### What is an Advertorial and Why is it Important?
An **advertorial** or #Advertorial, is a type of content advertising presented in the form of an article, news story, or report.
Its main difference from direct advertising is providing valuable and useful information to the audience, so that the advertisement is included indirectly and within the content.
This method, due to gaining audience trust and providing useful information, is more effective than traditional advertising.
In fact, an **advertorial** helps businesses tell their brand story to their target audience in an attractive and convincing way.
Content advertising, due to its narrative and informational structure, is better remembered by the audience and increases the likelihood of purchase or use of services.
Today, with increased audience awareness of direct advertising, **advertorials** have become a vital tool for marketing and branding.
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Benefits of Using Advertorials for Businesses
Using **advertorials** has numerous benefits for businesses.
Among the most important of these benefits are:
Increase Brand Awareness
**Advertorials** allow you to spread your brand name widely and in credible platforms.
By providing valuable and relevant content, you can create a positive image of your brand in the minds of the audience.
Improve SEO Ranking
**Advertorials** allow you to get credible links to your website.
These links help improve your website’s ranking in search engines like Google and increase your website’s organic traffic.
Attract Targeted Traffic
By publishing **advertorials** on websites and media related to your field of work, you can attract targeted traffic to your website.
This traffic increases the likelihood of becoming a customer.
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Build Trust and Credibility
Providing useful and valuable information in the form of **advertorials** helps build trust and credibility for your brand.
Audiences trust content presented in the form of an article or report more than direct advertising.
Increase Sales
Ultimately, all these benefits lead to increased sales and profitability for your business.
By increasing brand awareness, improving SEO ranking, attracting targeted traffic, and building trust and credibility, you can attract more customers and increase your sales.
Choosing the Right Media for Publishing Advertorials
Choosing the right media for publishing **advertorials** is one of the most important factors for the success of this advertising strategy.
When choosing media, you should pay attention to various factors, including:
Target Audience
Choose media where your target audience is present.
For example, if your product or service is designed for young people, you should choose media that covers young audiences.
Media Credibility
Choose media that has high credibility.
Publishing an **advertorial** in a credible media gives your brand credibility and gains audience trust.
Media Reach
Choose media that has a high reach and can deliver your **advertorial** to a large number of audiences.
Publishing Cost
The cost of publishing **advertorials** varies in different media.
Choose media that fits your budget.
For example, if your business is in the tourism industry, specialized tourism websites can be a good option for publishing **advertorials**.
Table of Costs and Visits of Some Media
| Media Name | Average Monthly Visits | Advertorial Cost (Toman) |
|---|---|---|
| Alef News Website | 2,500,000 | 5,000,000 |
| Specialized Tourism Website | 800,000 | 3,000,000 |
| Famous Fashion Blog | 500,000 | 2,000,000 |
| Online Technology Magazine | 1,200,000 | 4,000,000 |
Important Tips for Writing an Attractive and Effective Advertorial
Writing an attractive and effective **advertorial** requires observing certain points.
Here are some of these points:
Provide Valuable and Useful Content
The most important point in writing **advertorials** is to provide valuable and useful content to the audience.
Your content should answer audience questions, solve their problems, and provide them with new and interesting information.
Use Appropriate Tone
The tone of your **advertorial** should be friendly, intimate, and informal.
Avoid using advertising and exaggerated tones.
Use Images and Videos
Using attractive and relevant images and videos adds to the appeal of your **advertorial** and makes the audience pay more attention to it.
Optimize for Search Engines
Optimize your **advertorial** for search engines.
Use relevant keywords in the title, text, and image tags.
Call to Action
At the end of your **advertorial**, invite the audience to take action.
Ask them to visit your website, subscribe to your newsletter, or contact you.
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Optimizing Advertorials for Search Engines (SEO)
Optimizing **advertorials** for search engines (SEO) helps you improve your website’s ranking in search results and attract more organic traffic.
To optimize your **advertorial**, you can use the following techniques:
Choose Appropriate Keywords
Identify keywords related to your field of work and use them in the title, text, and image tags of your **advertorial**.
Create Internal and External Links
In your **advertorial**, link to other pages of your website and also link to other credible websites.
Optimize Title and Meta Descriptions
Optimize the title and meta descriptions of your **advertorial**.
The title should be attractive and relevant to the content of the **advertorial**, and the meta description should provide a summary of the content of the **advertorial**.
Optimize Images
Choose the file name of your **advertorial** images with relevant keywords and also use Alt tags to describe the images.
Loading Speed
Make sure your **advertorial** loading speed is optimized.
Low loading speed can reduce your website’s ranking in search results.
Measuring and Analyzing Advertorial Results
Measuring and analyzing **advertorial** results helps you evaluate the effectiveness of this advertising strategy and make changes to it if needed.
To measure the results of **advertorials**, you can use various tools such as Google Analytics.
Some of the most important indicators that should be measured are:
Number of Visitors
The number of visitors who have entered your website through **advertorials**.
Conversion Rate
The conversion rate of visitors to customers.
Time on Site
The amount of time visitors spend on your website.
Bounce Rate
The percentage of visitors who immediately leave a page after entering it.
Keyword Ranking
Changes in the ranking of keywords related to your field of work.
By analyzing these indicators, you can identify the strengths and weaknesses of your **advertorial** and take steps to improve it.
Data analysis in marketing is very important.
Successful Examples of Advertorials in Iran
Examining successful examples of **advertorials** in Iran can give you ideas for writing your own **advertorial**.
