What is On-Page SEO and Why Does It Matter?
What is On-Page SEO and Why Does It Matter?
#On-Page SEO refers to the set of actions taken to optimize website pages in order to achieve a better ranking in search engine results.
These actions include content optimization, the use of appropriate keywords, improved site structure, and increased page loading speed.
#On-Page SEO is an important part of a digital marketing strategy and helps websites attract more visitors, thereby increasing sales and revenue.
By performing correct on-page SEO, search engines like Google can better understand the content of the site and show it to relevant users.
This increases organic traffic and improves user experience.
#On-Page SEO, unlike #Off-Page SEO, which focuses on link building and activities outside the site, is completely under your control, and you can achieve better results with continuous changes.
The importance of #On-Page SEO is that it forms the foundation of your website’s visibility, and without it, #Off-Page SEO efforts will not yield the desired results.
Therefore, investing in #On-Page SEO is a necessity for any business that wants to succeed in the online world.
On-page SEO increases site ranking and increases the visit of target audiences.
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Keyword Research and Finding the Best Opportunities
Keyword Research and Finding the Best Opportunities
Keyword research is one of the most basic steps in #On-Page SEO.
Choosing the right keywords helps you optimize your content for targeted user searches.
Various tools are available for this, including Ahrefs, Semrush, and Keywordtool.io, which allow you to find keywords related to your business, check their search volume, and assess the level of competition.
When choosing keywords, look for words that have both high search volume and low competition.
These keywords are golden opportunities to attract organic traffic.
Also, pay attention to the diversity of keywords and use long-tail keywords as well.
These words usually have a lower search volume, but a higher conversion rate because users know exactly what they are looking for.
After identifying keywords, use them in your titles, meta descriptions, main text, and image tags, but remember to avoid overusing keywords, as this can lead to your site being penalized by search engines.
The goal of #On-Page SEO should always be to provide quality and relevant content to users.
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Optimizing Titles and Meta Descriptions
Optimizing Titles and Meta Descriptions
Titles and meta descriptions are the first things users see in search results, so optimizing them to attract clicks is very important.
The title should be attractive and relevant to the content of the page and contain the main keyword.
The length of the title should be between 50 and 60 characters to be fully displayed in the search results.
Meta descriptions should also be a summary of the content of the page and encourage users to click.
The length of the meta description should be between 150 and 160 characters.
Create unique titles and meta descriptions for each page of your website.
Avoid using duplicate titles and meta descriptions, as this can lead to a decrease in your site’s ranking.
Using a Call to Action in the meta description can increase the click-through rate.
For example, you can use phrases such as “Read More”, “Buy Now” or “Free Consultation”.
Optimizing titles and meta descriptions is one of the simplest and most effective methods for improving #On-Page SEO and can have a significant impact on your website’s organic traffic.
| Element | Description | Example |
|---|---|---|
| Title | Should be attractive, relevant, and contain the main keyword. | Buy Women’s Clothing Online | Modiseh Online Store |
| Meta Description | A summary of the content of the page that encourages users to click. | See the latest models of women’s clothing in the Modiseh online store. Free shipping and cash on delivery. |
Content and Page Structure Optimization
Content and Page Structure Optimization
Content is king! This old saying still holds true in the world of #On-Page SEO.
High-quality, engaging, and relevant content to users’ needs is one of the most important factors for success in #SEO.
Your content should answer users’ questions, provide useful information, and encourage them to stay on your site.
Page structure is just as important as content.
Using subheadings (H2, H3, H4), short paragraphs, lists, and images makes your content more readable and understandable.
Also, make sure your pages have a proper URL structure.
URLs should be short, descriptive, and contain keywords.
Avoid using long and incomprehensible URLs.
Implementing Schema Markup can also help search engines better understand the content of your pages and display richer results in search results.
For example, you can use schema to specify the type of content (article, product, event, etc.), author, publication date, and other important information.
By optimizing your content and page structure, you can improve the user experience, increase your site’s ranking, and attract more organic traffic.
The importance of updating content should not be underestimated.
Old and obsolete content can negatively impact your site’s #SEO.
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Optimizing Images and Videos
Optimizing Images and Videos
Images and videos play an important role in attracting users’ attention and improving the user experience, but if they are not properly optimized, they can have a negative impact on #On-Page SEO.
Images should be saved in the appropriate format (such as JPEG or PNG) and their size should be as small as possible so as not to reduce page loading speed.
Use the Alt tag to describe images.
The Alt tag helps search engines understand the content of images and display them in image search results.
The Alt tag should be short, descriptive, and contain keywords.
For videos, use appropriate titles, descriptions, and tags.
Upload videos to video sharing platforms like YouTube and then embed them on your website pages.
This helps you attract more traffic to your site and improve your site’s ranking in search results.
You can also use schema to specify information related to videos.
Optimizing images and videos is one of the most important aspects of #On-Page SEO and can have a significant impact on your website’s performance.
Correct use of videos and images improves your site ranking.
Improving Page Loading Speed
Improving Page Loading Speed
Page loading speed is one of the important factors in ranking sites by search engines.
Users expect website pages to load quickly, and if a page takes more than a few seconds to load, the likelihood of a user leaving the site is very high.
To improve page loading speed, you can use various methods.
These methods include image compression, browser caching, using a CDN (Content Delivery Network), reducing the size of CSS and JavaScript files, and optimizing code.
You can also use site speed testing tools such as Google PageSpeed Insights and GTmetrix to identify page loading speed issues and get suggestions for improvement.
