What is a native advertising article (Advertorial) and why is it important?
#Native advertising, is a marketing method in which a company or brand publishes an article on a news website or online magazine.
This article is similar to a news story or analytical piece, but its main purpose is to promote the company’s product or services.
Native advertising articles increase brand awareness, improve website SEO, and increase sales.
The importance of native advertising in today’s world is due to changing consumer behavior and the increased use of the internet for information gathering.
People trust direct advertising less and look more for valuable and reliable content.
Native advertising, by providing useful and engaging information, can attract audiences to your brand.
Choosing the right media to publish a #native #advertising article is very important.
Choose a medium that your target audience visits and that has a high reputation and ranking in search engines.
A good native advertising article not only promotes your product or service but also serves as a valuable source of information for the audience.
To have an effective native advertising article, you must pay special attention to the quality of the content.
Your content should be engaging, informative, and relevant to the needs of the audience.
Avoid exaggeration and misinformation, and instead focus on the real benefits and features of your product or service.
Native advertising articles are a powerful tool for increasing the credibility and trust in your brand.
Is your company’s website as professional and reliable as it should be? With a specialized corporate website design by Rasaweb, create an online presence that reflects your credibility and attracts more customers.
✅ Build a powerful and professional image of your brand
✅ Turn visitors into real customers
⚡ Get a free consultation now!
Advantages of native advertising compared to other advertising methods
Native advertising has several advantages over other traditional advertising methods.
Firstly, because it is presented in the form of a news or analytical article, it has less of an advertising aspect and is more trusted by the audience.
This makes the audience more willing to read it and increases the likelihood of them becoming customers.
Secondly, native advertising can help improve your website #SEO.
By including a link to your website in the #native #advertising article, you can improve your website’s ranking in search engines and attract more traffic to your website.
Links obtained from reputable and high-traffic websites are very valuable and will have a positive impact on your website’s SEO.
Thirdly, native advertising can help increase brand awareness.
By publishing native advertising articles in reputable and high-audience media, your brand name is exposed to a large number of audiences, which increases awareness and recognition of your brand.
Native advertising, as a long-term strategy, can help create a positive image of your brand in the minds of the audience.
Native advertising articles increase brand awareness, improve website SEO, and increase sales.
Fourthly, native advertising is less expensive and offers a higher return than direct advertising.
By paying a fixed fee, you can publish your content in a reputable medium and benefit from its long-term advantages.
Choosing the right media for publishing native advertising articles
Choosing the right medium for publishing native advertising articles is one of the most important steps in this process.
Choose a medium that your target audience visits and that has a high reputation and ranking in search engines.
Before choosing a medium, research carefully and obtain complete information about its audience, traffic, and reputation.
Note that high-traffic media are not necessarily the best option for you.
The audience of these media may not match your target audience.
In this case, publishing native advertising articles in these media will not have the desired return for you.
It is better to choose a medium whose audience is interested in your product or service and is more likely to become a customer.
In addition, pay attention to the reputation of the medium.
A medium that has a high reputation among the audience can have a greater impact on the success of your native advertising article.
Avoid publishing native advertising articles in media that are known for publishing false news or untrue advertising content.
Click here to preview your posts with PRO themes ››
Finally, pay attention to the cost of publishing native advertising articles in different media.
Costs vary across different media, and you should choose a medium that offers the best return for you based on your budget.
Native advertising articles increase brand awareness, improve website SEO, and increase sales.
| Media | Audience | Traffic (monthly) | Reputation | Cost |
|---|---|---|---|---|
| News Agency A | General Public | 1,000,000 | High | 10,000,000 Toman |
| Specialized Magazine B | Technology Professionals | 100,000 | Very High | 5,000,000 Toman |
| News Website C | Youth and Students | 500,000 | Medium | 3,000,000 Toman |
Writing an engaging and effective native advertising article
To write an engaging and effective native advertising article, you should pay attention to the following points
Firstly, choose an attractive title.
Your title should be designed to attract the attention of the audience and encourage them to read on.
Use keywords related to the topic of your native advertising article in the title.
Secondly, write an engaging and catchy introduction.
Your introduction should quickly grab the attention of the audience and make them realize the importance of the topic of the native advertising article.
In the introduction, briefly introduce your product or service and state its benefits to the audience.
Thirdly, provide valuable and informative content.
The content of your native advertising article should be such that the audience can gain useful information from it.
Avoid providing repetitive and cliché information and instead provide new and unique information.
Fourthly, use the appropriate tone.
The tone of your native advertising article should be friendly and intimate.
