### What is Internal SEO and Why is it Important?

Internal SEO or On-Page SEO refers to a set of actions you take within your website to improve the site’s ranking in search engines like Google.
These actions include optimizing content, site structure, title tags, meta descriptions, and more.
The importance of #internal_SEO stems from the fact that it enables search engines to better understand the content of your site and show it to relevant users.
If internal SEO is not done correctly, even with the best content, you may not achieve a good ranking in search results.
The ultimate goal of internal SEO is to improve user experience and increase organic traffic to the website.
A site optimized for internal SEO is not only attractive to search engines but also provides a better experience for users, which leads to increased conversion rates and reduced bounce rates.

Internal SEO, unlike external SEO, which relates to activities outside of your site (such as link building), is completely under your control.
This means that you can directly manage and control factors that affect your site’s ranking.
Focusing on internal SEO creates a strong foundation for other SEO strategies and helps you achieve better results in the long term.

Is your online sales not as expected? With Rasaweb, solve the problem of low sales and poor user experience forever!
✅ Increase the conversion rate of visitors to customers
✅ Create a delightful user experience and increase customer trust
⚡ Get a free consultation now!

Keyword Research: The Cornerstone of Internal SEO

Keyword research is the first and most crucial step in the internal SEO strategy.
Keywords are phrases that users use to search for information in search engines.
Choosing the right keywords helps you optimize your content based on the needs of your target audience.
To begin, create a list of keywords related to your business.
Use tools like Google Keyword Planner, Ahrefs, or Semrush to find keywords with high search volume and low competition.
Pay attention to the diversity of keywords and consider long-tail keywords as well.
These keywords usually have lower search volume but higher conversion rates because users know exactly what they are looking for.

Click here to preview your posts with PRO themes ››

After identifying keywords, categorize them based on relevance, search volume, and competition.
Use the main keywords in the page title, meta description, header tags (H1-H6), and body of the content.
Use secondary and related keywords naturally in the content to increase the diversity and topical coverage of your content.
Remember that excessive use of keywords (Keyword Stuffing) can negatively impact your site’s ranking.
The goal is to write your content for users and include keywords naturally and relevantly.
Principled internal SEO should improve the user experience.

Content Optimization for Search Engines and Users

Content is the king of SEO.
High-quality, valuable, and relevant content is one of the most important factors in ranking a site in search engines.
Your content should answer users’ questions, solve their problems, and provide useful information.
To optimize content for internal SEO, first make sure your content is unique and original.
Avoid copying content from other websites, as this can lead to your site being penalized by Google.
Organize your content well and use headings and subheadings to divide the text.
This helps users and search engines better understand your content.
Use images and videos to make your content more attractive and increase user engagement.
Optimize your images with Alt Text so that search engines can understand their content.

Also, pay attention to the length of the content.
Long and comprehensive articles usually get better rankings in search results, but make sure your content is worth providing and avoid repeating content.
Update your content regularly to provide users with new and relevant information.
This shows Google that your site is active and up-to-date.
Using internal and external links also helps improve internal SEO.
Internal links direct users to other pages of your site, and external links point to reputable and relevant sources.

Optimizing Page Title and Meta Description

Page Title (Title Tag) and Meta Description are two important elements in internal SEO that are displayed to users in search results.
The page title is the main title of your page that appears at the top of the browser and in search results.
The meta description is a summary of your page’s content that appears below the page title in search results.
Optimizing these two elements helps search engines better understand the content of your page and helps users decide whether your page is relevant to their search.
The page title should be a maximum of 60 characters and include the main keyword of the page.
The title should be attractive and relevant and encourage users to click.

The meta description should be a maximum of 160 characters and provide an accurate and engaging summary of the page’s content.
The meta description should answer users’ questions and encourage them to click.
Use relevant keywords in the meta description, but avoid excessive use of keywords.
The page title and meta description should be unique and different for each page of your site.
Avoid copying titles and meta descriptions from other pages, as this can negatively affect your site’s ranking.
Improve your site’s ranking quickly by performing standard internal SEO.

Does your company website perform as befits your brand? In today’s competitive world, your website is your most important online tool. Rasaweb, a specialist in designing professional corporate websites, helps you to:
✅ Attract credibility and customer trust
✅ Convert website visitors into customers
⚡ Get a free consultation!

Optimizing URL Structure

The URL structure is an important factor in internal SEO that helps search engines understand the structure of your site and helps users easily navigate your site.
An optimized URL should be short, descriptive, and include the main keyword of the page.
Avoid using unnecessary characters and numbers in your URL.
The URL should be such that users can understand what the page is about by looking at it.
The URL structure should be logical and hierarchical.
Use categories and subcategories to organize the pages of your site.
This helps users and search engines easily navigate your site.
Use a hyphen (-) instead of a space ( ) in the URL.
Search engines recognize the hyphen as a word separator but ignore the space.

