What is Technical SEO and Why is it Important?
Technical SEO refers to optimizing a website to improve its crawlability and indexability by search engines such as Google, Bing, and Yahoo.
Unlike On-Page SEO, which focuses on content and keywords, Technical SEO deals with the technical aspects of a website that affect how search engines access, crawl, and understand the site.
The importance of Technical SEO lies in the fact that if search engines cannot properly crawl and index your website, your valuable content will never reach your target audience.
In other words, Technical SEO is the foundation of an #SEO strategy, and without it, other SEO efforts will be less effective.
SEO helps you optimize your website.
A technically optimized website offers a better user experience, has higher loading speed, is optimized for various devices (mobile, tablet, desktop), and has a proper internal link structure.
All these factors play a role in better rankings in search results.
#SEO
In summary, Technical SEO is an essential investment for any website that wants to be seen in search results and attract more organic traffic.
By improving the technical aspects of your site, you help search engines better understand your content, and as a result, your site’s ranking in search results increases.
Search engine optimization can increase your site’s ranking.
SEO is very important for improving site ranking.
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Most Important Technical SEO Factors in 2024
In 2024, several factors play a key role in Technical SEO.
Below are some of the most important of these factors:
- Page Speed: Page loading speed is one of Google‘s most important ranking factors.
Users expect web pages to load quickly, otherwise, the likelihood of leaving the site increases.
Tools like Google PageSpeed Insights help you check and improve your page loading speed. - Mobile-Friendliness: With the increasing use of mobile for searching, website compatibility with mobile devices is extremely important.
Google uses the Mobile-First Indexing algorithm, meaning that the mobile version of your website is prioritized for ranking in search results. - HTTPS Protocol: Using the HTTPS protocol is essential for website security.
HTTPS encrypts information between the user and the server and prevents potential attacks.
Google prefers websites with HTTPS in search results. - XML Sitemap: An XML sitemap is a file that introduces all important pages of your website to search engines.
This file helps search engines better understand your website’s structure and crawl all pages correctly. - robots.txt file: The robots.txt file tells search engines which pages of your website should not be crawled.
This file helps you prevent unnecessary pages from being crawled by search engines and preserves your server bandwidth. - URL Structure: Your website’s URL structure should be logical and user-friendly.
Short, descriptive URLs containing relevant keywords are beneficial for SEO. - Structured Data: Structured data helps search engines better understand the content of your website pages.
By using structured data, you can provide information such as product name, price, rating, etc., clearly to search engines.
Considering these important factors, you can improve your Technical SEO strategy and increase your website’s ranking in search results.
#SEO
Checking and Fixing Crawl Errors
Checking and fixing Crawl Errors is one of the important aspects of Technical SEO.
Crawl errors occur when search engines cannot properly crawl your website pages.
These errors can occur for various reasons such as broken links, pages blocked by the robots.txt file, server errors, and so on.
To check for crawl errors, you can use various tools such as Google Search Console.
Google Search Console provides you with detailed information about your website’s crawl errors.
By reviewing this information, you can identify and fix existing errors.
Below are some of the most common crawl errors and how to fix them:
- 404 Error (Not Found): This error occurs when the requested page does not exist on your website.
To fix this error, you can restore the page, create a 301 redirect to another page, or create a custom 404 error message. - 500 Error (Internal Server Error): This error indicates a problem with your website’s server.
To fix this error, you should contact your hosting support. - 403 Error (Forbidden): This error indicates that access to the requested page is forbidden for search engines.
To fix this error, you need to adjust access to the page in your .htaccess file or server settings. - Pages blocked by robots.txt file: If you have blocked a page in the robots.txt file, search engines cannot crawl it.
To fix this issue, you need to remove the page from the robots.txt file.
By checking and fixing crawl errors, you can help search engines properly crawl your website and increase your site’s ranking in search results.
| Error | Description | Solution |
|---|---|---|
| 404 Not Found | Page not found | Check broken links and redirects |
| 500 Internal Server Error | Server error | Check server settings |
| 403 Forbidden | Access forbidden | Change permissions on the server |
Page Load Speed Optimization
Page Load Speed Optimization is one of the most important aspects of Technical SEO and user experience.
Internet users expect web pages to load quickly, and delays in page loading can lead to users abandoning the site.
Also, Google considers page loading speed as one of the ranking factors.
To optimize page loading speed, you can use various techniques.
Below are some of the most important of these techniques:
- Image Compression: Large images can significantly reduce page loading speed.
Before uploading images to your website, optimize them using image compression tools. - Code Optimization: Optimize your website’s HTML, CSS, and JavaScript code.
Removing unnecessary code, compressing code, and using optimized coding techniques can improve page loading speed. - Enable Browser Caching: By enabling browser caching, your website files are stored in the user’s browser, and on subsequent visits, the page loads faster.
- Use CDN: Using a CDN (Content Delivery Network) can improve page loading speed for users worldwide.
A CDN stores your website files on various servers worldwide, and users access the closest server. - Server Optimization: Choosing a suitable hosting and optimizing server settings can greatly impact page loading speed.
By optimizing page loading speed, you can improve user experience and increase your site’s ranking in search results.
SEO has special importance in this section.
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Website Optimization for Mobile
Website Optimization for Mobile is one of the most essential aspects of Technical SEO in 2024.