Here are some of these examples:
Digikala
Digikala uses **advertorials** to introduce its new products and also provide shopping guides to customers.
Snapp
Snapp uses **advertorials** to introduce its new services and also provide information on how to use these services.
Cafe Bazaar
Cafe Bazaar uses **advertorials** to introduce new applications and also provide information on how to develop applications for this platform.
These companies, by providing valuable and relevant content, have been able to publish successful **advertorials** and achieve their marketing goals.
| Company Name | Advertorial Goal | Advertorial Topic |
|---|---|---|
| Digikala | Introducing a new product | Smartphone Buying Guide |
| Snapp | Introducing a new service | How to use Snapp Food |
| Cafe Bazaar | Introducing a new application | Application Development Tutorial for Cafe Bazaar |
| Alibaba | Increasing brand awareness | Guide to Cheap Travel to Mashhad |
Common Mistakes in Advertorials and How to Avoid Them
In writing and publishing **advertorials**, mistakes may occur that reduce their effectiveness.
Here are some of these mistakes and how to avoid them:
Failure to Provide Valuable Content
If your **advertorial** does not have valuable content for the audience, they will not pay attention to it.
To avoid this mistake, make sure your **advertorial** answers audience questions, solves their problems, and provides them with new and interesting information.
Using an Advertising Tone
Using an advertising and exaggerated tone in **advertorials** causes the audience to distrust it.
To avoid this mistake, use a friendly, intimate, and informal tone.
Choosing the Wrong Media
Publishing an **advertorial** in the wrong media causes it not to reach your target audience.
To avoid this mistake, choose media where your target audience is present.
Failure to Optimize for Search Engines
Failure to optimize **advertorials** for search engines causes your website’s ranking not to improve in search results.
To avoid this mistake, optimize your **advertorial** for search engines.
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Advertorials in Social Media
**Advertorials** can also be published on social media.
This method helps you reach more audiences with your **advertorial** and increase interaction with them.
To publish **advertorials** on social media, you can use various methods such as:
Sharing the Advertorial Link
Share the link to your **advertorial** on social media and ask your audience to read it and share their opinions with you.
Summarizing the Advertorial
Publish a summary of your **advertorial** on social media and invite your audience to visit your website to read the full text.
Creating Related Content
Create content related to your **advertorial** on social media and ask your audience to discuss and exchange views on it.
By using these methods, you can effectively publish your **advertorial** on social media and achieve your marketing goals.
The Future of Advertorials in Iran
Given the increasing audience awareness of direct advertising and the high effectiveness of **advertorials**, it can be predicted that the use of this advertising method will increase in Iran in the future.
Businesses are increasingly looking for ways to connect with their audiences in an indirect and engaging way, and **advertorials** can well meet this need.
Also, with the advancement of technology and the emergence of new media, new opportunities will be created for publishing **advertorials**.
For example, podcasts and online videos can be used to provide valuable content and indirectly promote products and services.
As a result, businesses that use **advertorials** as part of their marketing strategy can benefit from numerous advantages, including increased brand awareness, improved SEO ranking, attracting targeted traffic, and increased sales.
**Advertorials** are a powerful tool for connecting with audiences and creating a positive image of the brand in their minds.
Do not forget that success depends on producing valuable content and choosing the right media.
Frequently Asked Questions
| Question | Answer |
|---|---|
| 1. What is an advertorial? | An advertorial is a type of advertising content that is published in the form of an article, news or report in reputable media and its appearance is similar to the normal content of the media. Its main purpose is to introduce the product, service or brand indirectly and build trust. |
| 2. What is the main purpose of an advertorial? | The main objectives include increasing brand awareness, improving SEO ranking (by receiving backlinks), attracting targeted traffic, building credibility and trust for the business, and ultimately increasing sales or conversions. |
| 3. Where are advertorials published? | Mainly on reputable news and analytical websites, high-traffic blogs, and sometimes in print publications and magazines with high circulation. The choice of media depends on the target community and brand strategy. |
| 4. What are the benefits of using advertorials for businesses? | Its benefits include high durability (usually permanent), accreditation through publication in reputable media, increased targeted traffic to the site, improved SEO by receiving strong backlinks, and the ability to comprehensively and thoroughly introduce a product or service. |
| 5. What is the difference between advertorials and banner ads or Google Ads? | Advertorials have a content and indirect nature and are similar to articles, while banner ads and Google Ads are usually more direct and visual. Advertorials have more durability and are more effective in terms of SEO. |
| 6. How long do advertorials last? | In most cases, the advertorial remains permanently on the website or publishing media, unless a specific agreement has been made to remove it after a certain period. This permanence is one of its biggest advantages. |
| 7. What are the types of advertorials? | Can include news reports (introducing a new product), educational reports (providing useful information along with introducing the brand), comparative reports (comparing products or services), and story reports (narrating customer experience). |
| 8. What are the important tips for writing a successful advertorial? | Focus on content value for the audience, use an attractive and catchy title, write fluently and non-advertising, include relevant keywords, use appropriate images, and have a clear and natural Call to Action. |
| 9. How does the advertorial affect site SEO? | It is one of the strongest external SEO tools. By receiving natural and high-quality backlinks from reputable sites, the domain authority of your site increases and this helps to improve the site’s ranking in search results. |
| 10. On what basis is the cost of the advertorial determined? | The cost depends on many factors, including the credibility and ranking of the publishing media (DA, PA, traffic), the quality and length of the content, and the number of keywords and backlinks used. Higher-credibility media usually cost more. |
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