Avoid using a formal and dry tone and instead use a tone that the audience can relate to.
Fifthly, use attractive images and videos.
Images and videos can help make your native advertising article more attractive and engaging for the audience.
Use high-quality images and videos that are relevant to the topic of your native advertising article.
Sixthly, a native advertising article should not only advertise your product or service, but also serve as a valuable source of information for the audience.
How much does losing business leads due to an unprofessional website cost you? Solve this problem forever with a professional corporate website design by Rasaweb!
✅ Increase the credibility and trust of potential customers
✅ Attract new business leads more easily
⚡ Get a free consultation now!
Optimizing native advertising articles for search engines (SEO)
To ensure that your native advertising article ranks high in search engines, you need to optimize it for SEO.
Firstly, use keywords related to the topic of your native advertising article in the title, introduction, main text, and images.
Your keywords should be naturally placed in the text and avoid overuse.
Secondly, create internal and external links to relevant pages on your website and other reputable websites.
Internal links help search engines better understand the structure of your website, and external links help increase the credibility of your native advertising article.
Thirdly, use heading tags (H1, H2, H3) to organize your content.
Using heading tags helps search engines better understand your content and rank it in search results.
Fourthly, optimize the loading speed of your native advertising article page.
Page loading speed is one of the important factors in website ranking in search engines.
Use low-volume images and use optimized coding to increase page loading speed.
Fifthly, a native advertising article should have an appropriate url that is optimized.
Measuring and analyzing the results of native advertising articles
After publishing the native advertising article, you should measure and analyze its results to evaluate its effectiveness and make the necessary changes if necessary.
Firstly, check the traffic entering your website through the native advertising article.
Using web analytics tools such as Google Analytics, you can check the number of visitors, their time spent on the website, and their conversion rate.
Secondly, check the number of links received to your website through the native advertising article.
Using link checking tools such as Ahrefs or Moz, you can check the number of links received, the reputation of the linking domains, and the anchor text.
Thirdly, check the audience’s feedback on the native advertising article.
By reviewing audience comments below the native advertising article and on social networks, you can inquire about their opinions and suggestions about your product or service.
Click here to preview your posts with PRO themes ››
Fourthly, check the changes in your website’s ranking in search engines.
Using rank tracking tools, you can check the changes in your website’s ranking for keywords related to the topic of the native advertising article.
Native advertising articles should have better results.
Common mistakes in native advertising articles and how to avoid them
In this section, we will examine the common mistakes in native advertising articles and how to avoid them
Mistake 1 Publishing native advertising articles in inappropriate media.
Before publishing a native advertising article, research different media carefully and choose a medium that your target audience visits.
Mistake 2 Writing advertising and unrealistic native advertising articles.
Your native advertising article should contain valuable and informative information and avoid providing repetitive and cliché information.
Mistake 3 Failure to optimize native advertising articles for SEO.
Your native advertising article should be optimized for SEO to rank high in search engines.
Mistake 4 Failure to measure and analyze the results of native advertising articles.
After publishing a native advertising article, you should measure and analyze its results to evaluate its effectiveness.
Native advertising articles should not be mistaken.
| Common Mistake | Solution |
|---|---|
| Publishing in an inappropriate medium | Research and choose the right medium |
| Advertising and unrealistic content | Provide valuable and informative content |
| Failure to optimize for SEO | Optimize title, text, and images |
| Failure to measure results | Analyze traffic, links, and feedback |
The future of native advertising and new trends
Native advertising, as a marketing method, is evolving and new trends are emerging.
One of the new trends is the use of artificial intelligence to write native advertising articles.
Artificial intelligence can help you produce engaging and informative content in the shortest amount of time.
Another new trend is the use of video in native advertising articles.
Videos can help make your native advertising article more attractive and engaging for the audience.
Also, the use of influencers to promote native advertising articles is increasing.
Influencers can expose your native advertising article to a large number of audiences by publishing it on their social networks.
Native advertising articles are changing.
Native advertising is a powerful tool for marketing that, by using new trends, can have a greater impact on the audience.
Does your company’s website perform as befits your brand? In today’s competitive world, your website is your most important online tool. Rasaweb, a specialist in professional corporate website design, helps you to:
✅ Gain credibility and trust from customers
✅ Convert website visitors into customers
⚡ Get a free consultation!
How to design a successful native advertising campaign?
To design a successful native advertising campaign, you should pay attention to the following points:
Set goals Define your goals for running the native advertising campaign.
Do you want to increase your brand awareness? Do you want to increase your website traffic? Do you want to increase your sales?
Identify the target audience Identify your target audience.
