### What is External SEO and Why is it Important?
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#External SEO, also known as #Off-Page SEO, is a set of techniques and actions performed outside of your website to improve your website’s ranking in Google search results and other search engines.
These actions include things like link building, content marketing, social media presence, and online branding.
The importance of external SEO is that it shows search engines that your website is credible, relevant, and valuable.
When other websites link to you, it’s like a vote of confidence, telling Google that your website is a good source of information.
In addition, content marketing and social media activities increase brand awareness and attract more audiences, which ultimately helps improve the website’s ranking.
In fact, external SEO complements internal SEO, and both are essential for a successful SEO strategy.
SEO is not limited to internal optimization; external SEO can have a significant impact.
Link building is one of the best methods of external SEO.
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Strategic Link Building, the Heart of External SEO
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#Link building is one of the most important elements of external optimization.
This process involves getting links from other websites to your website.
The more reputable and relevant the received links, the more valuable they are for SEO.
To have a successful link-building strategy, you should focus more on the quality of links than on their quantity.
In other words, getting a link from a reputable news website is much more valuable than getting dozens of links from low-value websites.
There are different methods for link building, including producing high-quality and engaging content that naturally earns links, participating in media and press activities, writing guest posts on relevant blogs, and exchanging links with partner websites.
The important thing is to avoid unauthorized methods such as buying links, as this may result in your website being penalized by Google.
Earning links, not buying them, increases credibility.
This is where external SEO comes to the aid of your website.
Advanced Link Building Techniques in External SEO
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After getting acquainted with the importance of link building, it’s time to explore more advanced techniques.
One of these techniques is #broken link building.
In this method, you find websites that have broken links (links that point to deleted or inactive pages), then suggest that they replace the broken link with a link to a relevant page on your website.
This benefits both the destination website (as it fixes the broken link) and you (as you gain a valuable link).
Another technique is creating #link-worthy content.
This type of content is naturally attractive and valuable, and other websites link to it.
For example, you can provide a research article, an attractive infographic, or a free tool.
The important thing is that your content is unique and useful.
Don’t forget that your SEO strategy should be up to date.
One of the basic principles of SEO is correct link building.
You should strive to improve your site ranking.
Secrets of external SEO can help you to be seen more.
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### The Role of Social Media in External SEO
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Although social media does not directly affect the website’s ranking in search results, it can play an important role in #external SEO.
An active presence on social media helps increase brand awareness, attract more audiences, and distribute your content.
The more your content is shared and receives more feedback, the more likely other websites are to link to it.
In addition, social media presence can help improve your #online branding.
When your brand name is searched on social media and positive results are obtained, this adds to the credibility and trust of your brand.
Therefore, consider social media as a powerful tool in your external strategy.
By producing engaging content and interacting with audiences, you can indirectly help improve your website’s ranking.
SEO in social networks can greatly help in the progress of external optimization.
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### Content Marketing and External SEO
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#Content marketing and external SEO are two sides of the same coin.
By producing high-quality and valuable content, you can naturally attract links, increase your website traffic, and improve your brand awareness.
Your content should be such that it meets the needs of the audience, answers their questions, and provides useful information.
There are different types of content that you can produce, including blog articles, infographics, videos, podcasts, and e-books.
It is important that your content is unique, engaging, and optimized for search engines.
In addition, you should actively publish your content on social media and other marketing channels to reach a wider audience.
Content production should be purposeful.
Content is king and plays an important role in your external success.
### Competitor Analysis in External SEO
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To have a successful external strategy, you need to carefully review and analyze your competitors.
Check which link-building techniques they use, which social networks they are active on, and what kind of content they produce.
By examining competitors, you can identify their strengths and weaknesses and adjust your strategy accordingly.
For example, if your competitors get a lot of links from news websites, you should also try to be present on these websites.
Or, if they are very successful on a particular social network, you should also increase your activity on that social network.
It is important to learn from your competitors and improve your strategy.
Competitor analysis can help you.
By analyzing competitors, you can create a strong SEO plan.
One of the best ways to progress in the world of external SEO is to review the performance of your competitors.
### Useful Tools for External SEO
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There are various tools that can help you implement your external strategy.
Some of these tools include #Ahrefs, #Moz, #SEMrush, and #Majestic.
These tools allow you to check the links of your website and competitors, find relevant keywords, analyze your website traffic, and track your website’s performance on social media.
Using these tools helps you make better decisions and optimize your strategy.
SEO tools greatly help in the progress of SEO.
Choosing the best SEO tool can make your job easier.
