### What is a Native Advertisement (Advertorial) and Why Does It Matter?

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Native Advertising, or Advertorial, is a type of advertising that is placed in the content of a website or media in a way that is consistent with its structure and appearance.
In other words, the goal of a [native advertisement](https://www.example.com/what-is-native-advertising) is to present the advertising message indirectly and in the form of valuable content, instead of direct and overt advertising.
This method increases the audience’s trust and, as a result, increases the effectiveness of advertising.

The importance of native advertising in today’s world is due to the increasing disregard for banner ads and other types of overt advertising.
Today’s audiences are looking for valuable content and useful information and are less willing to see overt advertising.
Native advertising, by providing engaging and relevant content, attracts the attention of the audience and conveys the advertising message to them naturally.
As a result, the [benefits of native advertising](https://www.example.com/benefits-of-native-advertising) are greater than banner ads.

Overall, native advertising is a powerful tool for increasing brand awareness, attracting new customers, and improving website SEO ranking.
However, success in native advertising requires careful planning, high-quality content production, and choosing the right media.
In the following article, we will examine these topics in more detail.
Successful [native advertising examples](https://www.example.com/native-advertising-examples) can be a good guide in this regard.

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Benefits of Using Native Advertising

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Native advertising has many benefits for businesses.
One of the most important of these benefits is increasing brand awareness.
By publishing native advertising in reputable media, your brand name is exposed to the target audience and gradually becomes registered in their minds.
This can lead to increased audience trust in your brand and, consequently, increased sales.

Another advantage of native advertising is attracting new customers.
By providing valuable content relevant to the needs of the audience, you can draw their attention to your products or services.
If your native advertising content is properly prepared, audiences will be more willing to click on the links in it and visit your website.

Improving website SEO ranking is another benefit of native advertising.
By receiving links from reputable websites, you can increase the credibility of your website in the eyes of search engines.
This can lead to improved website ranking in search results and, consequently, increased traffic to the website.
Also, the [cost of native advertising](https://www.example.com/cost-of-native-advertising) is usually more cost-effective than other advertising methods.

How to Write an Engaging and Effective Native Advertisement

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Writing an engaging and effective native advertisement requires skill and accuracy.
The first step is to know your target audience.
You need to know who your audience is, what information they are looking for, and what problems they have.
By knowing your audience, you can produce content that is engaging and relevant to them.

The second step is to choose an attractive topic.
The topic of your native advertisement should be such that it attracts the attention of the audience and encourages them to read the rest of the article.
You can use current topics, trending topics, or topics that are somehow related to your products or services.

The third step is to write an engaging introduction.
The introduction to your native advertisement should be such that it captivates the audience and makes them eager to read the rest of the article.
You can use an engaging question, a shocking statistic, or a short story to start the introduction.

The fourth step is to provide valuable content.
The body of your native advertisement should include valuable and useful content for the audience.
You can use specialized information, practical guides, or expert opinions to provide valuable content.
Remember that your goal is to provide useful information to the audience, not to directly advertise your products or services.

Choosing the Right Media to Publish Native Advertising

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Choosing the right media to publish native advertising is one of the most important factors for its success.
You should choose a media where your target audience is present and trusts it.
You can use news websites, specialized blogs, or social networks to publish native advertising.

Before choosing the media, you should do a thorough research about it.
You need to make sure that the media in question has high credibility and popularity and that its audience is compatible with your target audience.
Also, you should compare the cost of publishing native advertising in different media and choose a media that gives you the best return.

In addition to choosing the right media, you should also pay attention to the time of publishing the native advertisement.
The best time to publish native advertising is when your target audience is most active in the media in question.
You can use statistics and information available on the internet or your own experience to determine the best time to publish native advertising.

Finally, you should remember that [measuring the success of native advertising](https://www.example.com/measuring-native-advertising-success) is done by examining visit statistics, conversion rates, and increased brand awareness.

