### What is On-Page SEO and Why Does it Matter?

On-Page SEO is the set of actions taken to optimize website pages in order to improve their ranking in search engine results. These actions include optimizing content, HTML tags, URL structure, and other page elements. The importance of on-page SEO lies in the fact that it helps search engines better understand the content of the page and display it to relevant users. By improving on-page SEO, you can attract more organic traffic to your website and increase conversion rates. On-page SEO helps you increase your site’s ranking on Google. One of the crucial aspects of on-page SEO is keyword optimization, which helps search engines identify the topic of the page. Also, a proper internal linking structure makes it easy for users and search engines to navigate your website. Finally, user experience (UX) also plays an important role in on-page SEO; pages that load quickly and have a suitable design receive higher ratings. In short, on-page SEO is considered a fundamental basis for any SEO strategy, and without it, achieving high rankings in search results will be very difficult. This improvement process includes various aspects that we will discuss in detail below.

Does your current website convert visitors into customers or drive them away? Solve this problem forever with professional corporate website design by Rasaweb!
✅ Build a strong reputation and brand
✅ Attract target customers and increase sales
⚡ Get a free consultation now!

Keyword Research – #Essential for On-Page SEO

Keyword research is the lifeblood of any SEO strategy. To succeed in on-page SEO, you must first identify the right keywords. These keywords should be relevant to your business, searched for by users, and have reasonable competition. There are various tools for keyword research such as Google Keyword Planner, Ahrefs, and SEMrush. After identifying the keywords, use them naturally and strategically in your content. Excessive use of keywords (keyword stuffing) can lead to penalties from search engines. Try to include the main and secondary keywords in the page title, meta description, heading tags (H1-H6), and the main text of the content. Also, pay attention to long-tail keywords; these keywords usually have less competition and can drive more targeted traffic to your website. Remember that keyword research is an ongoing process and you should regularly review and analyze new keywords to keep up with changes in user behavior and search engine algorithms. Finding the right keywords requires careful data review and competitor analysis.

Optimizing Page Titles and Meta Descriptions

The page title (Title Tag) and meta description are two important elements in on-page SEO that directly affect the click-through rate (CTR) in search results. The page title should be attractive, relevant to the content, and include the main keyword. The length of the page title should not exceed 60 characters to be fully displayed in search results. The meta description should also be a summary of the page content and encourage users to click. The length of the meta description should not exceed 160 characters. Try to use secondary keywords and phrases that attract users’ attention in the meta description. Also, the page title and meta description should be unique for each page to avoid creating duplicate content. Using attractive meta descriptions can help increase your site traffic. Optimizing these two elements helps search engines better understand the content of the page and display it to relevant users. Finally, the title and meta descriptions should clearly state the value proposition of your website and gain user trust.

Here are two tables to display the key points of optimizing the page title and meta description:

Element	Optimization Tips
Page Title (Title Tag)	Attractive, relevant to content, includes main keyword, maximum 60 characters
Meta Description	Summary of content, encourages users to click, maximum 160 characters, use of secondary keywords

Click here to preview your posts with PRO themes ››

Example	Description
Page Title: Buy the best mobile phone at a reasonable price	Includes the main keyword (mobile phone) and an encouraging phrase (best, reasonable price)
Meta Description: Types of mobile phones with reputable brands and competitive prices. Free shipping nationwide!	Includes secondary keywords (reputable brands, competitive prices, free shipping) and encourages users to buy

Optimizing Page Content

Page content is the most important factor in on-page SEO. Your content should be valuable, relevant to the keywords, and meet the needs of users. Try to update your content regularly and use images, videos, and other multimedia elements to make it more attractive. Longer content usually ranks better in search results, but more important than length is the quality of the content. Your content should be readable, understandable, and well-structured. Use heading tags (H1-H6) to organize the content and use short paragraphs and simple sentences. Also, pay attention to internal and external links; internal links help search engines better understand the structure of your website, and external links to reputable websites can increase the credibility of your content. Make sure that your content is unique and non-repetitive, as duplicate content can lead to penalties from search engines. Finally, your content should be such that users are encouraged to share it on social networks.

