What is On-Page SEO and Why Does it Matter?

On-Page SEO is a set of actions taken to optimize various elements of a website, including content, code, and structure, to improve the site’s ranking in Google and other search engine results.
The importance of On-Page SEO stems from the fact that search engines use these elements to gain a better understanding of the site’s topic and quality, and as a result, show the site to more relevant users.
By properly implementing On-Page SEO #techniques, you can increase your website’s organic traffic and get closer to your business goals.
In other words, On-Page SEO is the foundation for your website’s visibility in the online world.

A website optimized for on-page SEO has a very high chance of achieving top rankings in Google.

For example, if your site is in the field of digital marketing, your site’s on-page SEO must be done correctly so that more users become familiar with your site through search engines.

Do you dream of a thriving online store but don’t know where to start?

Rasaweb is your comprehensive e-commerce website design solution.

✅ Attractive and user-friendly design
✅ Increased sales and revenue

⚡ Get free consultation

Keyword Research, the Cornerstone of On-Page SEO

Keyword research is the first and most important step in On-Page SEO.
By identifying the right keywords, you can create content that precisely meets users’ needs, thereby improving your site’s ranking in search results.
To get started, create a list of topics related to your business, and then use keyword research tools such as Ahrefs Keywords Explorer or Ubersuggest to find keywords related to each topic.
When choosing keywords, pay attention to their competition and search volume, and try to use a combination of high-competition and low-competition keywords in your On-Page SEO strategy.

Click here to preview your posts with PRO themes ››

Remember that the main goal of On-Page SEO is to meet the needs of users.
Therefore, your chosen keywords must accurately match the content of the site.

Optimizing Titles and Meta Descriptions

Title Tags and Meta Descriptions are two important elements in On-Page SEO that are displayed in search results.
The page title is the main identifier of your page in search results and should accurately and attractively describe the content of the page.
The meta description is also a summary of the page content that is displayed below the title and plays an important role in encouraging users to click on your site’s link.
To optimize titles and meta descriptions, use the main keywords, keep their length within the allowed range (about 60 characters for the title and 160 characters for the meta description), and try to convey an attractive and persuasive message to users.

Optimizing titles and meta descriptions has a huge impact on attracting audiences and is one of the most important parts of SEO.

Optimizing Page Content, Reigning with Words

Page content is the most important factor in On-Page SEO.
Search engines determine the topic and quality of a page by examining its content and determine the site’s ranking accordingly.
To optimize page content, keep the following in mind: producing high-quality and valuable content for users, using keywords in the text, titles, and subtitles, creating a structured and readable structure for the content (using titles, subtitles, paragraphs, and lists), using relevant images and videos, and internal and external linking.
Your content should fully and accurately answer users’ questions and needs and create a positive experience for them.

To have a strong site in terms of on-page SEO, you should pay a lot of attention to producing high-quality and valuable content.

Doesn’t your current e-commerce website design bring you the expected sales?

Rasaweb specializes in professional e-commerce website design!

✅ Attractive and user-friendly site aimed at increasing sales
✅ High speed and security for an ideal shopping experience

⚡ Get a free online store design consultation with Rasaweb!

Optimizing Images, Beyond Pixels

Images play an important role in the attractiveness and better understanding of page content.
But for images to help improve On-Page SEO, they must be optimized.
To optimize images, use appropriate formats (such as JPEG for images with many colors and PNG for images with few colors), small size (to increase page loading speed), and Alt Text.
Alt text is a short description of the image that is displayed if the image fails to load and helps search engines understand the image’s topic.
Use keywords related to the image in the alt text.

Also, choose the file names of images in a meaningful way using keywords.
For example, instead of a name like IMG_1234.jpg, use a name like seo-dakheli-amozesh.jpg.

Optimizing URL, Proper Routing on the Web

The page address (URL) is another important element in On-Page SEO that must be optimized.
The page URL should be short, readable, and relevant to the content of the page.
Avoid using unnecessary characters and numbers in your URL and try to use the main keywords in the URL.
For example, instead of a URL like example.com/page?id=123, use a URL like example.com/seo-dakheli.
Optimized URLs not only help search engines better understand the page’s topic but also help users easily find the page they’re looking for.

Using optimized URLs has a huge impact on improving your site’s SEO.

Internal Linking, a Network of Connections

Internal linking means creating links between different pages of a website.
Internal linking helps search engines understand the structure and relationship between the site’s pages and helps users easily navigate the site.
To create effective internal linking, try to place the links in a relevant and natural way in the text and use Anchor Text (clickable link text) relevant to the destination page.
For example, if you’re writing an article about On-Page SEO, you can link to your other articles about keyword research or image optimization.

Internal linking plays a very important role in improving user experience and your site’s SEO.

