What is a Native Advertisement (Advertorial) and Why is it Important?
#Native Advertisement (or Advertorial) is a type of advertising that is published in the form of editorial content in a media outlet.
The main purpose of a native advertisement is to provide valuable information to the audience while also introducing a product, service, or brand.
Native advertisements, due to their indirect and informative nature, can have a much greater impact than direct and banner advertisements.
The importance of native advertising in today’s world is due to several reasons: increasing brand awareness, improving website SEO, building credibility and trust with the audience, and ultimately increasing sales and profitability.
Using native advertising is an effective solution for achieving marketing and advertising goals.
One of the most important advantages of native advertising is that it allows you to connect with your audience in a natural and non-intrusive way.
Instead of forcing your advertisement on the audience, you can provide them with useful information that helps them solve their problems or meet their needs.
This makes your audience more likely to trust your brand and increases the likelihood of them buying from you.
Native advertising helps you improve your website’s ranking in search engines.
When a native advertisement is published on a reputable website, a link to your website is created.
This link shows search engines that your website is reputable, and as a result, your website’s ranking in search results improves.
Native advertising helps you increase the credibility and trust of your audience in your brand.
When a native advertisement is published on a reputable website, your audience is more likely to trust your brand.
This is because your audience thinks that a reputable website has endorsed your brand.
Native advertising can help you increase your sales and profitability.
When your audience trusts your brand more, the likelihood of them buying from you increases.
In addition, native advertising can help you drive more traffic to your website, which can also lead to increased sales.
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Choosing the Right Media for Native Advertising
Choosing the right media for publishing native advertising is one of the most important steps in this process.
The media you choose should be compatible with your target audience and have a high level of credibility.
Before choosing a media outlet, you should carefully identify your target audience and choose media outlets that this audience uses regularly.
For example, if your target audience is young people, you may want to publish your native advertisement on a popular news website among young people or on a social network.
In addition, you should pay attention to the credibility of the media you choose.
The media you choose should have a high level of credibility so that the audience trusts the information provided in your native advertisement.
You can evaluate the credibility of a media outlet by checking its ranking in search engines, its traffic, and user reviews about it.
Finally, you should pay attention to the cost of publishing native advertising in different media.
The cost of publishing native advertising varies across different media, and you should choose a media outlet that fits your budget.
By considering these factors, you can choose the right media for publishing your native advertisement and make sure that your native advertisement reaches your target audience and has a positive impact on your business.
Types of media include news websites, online magazines, blogs, and social networks.
Writing an Attractive and Impactful Native Advertisement
Writing an attractive and impactful #native advertisement requires adhering to specific principles.
The most important principle is to provide valuable and useful content for the audience.
Native advertising should not be just a direct advertisement, but should provide information that the audience is looking for.
For example, if you are a cosmetic company, you can publish a native advertisement on how to choose the best cosmetics for different skin types.
In this report, you can introduce your products as suitable options for each skin type.
To write an attractive native advertisement, you should use simple and fluent language and avoid using specialized and complex terms.
Also, you should use attractive images and videos to attract the audience’s attention.
Finally, you should remember that the main goal of native advertising is to create brand awareness and improve your brand image in the minds of the audience.
Therefore, you should clearly and concisely introduce your brand in your report and explain the benefits of using your products or services to the audience.
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In general, an attractive and impactful native advertisement should have the following characteristics:
Providing valuable and useful content for the audience
Using simple and fluent language
Using attractive images and videos
Clear and concise introduction of the brand
Explaining the benefits of using products or services
The table below helps you find topics related to the report
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| Category | Related Topics |
|---|---|
| Technology | Review of new gadgets, software tutorials, technology news |
| Health | Medical articles, health tips, introduction of health products |
| Lifestyle | Fashion, travel and tourism, cooking and recipes |
| Business | Starting a business, financial management, marketing and sales |
| Educational | Language learning, computer skills training, art education |
Optimizing the Advertorial for Search Engines
Optimizing native advertising for search engines (#SEO) means using techniques that make your advertorial rank better in search results.
This helps to increase the visibility of the advertorial and attract more audiences.
The most important step in SEO is choosing the right keywords.
Keywords should be relevant to the topic of your advertorial and searched by your target audience.
