What is Internal SEO and Why is it Important?
Internal SEO, or On-Page SEO, is the set of actions you take within your website to improve its ranking in search engines.
These actions include optimizing content, site structure, HTML tags, and other internal website elements.
The importance of internal SEO stems from the fact that it helps search engines better understand the topic and content of your pages.
Internal optimization is actually the foundation for all SEO strategies.
Without an internally optimized site, your efforts for link building and external SEO (Off-Page SEO) will not achieve the desired results.
Internal SEO helps you attract more targeted traffic to your site because search engines know what your site specializes in and what users you are looking for.
Internal SEO also helps increase the Conversion Rate by providing a better user experience for visitors.
Internal SEO has become even more important in 1403 (Persian calendar year) due to changes in Google’s algorithms.
In short, internal SEO is the most fundamental part of your site’s SEO and directly affects your site’s ranking and traffic.
Internal SEO includes #Content_Optimization, #Site_Structure, #HTML_Tags, and #User_Experience.
Performing internal SEO correctly helps search engines better understand your site and assign it a better ranking.
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Keyword Research for Internal SEO
Keyword research is the lifeblood of any internal SEO strategy.
Without knowing the words users use to search for information related to your business, you cannot create optimized content.
Keyword research helps you understand exactly what users want and how they are looking for it.
There are various tools for keyword research, including Ahrefs, Semrush, Google Keyword Planner, and Keywordtool.io.
Using these tools, you can find keywords related to your business, check their search volume, and assess the level of competition for them.
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When choosing keywords, look for words that have a decent search volume and are not too competitive.
Also, try to consider Long-Tail Keywords, as these words usually have a higher conversion rate.
After selecting keywords, you need to use them strategically in your content.
Use keywords in the page title, meta description, headings, subheadings, and body text.
But be careful not to overuse keywords, as this can harm your site’s SEO.
Internal SEO starts with keyword research.
Optimizing Page Title and Meta Description
The Title Tag and Meta Description are two important elements in internal SEO that are displayed in search results.
The page title is the main title of your page, which is displayed at the top of the browser and in search results.
The meta description is a summary of your page’s content that is displayed below the page title in search results.
The page title should be attractive, relevant, and include the page’s main keyword.
The length of the page title should be between 50 and 60 characters to be fully displayed in search results.
The meta description should be attractive, engaging, and persuasive to encourage users to click on your link.
The length of the meta description should be between 150 and 160 characters.
Optimizing the page title and meta description helps search engines better understand the topic and content of your page, and helps users decide whether your page is relevant to their needs.
Using relevant keywords in the page title and meta description can help improve your site’s ranking in search results.
The page title and meta description play an important role in internal SEO.
| Element | Description | Best Practice |
|---|---|---|
| Page Title (Title Tag) | The main title of the page that is displayed in search results. | Contains the main keyword, attractive and relevant to the content, length between 50-60 characters |
| Meta Description | A summary of the page’s content that is displayed below the title in search results. | Attractive, engaging, persuasive, contains relevant keywords, length between 150-160 characters |
Content Optimization for Internal SEO
Content is the king of internal SEO.
High-quality and relevant content is the most important factor in attracting traffic and improving your site’s ranking in search results.
Your content should be valuable to your target audience and answer their questions and needs.
When producing content, pay attention to the following:
- Keyword Research: Use keywords related to your topic.
- Content Structure: Divide your content into different sections and use headings and subheadings.
- Readability: Use short and fluent sentences and avoid long paragraphs.
- Images and Videos: Use relevant images and videos to make your content more attractive.
- Internal Links: Use internal links to connect different pages of your site.
- External Links: Use external links to reputable sources to increase the credibility of your content.
Content optimization for internal SEO means producing high-quality, relevant, and engaging content that is valuable to both search engines and users.
Internal SEO and content optimization are directly related.
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Image Optimization for Internal SEO
Images play an important role in your site’s user experience, but they can also help your site’s internal SEO.
Image optimization includes the following:
- File Name: Choose file names for your images with relevant keywords.
- Alt Tag: Write a suitable alt tag for each image.
The alt tag helps search engines understand the subject of the image. - Image Size: Reduce the size of your images as much as possible to increase your page loading speed.
- Image Format: Use appropriate formats for your images.
JPEG and PNG formats are usually suitable for web images.
Optimizing images helps search engines better understand your images and display them in image search results.
Image optimization also helps increase your page loading speed, which is an important factor in internal SEO.
Image optimization is part of internal SEO.
Improving Site Loading Speed
Site loading speed is one of the most important factors in internal SEO.
Users expect web pages to load quickly, and if your site is slow, users are more likely to leave the site.
Google also attaches great importance to site loading speed, and sites with higher loading speeds rank better in search results.
To improve your site loading speed, you can take the following actions:
- Image Optimization: Reduce the size of your images and use appropriate formats.