Who is interested in your product or service? What media do they follow?
Choose the right media Choose media that your target audience visits.
Write an engaging native advertising article Write an engaging native advertising article that contains valuable and informative information.
Optimize for SEO Optimize your native advertising article for SEO.
Measure and analyze results Measure and analyze the results of your campaign.
Native advertising articles should be a targeted campaign.
Successful examples of native advertising articles
In this section, we will examine some successful examples of native advertising articles
Example 1 A software company published a native advertising article about its new software on a specialized technology website.
This native advertising article increased the company’s brand awareness and increased the sales of its software.
Example 2 A tourism service provider published a native advertising article about a new tourist destination in a tourism magazine.
This native advertising article increased the company’s website traffic and increased its tour bookings.
Example 3 A food company published a native advertising article about a new product on a cooking website.
This native advertising article increased the company’s brand awareness and increased the sales of its product.
Native advertising articles have successful examples.
Click here to preview your posts with PRO themes ››
These examples show that native advertising articles can be an effective marketing method for increasing brand awareness, increasing website traffic, and increasing sales.
FAQ
| Row | Question | Answer |
|---|---|---|
| 1 | What is a native advertising article? | A native advertising article (Native Advertising or Advertorial) is a type of advertising content that is presented in the form and style of the main content of the media in which it is published (such as news or educational articles) to give the audience less of a sense of advertising. |
| 2 | What is the main purpose of a native advertising article? | Its main purpose is to raise awareness about the brand, product or service, increase the credibility and trust of the audience, attract targeted traffic to the website, and improve SEO (through backlinks). |
| 3 | What is the difference between a native advertising article and banner advertising? | A native advertising article is content-driven and is published as an article or report and is combined with the organic content of the medium, while banner advertising is often visual and disruptive to the user experience and clearly has an advertising nature. |
| 4 | What are the benefits of native advertising articles for businesses? | Increasing brand credibility, attracting quality traffic, improving SEO ranking by receiving permanent and strong backlinks, reaching new audiences, and increasing conversion rates. |
| 5 | Does a native advertising article affect SEO? How? | Yes, it has a great impact. Through receiving permanent and high-quality backlinks from reputable and high-traffic websites, which give a positive signal to search engines and help improve the ranking of keywords. |
| 6 | What content is suitable for a native advertising article? | Valuable, educational, informative, or analytical content that is related to the business’s field of activity and can answer the audience’s questions or needs, while indirectly referring to the brand. |
| 7 | How to write a good native advertising article? | It should be attractive, useful, and indirect. Use attractive headlines, accurate information, and the appropriate tone of the host medium. Also, optimizing for related keywords and adding a suitable CTA (call to action) is essential. |
| 8 | Is a native advertising article suitable for all businesses? | Yes, it is very suitable for most businesses, especially those that are looking to increase brand awareness, attract leads, and improve SEO ranking. Of course, choosing the right medium with the target audience is very important. |
| 9 | What are the challenges of a native advertising article? | Writing high-quality and non-advertising content, choosing the right and reputable medium, potentially higher costs compared to some other advertising methods, and the need for accurate analysis of results. |
| 10 | How to measure the effectiveness of a native advertising article? | By monitoring traffic from the article’s links, checking the conversion rate, monitoring the improvement of keyword ranking in Google, and increasing awareness and direct search of the brand name. The use of analytics tools such as Google Analytics is essential. |
And other advertising services of Rasa Web Advertising Agency
Intelligent digital advertising: A combination of creativity and technology to increase click-through rates through Google Ads management.
Intelligent custom software: A new service to increase user engagement by customizing the user experience.
Intelligent website development: A new service to increase customer acquisition through marketing automation.
Intelligent advertising campaign: Transform online growth with the help of Google Ads management.
Intelligent link building: Professional optimization for customer acquisition using optimization of key pages.
And more than hundreds of other services in the field of internet advertising, advertising consulting, and organizational solutions
Internet Advertising | Advertising Strategy | Advertorial
Resources
What is an advertorial and what is the difference between it and regular advertising?
,The most complete guide to writing native advertising articles
,What is an advertorial and what are its benefits?
,What is an advertorial? Everything about content advertising
? Are you ready to transform your business in the digital world? Rasaweb Afarin, a leading digital marketing agency, provides comprehensive services including exclusive website design, SEO, and content marketing, providing innovative and targeted solutions for your growth and success. With us, have a powerful and impactful presence in the online space and achieve your business goals.
📍 Tehran, Mirdamad Street, next to the Central Bank, Southern Kazerun Alley, Ramin Alley No. 6
