What is a Sponsored Article and Why Does it Matter?
A sponsored article, or native advertising, is a type of advertising presented in the form of content and information.
Unlike traditional advertising that directly and overtly focuses on selling a product or service, this method tries to attract the audience’s attention by providing valuable and relevant content, and indirectly introducing the brand or product.
The importance of sponsored articles in today’s world stems from the increasing distrust of audiences towards direct advertising and their desire to receive information from credible and reliable sources.
This type of advertising can help increase brand awareness, improve website SEO, and boost sales.
Sponsored articles and SEO are a powerful tool for content marketing that can help businesses reach their target audience and achieve desired results.
A successful sponsored article should have the following characteristics: valuable and engaging content, useful and relevant information to the audience’s needs, a friendly and informal tone, use of attractive images and videos, adherence to writing and SEO principles.
Considering these features, businesses can create effective sponsored articles and achieve their marketing goals.
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Benefits of Using Sponsored Articles for Businesses
Using sponsored articles offers numerous benefits for businesses.
Some of the most important of these benefits include:
Increased Brand Awareness: Sponsored articles help businesses introduce their brand to a wider audience and increase brand awareness.
By providing valuable and relevant content, businesses can establish their position in the minds of their audience and become a reputable and trustworthy brand.
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Improved Website SEO: Publishing sponsored articles on reputable and high-traffic websites helps improve website SEO.
Incoming links (backlinks) received from these sites increase the site’s authority and improve its ranking in search engines.
Sponsored article backlinks can help businesses rank higher in search results and attract more traffic to their site.
Increased Sales: By providing useful and engaging information about products or services, sponsored articles can help increase sales.
Audiences who become familiar with a product or service through a sponsored article are more likely to purchase it.
Sponsored articles and sales are a powerful tool for increasing sales that can help businesses achieve their sales goals.
Choosing the Right Website for Publishing a Sponsored Article
Choosing the right website for publishing a sponsored article is one of the most important factors in the success of this type of advertising.
To choose the right website, consider the following:
Website Authority: The website chosen for publishing a sponsored article should have high authority.
Website authority can be checked by examining its Alexa rank, Domain Authority (DA), and Page Authority (PA).
Target Audience: The website chosen for publishing a sponsored article should have an audience that aligns with the business’s target audience.
Publishing a sponsored article on a website whose audience is not interested in the business’s products or services will not be effective.
Publication Cost: The cost of publishing a sponsored article varies on different websites.
Before choosing a website, review the publication cost and compare it with your budget.
Here is a table for comparing websites:
| Website Name | DA | PA | Cost (Toman) |
|---|---|---|---|
| News Website A | 65 | 70 | 5,000,000 |
| Specialized Website B | 50 | 55 | 3,000,000 |
| Entertainment Website C | 40 | 45 | 2,000,000 |
Writing an Engaging and Effective Sponsored Article
Writing an engaging and effective sponsored article requires adhering to specific principles and techniques.
Here are some of the most important of these principles and techniques:
Choose an Attractive Title: The title of the sponsored article should be attractive and catchy to grab the audience’s attention.
The title should briefly and usefully convey the topic of the sponsored article.
Provide Valuable Content: The content of the sponsored article should be valuable and useful, addressing the audience’s needs.
The content should provide accurate and reliable information and avoid presenting false or misleading information.
Use a Friendly Tone: The tone of the sponsored article should be friendly and informal.
Avoid using a formal and dry tone and try to connect with the audience.
Use Images and Videos: Using attractive images and videos can help increase the appeal of the sponsored article.
Images and videos should be relevant to the topic of the sponsored article and of high quality.
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SEO Strategies for Sponsored Articles
To ensure that a sponsored article helps improve website SEO, SEO strategies should be used.
Here are some of the most important of these strategies:
Choose Appropriate Keywords: Before writing the sponsored article, appropriate keywords should be chosen.
Keywords should be relevant to the topic of the sponsored article and searched for by the target audience.
Use Keywords in the Title and Text: Keywords should be used in the title and text of the sponsored article.
Avoid excessive use of keywords and try to place keywords naturally within the text.
Internal and External Linking: Internal and external links should be used in the sponsored article.
Internal links point to other pages on your own site, and external links point to reputable and relevant websites.
Image Optimization: Images used in the sponsored article should be optimized.
Image file sizes should be small and include alt text.
Measuring and Analyzing Sponsored Article Results
After publishing a sponsored article, its results should be measured and analyzed.
This helps you understand whether the sponsored article has been effective and what actions you should take to improve results.
To measure and analyze the results of a sponsored article, you can use various tools like Google Analytics.
Some of the most important metrics that should be measured include
Website Traffic: How much traffic has the sponsored article attracted to your site?
Bounce Rate: What is the bounce rate? Have audiences visited other pages on the site after landing?
Conversion Rate: What is the conversion rate? Have audiences purchased a product or used a service after seeing the sponsored article?
By analyzing these metrics, you can identify the strengths and weaknesses of your sponsored article and take steps to improve it.