Tired of losing business opportunities due to not having a professional corporate website? Don’t worry anymore! With Rasaweb’s corporate website design services:
✅ Your brand’s credibility and professionalism will increase.
✅ You attract more customers and sales leads.
⚡ Get a free consultation to get started now!

Image Optimization

Images play an important role in the attractiveness and user experience of your website, but image optimization is also essential for on-page SEO. Images should have a proper file name, alternative text (Alt Text), and small size. The image file name should be relevant to the image content and include the keyword. Alternative text (Alt Text) helps search engines understand the content of the image and is displayed to users if the image fails to load. The alternative text should also be relevant to the image content and include the keyword. The size of the images should be as small as possible to increase page loading speed. You can use image compression tools to reduce the size of images. The image format is also important; JPEG and PNG formats are usually suitable for web images. Try to use high-quality images, but keep their size optimized. Optimized images not only help improve on-page SEO, but also improve user experience.

Optimal URL Structure

URL structure is another important factor in on-page SEO. The URLs of your pages should be short, readable, relevant to the content, and include the keyword. Avoid using special characters and unnecessary numbers in your URL. The URL should be such that users and search engines can easily understand the topic of the page. Try to write URLs in lowercase and use hyphens (-) to separate words. Also, avoid creating nested and complex URLs. The URL structure should be logical and hierarchical. For example, a suitable URL could be: `example.com/blog/seo-internal`. This URL is short, readable, relevant to the content, and includes the keyword (on-page SEO). An optimal URL structure not only helps improve SEO, but also improves user experience. Remember that changing the URL of pages after publishing can lead to loss of rank and traffic, so pay attention to the URL structure before publishing pages.

Click here to preview your posts with PRO themes ››

Internal and External Linking

Internal and external linking play an important role in on-page SEO and improving your website’s ranking. Internal links help search engines better understand the structure of your website and identify related pages. Internal links also help users easily navigate your website and discover more content. External links to reputable websites can increase the credibility of your content and show search engines that your content is valuable and trustworthy. Try to place internal and external links naturally and strategically in your content. Avoid using too many links, as this can lead to penalties from search engines. Internal links should point to relevant and valuable pages on your website, and external links should point to reputable websites related to your topic. Proper linking not only helps improve SEO, but also improves user experience.

Here is a table to display the key points of internal and external linking:

Link Type	Optimization Tips
Internal Link	Directing to relevant and valuable pages, natural and strategic use, improving website structure
External Link	Directing to reputable and relevant websites, increasing content credibility, avoiding overuse

Page Loading Speed

Page loading speed is one of the important factors in on-page SEO and user experience. Pages that load quickly rank better in search results and attract more users. Page loading speed can have a significant impact on conversion rate and bounce rate. There are various tools such as Google PageSpeed Insights and GTmetrix for checking page loading speed. To improve page loading speed, you can optimize images, use cache, compress HTML and CSS code, and use a quality web hosting service. You can also use a content delivery network (CDN) to distribute your website content around the world. Improving page loading speed not only helps improve SEO, but also improves user experience and can lead to increased website traffic and revenue.

Did you know that poor online store design can drive away up to 70% of your potential customers? Rasaweb transforms your sales with professional and user-friendly online store website design.
✅ Significant increase in sales and revenue
✅ Full optimization for search engines and mobile
⚡ [Get a Free Consultation from Rasaweb]

Mobile Optimization

Given the increasing use of mobile devices, optimizing a website for mobile is very important for on-page SEO. Your website should be responsive and display correctly on different devices. Google gives higher scores to websites that are optimized for mobile. To optimize your website for mobile, you can use a responsive template, optimize images for mobile, improve page loading speed on mobile, and use mobile-friendly design. You can also use Google’s mobile-friendly test to check the compatibility of your website with mobile. Optimizing for mobile not only helps improve SEO, but also improves user experience and can lead to increased website traffic and revenue. This optimization should be reviewed periodically to keep it up to date with the latest standards.