Improving page loading speed not only improves the user experience, but also improves your site’s ranking in search results and increases organic traffic.
The appropriate speed of loading pages is very important in #On-Page SEO.
Internal Link Structure and Site Navigation
Internal Link Structure and Site Navigation
Internal links play an important role in #On-Page SEO.
Internal links help search engines understand your site structure and identify more important pages.
Internal links also help users easily navigate your site and find the content they are looking for.
When creating internal links, pay attention to the connection between pages and try to create links that are useful for users.
Use appropriate Anchor text for links.
The Anchor text should be descriptive and relevant to the content of the destination page.
Avoid using duplicate or incomprehensible Anchor text.
The site navigation structure should also be simple and understandable.
Users should be able to easily access any page of your site.
Use navigation menus, breadcrumbs, and sitemaps to improve site navigation.
Internal links have a positive effect on #On-Page SEO.
| Linking Method | Description | Advantages |
|---|---|---|
| Link in Text | Linking to related pages within the text | Improve SEO, increase user time on the site |
| Main Menu | Linking to the most important pages of the site | Easy access to the main parts of the site |
Mobile Optimization
Mobile Optimization
Today, more than half of website traffic comes from mobile devices.
Therefore, optimizing your website for mobile is a necessity for any business that wants to succeed in the online world.
Your website should be Responsive, meaning it automatically adapts to the screen size of different devices.
The content of the site should be readable and understandable on mobile devices.
Buttons and links should be large enough for users to easily touch them.
Page loading speed on mobile should be optimized, as mobile users usually have less patience.
Google provides a tool that allows you to check the compatibility of your website with mobile and get suggestions for improving it.
Optimizing for mobile not only improves the user experience, but also improves your site’s ranking in search results, as Google prioritizes websites that are optimized for mobile.
#On-Page SEO is very important in the mobile version.
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Using the HTTPS Secure Protocol
Using the HTTPS Secure Protocol
Using the HTTPS (Hypertext Transfer Protocol Secure) secure protocol is essential to protect user information and increase website security.
HTTPS encrypts the information between the user’s browser and the website server and prevents unauthorized access to this information.
Google considers the use of HTTPS as a ranking factor, and websites that use HTTPS get a better ranking in search results.
To enable HTTPS, you need to purchase an SSL (Secure Sockets Layer) certificate.
You can obtain an SSL certificate from various web hosting service providers.
After installing the SSL certificate, make sure that all pages of your website are accessible via HTTPS and that there are no errors in this regard.
Using HTTPS not only increases the security of your website, but also improves your site’s ranking in search results and increases users’ trust in your website.
Enabling the https protocol is an important on-page SEO factor.
Monitoring and Continuous Improvement of On-Page SEO
Monitoring and Continuous Improvement of On-Page SEO
#On-Page SEO is an ongoing process and should not stop after a series of actions have been taken.
You must continuously monitor the performance of your website and make the necessary changes if needed.
Various tools are available for monitoring website performance, including Google Search Console and Google Analytics.
These tools allow you to monitor website traffic, keyword ranking, Bounce Rate, and other important metrics.
By reviewing these metrics, you can identify the strengths and weaknesses of your website and take the necessary steps to improve its performance.
For example, if you notice that traffic to one of the site’s pages has decreased, you can update the content of that page, use more appropriate keywords in it, and create more internal links to it.
Remember that #On-Page SEO is a long-term investment and requires patience and perseverance to achieve the desired results.
Continuous monitoring helps you with #On-Page SEO.
FAQ
| Number | Question | Answer |
|---|---|---|
| 1 | What is On-Page SEO? | On-Page SEO refers to the set of actions that are performed within the website and to optimize its pages in order to achieve a better ranking in search results. |
| 2 | What is the most important factor in On-Page SEO? | High-quality, relevant, and comprehensive content that meets the user’s needs is the most important factor in On-Page SEO. |
| 3 | What role does the Title Tag play in On-Page SEO? | The Title tag is one of the most important factors that tells search engines and users what the page content is about. It should include the main keyword and be attractive. |
| 4 | How important is the Meta Description tag? | Although it does not directly affect ranking, it is very effective on the click-through rate (CTR) in search results and encourages users to visit the page. |
| 5 | How is image optimization done in On-Page SEO? | By using the appropriate alt tag, compressing the image size to increase loading speed, and meaningful naming of the image file. |
| 6 | What is the importance of using Headings (H1, H2, H3) in On-Page SEO? | Headings help structure content, increase readability, and help search engines understand the hierarchy and subtopics of the content. |
| 7 | What does Internal Linking mean and what are its benefits? | Internal linking means creating links between different pages of a website. This helps to distribute credit, improve user navigation, and help search engine crawling. |
| 8 | Where should the Focus Keyword be placed on the page? | The main keyword should be in the title tag, meta description, H1, first paragraph, and naturally throughout the text, and if possible, in the URL address. |
| 9 | What effect does copied or duplicate content have on On-Page SEO? | Duplicate content can damage the site’s ranking and confuse search engines as to which version is the original, and may detect it as spam. |
| 10 | How important is page loading speed in On-Page SEO? | Page loading speed is an important ranking factor and directly affects the user experience. Slow pages increase the bounce rate of users. |
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Resources
On-Page SEO Optimization at Moz
,Comprehensive Guide to On-Page SEO at Search Engine Journal
,On-Page SEO Training on the Ahrefs Blog
,On-Page SEO Guide for 2024 at Semrush
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