Page Loading Speed, a Race Against Time

Page loading speed is an important factor in user experience and On-Page SEO.
Users expect websites to load quickly, and if the process is prolonged, they may leave the site.
To improve page loading speed, you can use various techniques such as image optimization, file compression, caching, and choosing a strong hosting.
Various tools like Google PageSpeed Insights are available that can assess your page loading speed and provide improvement suggestions.

Site loading speed is one of the most important ranking factors in Google.

Did you know that a poor online store design can drive away up to 70% of your potential customers? Resaweb transforms your sales with professional and user-friendly e-commerce website designs.
✅ Significant increase in sales and revenue
✅ Full optimization for search engines and mobile
⚡ [Get a free consultation from Resaweb]

Responsive Design, Compatibility with All Devices

Responsive design means designing a website so that it automatically adapts to the screen size of different devices (such as computers, tablets, and mobile phones).
Given the increasing use of mobile phones to search the Internet, having a responsive website is essential.
Google also gives more importance to responsive websites and ranks them higher in search results.
To check if your website is responsive, you can use responsive testing tools.

Also, a website that does not have a responsive design is weak in terms of on-page SEO.

Schema Markup, a Language for Search Engines

Schema Markup is code that helps search engines better understand your page’s content.
Using Schema Markup, you can provide information such as content type, author, publication date, and user ratings to search engines.
This information can be displayed as a Rich Snippet in search results and increase your site’s click-through rate (CTR).
Using Schema Markup is an advanced method in On-Page SEO that can significantly impact your site’s ranking.

In fact, schema markup tells search engines exactly what type of content is published on this page.
By optimizing schema markup, it is possible to improve the performance of your site’s SEO.

To start optimizing schema markup, you should visit the schema.org website.

Frequently Asked Questions

Question	Answer
What is On-page SEO?	On-page SEO refers to the set of actions that are performed inside your website to improve its ranking in search engine results. This includes content optimization, site structure, and HTML code.
Why is on-page SEO important?	On-page SEO helps search engines understand the content of your page and determine whether your content is relevant to searchers or not. It is the foundation of any successful SEO strategy.
What are the key elements of on-page SEO?	Page title (Title Tag), Meta Description, Use of keywords, Image optimization, Heading structure (H1, H2, …), Internal linking, and content quality are the key elements.
How to optimize the page title (Title Tag)?	The page title should include the main keyword, be attractive and encouraging to click, and its length should be between 50 and 60 characters (or suitable pixels) to be fully displayed in search results.
What role does Meta Description play in on-page SEO?	The meta description is a summary of the page content that is displayed below the title in search results. Although it does not directly affect ranking, it helps SEO by increasing the click-through rate (CTR).
What is the importance of using heading structure (H1, H2, H3) in on-page SEO?	Headings structure the content of the page and make it easier to read. H1 is usually the main title of the page and should include the keyword. H2 and H3 are used to organize subsections and help search engines understand the hierarchy of content.
How to use keywords effectively in content?	Keywords should be used naturally and logically throughout the content, including the introduction, body, and conclusion. Avoid over-filling keywords (Keyword Stuffing).
What are the steps involved in optimizing images for on-page SEO?	It includes compressing images to reduce size, using descriptive file names, adding appropriate Alt Text, and optimizing image title and description. Alt Text is critical for accessibility and helping search engines understand the content of the image.
What is Internal Linking and what are its benefits?	Internal linking means creating a link from one page on your website to another page on the same website. This helps users easily navigate your site, distributes page credit across the site, and helps search engines better understand your site structure.
What is the importance of content quality in on-page SEO?	High-quality, accurate, comprehensive, and valuable content for users is the cornerstone of on-page SEO. Search engines prefer content that meets the needs of users. Quality content leads to more user time on site (Dwell Time) and a reduced bounce rate (Bounce Rate), which are positive SEO signals.

And other services of Rasa Web advertising agency in the field of advertising
Smart website development: A dedicated service for digital branding growth based on the use of real data.
Smart sales automation: Transform campaign management with the help of Google Ads management.
Smart advertising campaign: An effective tool for managing campaigns with the help of customizing the user experience.
Smart marketplace: Designed for businesses looking to increase click-through rates through precise audience targeting.
Smart brand identity: A combination of creativity and technology to increase click-through rates by customizing the user experience.
And more than a hundred other services in the field of internet advertising, advertising consulting and organizational solutions
Internet advertising | Advertising strategy | Advertisement reportage

Resources

Site SEO Review
,On-Page SEO Optimization
,On-Page SEO: The Complete Guide to Better Ranking
,On-Page SEO: The Complete Guide
? In the path of growth and transformation of your business, Rasaweb Afarin digital marketing agency is with you with years of experience and specialized knowledge. With us, you not only experience optimization and a powerful online presence, but also create your digital identity in the shortest time and with the highest quality with our professional services in the field of fast website design. Let us build your online success!
📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley, No. 6

✉️ info@idiads.com

📱 09124438174

📱 09390858526

📞 02126406207