- Enable Compression: Use Gzip compression to reduce the size of your site’s files.
- Use CDN: Use a Content Delivery Network (CDN) to host your site’s files on different servers.
- Code Optimization: Optimize the HTML, CSS, and JavaScript code of your site.
- Use Caching: Use Caching to store static versions of your site’s pages.
Improving site loading speed not only helps your site’s internal SEO, but also provides a better user experience for visitors.
High load speed has a direct impact on your site’s internal SEO.
Optimizing URL Structure
Your site’s URL structure plays an important role in internal SEO.
Your URLs should be clear, concise, and contain relevant keywords.
The best way to optimize the URL structure is to use short and descriptive URLs that are easy to read.
Avoid using long and complex URLs that contain meaningless numbers and letters.
Also, try to use keywords related to the content of the page in the URL.
This helps search engines better understand the topic of the page.
For example, instead of using the URL `example.com/page123`, use the URL `example.com/seo-internal`.
Optimizing the URL structure is one of the principles of internal SEO.
| Feature | Description | Example |
|---|---|---|
| Short and Clear | The URL should be short and easy to understand. | `example.com/blog/seo-tips` |
| Contains Keywords | The URL should contain keywords related to the content of the page. | `example.com/product/red-shoes` |
| Use Hyphens | Use hyphens (-) instead of spaces to separate words. | `example.com/about-us` |
| Constant | Changing the URLs of pages after publication can cause errors, so choose URLs carefully. | – |
Using Internal Links
Internal links are links that connect different pages of your site together.
Using internal links helps your site’s internal SEO because:
- It helps search engines better understand your site structure.
- It helps users navigate your site easily.
- It increases the credibility of different pages of your site.
When using internal links, try to place your links in the body of the content and use relevant keywords as anchor text.
Avoid linking to pages that are not related to the content of the current page.
Internal link building is very important in internal SEO.
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Mobile Optimization
Today, more than half of internet traffic comes from mobile devices.
Therefore, optimizing your site for mobile is a necessity for internal SEO.
Your site must be fully Responsive and displayed correctly on different devices.
Also, your site loading speed on mobile devices should be high.
Google uses Mobile-First Indexing which means it considers the mobile version of your site for ranking in search results.
Optimizing your site for mobile is very important.
Measuring and Analyzing Results
After taking internal SEO steps, you need to measure and analyze your results to understand what actions were effective and what actions need improvement.
There are various tools for measuring and analyzing internal SEO results, including Google Analytics and Google Search Console.
Using these tools, you can track your site traffic, your keyword rankings, and other important metrics.
Based on the analysis results, you can improve your internal SEO strategy and achieve higher rankings in search results.
Internal SEO is an ongoing process and requires continuous measurement, analysis, and improvement.
Internal SEO is a continuous process.
Frequently Asked Questions
| Number | Question | Answer |
|---|---|---|
| 1 | What is Internal SEO (On-Page SEO)? | Internal SEO refers to the set of actions that are performed within a website and to optimize its pages to achieve a better ranking in search results. |
| 2 | What is the most important factor in internal SEO? | High-quality, relevant, and comprehensive content that meets the user’s needs is the most important factor in internal SEO. |
| 3 | What role does the Title Tag play in internal SEO? | The title tag is one of the most important factors that tells search engines and users what the page content is about. It should include the main keyword and be attractive. |
| 4 | How important is the Meta Description tag? | Although it does not directly affect the ranking, it is very effective on the click-through rate (CTR) in search results and encourages users to visit the page. |
| 5 | How is image optimization done in internal SEO? | By using a suitable alt tag, compressing the image size to increase the loading speed, and naming the image file meaningfully. |
| 6 | What is the importance of using headings (H1, H2, H3) in internal SEO? | Headings help structure content, increase readability, and help search engines understand the hierarchy and sub-topics of the content. |
| 7 | What does Internal Linking mean and what are its benefits? | Internal linking means creating links between different pages of a website. This helps to distribute credit, improve user navigation, and help search engine crawling. |
| 8 | Where should the main keyword (Focus Keyword) be placed on the page? | The main keyword should be in the title tag, meta description, H1, first paragraph, and naturally throughout the text and, if possible, in the URL address. |
| 9 | What effect does duplicate or copied content have on internal SEO? | Duplicate content can harm site ranking and confuse search engines as to which version is original and may detect it as spam. |
| 10 | How important is page loading speed in internal SEO? | Page loading speed is an important ranking factor and directly affects the user experience. Slow pages increase the bounce rate of users. |
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Resources
Comprehensive Guide to Internal SEO from Maziyar SM Digital’s perspective
,Internal Website SEO: Zero to One Hundred On-Page SEO Optimization Tips
,Internal Website SEO Training (On-Page SEO) in Simple Language and with Examples
,What is Internal SEO (On-Page SEO)? Along with Complete Training and Important Tips
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