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Measuring and Evaluating the Effectiveness of Native Advertising

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Measuring and evaluating the effectiveness of native advertising is very important to improve the performance of advertising campaigns.
You need to define appropriate Key Performance Indicators (KPIs) and measure and review them regularly.
Some of the most important Key Performance Indicators for native advertising include:

* Number of visits to native advertising
* Click-Through Rate (CTR)
* Conversion Rate
* Number of shares on social networks
* Number of likes and comments
* Increase in brand awareness

To measure these indicators, you can use website analysis tools such as Google Analytics or social network analysis tools.
By examining these indicators, you can identify the strengths and weaknesses of your native advertising and take necessary actions to improve its performance.

In addition to measuring Key Performance Indicators, you can also use audience feedback to evaluate the effectiveness of native advertising.
You can ask your audience to share their opinions about your native advertising.
These opinions can provide valuable information about the quality of the content, the attractiveness of the topic, and the impact of the advertising message.

Common Mistakes in Native Advertising and How to Avoid Them

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In native advertising, like any other type of advertising, there are mistakes that can reduce its effectiveness.
One of the most common of these mistakes is directly advertising products or services.
As mentioned earlier, the goal of native advertising is to provide valuable content to the audience, not to directly advertise products or services.
If your native advertising seems too promotional, the audience will ignore it and your advertising message will not be conveyed to them.

Another mistake is not paying attention to the target audience.
If your native advertising is not engaging and relevant to your target audience, they will not pay attention to it.
You should do a thorough research about your target audience before writing the native advertisement and make sure that your content is engaging and useful for them.

The third mistake is not choosing the right media.
If your native advertising is published in a media where your target audience is not present, it will not reach your target audience.
You should do a thorough research about different media before publishing the native advertising and choose a media where your target audience is present and trusts it.

Successful Native Advertising Examples

[Image of a businessman using a laptop]

Examining successful examples of native advertising can help you better understand this type of advertising and how to implement it.
Here, we will examine some examples of successful native advertising:

**The first example** is a native advertisement for a home appliance company that has been published on a cooking website.
This native advertisement does not introduce new products of this company, but provides cooking tips and tricks that can help the readers of the website.
At the end of the native advertisement, the products of this company are indirectly mentioned.

**The second example** is a native advertisement for a financial services company that has been published on a news website.
This native advertisement does not introduce the services of this company, but provides analysis and review of financial markets that can be attractive to the readers of the website.
At the end of the native advertisement, the services of this company are indirectly mentioned.
These examples show that [writing a successful native advertisement](https://www.example.com/how-to-write-a-successful-native-ad) requires creativity and understanding of the audience.

Native Advertising vs. Other Advertising Methods

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Native advertising, compared to other advertising methods such as banner ads, click-through ads, and television ads, has its own advantages and disadvantages.
One of the most important advantages of native advertising is increasing audience trust.
Since native advertising is presented indirectly and in the form of valuable content, audiences are more willing to trust it.
This is while banner ads and click-through ads are often known as annoying and intrusive ads, and audiences are less willing to trust them.

Another advantage of native advertising is increasing the effectiveness of advertising.
Since native advertising is presented indirectly and in the form of valuable content, audiences pay more attention to it.
This is while banner ads and click-through ads are often ignored and have less effectiveness.

But native advertising also has disadvantages.
One of the most important disadvantages of native advertising is the need to produce high-quality content.
For native advertising to be successful, its content must be engaging, relevant, and valuable.
Producing such content requires skill and accuracy and may be costly.

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The Future of Native Advertising

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Given the growing growth of digital advertising and the increasing disregard for overt advertising, the future of native advertising looks bright.
Native advertising, as an indirect and valuable advertising method, can help businesses attract the attention of the audience and convey their advertising message to them naturally.

It is expected that in the future, native advertising, using new technologies and creative innovations, will become a more powerful and effective advertising tool.
For example, artificial intelligence can be used to produce engaging and relevant content to the needs of the audience.
Also, virtual reality and augmented reality can be used to create interactive and engaging experiences for the audience.
[The future of native advertising](https://www.example.com/future-of-native-advertising) must keep pace with changes.

