What is On-Page SEO and Why is it Important?
On-Page SEO (#OnPageSEO) refers to a set of actions taken within a website to improve its ranking in Google search results.
These actions include optimizing content, site structure, HTML tags, and other factors related to the website itself.
The importance of On-Page SEO stems from the fact that Google considers various factors when ranking websites, many of which are related to the website itself.
A website with strong On-Page SEO has a better chance of achieving high rankings in search results and attracting organic traffic.
In fact, On-Page SEO is the foundation of a successful SEO strategy, and without it, external efforts (such as link building) alone will not be sufficient.
On-Page SEO helps Google’s robots to better understand your site and give it more credibility.
On-Page SEO is important for every site, but it is especially important for sites that are just starting out and do not yet have much credibility.
By optimizing On-Page SEO, these websites can reach high rankings faster and attract more traffic.
Imagine there are two websites with similar content.
The website with better On-Page SEO (for example, optimal use of keywords, proper internal link structure, and fast loading speed) will rank higher in Google and attract more traffic.
This means increased visitors, potential customers, and ultimately, more sales.
To learn more in this area, you can visit the SEO Tutorial site.
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Keyword Research: The First Step in On-Page SEO
Keyword research is the cornerstone of any successful SEO strategy.
Before you start writing content or optimizing your website pages, you need to know exactly what words your audience is searching for on Google.
There are various tools for keyword research, including Google Keyword Planner, Ahrefs, and SEMrush.
These tools help you find keywords related to your business, estimate their search volume, and assess the level of competition for them.
After identifying the main keywords, you should also identify secondary and long-tail keywords.
These keywords usually have lower search volume, but the competition for them is also lower, and they can attract more targeted traffic to your website.
Using these keywords correctly and appropriately in your site’s content will increase your site’s ranking.
You should also pay attention to #Keyword_Density when using these keywords.
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To choose the right keywords, you should pay attention to a few things:
- Relevance: Keywords should be directly related to your website’s topic and content.
- Search Volume: Keywords should have enough search volume to make them worth investing in.
- Competition: Keywords should not be too competitive, unless your website has high credibility.
Optimizing Titles and Meta Descriptions
Title Tags and Meta Descriptions are two important elements in On-Page SEO that are displayed in Google search results.
Titles are the main title of your page and should briefly and attractively describe the content of the page.
Meta descriptions are summaries of the page’s content and should encourage users to click on your website’s link.
Both elements should include the page’s main keywords and be uniquely designed for each page.
One of the common mistakes in On-Page SEO is using duplicate titles and descriptions for different pages.
This makes it difficult for Google to properly identify the content of your pages and reduces their ranking.
Also, since the title and meta description are the first things a user sees on the search page, they are very important in attracting the audience.
You can encourage the user to click on your link and enter your site by writing an attractive title and description.
Below is an HTML table with CSS styling to display examples of optimized titles and meta descriptions:
| Type | Optimized Example | Description |
|---|---|---|
| Title | Buy Women’s Sports Shoes | Best Prices at [Store Name] | Includes main keyword, attractive and relevant |
| Meta Description | Buy the best women’s sports shoes at affordable prices from [Store Name]. Fast shipping throughout Iran. |
Includes keyword, persuasive, and provides important information |
Optimizing URL Structure
Your website’s URL structure should be simple, clear, and descriptive.
Avoid using long and complex URLs that contain incomprehensible numbers and letters.
URLs should include keywords related to the page’s content and help users and search engines easily understand the page’s content.
A logical and organized URL structure not only helps SEO but also improves user experience (UX).
Users can easily understand which part of the website they are on and what content they will see by looking at the URL.
For example, instead of using the following URL:
www.example.com/page?id=123&category=456
Use the following URL:
www.example.com/blog/seo-internal
This URL includes the page’s main keyword (On-Page SEO) and also shows users and search engines that this page is in the website’s blog section.
Important points in optimizing URL structure:
- Use keywords.
- Keep URLs short and readable.