Avoid using capital letters in the URL.
The URL should always be written in lowercase.
Avoid changing the URL of your pages, as this can lead to the loss of your site’s ranking.
If you have to change the URL of a page, use a 301 redirect to direct users and search engines to the new URL.
Specialized internal SEO requires sufficient experience and knowledge.

Optimizing Images

Images play an important role in making content more attractive and increasing user engagement.
But unoptimized images can slow down your site’s loading speed and negatively impact internal SEO.
To optimize images, first make sure your images are relevant to the content of the page.
Use high-quality images but reduce their size to increase the loading speed of your site.
Use tools like TinyPNG or ImageOptim to reduce image size without losing quality.
Optimize your images with Alt Text.
Alt text is a short and descriptive explanation of the image that is displayed to users if the image does not load.
Alt text helps search engines understand the content of the images and display them in search results.

Alt text should include the main keyword of the page, but avoid excessive use of keywords.
Alt text should be descriptive and relevant to the content of the image.
Use descriptive file names for your images.
Instead of using default names like IMG_1234.jpg, use names like seo-dakheli-tasvir.jpg.
Use appropriate formats for your images.
The JPEG format is suitable for images with many colors, and the PNG format is suitable for images with graphics and text.
The WebP format is also a new format that has high quality and its size is smaller than JPEG and PNG.
Advanced internal SEO pays special attention to these issues as well.

The Importance of Site Loading Speed in Internal SEO

Site loading speed is an important factor in user experience and internal SEO.
Users expect a website to load in a few seconds.
If your site is slow, users will quickly leave it, and this can lead to a decrease in your site’s ranking in search results.
To improve site loading speed, first test your site speed using tools like Google PageSpeed Insights or GTmetrix.
These tools show you which parts of your site are slow and what actions you can take to improve their speed.
Optimize your images.
Large and unoptimized images are one of the main factors in reducing site loading speed.
Use browser caching.
Browser caching stores your site’s files in users’ browsers so that your site loads faster on subsequent visits.
Use content delivery networks (CDN).
CDN stores your site’s files on different servers around the world so that users can access your site from the server closest to them.
Principled internal SEO pays close attention to this.

Use speed optimization plugins.
There are many plugins for WordPress that can help improve your site’s loading speed.
Compress your CSS and JavaScript code.
Compressing code reduces its size and increases your site’s loading speed.
Use an optimized theme.
Some themes are slower than others.
An optimized theme can help improve your site’s loading speed.

Optimizing Site for Mobile

Today, most users access the internet through mobile devices.
Therefore, optimizing the site for mobile is an important factor in internal SEO.
Google gives a better ranking to sites that are optimized for mobile.
To optimize your site for mobile, use a Responsive theme.
The responsive theme automatically adapts to the screen size of different devices.
Optimize your site’s loading speed for mobile.
Mobile users expect your site to load faster than desktop users.
Use readable fonts and appropriate sizes for mobile.
Mobile users should be able to easily read the content of your site.
Use large and touchable buttons and links.
Mobile users should be able to easily click on the buttons and links of your site.

Avoid pop-up and intrusive advertisements on mobile.
Pop-up ads ruin the user experience on mobile and can lead to a decrease in your site’s ranking in search results.
Test your site on different mobile devices to make sure it displays correctly.
Use tools like Google Mobile-Friendly Test to test your site’s compatibility with mobile.
You will attract more traffic by doing professional internal SEO.

Does your current corporate website present a worthy image of your brand and attract new customers?
If not, turn this challenge into an opportunity with Rasaweb’s professional corporate website design services.
✅ Dramatically improves the credibility and image of your brand.
✅ Paves the way for attracting new leads and customers for you.
⚡ Contact Rasaweb now to receive free and expert advice!

Creating a Sitemap

A sitemap is an XML file that contains a list of all the pages on your site.
The sitemap helps search engines find all the pages on your site and index them.
Creating a sitemap is an important step in internal SEO that helps improve your site’s ranking in search results.
To create a sitemap, use tools like XML-Sitemaps.com.
These tools automatically create your sitemap.
After creating the sitemap, register it in Google Search Console.
This informs Google that your sitemap exists and can use it to index your site.
Update your sitemap regularly so that your sitemap is up to date whenever you add a new page to your site or delete a page.
Internal SEO is an ongoing process.

