What is a native advertisement (advertorial) and why is it important?
A **native advertisement** or **advertorial** is a type of advertising presented in the format of an article or news report.
The main goal of publishing a **native advertisement** is to introduce a product, service, or brand to the audience in an indirect and engaging way.
In today’s world, with increasing competition in the online space, #native advertising has become an important tool in digital marketing.
The importance of this type of advertising stems from various reasons.
Firstly, **native advertisements** are more trusted by audiences than direct advertisements because they provide useful and valuable information.
Secondly, these types of ads can help improve a website’s ranking in search engines, as the links included in the text of the **native advertisement** are considered backlinks to the main site.
Thirdly, **native advertisements** help brands tell their story to audiences in an attractive and convincing way.
A **native advertisement** is a powerful tool for digital marketing, and with its proper use, excellent results can be achieved.
Also, **native advertising** can increase brand awareness and attract new customers.
How much does losing business leads due to an unprofessional website cost you? Solve this problem forever with professional corporate website design by Rasaweb!
✅ Increase credibility and trust with potential customers
✅ Easier attraction of new business leads
⚡ Get a free consultation right now!
Benefits of Native Advertising for Website SEO
A **native advertisement** is not only an advertising tool but also an effective strategy for improving website SEO.
One of the most important benefits of **native advertising** is receiving high-quality backlinks from reputable websites.
Backlinks are one of the main factors in ranking a website in search engines, and the higher the number and quality of backlinks, the better the site’s ranking in search results.
In addition, **native advertising** can help increase website traffic.
When a **native advertisement** is published on a high-traffic website, a large number of users are exposed to it, and the likelihood of them clicking on your website link increases.
Also, **native advertising** can help improve your brand’s credibility and trust.
Publishing a **native advertisement** on reputable websites shows that your brand is trustworthy and credible, which can positively affect the audience’s perception.
A **native advertisement** is a multipurpose tool that can help improve SEO, increase traffic, and enhance your brand’s credibility.
Using **native advertising** as part of your SEO strategy can lead to significant results.
How to write an engaging native advertisement?
Writing an engaging and effective **native advertisement** requires adhering to specific tips and principles.
The first step is to choose an attractive topic relevant to the target audience.
The topic of the **native advertisement** should be such that it attracts the audience’s attention and encourages them to continue reading.
The second step is to write an attractive and catchy title.
The title of the **native advertisement** should be short, attractive, and related to the main topic.
The third step is to provide useful and valuable information to the audience.
The **native advertisement** should not only advertise the product or service but should also provide information that is useful and practical for the audience.
The fourth step is to use simple and fluent language.
The text of the **native advertisement** should be written in a way that is understandable to all audiences.
The fifth step is to use attractive images and videos.
Images and videos can help make the **native advertisement** more attractive and increase audience engagement.
Finally, it should be noted that the **native advertisement** should be written in a way that encourages the audience to take action.
For example, you can ask the audience to visit your website, subscribe to your newsletter, or purchase your product or service.
By following these tips, you can write an engaging and effective **native advertisement** that helps improve website SEO and increase your sales.
| Feature | Description |
|---|---|
| Attractive Title | The title should be short and catchy. |
| Useful Content | Provide information that is useful to the audience. |
| Simple Language | The text should be understandable to everyone. |
| Attractive Images | Use relevant images and videos. |
Choosing the right website to publish a native advertisement
Choosing the right website to publish a **native advertisement** is one of the most important factors for the success of this type of advertising.
The website you choose to publish the **native advertisement** should have high credibility and traffic.
The higher the credibility and traffic of the website, the more likely the **native advertisement** is to be seen by the target audience.
In addition, the website should be relevant to your business topic.
Publishing a **native advertisement** on a website related to your business topic ensures that more of your target audience will be exposed to your **native advertisement**.
It should also be noted that the website should have appropriate rules and regulations for publishing **native advertisements**.
Some websites have strict rules for publishing **native advertisements** and may not allow links to your website to be included in the text of the **native advertisement**.
Therefore, before publishing a **native advertisement**, you should carefully review the rules and regulations of the website.
**Native advertising** requires review and research to achieve the best results.
Also, using web analytics tools can help you choose the right website to publish your **native advertisement**.
Is your online store ready to attract maximum customers and increase sales? Rasaweb transforms your online business with modern and efficient online store designs.
✅ Increased speed and improved SEO
✅ Excellent user experience on mobile and desktop⚡ Get a free online store design consultation from Rasaweb!
Key Tips for Link Building through Native Advertising
Link building is one of the most important goals of publishing a **native advertisement**.