- Use hyphens (-) to separate words.
- Use lowercase letters.
- Avoid duplicate URLs.
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Content Optimization for On-Page SEO
Content is the king of SEO.
High-quality, valuable, and relevant content is one of the most important factors in ranking a website in Google search results.
Your content should answer users’ questions and needs and encourage them to spend more time on your website.
Quality content not only helps On-Page SEO but also increases your website’s credibility with users.
Users are more likely to trust and recommend a website that provides useful and valuable content.
To optimize content for On-Page SEO, you should pay attention to a few things:
- Keywords: Use main and secondary keywords naturally and in appropriate places in your content.
- Structure: Divide your content into different sections and use titles and subtitles to organize it.
- Readability: Write your content in simple and fluent language and use short sentences and regular paragraphs.
- Images and Videos: Use relevant images and videos to make your content more attractive.
- Internal Links: Link to other pages on your website so users can easily navigate your website.
Also, remember that your content should be unique and original.
Avoid copying other people’s content, as this can damage your website’s ranking.
Image Optimization for SEO
Images can play an important role in improving user experience and increasing the attractiveness of your website.
However, if images are not properly optimized, they can slow down the website’s loading speed and harm On-Page SEO.
To optimize images for SEO, you should pay attention to a few things:
- File Name: Image file names should be descriptive and include relevant keywords.
For example, instead of using the file name “IMG_1234.jpg”, use the file name “buy-womens-sports-shoes.jpg”. - Alt Text: The Alt Text tag for images is a text description of the image that helps search engines understand the image’s content.
The Alt Text tag should be descriptive and include relevant keywords. - File Size: Images should be compressed as much as possible so they do not slow down the website’s loading speed.
Use online image compression tools or image editing software to reduce the size of images. - Image Dimensions: Images should be displayed in the appropriate dimensions.
Avoid displaying large images in small dimensions, as this increases the page size and reduces the loading speed.
By following these simple tips, you can optimize your website’s images for On-Page SEO and help improve your website’s ranking in search results.
Optimizing Website Loading Speed
Website loading speed is one of the most important factors in ranking a website in Google search results.
Users expect websites to load quickly, and if your website is slow, users may leave it and visit a competitor’s website.
Slow website loading speed not only reduces traffic but can also damage your website’s ranking in search results.
Google gives more points to websites that have a high speed and displays them in higher rankings.
To improve website loading speed, you can take various actions:
- Image Optimization: Compress images and use appropriate formats.
- Code Optimization: Optimize your website’s HTML, CSS, and JavaScript code and avoid extra and unnecessary code.
- Use CDN: Use a Content Delivery Network (CDN) to distribute your website’s content to different servers.
- Enable Cache: Enable the cache feature on your website so your website’s pages are stored in users’ browsers and load faster on subsequent visits.
| Action | Description |
|---|---|
| Image Optimization | Reduce image size without losing quality |
| Code Optimization | Remove extra code and compress code |
| Use CDN | Distribute content through multiple servers worldwide |
| Enable Cache | Store pages in user’s browser |
Optimizing Internal Linking
Internal linking refers to the process of linking to other pages on your website from within the website’s content.
Internal linking helps search engines understand your website’s structure and recognize the connection between different pages on your website.
Also, internal linking helps users easily navigate your website and find the content they are looking for.
A strong internal linking strategy can help improve the ranking of important pages on your website in search results.
To optimize internal linking, you should pay attention to a few things:
- Relevant Links: Link to pages that are relevant to the content of the current page.
- Link Text: Use descriptive link text that includes relevant keywords.
- Number of Links: Use an appropriate number of links on each page.
Avoid linking too many pages. - Important Pages: Link to important pages on your website to improve their ranking in search results.
By following these simple tips, you can optimize your internal linking strategy and help improve your website’s On-Page SEO.
Do not forget that internal linking along with external link building can have a great impact on your site’s ranking.
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Using Schema Markup
Schema Markup is an HTML code that helps search engines better understand the content of your website pages.