Make sure your sitemap includes all the important pages on your site.
Avoid duplicate or low-value pages in your sitemap.
Organize your sitemap so that search engines can easily navigate it.
Internal SEO makes your site more visible in search results.

Optimizing Internal Links

Internal links are links that point from one page of your site to another page of your site.
Internal links help search engines understand the structure of your site and help users easily navigate your site.
Optimizing internal links is an important step in internal SEO that helps improve your site’s ranking in search results.
Create internal links to pages that are related to each other.
Internal links should be such that they direct users to pages that are useful and relevant to them.
Use descriptive Anchor Text for your internal links.
Anchor text is the text you click on to be directed to another page.
The anchor text should be descriptive and relevant to the destination page.
Use internal links naturally in your content.
Avoid excessive use of internal links.
Use internal links to important pages of your site.
Internal SEO is a process that helps you rank higher in search results.
Link the important pages of your site to each other

Make sure all your internal links work correctly.
Broken links ruin the user experience and can lead to a decrease in your site’s ranking in search results.
Internal links cause users to stay on your site for a longer period of time.
This improves the internal SEO of your site.
By using appropriate internal SEO strategies, you can improve your site’s ranking in search results.
Internal SEO helps you increase your site’s organic traffic.
For more information about internal SEO, you can refer to reputable sites.

Frequently Asked Questions

Question	Answer
What is On-page SEO?	On-page SEO refers to the set of actions that are performed within your website to improve its ranking in search engine results. This includes optimizing content, site structure, and HTML code.
Why is on-page SEO important?	On-page SEO helps search engines understand the content of your page and determine whether your content is relevant to searchers or not. This is the foundation of any successful SEO strategy.
What are the key elements of on-page SEO?	Page Title (Title Tag), Meta Description, use of keywords, image optimization, heading structure (H1, H2, …), internal linking, and content quality are key elements.
How do we optimize the Page Title (Title Tag)?	The page title should include the main keyword, be attractive and encourage clicks, and its length should be between 50 and 60 characters (or appropriate pixels) to be fully displayed in search results.
What role does Meta Description play in on-page SEO?	The meta description is a summary of the page content that appears below the title in search results. Although it does not directly affect ranking, it helps SEO by increasing the click-through rate (CTR).
What is the importance of using the heading structure (H1, H2, H3) in on-page SEO?	Headings structure the page content and make it easier to read. H1 is usually the main title of the page and should include the keyword. H2 and H3 are used to organize subsections and help search engines understand the hierarchy of content.
How do we use keywords effectively in content?	Keywords should be used naturally and logically throughout the content, including the introduction, body, and conclusion. Avoid over-filling keywords (Keyword Stuffing).
What steps does image optimization for on-page SEO include?	It includes compressing images to reduce size, using descriptive file names, adding appropriate Alt Text, and optimizing the image title and description. Alt Text is critical for accessibility and helping search engines understand the content of the image.
What is Internal Linking and what are its advantages?	Internal linking means creating links from one page on your website to another page on the same website. This helps users to easily navigate your site, distributes page authority throughout the site, and helps search engines to better understand your site structure.
What is the importance of content quality in on-page SEO?	Quality content, which is accurate, comprehensive, and valuable to users, is the cornerstone of on-page SEO. Search engines prefer content that meets the needs of users. Quality content leads to more time user spend on the site (Dwell Time) and lower bounce rate, which are positive SEO signals.

And other services of Rasa Web Advertising Agency in the field of advertising
Smart SEO: A fast and efficient solution for digital branding with a focus on custom programming.
Intelligent Conversion Rate Optimization: A novel service to increase sales through Google Ads management.
Intelligent Direct Marketing: Transform digital branding with the help of attractive user interface design.
Smart Advertising Campaign: A combination of creativity and technology to attract customers through intelligent data analysis.
Smart Marketplace: A fast and efficient solution to increase site traffic with a focus on intelligent data analysis.
And more than hundreds of other services in the field of internet advertising, advertising consulting, and organizational solutions
Internet Advertising | Advertising Strategy | Advertorial

Sources

On-Page Optimization at Moz
,Ahrefs’ On-Page SEO Guide
,The Complete Guide to On-Page SEO at Search Engine Journal
,On-Page SEO: Techniques, Strategies, Checklist
? For your business to soar in the digital world, Rasaweb Afarin is by your side with innovative marketing solutions and fast website design and professional, to have a powerful and lasting presence.
📍 Tehran, Mirdamad Street, next to the Central Bank, Kazerun Jonoubi Alley, Ramin Alley No. 6

✉️ info@idiads.com

📱 09124438174

📱 09390858526

📞 02126406207