What is a Native Advertisement (Advertorial) and Why is it Important?
#Native_Advertising or #Press_Ad is a type of advertising that is published in various media in the form of an article or news report.
Unlike direct advertising, native advertising tries to indirectly familiarize the audience with the brand, product, or service by providing useful and attractive information.
The importance of native advertising is that, due to its indirect format and information provision, it creates more trust in the audience and has a greater impact than direct advertising.
This method helps businesses to introduce their brand at a more reasonable cost and attract more targeted audiences.
Advertising has become one of the main pillars of every business today, and choosing the right advertising method can have a significant impact on its success.
One of the effective and efficient advertising methods is the use of native advertising.
A successful native advertisement should be able to answer the audience’s questions and provide them with valuable information.
For this reason, its content must be prepared with great care and attention, and the presentation of false or misleading information should be avoided.
Native advertising can be used as a powerful tool to increase brand awareness, attract new customers, and improve the site’s ranking in search engines.
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The Benefits of Using Native Advertising for Your Business
Using native advertising has many benefits for businesses.
The most important of these benefits include:
- Increasing brand awareness
- Attracting new customers
- Improving site ranking in search engines (SEO)
- Creating credibility and trust in the audience
- Increasing site traffic
- Improving conversion rates
In general, native advertising is a powerful marketing tool that can help businesses achieve their goals.
Native advertising, because it is presented in the form of valuable and informative content, has a greater impact than direct advertising and can more effectively attract audiences to your brand.
Native advertising can also be used as an effective communication tool with current and potential customers.
Choosing the Right Media for Publishing a Native Advertisement
Choosing the right media for publishing a native advertisement is one of the most important steps in this process.
To choose the right media, you should pay attention to various factors, including:
- Target audience
- Budget
- Type of product or service
- Marketing goals
In general, it is best to choose a media whose audience overlaps with your target audience.
Also, you should pay attention to the credibility and reputation of the media.
Reputable and well-known media usually have a greater impact.
Publishing native advertising in media related to your field of activity can lead to better results.
For example, if your business is in the field of tourism, it is better to publish your native advertisement in a tourism magazine or a specialized tourism website.
Below is a table with examples of suitable media for publishing native advertising:
| Media Type | Example | Target Audience |
|---|---|---|
| News Websites | Fars News Agency, ISNA | General public |
| Specialized Magazines | Success Magazine, Business Magazine | Business owners, managers |
| Popular Blogs | Famous writer’s blog | Specific audience |
How to Write an Attractive and Effective Native Advertisement
Writing an attractive and effective native advertisement requires adherence to certain principles and rules.
The most important of these principles include:
- Choosing an Attractive Title The title of the native advertisement should be such that it attracts the attention of the audience and encourages them to read the rest of the article.
- Providing Useful and Valuable Information The content of the native advertisement should contain useful and valuable information for the audience.
Avoid providing repetitive or useless information. - Using Simple and Fluent Language The language of the native advertisement should be simple and fluent, and avoid using specialized and complex terms.
- Focusing on the Benefits of the Product or Service The native advertisement should focus on the benefits of the product or service in question and clearly state why the audience should use this product or service.
- Using Attractive Images and Videos Using attractive images and videos can increase the impact of the native advertisement.
Remember that the purpose of native advertising is to provide useful and attractive information to the audience, not direct advertising.
Therefore, try to gain the trust of the audience by providing valuable content and indirectly attract them to your brand.
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Optimizing Native Advertising for Search Engines (SEO)
Optimizing native advertising for search engines (SEO) can help increase site traffic and improve its ranking in search results.
To optimize native advertising for search engines, you should pay attention to various factors, including:
- Choosing Appropriate Keywords Appropriate keywords should be selected according to the topic of the native advertisement and the phrases that the audience uses to search for related information.
- Using Keywords in the Title and Text Keywords should be used naturally and without exaggeration in the title and text of the native advertisement.
- Optimizing Images and Videos The images and videos used in the native advertisement should be optimized using alt and description tags.
- Creating Internal and External Links Creating internal links to other pages of the site and external links to reputable sites can help improve the site’s ranking in search results.
Native advertising is a powerful tool for improving site SEO.
By following the principles of optimization, you can use native advertising to increase site traffic and attract new customers.
Measuring and Evaluating the Results of Native Advertising
Measuring and evaluating the results of native advertising is essential to determine its effectiveness and improve marketing strategies.
To measure the results of native advertising, various indicators can be used, including:
- Number of visits to the native advertising page
- Bounce rate
- Time spent on page
- Number of incoming links to the site
- Number of new customers
- Increase in brand awareness
Using web analytics tools, accurate information about these indicators can be obtained, and based on that, the performance of the native advertising can be evaluated.
The results of this evaluation can help you improve marketing strategies and increase the effectiveness of native advertising.
Also, this information can help you choose the right media for publishing native advertising in the future.
Successful Examples of Native Advertising in Iran
Studying successful examples of native advertising in Iran can help you better understand this marketing tool and how to use it.
In this section, we will examine some examples of successful native advertising in Iran and review their key points.
These examples can give you ideas and inspire you to write attractive and effective native advertising.
