (on its pages) to improve the site’s ranking in search engine results. This includes optimizing content, site structure, and HTML codes. |
| 2 | Why is On-Page SEO important? | On-page SEO helps search engines better understand the content of the page and determine whether that page is relevant and valuable for users’ searches. This better understanding leads to a higher ranking. |
| 3 | What is the first and most important step in on-page SEO? | Keyword Research is the most important initial step. By finding the right keywords, it is possible to produce targeted content that is relevant to the needs of users. |
| 4 | What is the role of the Title Tag in on-page SEO? | The title tag is one of the most important ranking factors and should include the main keyword. This tag is displayed in search results as the page title and affects the click-through rate (CTR). |
| 5 | What is the importance of Meta Description? | The meta description does not directly affect ranking, but by providing an attractive summary of the page content in search results, it can encourage users to click and thus increase the click-through rate (CTR). |
| 6 | Why is it important to use headings (H1, H2, etc.) in the content? | Headings help to structure content and improve readability for users and search engine crawlers. Using keywords in headings also helps the search engine to better understand the topic. |
| 7 | What does Image Optimization in on-page SEO include? | It includes compressing images to reduce size, using descriptive and related file names, and filling in the Alt tag (alternative text) with related keywords to help search engines understand the content of the image. |
| 8 | What is meant by Internal Linking in on-page SEO? | Internal linking refers to creating links between different pages of a website. This helps to distribute page authority (Link Equity), improve user experience and help search engine crawlers discover new pages. |
| 9 | Why is Page Speed important for on-page SEO? | Page load speed is a direct ranking factor and heavily influences user experience. Slow pages can lead to increased bounce rate and reduced user engagement. |
| 10 | What role does quality content play in on-page SEO? | Quality content, which is comprehensive, unique and valuable to the user, is the core of on-page SEO. This content not only attracts and retains users, but also sends positive signals to search engines and helps to improve ranking. |
And other services of Rasa Web advertising agency in the field of advertising
Smart Google Ads: A new service to increase website visits by customizing the user experience.
Smart SEO: Designed for businesses looking to increase sales by managing Google Ads.
Smart UI/UX: A combination of creativity and technology for digital branding by using real data.
Smart UI/UX: A fast and efficient solution for user interaction with a focus on attractive user interface design.
Smart Customer Journey Map: Designed for businesses looking to grow online by customizing the user experience.
And more than hundreds of other services in the field of internet advertising, advertising consulting and organizational solutions
Internet advertising | Advertising strategy | Report advertising
Resources
Inbound marketing
,Internal page optimization
,On-page SEO
,On-page SEO Guide
? With Rasaweb Afarin, transform your business in the digital world! From powerful SEO to multilingual website design, we have comprehensive solutions for your growth and visibility.
📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley, No. 6
`