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### Measuring and Evaluating External SEO Results
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To know whether your external SEO strategy has been successful, you need to measure and evaluate its results.
Some of the most important metrics to track include #website ranking in search results, #website traffic, #number of backlinks, and #brand awareness.
By tracking these metrics, you can understand which techniques have been effective and which techniques need improvement.
In addition, you should regularly prepare reports on the performance of your external activities and compare them with your goals.
This helps you optimize your strategy and achieve better results.
Analyzing SEO results is very important.
Evaluating the results gives you a better view of SEO progress.
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### Common Mistakes in External SEO and How to Avoid Them
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In implementing an external SEO strategy, you may make mistakes that harm your website’s ranking.
Some of the most common mistakes include #buying links, #excessive link exchange, #using unauthorized methods, and #ignoring link quality.
To avoid these mistakes, you should always pay more attention to the quality of links than to their quantity, use legal and ethical methods for link building, and regularly check your website to prevent the existence of suspicious or spam links.
By following these tips, you can avoid common mistakes and achieve better results.
To avoid mistakes, read the SEO guide.
Common mistakes in external SEO can cause the site ranking to drop.
### The Future of External SEO and New Trends
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The world of external SEO is constantly changing and evolving.
With the advancement of technology and changing search engine algorithms, SEO techniques and strategies must also be updated.
Some of the new trends in external SEO include #the impact of artificial intelligence, #the importance of user experience, #the impact of video content, and #the increasing importance of social networks.
To be successful in the world of SEO, you should always be aware of these new trends and adjust your strategy accordingly.
For example, by using artificial intelligence, you can produce higher quality and more engaging content, improve your website’s user experience, and be more active on social networks.
Follow SEO trends.
The future of external SEO depends on user experience and high-quality content.
Understanding the future of SEO is necessary for success.
One of the most important points of external optimization is link building and producing appropriate content.
#### Frequently Asked Questions
| Question (سوال) | Answer (پاسخ) |
|—|—|
| What is Off-Page SEO? | Off-page SEO refers to a set of activities and methods that are done outside of your website to improve its ranking in search engines, such as building backlinks. |
| Why is off-page SEO important for a website? | Off-page SEO shows search engines that your website is reputable, popular, and trustworthy, which helps to increase domain authority and ranking. |
| What is the most important factor in off-page SEO? | Backlinks, or links from other sites to your site, are the most important factor, especially if they are from reputable sites. |
| What are the characteristics of a quality backlink? | A quality backlink comes from reputable (high authority) sites, relevant to the topic of your site, and with appropriate (natural) anchor text. |
| Do social networks play a role in off-page SEO? | Yes, sharing content on social networks can help increase visibility and indirect traffic and send positive social signals to search engines. |
| What is PBN and is it recommended? | PBN (Private Blog Network) is a network of private websites used to build backlinks to the main site. Google considers this method spam, and its use is strongly discouraged and can lead to penalties. |
| How is natural link building done? | By producing valuable and shareable content, connecting with bloggers and influencers, and attracting media attention. |
| What is Anchor Text in a backlink? | It is the text in which the link is placed. Using diverse and keyword-related anchor texts seems more natural and helps SEO. |
| What is the relationship between Local SEO and Off-Page SEO? | Local SEO includes off-site activities such as registering with Google My Business, local directories, and getting online reviews, which helps businesses appear in local search results. |
| How can you check competitor backlinks? | Using tools such as Ahrefs, Semrush, or Moz, you can analyze the backlink profiles of competitors and identify new link building opportunities. |
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#### Resources
[What is external SEO? – SEO Talent](https://www.seotalent.ir/blog/what-is-off-page-seo/)
,[What is external SEO and how does it work?](https://www.aparat.com/v/nJ2Hk/%D8%B3%D8%A6%D9%88_%D8%AE%D8%A7%D8%B1%D8%AC%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%DA%AF%D9%88%D9%86%D9%87_%DA%A9%D8%A7%D8%B1_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F%F0%9F%A7%A1_%D8%A8%D8%A7_%D8%B1%D9%88%D8%B4%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%B3%D8%A7%D8%B3%DB%8C)
,[What is external SEO? How to do external SEO with the latest methods?](https://vrgl.ir/z9lUu)
,[What is external SEO? And what is the difference with internal SEO? | Didar](https://www.didarads.com/%D8%B3%D8%A6%D9%88-%D8%AE%D8%A7%D8%B1%D8%AC%DB%8C-%DA%86%DB%8C%D8%B3%D8%AA/)
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