Using Structured Data (Schema Markup)

Structured data (Schema Markup) are codes that help search engines better understand the content of the page and display more information in search results. By using structured data, you can display information such as ratings, prices, business hours, and other information related to your business in search results. This can lead to increased click-through rate (CTR) and website traffic. Google uses structured data to display rich snippets. There are different types of structured data that you can use depending on the type of content. For example, you can use structured data for articles, products, events, and businesses. Using structured data is an advanced on-page SEO strategy that can help improve your website’s ranking and traffic. In on-page SEO, the use of structured data helps search engines understand the content of the site well. These codes tell search engines what each part of the page is. Proper use of structured data can improve a site’s ranking in search results.

Click here to preview your posts with PRO themes ››

FAQ

No.	Question	Answer
1	What is On-Page SEO?	On-Page SEO refers to the set of actions that are performed within a website and to optimize its pages in order to achieve a better ranking in search results.
2	What is the most important factor in On-Page SEO?	High-quality, relevant, and comprehensive content that meets the user’s needs is the most important factor in On-Page SEO.
3	What role does the Title Tag play in On-Page SEO?	The title tag is one of the most important factors that tells search engines and users what the page content is about. It must include the main keyword and be attractive.
4	How important is the Meta Description tag?	Although it does not directly affect ranking, it is very effective on the click-through rate (CTR) in search results and encourages users to visit the page.
5	How is image optimization done in On-Page SEO?	By using the appropriate alt tag, compressing the image size to increase loading speed, and naming the image file meaningfully.
6	What is the importance of using headings (H1, H2, H3) in On-Page SEO?	Headings help structure content, increase readability, and help search engines understand the hierarchy and sub-topics of the content.
7	What does Internal Linking mean and what are its benefits?	Internal linking means creating links between different pages of a website. This helps to distribute authority, improve user navigation, and help search engine crawling.
8	Where should the Focus Keyword be placed on the page?	The main keyword should be in the title tag, meta description, H1, first paragraph, and naturally throughout the text, and if possible, in the URL address.
9	What effect does copied or duplicate content have on On-Page SEO?	Duplicate content can harm site rankings and confuse search engines as to which version is original and may detect it as spam.
10	How important is page loading speed in On-Page SEO?	Page loading speed is an important ranking factor and directly affects user experience. Slow pages increase user bounce rates.

And other services of Rasa Web Advertising Agency in the field of advertising
Smart Website Development: A new service to increase sales through marketing automation.
Smart Marketing Automation: An effective tool for user interaction by customizing the user experience.
Smart Direct Marketing: An effective tool for managing campaigns with dedicated programming.
Smart Reportage: A new service to increase customer acquisition through marketing automation.
Smart Conversion Rate Optimization: A dedicated service to grow customer acquisition based on precise audience targeting.
And more than hundreds of other services in the field of internet advertising, advertising consulting and organizational solutions
Internet Advertising | Advertising Strategy | Advertorial

Resources

The Complete Guide to On-Page SEO from Search Engine Journal
,The Comprehensive Guide to On-Page SEO from Ahrefs
,On-Page Optimization from Moz
,The On-Page SEO Guide: Techniques and Checklist from Semrush

? To elevate your business in the digital world and achieve unprecedented success, Rasaweb Digital Marketing Agency is by your side with its expertise and experience. From user-friendly website design and SEO optimization to implementing targeted advertising campaigns, we are ready to transform your brand online and pave the way for sustainable growth.

Contact us for consultation and services.

📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley, No. 6

✉️ info@idiads.com

📱 09124438174

📱 09390858526

📞 02126406207