The links included in the text of the **native advertisement** are considered backlinks to your website and can help improve your website’s ranking in search engines.
To make link building through **native advertising** effective, you need to pay attention to a few key points.
Firstly, the links should point to pages related to the topic of the **native advertisement**.
Linking to irrelevant pages can negatively impact your website’s SEO.
Secondly, use diverse and relevant anchor texts.
Anchor text is the text to which the link is attached.
Using identical anchor texts can cause search engines to suspect your links.
Thirdly, the number of links in the text of the **native advertisement** should be balanced.
Excessive use of links can make your **native advertisement** appear spammy.
**Native advertising** for link building is an investment and should be used correctly to achieve the desired result.
Overall, link building through **native advertising** is an effective way to improve website SEO, but it should be done carefully and with planning.
By following key tips, you can use this method to increase traffic and improve your website’s ranking.
Measuring and Analyzing Native Advertising Results
After publishing a **native advertisement**, it is important to measure and analyze its results.
Measuring and analyzing the results helps you understand how effective your **native advertisement** has been and what changes you need to make to your strategy.
To measure the results of your **native advertisement**, you can use various tools such as Google Analytics.
Using these tools, you can measure the amount of traffic entering your website through the **native advertisement**, the number of visitors to pages related to the **native advertisement**, and the conversion rate of visitors into customers.
In addition, you can use social media monitoring tools to examine audience feedback on your **native advertisement**.
Reviewing audience comments can help you better understand their views on your brand and products.
By analyzing the results of the **native advertisement**, you can identify the strengths and weaknesses of your strategy and make the necessary changes.
**Native advertising** is an ongoing process and must be continuously improved to achieve the best results.
Common Mistakes in Native Advertising and How to Avoid Them
In the process of publishing a **native advertisement**, mistakes may occur that reduce its effectiveness.
One of the most common mistakes is not paying attention to the quality of the content.
The **native advertisement** should have high-quality and valuable content to attract the audience’s attention.
Another mistake is not choosing the right website to publish the **native advertisement**.
Publishing a **native advertisement** on an irrelevant or low-credibility website can negatively impact your website’s SEO.
Also, not using appropriate anchor texts in links is another common mistake.
Using irrelevant or identical anchor texts can cause search engines to suspect your links.
To avoid these mistakes, you need to plan carefully and do enough research before publishing the **native advertisement**.
**Native advertising** is a powerful tool, but it should be used carefully and consciously.
Also, consulting with SEO and digital marketing experts can help you avoid common mistakes.
Content marketing helps you write a better native advertisement.
| Mistake | Solution |
|---|---|
| Low-quality content | Providing valuable and useful content |
| Inappropriate website selection | Choosing a relevant and reputable website |
| Inappropriate anchor text | Using diverse anchor texts |
| Failure to measure results | Using web analytics tools |
Cost of Native Advertising and Factors Affecting It
The cost of a **native advertisement** depends on various factors.
One of the most important factors is the credibility and traffic of the website.
The higher the credibility and traffic of the website, the higher the cost of publishing a **native advertisement** on it.
In addition, the length and quality of the **native advertisement** content also affect its cost.
**Native advertisements** with longer and higher-quality content usually cost more.
Also, the type of links included in the text of the **native advertisement** can also affect its cost.
Follow links usually cost more than nofollow links.
To reduce the cost of a **native advertisement**, you can negotiate with different websites and get a discount.
You can also use less reputable websites to publish your **native advertisement**, but you should note that this may have less impact on your website’s SEO.
**Native advertising** can be a profitable investment provided it is done correctly.
Overall, the cost of a **native advertisement** is an investment and should be done carefully and with planning.
By comparing prices and reviewing the factors affecting it, you can choose the best option for yourself.
Does your company’s website create a professional and lasting first impression on potential customers? Rasaweb, with its professional corporate website design, not only represents your brand’s credibility but also opens a path to your business’s growth.
✅ Create a powerful and reliable brand image
✅ Attract target customers and increase sales
⚡ Get a free consultation
Native Advertising vs. Traditional Advertising: Which is Better?
**Native advertising** and traditional advertising are both ways to introduce a product or service to the audience, but there are fundamental differences between them.
Traditional advertising is usually done directly and overtly, while **native advertising** is presented indirectly and in the form of an article or news report.
**Native advertising** is more trusted by audiences than traditional advertising because it provides useful and valuable information.
In addition, **native advertising** can help improve website SEO, while traditional advertising does not have this capability.
However, traditional advertising also has its advantages.
Traditional advertising usually costs less than **native advertising** and can quickly reach a large number of audiences.
