What is On-Page SEO and Why Does It Matter?
On-Page SEO is a set of actions we take within our website to improve the site’s ranking in search engines like Google.
These actions include content optimization, site structure, HTML tags, and other related factors.
The importance of On-Page SEO lies in the fact that it helps search engines better understand the content of your site and display it to relevant audiences.
By optimizing internal factors, you can attract more organic traffic and, as a result, boost your business.
To better understand exactly what On-Page SEO is and what it includes, you can refer to authoritative websites in this field.
Undoubtedly, in today’s competitive world, On-Page SEO is one of the most important factors in the success of any website.
On-Page SEO is actually the optimization of all parts of the site in terms of content and coding to achieve higher rankings in search results.
Optimizing On-Page SEO makes your site more attractive to search engines.
Paying attention to On-Page SEO tips is essential for any website.
Don’t have a company website yet and are missing out on online opportunities? With professional corporate website design by Rasaweb,
✅ Double the credibility of your business
✅ Attract new customers
⚡ Free consultation for your company website!
Keyword Research; The First Step in On-Page SEO
Keyword research is the process of identifying the words and phrases that users use to search in search engines.
These keywords should be relevant to your website’s topic and have the potential to attract high traffic.
To perform keyword research, you can use various tools such as Ahrefs, Moz Keyword Explorer, and Ubersuggest.
These tools help you find keywords related to your topic and examine their search volume, level of competition, and other important information.
After finding the right keywords, you should use them naturally and fundamentally in your website content.
This helps search engines better understand the topic of your site and display it to relevant users.
On-Page SEO starts with the right keywords.
Optimizing Title and Meta Descriptions
The page title (Title Tag) and meta description (Meta Description) are two important elements in On-Page SEO that are displayed to users in search results.
The page title should be attractive, relevant, and include the main keyword of the page.
The meta description should also provide a summary of the page’s content and encourage users to click.
The page title and meta description should be unique and relevant to the content of each page.
Also, their length should be appropriate to be fully displayed in search results.
Optimizing the title and meta description plays an important role in increasing the click-through rate (CTR) and attracting organic traffic.
On-Page SEO is highly dependent on these two important factors.
Optimizing the title tag in On-Page SEO is of great importance.
| Element | Description | Importance in On-Page SEO |
|---|---|---|
| Title Tag | Page title displayed in search results | Very Important |
| Meta Description | Summary of the page content | Important |
Optimizing URL Structure
Your website’s URL structure should be simple, readable, and include keywords related to the page content.
Long and complex URLs make it difficult for search engines to understand the page’s topic and may confuse users as well.
It is better to use short and descriptive URLs and avoid using uppercase letters, numbers, and special characters.
Also, using a hyphen (-) to separate words in the URL is recommended.
On-Page SEO improves with a proper URL structure.
A proper URL structure is an important principle in On-Page SEO.
Are you worried about losing customers who don’t have a professional online store?
Forget these worries with online store design by Rasaweb!
✅ Significantly increase sales and visitor-to-customer conversion rate
✅ Professional and user-friendly design that gains customer trust
⚡ Get a free consultation from Rasaweb
Optimizing Images
Images play an important role in the attractiveness and better understanding of website content.
To optimize images, you should use a descriptive file name, alternative text (Alt Text), and proper compression.
The image file name should be related to the image’s topic and include keywords.
The alternative text should also provide a brief description of the image and be displayed to users if the image fails to load.
Image compression also helps reduce file size and increase page loading speed.
Image optimization significantly helps On-Page SEO.
Optimizing Content
High-quality and valuable content is one of the most important factors in On-Page SEO.
Your content should be relevant to your website’s topic, meet the needs of users, and answer their questions.
To optimize content, you should use keywords naturally and fundamentally, create a proper structure for the content (such as using headings and subheadings), use images and videos to make the content more attractive, and add relevant internal and external links to the content.
Quality content is the heart of On-Page SEO.
Producing high-quality content is very important in On-Page SEO.
Optimizing Site Loading Speed
Site loading speed is one of the important factors in user experience and site ranking in search engines.
Users expect web pages to load quickly, otherwise, they may leave the site.
To optimize site loading speed, you can use various tools such as Google PageSpeed Insights.
These tools help you identify site speed issues and provide solutions to improve it.
High loading speed helps On-Page SEO.
| Factor | Description | Improvement Solution |
|---|---|---|
| Image Size | Large image size slows down the site speed | Image Compression |
| Extra Codes | Extra and unnecessary codes | Deleting Extra Codes |
Internal Linking
Internal linking is the process of linking different pages of your website to each other.
