A Comprehensive and Practical Guide to On-Page SEO; From Beginner to Advanced

What is Internal SEO and Why is it Important? Click here to preview your posts with PRO themes ››Keyword Research; The Cornerstone of Internal SEO Keyword research is the process...

19 October 2025

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What is Internal SEO and Why is it Important?

Internal SEO, or On-Page SEO, refers to a set of actions that are performed within your website to improve the site’s ranking in search engines.
These actions include optimizing content, site structure, HTML tags, and more.
The importance of Internal SEO stems from the fact that it helps search engines better understand the topic and content of your website’s pages, and as a result, displays your site higher in relevant search results.
In fact, without a strong Internal SEO strategy, your efforts in the field of External SEO (Off-Page SEO) and link building alone cannot achieve the desired result.
Internal SEO plays an important role in attracting the target audience and increasing organic traffic to the website.
Website optimization for search engines is the first step to being seen in the online world.
Focusing on Internal SEO provides a strong foundation for long-term success in SEO and makes your site more resistant to changes in search algorithms.

By adhering to the principles of Internal SEO, you not only improve your site’s ranking but also provide a better user experience for visitors.
An optimized website loads faster, has easier navigation, and provides valuable content that meets the needs of users.
All of these factors increase user satisfaction and, as a result, improve your site’s ranking in search engines.
For this reason, investing in Internal SEO is a long-term and smart investment for any business looking for a strong presence in the online world.

In short, Internal SEO is the optimization of all the elements that exist within your website and help search engines better understand and display your site to users.
This process includes optimizing content, site structure, loading speed, and many other factors.
By correctly implementing Internal SEO strategies, you can increase your website’s organic traffic and achieve your business goals.

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Keyword Research; The Cornerstone of Internal SEO

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Keyword Research; The Cornerstone of Internal SEO

Keyword research is the process of identifying the phrases and words that users use in search engines to find information related to your business.
This process is the foundation of any successful Internal SEO strategy.
Without a precise understanding of keywords, you cannot produce content that meets the needs of users and, as a result, improve your site’s ranking in search results.
To start keyword research, you must first create a list of topics related to your business.
Then, using keyword research tools like Google Keyword Planner, Ahrefs, and Semrush, check search volume, competition level, and related keywords.
Keyword research tools help you find the right words.

Choosing the right keywords plays a vital role in attracting targeted traffic to your website.
Keywords should be chosen carefully to have both a suitable search volume and a manageable level of competition.
Also, you should pay attention to the user’s intent when searching for a keyword.
Is the user looking for information, or are they intending to buy a product or service? By understanding the user’s intent, you can produce content that directly meets their needs and increases the likelihood of converting them into a customer.
In addition, using Long-Tail Keywords can help you attract more targeted traffic.
These words usually have lower search volume, but higher conversion rates, because they precisely address the specific needs of users.
Finally, keyword research should be done continuously, because user search trends and market competition are constantly changing.
By keeping your keyword list up to date, you can take advantage of new opportunities and maintain your site’s ranking in search results.

Remember, keyword research is not a one-time event.
This process should be updated continuously, taking into account market changes and user behavior.
By using data obtained from website analysis tools, you can identify high-yielding keywords and adjust your content strategy based on them.
Also, by examining the keywords used by competitors, you can learn about new opportunities and implement better strategies to attract traffic to your website.
Ultimately, keyword research is an essential investment for any business looking for success in Internal SEO.

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Optimizing Title and Meta Descriptions; Attracting More Clicks

The Title Tag and Meta Description are two important elements in HTML that are displayed in search results and play a key role in attracting user clicks.
The title is the main title of your web page and is displayed at the top of the browser page and in search results.
The meta description is a summary of the page’s content that is displayed below the title in search results.
Optimizing these two elements helps search engines better understand the topic of your page and motivates users to click on your link.
To optimize the title, you should use the main keyword of the page in the title and write the title in an attractive and catchy way.
The title length should not be more than 60 characters so that it is fully displayed in search results.
Attractive titles have a great impact on Google entry.

The meta description should also be an accurate and attractive summary of the page’s content and encourage the user to click on your link.
You should also use relevant keywords in the meta description, but avoid overusing them.
The meta description length should not be more than 160 characters so that it is fully displayed in search results.
The title and meta description should be written uniquely for each web page and in accordance with the content of that page.
Using duplicate titles and descriptions can harm your site’s ranking in search results.
In addition, testing and reviewing the performance of titles and meta descriptions can help you understand which titles and descriptions attract the most clicks and improve your strategy accordingly.

By correctly optimizing the title and meta descriptions, you can increase your click-through rate (CTR) in search results and attract more traffic to your website.
These two elements are the first things users see in search results, so you should pay close attention to them.
A good title and meta description can be the difference between a missed click and a new visitor.

Element	Description
Title Tag	The main title of the web page, displayed at the top of the browser and in search results.
Meta Description	A summary of the page’s content, displayed below the title in search results.