To choose between **native advertising** and traditional advertising, you should consider your goals and budget.
If your goal is to improve website SEO and increase brand credibility, **native advertising** is a better option.
But if your goal is to quickly reach a large number of audiences at a low cost, traditional advertising may be a better option.
**Native advertising** and traditional advertising are both important tools in marketing, and the choice between them depends on your circumstances and goals.
Using **native advertising** alongside other marketing methods can help you reach your goals.
The Future of Native Advertising and Upcoming Trends
**Native advertising**, as a digital marketing tool, is constantly evolving.
With the advancement of technology and changing consumer behavior, new trends are emerging in this area.
One important trend is the use of artificial intelligence in the production of **native advertisement** content.
Artificial intelligence can help produce higher-quality and more engaging content and also make the content production process faster and easier.
Another trend is the use of video in **native advertising**.
Videos can help increase audience engagement and improve conversion rates.
Also, the use of influencers in **native advertising** has become a popular trend.
Influencers can help introduce your product or service to their audience and increase awareness of your brand.
**Native advertising** will continue to be an important marketing tool, but to succeed in this area, you need to be familiar with new trends and use innovative technologies.
**Native advertising** requires innovation and creativity to be effective in today’s competitive world.
FAQ
| Row | Question | Answer |
|---|---|---|
| 1 | What is native advertising? | Native advertising (or Advertorial) is a type of advertising content that is presented in the format and style of the main content of the media in which it is published (such as news articles or educational articles) to give the audience less of a sense that it is advertising. |
| 2 | What is the main purpose of native advertising? | Its main purpose is to raise awareness about a brand, product or service, increase the credibility and trust of the audience, attract targeted traffic to the website and improve SEO (through backlinks). |
| 3 | What is the difference between native advertising and banner advertising? | Native advertising is content-driven and is published as an article or report and combined with the organic content of the media, while banner ads are often visual and disruptive to the user experience and are clearly advertising in nature. |
| 4 | What are the benefits of native advertising for businesses? | Increase brand credibility, attract quality traffic, improve SEO ranking by receiving permanent and strong backlinks, access new audiences, and increase conversion rates. |
| 5 | Does native advertising affect SEO? How? | Yes, it has a very big impact. By receiving permanent and high-quality backlinks from reputable and high-traffic sites, which give a positive signal to search engines and help improve the ranking of keywords. |
| 6 | What content is suitable for native advertising? | Valuable, educational, informative, or analytical content that is relevant to the business area and can answer the questions or needs of the audience, while indirectly referring to the brand. |
| 7 | How to write a good native advertisement? | It should be attractive, useful, and indirect. Use attractive headlines, accurate information, and the appropriate tone of the host media. Also, optimizing for related keywords and adding an appropriate CTA (Call To Action) is essential. |
| 8 | Is native advertising suitable for all businesses? | Yes, it is very suitable for most businesses, especially those looking to increase brand awareness, attract leads, and improve SEO ranking. Of course, choosing the right media with the target audience is very important. |
| 9 | What are the challenges of native advertising? | Writing high-quality and non-advertising content, selecting the right and reputable media, potentially higher costs compared to some other advertising methods, and the need for careful analysis of results. |
| 10 | How do we measure the effectiveness of native advertising? | By monitoring traffic from native advertising links, reviewing conversion rates, monitoring the improvement of keyword rankings in Google, and increasing awareness and direct searches for the brand name. Using analytics tools such as Google Analytics is essential. |
And other advertising agency services of Rasaweb in the field of advertising
Smart Brand Identity: Transform campaign management with the help of accurate audience targeting.
Smart Sales Automation: A dedicated service to improve SEO ranking based on accurate audience targeting.
Smart Direct Marketing: A combination of creativity and technology to attract customers through a SEO-centric content strategy.
Smart Native Advertising: Professional optimization to analyze customer behavior using accurate audience targeting.
Smart Social Media: A creative platform to improve sales growth with accurate audience targeting.
And more than hundreds of other services in the field of internet advertising, advertising consulting and organizational solutions
Internet Advertising | Advertising Strategy | Advertorial
Sources
Aryanik – What is a native advertisement?
,Virgool – How to write a native advertisement?
,Web Ramz – The importance of native advertising in SEO
,Digiato – What is a native advertisement and how to write it?
? Rasaweb Afrin is by your side with its unparalleled expertise to help your business flourish in the digital world. From personal website design to targeted marketing campaigns, we build your digital future.
📍 Tehran, Mirdamad Street, next to Central Bank, South Kazerun Alley, Ramin Alley No. 6