You can use keyword research tools such as Google Keyword Planner and Ahrefs to find the right keywords.
After choosing keywords, you should use them in the title of the advertorial, the text of the advertorial, and HTML tags such as the title tag and meta description tag.
Note that excessive use of keywords can cause search engines to identify your advertorial as spam.
In addition, you should include appropriate internal and external links in your native advertising.
Internal links point to other pages of your website and help search engines understand the structure of your website.
External links point to other reputable websites and show search engines that your advertorial is reputable.
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Using Engaging Images and Videos
Using engaging images and videos in native advertising can have a significant impact on attracting audiences.
Images and videos can help convey your message better and engage audiences more with the content.
Choosing the right images and videos for native advertising is very important.
Images and videos should be relevant to the topic of your advertorial and be of high quality.
Also, you should pay attention to the copyright of images and videos and avoid using images and videos that you do not have the right to use.
To optimize images and videos for search engines, you should use alt tags for images and title and description tags for videos.
Alt tags help search engines understand the content of images, and title and description tags help search engines understand the content of videos.
In addition, you should reduce the size of images and videos to increase the loading speed of your advertorial page.
Page loading speed is one of the important factors in ranking your website in search engines.
If you use video in your native advertising, you can upload your video to video platforms such as YouTube and Vimeo and then put the video link in your advertorial.
This helps to increase video views and attract more audiences.
Setting Specific and Measurable Goals
Before starting any native advertising campaign, you should set specific and measurable goals.
Your goals should be SMART, i.e., Specific, Measurable, Achievable, Relevant, and Time-bound.
For example, a SMART goal could be: “Increase website traffic by 20% over three months by publishing native advertising on news websites related to our industry”.
After setting goals, you should set Key Performance Indicators (KPIs).
KPIs are indicators that help you measure your progress towards achieving your goals.
Some common KPIs for native advertising include: website traffic, number of visitors, conversion rate, number of likes and shares on social networks, and number of backlinks.
By measuring your KPIs, you can evaluate the effectiveness of your native advertising campaign and, if necessary, make changes to your strategy.
Measuring and Analyzing Advertorial Results
Measuring and analyzing the results of #native advertising is essential to evaluate its effectiveness.
This helps you understand which parts of your native advertising have been effective and which parts need improvement.
There are various tools to measure and analyze the results of native advertising.
Some of these tools include: Google Analytics, Google Search Console, and social network analysis tools.
Using these tools, you can collect information such as website traffic, number of visitors, conversion rate, number of likes and shares on social networks, and number of backlinks.
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After collecting data, you should analyze it and identify patterns and trends that show what works and what doesn’t.
For example, if you find that your native advertising drives a lot of traffic to your website, but has a low conversion rate, you may need to optimize your landing page or make your offer more attractive.
Using the information you gain from measuring and analyzing the results of your native advertising, you can make better decisions about how to improve your native advertising campaign and reach your goals.
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| Index | Description | How to Measure |
|---|---|---|
| Website Traffic | Number of visitors through native advertising | Google Analytics |
| Conversion Rate | Percentage of visitors who have taken the desired action | Google Analytics |
| Likes and Shares | Number of likes and shares on social networks | Social network analysis tools |
| Backlinks | Number of links pointing to your website | Google Search Console |
| Time on Page | The amount of time users spend on the advertorial page | Google Analytics |
Avoiding Common Mistakes in Advertorials
In the process of preparing native advertising, avoiding common mistakes can help increase its effectiveness.
One of the common mistakes is direct and overt advertising.
The advertorial should be written in a way that the audience does not feel that they are reading an advertisement.
Instead of advertising directly, you should provide valuable information to the audience that helps them solve their problems or meet their needs.
Another mistake is not paying attention to the target audience.
Before you start writing native advertising, you should carefully identify your target audience and write your advertorial in a way that is attractive and relevant to them.
Also, you should avoid using language that is not understandable to your target audience.
Not optimizing native advertising for search engines is also a common mistake.
If you want your advertorial to rank well in search results, you should optimize it for search engines.
This includes using appropriate keywords, creating appropriate internal and external links, and using appropriate HTML tags.
Finally, not measuring and analyzing the results of native advertising is also a common mistake.
