What is an advertorial and why is it important?
#Advertorial is a powerful tool in the world of #content marketing that helps businesses deliver their message to the target audience in an engaging and indirect way.
#Advertorial is actually a type of advertising that is presented in the form of an article, news, or report, and its goal is to introduce a company’s product or service in a way that is valuable and informative for the reader.
The importance of advertorial lies in the fact that, due to its indirect advertising nature, the likelihood of it being seen and read by the audience is much higher than direct advertising.
Audiences are usually distrustful of direct advertising and are reluctant to see or hear them, but when an advertising message is presented in the form of valuable and useful content, the likelihood that the audience will accept it and pay attention to it will be much higher.
You can refer to advertisements as an example for the impact of this method.
In short, advertorial is an effective method for increasing brand awareness, lead generation, and ultimately, increasing sales.
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The difference between advertorial and other advertising methods
Advertorial has fundamental differences with other advertising methods such as banner ads, click ads, and television advertising.
In banner and click ads, the advertising message is presented directly and clearly to the audience, and its goal is to attract the audience’s immediate attention.
While in advertorial, the advertising message is presented indirectly and in the form of valuable content, and its goal is to create awareness and interest in the audience regarding a company’s product or service.
Television advertisements are usually very expensive and not affordable for small and medium-sized businesses.
On the other hand, advertorial can reach a larger target audience with less cost.
Overall, advertorial is a cost-effective and effective advertising method that can be useful for various businesses.
Advertisements have a direct impact, but advertorials indirectly affect the audience.
The benefits of using advertorials for businesses
Using advertorials has numerous benefits for businesses, including increasing brand awareness, generating leads, improving site ranking in search engines, increasing site traffic, increasing sales, and building brand credibility.
When a business uses advertorial, it can introduce its brand name and logo to a wider audience and increase brand awareness.
Advertorial can help businesses collect the contact information of their target audience and use this information for direct marketing.
Search engines like Google give a better ranking to sites that have high-quality links from reputable sites.
Advertorials can help businesses increase their site traffic.
By increasing brand awareness, generating leads, and improving site ranking in search engines, advertorial can help businesses increase their sales.
How to write an effective advertorial?
Writing an effective advertorial requires following a few important points. First, the content of the advertorial should be valuable and useful to the audience.
The audience should learn something new or have a problem solved after reading the advertorial.
Second, the advertorial should not be directly promotional.
The advertising message should be presented indirectly and in the form of valuable content.
Third, the advertorial should be written in a friendly and intimate tone.
The audience should feel like they are talking to a friend or colleague.
Fourth, the advertorial should have a clear and specific call to action.
The audience should know what to do after reading the advertorial.
For example, ask them to visit your site, purchase your product, or subscribe to your newsletter.
In general, advertorials should be practical, engaging, and creative.
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Choosing the right media for publishing advertorials
Choosing the right media for publishing advertorials is one of the most important factors in the success of this advertising method.
The media you choose should be compatible with your target audience.
In other words, choose a media that your target audience visits and trusts.
In addition, the media you choose should have a good reputation and credibility.
Publishing an advertorial in an unreliable media can damage your brand’s credibility.
Also, the media you choose should have good traffic.
Publishing an advertorial in a low-traffic media cannot help increase your brand awareness.
Finally, the media you choose should have a reasonable price.
The cost of publishing an advertorial in an expensive media may not be affordable for small and medium-sized businesses.
Successful advertorial examples
To better understand what an effective advertorial should be like, in this section we examine a few successful examples of advertorial.
One of these examples is the advertorial of #Snapp company about its new services.
This advertorial was published in the form of an informative article about how to use Snapp’s new services and was able to attract the attention of many audiences.
Another example is the advertorial of #Digikala company about its special discounts.
This advertorial was published in the form of an attractive news about Digikala’s special discounts and was able to significantly increase the company’s sales.
These examples show that advertorial can be a powerful tool for increasing brand awareness and sales.
By researching more, you can also see other examples and get ideas.
Common mistakes in advertorials
In writing advertorials, there are some common mistakes that should be avoided.
One of these mistakes is direct and clear advertising.
Advertorials should not be directly promotional.
The advertising message should be presented indirectly and in the form of valuable content.
Another mistake is using an unfriendly and unapproachable tone.
The audience should feel like they are talking to a friend or colleague.
Another mistake is the lack of a clear and specific call to action.
The audience should know what to do after reading the advertorial.
Another mistake is publishing the advertorial in an inappropriate media.