Key Points for Success in Native Advertising

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To succeed in native advertising, you should pay attention to the following key points:

1. Know your target audience and produce engaging and relevant content to their needs.
2. Choose the right media to publish the native advertising.
3. Provide valuable content and useful information to the audience.
4. Avoid directly advertising products or services.
5. Measure and evaluate the effectiveness of native advertising and improve its performance.

By following these tips, you can use native advertising as an effective advertising tool to increase brand awareness, attract new customers, and improve your website SEO ranking.
[Best practices for native advertising](https://www.example.com/native-advertising-best-practices) can guide you along the way.

Frequently Asked Questions

Row	Question	Answer
1	What is Native Advertising?	Native Advertising (or Advertorial) is a type of advertising content that is presented in the format and style of the main content of the media in which it is published (such as news or educational articles), so as to convey less of a sense of being promotional to the audience.
2	What is the main goal of Native Advertising?	Its main goal is to raise awareness about the brand, product, or service, increase credibility and trust of the audience, attract targeted traffic to the website, and improve SEO (through backlinks).
3	What is the difference between Native Advertising and Banner Ads?	Native advertising is content-driven and is published in the form of an article or report and is combined with the organic content of the media, while banner ads are often visual and disruptive to the user experience and have a clearly promotional nature.
4	What are the benefits of Native Advertising for Businesses?	Increased brand credibility, attracting quality traffic, improving SEO ranking by receiving permanent and strong backlinks, reaching new audiences, and increasing conversion rates.
5	Does Native Advertising affect SEO? How?	Yes, it has a very large impact. Through receiving permanent and high-quality backlinks from reputable and high-traffic sites, which send a positive signal to search engines and help improve the ranking of keywords.
6	What content is suitable for Native Advertising?	Valuable, educational, informative, or analytical content that is related to the field of activity of the business and can answer the questions or needs of the audience, while indirectly referring to the brand.
7	How to write a good Native Advertising?	It should be attractive, useful, and indirect. Use attractive headlines, accurate information, and a suitable tone of voice for the host media. Also, optimizing for relevant keywords and adding a suitable CTA (call to action) is essential.
8	Is Native Advertising suitable for all businesses?	Yes, it is very suitable for most businesses, especially those looking to increase brand awareness, attract leads, and improve SEO ranking. Of course, choosing the right media with the target audience is very important.
9	What are the challenges of Native Advertising?	Writing high-quality and non-promotional content, choosing the right and reputable media, potentially higher costs compared to some other advertising methods, and the need for accurate analysis of results.
10	How to measure the effectiveness of Native Advertising?	By tracking traffic coming from advertorial links, reviewing conversion rates, monitoring improved keyword rankings in Google, and increasing brand awareness and direct brand searches. The use of analytics tools such as Google Analytics is essential.

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Internet Advertising | Advertising Strategy | Native Advertising

**Sources**

[What is Native Advertising and Why Should We Use It?](https://www.zoomit.ir/advertise/)

[Video: What is Native Advertising?](https://www.aparat.com/v/1Sj4B/%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98_%D8%A2%DA%AF%D9%87%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F%F0%9F%94%A5_%D8%B1%D8%A7%D9%87%DA%A9%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%B3%D9%81%D8%A7%D8%B1%D8%B4_%D8%A8%D8%A7_%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98_%D8%A2%DA%AF%D9%87%DB%8C_%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF%D8%9F)

[What is Native Advertising and Why Does it Matter?](https://karazma.com/blog/%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98-%D8%A2%DA%AF%D9%87%DB%8C/)

[What is Native Advertising?](https://virgool.io/@arvinpourghorbani/%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98-%D8%A2%DA%AF%D9%87%DB%8C-%DA%86%DB%8C%D8%B3%D8%AA-x2v39w3e0c8e)

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