If you do not measure and analyze the results of your advertorial, you cannot understand what works and what does not, and you cannot improve your native advertising campaign.
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The Future of Advertorials and Trends
The future of native advertising looks bright.
Given the increasing use of the Internet and social networks, native advertising has become a powerful marketing tool.
Trends show that native advertising is becoming a form of interactive content.
This means that native advertising is more than just plain text and includes interactive elements such as polls, quizzes, and games.
Another trend is the increasing use of artificial intelligence (AI) in native advertising.
AI can be used to help write native advertising, target the right audiences, and measure the results of native advertising.
Also, native advertising is becoming a form of mobile marketing.
This means that native advertising is optimized for mobile devices and can be displayed in mobile apps and mobile websites.
In general, the future of native advertising is very promising.
Given the increasing use of the Internet and social networks, native advertising has become a powerful marketing tool, and according to current trends, native advertising will become a more interactive, smarter, and more mobile marketing tool in the future.
Successful Examples of Advertorials
Examining successful examples of native advertising can help you better understand this type of advertising and how to execute it effectively.
One successful example is a native advertisement from a company that produces organic food products that is published on a health-related news website.
This native advertising, instead of directly promoting its products, provides information about the benefits of healthy eating and organic foods, and ultimately introduces its products as healthy and nutritious options.
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Another example is a native advertisement from a tourism service provider that is published on a travel blog.
This native advertising, instead of directly promoting its tours, provides information about a specific tourist destination, and ultimately introduces its tours as the best way to visit that destination.
These examples show that successful native advertising should provide valuable information to the audience and indirectly introduce products or services.
Using storytelling, engaging images and videos, and optimizing native advertising for search engines are among the key success factors in native advertising.
By examining successful examples, you can gain new ideas for your native advertising campaign and increase its chances of success.
Native advertising can be a powerful marketing tool, provided it is executed correctly.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is native advertising? | Native advertising (or Advertorial) is a type of advertising content that is presented in the form and style of the main content of the media in which it is published (such as news or educational articles), in order to less convey the feeling of being advertising to the audience. |
| 2 | What is the main goal of native advertising? | Its main purpose is to raise awareness about a brand, product or service, increase the credibility and trust of the audience, attract targeted traffic to the website and improve SEO (through backlinks). |
| 3 | What is the difference between native advertising and banner advertising? | Native advertising is content-driven and is published in the form of an article or report and is combined with the organic content of the media, while banner advertising is often visual and disruptive to the user experience and has a clear advertising nature. |
| 4 | What are the benefits of native advertising for businesses? | Increasing brand credibility, attracting quality traffic, improving SEO ranking by receiving permanent and strong backlinks, accessing new audiences, and increasing conversion rates. |
| 5 | Does native advertising affect SEO? How? | Yes, it has a very large impact. By receiving permanent and high-quality backlinks from reputable and high-traffic websites, which give a positive signal to search engines and help improve keyword rankings. |
| 6 | What content is suitable for native advertising? | Valuable, educational, informative, or analytical content that is related to the field of business activity and can answer the questions or needs of the audience, while indirectly referring to the brand. |
| 7 | How to write a good native advertisement? | It should be attractive, useful, and indirect. Use attractive headlines, accurate information, and the appropriate tone of the host media. Also, optimizing for relevant keywords and adding a suitable CTA (call to action) is essential. |
| 8 | Is native advertising suitable for all businesses? | Yes, it is very suitable for most businesses, especially those looking to increase brand awareness, attract leads, and improve SEO ranking. Of course, choosing the right media with the target audience is very important. |
| 9 | What are the challenges of native advertising? | Writing high-quality and non-advertising content, choosing the right and reputable media, potentially higher costs compared to some other advertising methods, and the need for accurate analysis of the results. |
| 10 | How to measure the effectiveness of native advertising? | By monitoring traffic coming from the report links, checking the conversion rate, monitoring the improvement of keyword rankings in Google, and increasing brand awareness and direct search of the brand name. The use of analytics tools such as Google Analytics is essential. |
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Resources
What is a native advertisement and what is the difference with advertising?
,Native advertising training in simple language
,What is native advertising and how should native advertising be written?
,What is native advertising and how should a report be written?
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