Content Optimization; Reigning with Quality

Content is the beating heart of any website and plays a fundamental role in Internal SEO.
Quality content not only attracts users but also helps search engines better understand the topic and value of your page.
To optimize content, you should pay attention to a few key points.
First, your content must be unique and original.
Copying content from others not only harms your site’s ranking but may also lead to penalties by search engines.
Second, your content should be relevant to the target keywords.
Use keywords naturally and in the right place in your text, but avoid overusing them.
Content marketing has strategies that you can use to produce good content.

Third, your content should be readable and understandable.
Use short and simple sentences and divide your text into small paragraphs.
Use titles and subtitles to organize the content and use images and videos to make it more attractive.
Fourth, your content must meet the needs of users.
Try to produce content that provides valuable information and answers user questions.
By doing this, you not only satisfy users but also increase the likelihood that they will share your content.
Finally, constantly update your content.
By updating content, you show search engines that your website is active and valuable.
Also, by updating content, you can provide new and relevant information to your users and encourage them to revisit your website.
Remember, quality content is a long-term investment that will bring valuable results for you.

In short, content optimization includes producing content that is unique, relevant, readable, valuable, and up-to-date.
By following these tips, you can produce content that is both attractive to users and helps improve your site’s ranking in search results.
Internal SEO is not possible without quality content.

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Optimizing URL Structure; Readability and SEO-Friendliness

URL structure is an important factor in Internal SEO that is often overlooked.
A good URL should be short, readable, and include relevant keywords.
Long and complex URLs are not only confusing for users but also do not help search engines understand the topic of your page.
To optimize the URL structure, you should use the main keywords of the page in the URL.
Separate keywords with hyphens (-) and avoid using capital letters and special characters.
URLs should be as short as possible and avoid using unnecessary words.
Link structure has a great impact on SEO score.

The URL structure should be logical and hierarchical.
For example, if your page is about “Internal SEO Training”, the URL should be: `example.com/blog/amoozesh-seo-dakheli`.
By doing this, you show search engines that this page is part of the “Blog” category and talks about “Internal SEO Training”.
Avoid using unnecessary parameters in your URL.
Parameters are extra codes that come after the question mark (?) in the URL and are often used to track traffic or filter search results.
Parameters can make your URL longer and more complex, making it less attractive to search engines.
Finally, avoid changing the URLs of your pages.
If you have to change the URL of a page, be sure to use a 301 redirect to direct users and search engines to the new URL.
Changing the URL without a 301 redirect can lead to a loss of your site’s ranking in search results.

In short, optimizing URL structure includes using relevant keywords, shortening the URL, creating a logical and hierarchical structure, and avoiding unnecessary parameters.
By following these tips, you can help search engines better understand your pages and improve your site’s ranking in search results.
A good URL structure is not only beneficial for SEO but also improves the user experience.

Optimizing Images; Visual SEO

Images play an important role in attracting and engaging users with your content.
However, unoptimized images can slow down your website’s loading speed and harm your Internal SEO.
To optimize images, you should pay attention to a few key points.
First, reduce the size of the images.
High-volume images slow down your website’s loading speed and affect the user experience.
Use image compression tools to reduce image size without significantly reducing their quality.
Second, use appropriate formats for images.
The JPEG format is suitable for images with many colors, while the PNG format is suitable for images with text and graphics.
The WebP format is also a new and efficient format developed by Google and can significantly reduce image size.
Image optimization is very important for website SEO.

Third, use the Alt Text feature for images.
The Alt Text feature is text that is displayed instead of the image if the image is not displayed.
Alt Text should be a brief and accurate description of the image and include relevant keywords.
Alt Text helps search engines understand the topic of the image and improves your site’s ranking in image search results.
Fourth, optimize the image file name.
The image file name should be relevant to the topic of the image and include relevant keywords.
Avoid using general names like `image1.jpg` and instead use descriptive names like `amoozesh-seo-dakheli.jpg`.
Finally, use high-quality images.
Low-quality images undermine the professionalism of your website and can affect the user experience.
By following these tips, you can optimize your images and help improve your website’s Internal SEO.

In short, image optimization includes reducing size, using the appropriate format, using Alt Text, and optimizing the file name.
By following these tips, you can improve your website’s loading speed, increase user experience, and improve your site’s ranking in image search results.
Optimized images are not only beneficial for SEO but also help with the attractiveness and engagement of users with your content.

Internal Linking; Structuring the Site

Internal linking is the process of creating links between different pages of your website.
Internal linking helps search engines better understand the structure of your website and helps users easily navigate your website.
Internal linking is one of the most important factors in Internal SEO and can help improve your site’s ranking in search results.
To create internal links, you should pay attention to a few key points.
First, the links must be relevant.
Links should be created between pages that have related content.
Linking to pages that have nothing to do with the current page is not only unhelpful for users but can also harm your Internal SEO.
Second, use appropriate Anchor Text.
Anchor text is the text to which the link is connected.
Anchor text should be descriptive and relevant to the destination page and include relevant keywords.
Avoid using general texts like “click here” and instead use descriptive texts like “Internal SEO Training”.