Common Mistakes in Sponsored Articles and How to Avoid Them
There are common mistakes in sponsored articles that can reduce their effectiveness.
Here are some of these mistakes and explanations on how to avoid them:
Direct Advertising: The sponsored article should not directly advertise a product or service.
The sponsored article should provide valuable information and indirectly introduce the brand or product.
Low-Quality Content: The content of the sponsored article should be high quality and valuable.
Avoid providing repetitive, copied, or worthless content.
Failure to Adhere to SEO Principles: SEO principles should be followed in the sponsored article.
Failure to adhere to these principles can reduce the site’s ranking in search engines.
| Common Mistake | Solution |
|---|---|
| Direct Advertising | Provide valuable and indirect information |
| Low-Quality Content | Provide high-quality and valuable content |
| Failure to Adhere to SEO Principles | Adhere to SEO principles in all stages |
Successful Sponsored Article Examples
To better understand the concept of a sponsored article, one can refer to successful examples.
Here are a few examples of successful sponsored articles:
A sponsored article by Digikala introducing a new product: This sponsored article, by providing accurate and engaging information about the product, managed to attract a lot of audience attention and increase product sales.
A sponsored article by a tourism company introducing a new tourist destination: This sponsored article, by providing attractive images and videos of the tourist destination, was able to encourage audiences to travel to this destination.
By reviewing these examples, new ideas can be obtained for writing attractive and effective sponsored articles.
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The Future of Sponsored Articles
Sponsored articles, as an effective advertising method, are growing and developing.
Considering the increasing distrust of audiences towards direct advertising and their desire to receive information from credible sources, it is predicted that sponsored articles will play a more important role in business marketing in the future.
In the future, sponsored articles will move towards greater personalization and more interactive content.
Businesses that use this advertising method correctly can achieve great success.
Changes in search engine algorithms are causing sponsored articles to move towards higher quality and more relevant content.
Businesses should strive to produce sponsored articles that, in addition to attracting audiences, also provide added value to them.
Final Points and Summary
A sponsored article is a powerful tool for content marketing that can help businesses reach their target audience and achieve desired results.
To effectively use sponsored articles, pay attention to the following key points:
Choose the right website for publishing the sponsored article.
Write an engaging and effective sponsored article.
Use SEO strategies for the sponsored article.
Measure and analyze the results of the sponsored article.
Avoid common mistakes in the sponsored article.
By following these tips, you can use sponsored articles as a powerful tool for the growth and development of your business.
We hope this guide has been helpful for you.
FAQ
| Row | Question | Answer |
|---|---|---|
| 1 | What is a sponsored article? | A sponsored article (Native Advertising or Advertorial) is a type of advertising content that is presented in the format and style of the original content of the media in which it is published (such as news or educational articles) in order to convey less of a sense of being advertising to the audience. |
| 2 | What is the main goal of a sponsored article? | Its main goal is to create awareness about the brand, product, or service, increase credibility and trust with the audience, attract targeted traffic to the website, and improve SEO (through backlinks). |
| 3 | What is the difference between a sponsored article and banner advertising? | A sponsored article is content-driven and is published as an article or report, combining with the organic content of the media, while banner ads are often visual and disruptive to the user experience and clearly have an advertising nature. |
| 4 | What are the benefits of a sponsored article for businesses? | Increased brand credibility, attracting quality traffic, improving SEO ranking by receiving permanent and strong backlinks, reaching new audiences, and increasing conversion rates. |
| 5 | Does a sponsored article affect SEO? How? | Yes, it has a very large impact. By receiving permanent and high-quality backlinks from reputable and high-traffic websites, which give a positive signal to search engines and help improve keyword rankings. |
| 6 | What content is suitable for a sponsored article? | Valuable, educational, informative, or analytical content that is relevant to the business’s field of activity and can answer the audience’s questions or needs, while indirectly referring to the brand. |
| 7 | How do we write a good sponsored article? | It should be attractive, useful, and indirect. Use attractive titles, accurate information, and a tone appropriate to the host media. Also, optimizing for relevant keywords and adding an appropriate CTA (call to action) is essential. |
| 8 | Is a sponsored article suitable for all businesses? | Yes, it is very suitable for most businesses, especially those looking to increase brand awareness, attract leads, and improve SEO rankings. Of course, choosing the right media with the target audience is very important. |
| 9 | What are the challenges of a sponsored article? | Writing high-quality and non-advertising content, choosing the right and reputable media, potentially higher costs compared to some other advertising methods, and the need for careful analysis of results. |
| 10 | How do we measure the effectiveness of a sponsored article? | By monitoring traffic coming from the reportage links, reviewing conversion rates, monitoring keyword ranking improvements on Google, and increasing brand awareness and direct brand name searches. The use of analytics tools such as Google Analytics is essential. |
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Sources
Mizan News Agency – What is a reportage and what are its advantages?
,ISNA – The importance of using reportage for business development
,IRNA – What is reportage and why should we use it?
,Donya-e-Eghtesad – What is reportage and how do we write the best reportage?
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