Note that each business has its own specific needs and should design its native advertising based on these needs.
Simply imitating successful examples will not necessarily lead to desirable results.
Below is a table showing the brand name and their links
| Brand Name | Native Advertising Link | Key Points |
|---|---|---|
| Digikala | Digikala Native Advertising Example | Using attractive images, providing useful information about products |
| Snapp | Snapp Native Advertising Example | Focusing on the benefits of using services, providing interesting statistics and figures |
| Bank Mellat | Bank Mellat Native Advertising Example | Providing information about banking services, creating a sense of trust in the audience |
Common Mistakes in Native Advertising and How to Avoid Them
In the process of preparing and publishing native advertising, mistakes may occur that reduce its effectiveness.
In this section, we will examine some of the common mistakes in native advertising and how to avoid them:
- Direct and Obvious Advertising Native advertising should not be in the form of direct and obvious advertising.
The purpose of native advertising is to provide useful and attractive information to the audience, not direct advertising. - Using False or Misleading Information Providing false or misleading information can damage your brand’s credibility.
- Failure to Pay Attention to the Target Audience Native advertising should be tailored to the needs and interests of the target audience.
- Failure to Optimize for Search Engines Failure to optimize native advertising for search engines can reduce site traffic.
- Failure to Measure and Evaluate Results Failure to measure and evaluate the results of native advertising can prevent the improvement of marketing strategies.
By avoiding these common mistakes, you can increase the effectiveness of your native advertising and achieve better results.
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Native Advertising or Banner Advertising; Which One is Right for You?
The choice between native advertising and banner advertising depends on your marketing goals and budget.
Banner advertising is usually suitable for increasing brand awareness and attracting quick traffic, while native advertising is more suitable for building credibility, attracting targeted customers, and improving site ranking in search engines.
If your goal is to increase sales and attract loyal customers, native advertising is a better option.
But if your goal is to increase brand awareness in the short term, banner advertising may be a better option.
Also, you should pay attention to your budget.
Banner advertising is usually cheaper than native advertising.
Native advertising and banner advertising are both useful tools for marketing, but each has its own advantages and disadvantages.
The choice between these two tools depends on your marketing goals and budget.
In many cases, using a combination of these two tools can provide the best results.
The Future of Native Advertising in Iran
With the increasing use of the internet and social networks in Iran, native advertising has become an important marketing tool for Iranian businesses.
It is expected that in the future, the use of native advertising in Iran will increase and businesses will turn to this marketing tool more.
Also, with the advancement of technology, new methods for providing native advertising will emerge that can increase its effectiveness.
For example, using interactive videos and augmented reality in native advertising can improve the user experience and attract more attention.
Native advertising is evolving, and businesses must keep pace with these changes in order to use this marketing tool effectively.
The future of native advertising in Iran is bright, and businesses that use this tool correctly can gain a significant competitive advantage.
Frequently Asked Questions
| Question | Answer |
|---|---|
| 1. What is Native Advertising? | A type of advertising content that is prepared in the form and style of the original content of the media in which it is published and does not give the audience a sense of direct advertising. |
| 2. What is the Main Goal of Native Advertising? | Increasing brand awareness, improving SEO, attracting targeted traffic to the website, and building trust among the audience without creating an advertising feeling. |
| 3. What is the Difference Between Native Advertising and Banner Advertising? | Native advertising is presented as valuable and non-advertising (apparently) content and is not intrusive to the user, while banners are often visual and directly advertising and can be ignored. |
| 4. What are the Benefits of Native Advertising for Businesses? | Improving SEO (high-quality backlinks), increasing brand credibility, accessing new audiences, high durability, and higher click-through rates than banners. |
| 5. What Content is Suitable for Native Advertising? | Specialized articles, guides, interviews, reports, success stories, or any content that is attractive and informative for the audience and indirectly refers to the product or service. |
| 6. Does Native Advertising Help SEO? How? | Yes, by creating natural and high-quality backlinks from reputable websites, it increases domain authority and improves the ranking of keywords in search engines. |
| 7. How to Write a Good Native Advertisement? | Focus on providing value to the audience, respect the tone of the media in which it is published, have an attractive title, and perform appropriate internal and external linking. |
| 8. Should the Advertising Nature of Native Advertising be Explicitly Mentioned? | From an ethical point of view and some laws, yes. Often, it is marked with words such as “Native Advertising,” “Ad,” or “Sponsored,” but it should be in a way that does not disrupt the user experience. |
| 9. What is the Useful Life of Native Advertising? | Unlike banners that are temporary, native advertising is usually permanent, and as long as the content is available on the host website, its SEO and traffic benefits will continue. |
| 10. How is the Cost of Native Advertising Determined? | It is determined based on the credibility, domain authority (DA), website traffic of the host, the number of words in the advertorial, and the number of backlinks allowed in that article. |
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Resources
Comprehensive Guide to Native Advertising: Everything You Need to Know About Advertorials
,What is Native Advertising and Why Should We Use It?
,What is Native Advertising and How Can it be Used in the Best Way?
,What is Native Advertising? Introducing Benefits and How to Write a Reportage
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