Third, pay attention to the number of internal links on each page.
A large number of internal links on a page can confuse users and harm your Internal SEO.
Try to limit the number of internal links on each page and only link to important and relevant links.
Fourth, place the links in the right place.
Links should be placed in the text and naturally flow in the text.
Avoid placing links in irrelevant locations such as the footer or sidebar.
Finally, constantly check internal links.
Broken links can harm your Internal SEO and affect the user experience.
Constantly check the internal links of your website and repair broken links.
By following these tips, you can perform effective internal linking and help improve your website’s Internal SEO.

In short, internal linking includes creating relevant links with appropriate Anchor text, limiting the number of links, placing links in the right place, and constantly checking links.
By following these tips, you can improve your website’s structure, increase the user experience, and improve your site’s ranking in search results.
Internal linking is one of the main pillars of Internal SEO.

Term	Description
Anchor Text	The text attached to the link and should be descriptive and relevant.
Internal Link	A link between different pages within a website.

Site Loading Speed; User Experience and SEO

Site loading speed is one of the most important factors in user experience and Internal SEO.
Users who wait for a slow website to load are likely to leave the website and go to another website.
Low loading speed not only causes loss of users but also harms your site’s ranking in search results.
Google and other search engines consider site loading speed as a ranking factor, and websites with high loading speed are ranked higher in search results.
To improve site loading speed, you should pay attention to a few key points.
First, use a quality hosting.
Inappropriate hosting can significantly reduce your site’s loading speed.
A quality hosting provides sufficient bandwidth, strong hardware resources, and optimized servers.

Second, optimize your images.
High-volume images slow down your site’s loading speed.
Use image compression tools to reduce image size without significantly reducing their quality.
Third, use a lightweight and optimized content management system (CMS).
Some CMSs, such as WordPress, can slow down your site’s loading speed due to many plugins and heavy templates.
Use a lightweight and optimized CMS and remove unnecessary plugins and templates.
Fourth, use a content delivery network (CDN).
CDN is a network of servers that stores your website’s content in different geographical locations.
By using CDN, users can receive your website’s content from the nearest server and your site’s loading speed increases.
Finally, use site speed testing tools to check your site’s loading speed and identify its weaknesses.
Tools like Google PageSpeed Insights and GTmetrix can help you improve your site’s loading speed.
By following these tips, you can improve your site’s loading speed and help improve user experience and your website’s Internal SEO.

In short, improving site loading speed includes using quality hosting, optimizing images, using a lightweight CMS, using a CDN, and testing site speed.
By following these tips, you can increase user experience, reduce the bounce rate, and improve your site’s ranking in search results.
Site loading speed is one of the most important factors in Internal SEO.

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Responsive Design; Mobile Compatibility

With the increasing use of mobile devices to browse the Internet, responsive design has become one of the most important factors in Internal SEO.
Responsive design means designing a website that automatically adapts to the screen size of the user’s device.
A responsive website is displayed correctly on mobile devices, tablets, and desktops and provides the same user experience for all users.
Google and other search engines prefer responsive websites and rank them higher in search results.
If your website is not responsive, your site’s ranking in search results may decrease and your website traffic may decrease.
To create a responsive website, you must use web design techniques such as CSS Media Queries and Flexbox.

You can also use CSS frameworks like Bootstrap and Foundation that provide the tools needed to create responsive websites.
In addition to responsive design, you should also pay attention to optimizing your website for mobile devices.
Mobile optimization includes reducing image size, using readable fonts, and designing large buttons and links so that users can easily interact with your website on mobile devices.
Also, you should improve your website’s loading speed on mobile devices.
Mobile users usually use the Internet at a slower speed, and websites with high loading speeds provide a better user experience for them.
Google has a mobile-friendly testing tool that you can use to check your site.
By following these tips, you can optimize your website for mobile devices and help improve your website’s Internal SEO.

In short, responsive design includes creating a website that automatically adapts to the screen size of the user’s device.
By following these tips, you can increase the user experience and improve your site’s ranking in search results.
Responsive design is one of the most essential factors in modern Internal SEO.

Using Schema Markup; Better Understanding of Content by Search Engines

Schema Markup is a type of code that allows you to provide more information about your website’s content to search engines.
Schema Markup helps search engines better understand the topic and type of content on your website and display richer search results (Rich Snippets) to users.
Richer search results display more information about your web page in search results, such as ratings, prices, availability, and events.
This additional information attracts the attention of users and increases the likelihood of clicking on your link.
To use Schema Markup, you must add the relevant code to your website’s HTML.
Schema Markup codes are written in JSON-LD language and placed in the `