This helps search engines better understand the structure of your site and identify more important pages.
Internal linking should be done naturally and relevantly.
Avoid linking to pages that are not related to the topic of the current page.
Also, use appropriate anchor text to help search engines understand the topic of the destination page.
Internal linking is very important in On-Page SEO.
Are you tired of your company website not meeting your expectations? With Rasaweb, design a professional website that showcases the true face of your business.
✅ Increase the attraction of new customers and sales leads
✅ Increase your brand’s credibility and trust with the audience
⚡ Get a free website design consultation!
Mobile Optimization
Given the increasing use of mobile devices for searching the Internet, optimizing your website for mobile is very important.
Your website should be responsive and displayed correctly on different devices.
To optimize for mobile, you can use various tools such as Google Mobile-Friendly Test.
This tool helps you identify issues related to the mobile-friendliness of the site and provide solutions to improve it.
Mobile optimization is one of the principles of On-Page SEO.
Using Schema Markup
Schema Markup is a code that helps search engines better understand the content of your website.
Using schema markup, you can provide important information such as business name, address, phone number, hours of operation, and other related information to search engines.
Using schema markup can help improve the display of your website in search results and increase the click-through rate (CTR).
Advanced On-Page SEO requires the use of schema markup.
Using schema markup helps On-Page SEO.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is On-Page SEO? | On-page SEO refers to a set of actions that are performed inside a website (on its pages) to improve the site’s ranking in search engine results. This includes content optimization, site structure, and HTML codes. |
| 2 | Why is On-Page SEO important? | On-page SEO helps search engines better understand the content of a page and determine whether that page is relevant and valuable to users’ searches. This better understanding leads to higher rankings. |
| 3 | What is the first and most important step in on-page SEO? | Keyword research is the most important first step. By finding the right keywords, you can produce targeted content that is relevant to the needs of users. |
| 4 | What is the role of the Title Tag in on-page SEO? | The title tag is one of the most important ranking factors and should include the main keyword. This tag is displayed as the page title in search results and affects the click-through rate (CTR). |
| 5 | What is the importance of Meta Description? | The meta description does not directly affect ranking, but by providing an attractive summary of the page’s content in search results, it can encourage users to click and therefore increase the click-through rate (CTR). |
| 6 | Why is using headings (H1, H2, etc.) in content important? | Headings help structure content and improve readability for users and search engine crawlers. Using keywords in headings also helps search engines better understand the topic. |
| 7 | What does image optimization in on-page SEO include? | Includes compressing images to reduce size, using descriptive and relevant file names, and filling in the Alt tag (alternative text) with relevant keywords to help search engines understand the content of the image. |
| 8 | What is meant by internal linking in on-page SEO? | Internal linking refers to creating links between different pages of a website. This helps to distribute page authority (Link Equity), improve user experience, and help search engine crawlers discover new pages. |
| 9 | Why is page load speed important for on-page SEO? | Page loading speed is a direct ranking factor and greatly affects user experience. Slow pages can increase bounce rate and decrease user engagement. |
| 10 | What role does quality content play in on-page SEO? | Quality content that is comprehensive, unique, and valuable to the user is the core of on-page SEO. This content not only attracts and retains users, but also sends positive signals to search engines and helps to improve ranking. |
And other services of Rasa Web advertising agency in the field of advertising
Smart Sales Automation: A novel service to increase click-through rates through Google Ads management.
Smart Direct Marketing: Designed for businesses looking to analyze customer behavior through a SEO-oriented content strategy.
Smart Digital Advertising: Designed for businesses looking to increase site visits by customizing the user experience.
Smart Linking: A creative platform for improving customer behavior analysis with accurate audience targeting.
Smart Content Strategy: A novel service to enhance campaign management through dedicated programming.
And over a hundred other services in the field of internet advertising, advertising consulting, and organizational solutions
Internet Advertising | Advertising Strategy | Advertorial Reporting
Resources
Semrush On-Page SEO Guide
, Moz On-Page Optimization
, Ahrefs On-Page SEO
, Search Engine Land SEO Guide
? For your business to soar in the digital space, Rasaweb Digital Marketing Agency is here to help. Utilizing the latest online marketing methods, from SEO and content production to website design with a modern user interface, we provide comprehensive and results-oriented solutions to help you get more visibility and attract loyal customers. Let our expertise pave the way for your digital success and fully realize your goals.
📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley No. 6