Given the increasing use of mobile devices for internet searches, Google has introduced the Mobile-First Indexing algorithm.
This algorithm means that Google considers the mobile version of your website for ranking in search results.
To optimize your website for mobile, you should pay attention to the following points:
- Responsive Design: Your website should have a responsive design, meaning it automatically adapts to the screen size of various devices (mobile, tablet, desktop).
- Page Loading Speed: Page loading speed is crucial on mobile devices.
Mobile users expect web pages to load quickly, and delays in page loading can lead to users abandoning the site. - Usability: Your website should be easy to use on mobile devices.
Fonts should be large enough, buttons should be easily clickable, and menus should be simple and navigable. - Using AMP: AMP (Accelerated Mobile Pages) is an open-source framework designed to create fast and optimized web pages for mobile.
By optimizing your website for mobile, you can improve user experience and increase your site’s ranking in search results.
SEO has special importance in this section.
Using the HTTPS Protocol
Using the HTTPS (Hypertext Transfer Protocol Secure) protocol is essential for website security.
HTTPS encrypts information between the user and the server and prevents potential attacks such as Man-in-the-Middle attacks.
Google prefers websites with HTTPS in search results, and using HTTPS is considered a ranking factor.
Additionally, web browsers warn users that websites without HTTPS are insecure.
To enable HTTPS, you need to obtain an SSL (Secure Sockets Layer) certificate for your website and install it on your server.
After installing the SSL certificate, you need to configure your website to use HTTPS.
By using HTTPS, you can improve your website’s security and gain user trust.
SEO has special importance in this section.
Creating and Optimizing XML Sitemap
An XML Sitemap is a file that introduces all important pages of your website to search engines.
This file helps search engines better understand your website’s structure and crawl all pages correctly.
An XML sitemap is especially useful for large websites with complex structures.
To create an XML sitemap, you can use various tools such as XML-Sitemaps.com.
After creating the sitemap, you need to submit it to Google Search Console.
To optimize the XML sitemap, you should consider the following points:
- Include all important pages: The sitemap should include all important pages of your website.
- Regular updates: The sitemap should be updated regularly to reflect changes on your website.
- Prioritize pages: You can specify the priority of different pages in the sitemap.
| Feature | Description |
|---|---|
| Location (loc) | Exact page address |
| Priority (priority) | Page importance for indexing |
| Last Modified (lastmod) | Date of last changes |
By creating and optimizing an XML sitemap, you can help search engines better understand your website and crawl all pages correctly.
SEO has special importance in this section.
Managing the robots.txt file
The robots.txt file is a text file located at the root of your website that tells search engines which pages of your website should not be crawled.
This file helps you prevent unnecessary pages from being crawled by search engines and preserves your server bandwidth.
To manage the robots.txt file, you should pay attention to the following points:
- Block unnecessary pages: Block pages such as login pages, shopping cart pages, and internal search results pages.
- Prevent crawling duplicate files: Prevent crawling duplicate files such as thumbnails and duplicate CSS files.
- Use Allow and Disallow directives: Use Allow and Disallow directives to precisely specify which pages should be crawled and which should not.
- Test robots.txt file: Test your robots.txt file using various tools to ensure it works correctly.
Search engine optimization or SEO is very important.
By correctly managing the robots.txt file, you can help search engines efficiently crawl your website and increase your site’s ranking in search results.
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Optimizing URL Structure
Your website’s URL structure should be logical and user-friendly.
Short, descriptive URLs containing relevant keywords are beneficial for SEO.
Google uses URLs to better understand the content of your website pages.
To optimize the URL structure, you should pay attention to the following points:
- Use keywords: URLs should contain keywords relevant to the page content.
- Short and descriptive: URLs should be short and descriptive.
Avoid using long and complex URLs. - Use hyphens: Use hyphens (-) to separate words in URLs.
- Use lowercase letters: Use lowercase letters in URLs.
- Avoid special characters: Avoid using special characters such as spaces, question marks, and exclamation marks in URLs.
By optimizing the URL structure, you can help search engines better understand your website content and increase your site’s ranking in search results.
For site SEO, pay attention to the URL structure.
The Importance of Structured Data
Structured Data helps search engines better understand the content of your website pages.
By using structured data, you can clearly provide information such as product name, price, rating, article author, etc., to search engines.
Google uses structured data to display Rich Snippets in search results.
Rich Snippets can increase your website’s Click-Through Rate (CTR).
To use structured data, you can use various vocabularies such as Schema.org.
Schema.org is a common set of schemas created by search engines.
To implement structured data, you can use various formats such as JSON-LD, Microdata, and RDFa.
JSON-LD is the format recommended by Google.
By using structured data, you can help search engines better understand your website content and increase your site’s ranking in search results.
Additionally, Rich Snippets can increase your website’s Click-Through Rate (CTR).
SEO is very important for improving site ranking.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tags, Meta Descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand your page’s topic and display it for relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another website. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the site’s credibility and ranking increase, especially if they are from reputable sites. |
| What is the impact of quality content on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Comprehensive Technical SEO Guide from Rahkar
What is Technical SEO? from Kalatik
Technical SEO Training from Webramz
Technical SEO Checklist from SEO Edu
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