Schema Markup provides additional information about your content to search engines, such as the type of content (e.g., article, product, event), author, publication date, etc.
Using Schema Markup can help improve your website’s display in search results and increase click-through rate (CTR).
Schema Markup can help Google display Rich Snippets for your website, which include additional information such as rating, price, and user reviews.
This additional information can help users make better decisions and click on your website’s link.
To use Schema Markup, you must add the relevant code to your website pages.
There are various tools for generating Schema Markup code that you can use.
One of these tools is Schema Generator.
There are different types of Schema Markup that you can use for different content.
Some common types of Schema Markup include:
- Article: For news articles and blogs
- Product: For product pages of online stores
- Event: For event and conference pages
- Review: For user review pages
- Recipe: For recipe pages
By using Schema Markup, you can help search engines better understand your website’s content and improve your website’s display in search results.
Website Mobile-Friendliness
Today, most internet users use mobile devices to search the web.
Therefore, it is very important that your website is optimized for mobile devices.
A mobile-friendly website is a website that is displayed correctly on mobile devices and that users can easily navigate.
Google gives more points to websites that are mobile-friendly and displays them in higher rankings.
A mobile-friendly website not only helps On-Page SEO but also improves user experience (UX).
Users who use mobile devices to visit your website expect the website to load quickly, be easy to navigate, and display content correctly.
To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool.
Tips for making a website mobile-friendly:
- Responsive Design: Use responsive design so your website automatically adapts to the screen size of different devices.
- Loading Speed: Optimize your website loading speed for mobile devices.
- Fonts and Buttons: Use large and readable fonts and buttons so users can easily interact with your website.
- Pop-ups: Avoid displaying annoying pop-ups on mobile devices.
By following these simple tips, you can optimize your website for mobile devices and provide a better user experience for mobile users and improve your on-page SEO.
On-Page SEO is one of the most important parts of SEO that should be given special attention.
Frequently Asked Questions
| Number | Question | Answer |
|---|---|---|
| 1 | What is On-Page SEO? | On-Page SEO refers to a set of actions that are performed within a website and to optimize its pages in order to achieve a better ranking in search results. |
| 2 | What is the most important factor in On-Page SEO? | High-quality, relevant, and comprehensive content that meets the user’s needs is the most important factor in On-Page SEO. |
| 3 | What role does the Title Tag play in On-Page SEO? | The Title Tag is one of the most important factors that tells search engines and users what the page’s content is about. It should include the main keyword and be attractive. |
| 4 | How important is the Meta Description tag? | Although it does not directly affect ranking, it is very effective in the click-through rate (CTR) in search results and encourages users to visit the page. |
| 5 | How is image optimization done in On-Page SEO? | By using an appropriate alt tag, compressing the image size to increase loading speed, and naming the image file meaningfully. |
| 6 | What is the importance of using headings (H1, H2, H3) in On-Page SEO? | Headings help structure the content, increase readability, and help search engines understand the hierarchy and sub-topics of the content. |
| 7 | What does internal linking mean and what are its benefits? | Internal linking means creating links between different pages of a website. This helps to distribute credit, improve user navigation, and help search engine crawling. |
| 8 | Where should the main keyword (Focus Keyword) be placed on the page? | The main keyword should be placed in the Title Tag, Meta Description, H1, first paragraph, and naturally throughout the text and, if possible, in the URL address. |
| 9 | What effect does copied or duplicate content have on On-Page SEO? | Duplicate content can damage the site’s ranking and confuse search engines about which version is original and may flag it as spam. |
| 10 | How important is page loading speed in On-Page SEO? | Page loading speed is an important ranking factor and directly affects user experience. Slow pages increase user bounce rates. |
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Resources
On-Page Optimization: The Complete Guide Moz
,On-Page SEO: The Complete Guide from Search Engine Land
,On-Page SEO: The Complete Guide Ahrefs
,Yoast’s Ultimate SEO Guide
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