The media you choose should be compatible with your target audience.
In the table below, you can see some of the popular #media that support advertising:
| Media | Description |
|---|---|
| News website | Such as news agencies. |
| Blogs | High-traffic blogs. |
| Social networks | Such as Instagram and Telegram. |
Measuring and analyzing advertorial results
After publishing the advertorial, its results should be measured and analyzed.
This helps you understand whether your advertorial has been successful or not.
To measure the results of advertorial, you can use various tools such as Google Analytics.
These tools help you measure site traffic, conversion rates, and other important metrics.
You can also use surveys and interviews to collect audience feedback.
By analyzing the results of the advertorial, you can identify its strengths and weaknesses and use them in your next campaigns.
For analyzing the data in advertorials, a marketing and #SEO specialist will help you.
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Advertorial cost and factors affecting it
The cost of advertorial depends on various factors, including the type of media, the media’s traffic, the media’s credibility, and the length of the advertorial.
In general, publishing advertorial in high-traffic and reputable media is more expensive.
Also, the longer the advertorial, the higher its cost will be.
To find the best price for your advertorial, it is better to contact several different media and get prices from them.
You can also use the services of companies specializing in advertorial.
These companies can help you find the right media at the right price.
In the table below, you can see the factors affecting the cost of advertorial in summary:
| Factor | Description |
|---|---|
| Type of media | Website, blog, social network. |
| Media traffic | The amount of visits to the media. |
| Media credibility | The media’s credibility and reputation. |
| Length of advertorial | The length of the advertorial. |
The future of advertorials
Given the constant changes in the world of marketing, the future of advertorials will also change.
One of these changes is the increased use of artificial intelligence in the production of advertorials.
Artificial intelligence can help businesses automatically produce engaging and effective content.
Another change is the increased use of video in advertorials.
Video is an attractive and impactful format that can capture the audience’s attention.
Finally, the future of advertorials will be towards more personalization.
Businesses should be able to customize their advertorials based on the needs and interests of their target audience.
Given the growing trend of digital marketing, the future of digital marketing is very bright.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is an advertorial? | An advertorial (Native Advertising or Advertorial) is a type of advertising content that is presented in the format and style of the main content of the media in which it is published (such as news or educational articles), so that it less implies a sense of advertising to the audience. |
| 2 | What is the main purpose of an advertorial? | Its main purpose is to raise awareness about a brand, product, or service, increase the credibility and trust of the audience, attract targeted traffic to the website, and improve SEO (through backlinks). |
| 3 | What is the difference between an advertorial and banner ads? | An advertorial is content-driven and is published as an article or report and is combined with the organic content of the media, while banner ads are often visual and disruptive to the user experience and have a clearly advertising nature. |
| 4 | What are the benefits of advertorials for businesses? | Increasing brand credibility, attracting quality traffic, improving SEO ranking by receiving permanent and strong backlinks, reaching new audiences, and increasing conversion rates. |
| 5 | Does advertorial affect SEO? How? | Yes, it has a very big impact. By receiving permanent and high-quality backlinks from reputable and high-traffic sites, which gives a positive signal to search engines and helps to improve the ranking of keywords. |
| 6 | What content is suitable for an advertorial? | Valuable, educational, informative, or analytical content that is related to the field of business and can answer the questions or needs of the audience, while indirectly referring to the brand. |
| 7 | How do we write a good advertorial? | It should be attractive, useful, and indirect. Use attractive headlines, accurate information, and the appropriate tone of the host media. Also, optimization for relevant keywords and adding a suitable CTA (Call to Action) is essential. |
| 8 | Is advertorial suitable for all businesses? | Yes, it is very suitable for most businesses, especially those looking to increase brand awareness, generate leads, and improve SEO ranking. Of course, choosing the right media with the target audience is very important. |
| 9 | What are the challenges of advertorials? | Writing quality and non-advertising content, choosing the right and reputable media, potentially higher costs than some other advertising methods, and the need for accurate analysis of results. |
| 10 | How do we measure the effectiveness of an advertorial? | By monitoring the incoming traffic from the advertorial links, checking the conversion rate, monitoring the improvement of keyword ranking in Google, and increasing awareness and direct search of the brand name. The use of analytics tools such as Google Analytics is essential. |
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Internet Advertising | Advertising Strategy | Advertorial
Resources
Zoomit, Advertorial
,Digiato, What is an advertorial
,Virgool, What is an advertorial?
, Aparat, What is an advertorial?
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