💡 Introduction and Understanding the Importance of Position on Google

# Well, let’s be honest; in today’s world, if your site isn’t visible on Google, it’s as if it doesn’t exist at all. It’s like having a fancy shop full of great goods, but located in a dead-end alley where no one passes by. Increasing website ranking on Google is no longer an option, it’s a necessity. This isn’t just about getting more visitors; it’s about credibility, trust, and ultimately, a thriving business. Rasavab Afarin is here precisely for these tasks, to help your site emerge from that dead-end and shine on the main street.

Why is it so important, really? Because when people are looking for something, they open Google first. From finding a good restaurant to digital marketing services, everything starts with a search. If your site isn’t on the first pages, it’s simple: your potential customers won’t find you and will go to competitors. This means losing golden opportunities, marketing costs that yield no returns, and being stuck in a competitive market that gets busier every day. When we talk about increasing website ranking on Google, we mean you need to be where your customer is looking for you, exactly at the moment they need you. This is an investment, not a pointless expense.

Many people think SEO is a black box full of strange mysteries that only a select few understand. Well, maybe some of it is truly complex, but a large part of it has its own logic and principles. The main problem is that many people, without knowing these principles, just do a few superficial tasks and expect miracles. Then, when they don’t get results, they get frustrated and give up on SEO entirely. But the situation isn’t that daunting if you know exactly what challenges lie ahead and how to face them. The goal of this article is precisely this: to uncover these common problems and show practical solutions, in plain language. So, if we’re ready, let’s see what these challenges are and how to overcome them successfully.

🔎 Insufficient or Incorrect Keyword Analysis

# One of the biggest problems I’ve seen, especially in small businesses, is this issue of keywords. Many people think it’s enough to pick a few words they think are related to their work, and that’s it. But increasing website ranking on Google without proper keyword research is like shooting in the dark. You don’t know exactly what you’re shooting at or how likely it is to hit the target.

The main problem is that we often choose keywords based on our own “guesses,” not on “actual user behavior.” For example, you might think the keyword “professional website design” is very good, but perhaps your users are searching more for “best website design company in Tehran.” The difference between these two is significant, because the user’s intent is completely different. One is searching more generally, the other is specifically looking for a provider in a particular area. If you focus on the wrong customer with the wrong keywords, well, obviously, your traffic won’t increase, and even if it does, they won’t be your real customers.

What’s the solution? First and foremost, use keyword research tools, such as Google Keyword Planner, Ahrefs, Semrush. These show you what people are actually searching for, how much it’s searched, and how much competition there is for those keywords. The next point is to pay attention to user intent. Is the user looking to buy a product? Looking for information? Or looking for a solution to a problem? Your content must directly address this intent. For example, if someone searches for “buy a camera,” you should show them the camera product page, not an article about the history of cameras.

Also, long-tail keywords should not be overlooked. These may have lower search volumes, but their conversion rates are often higher. For example, instead of “SEO,” consider the keyword “SEO consulting for small businesses in Isfahan.” This keyword is much more specific, and someone searching for it is likely truly looking for consulting in that city. Rasavab Afarin itself has a lot of expertise in this area and can, through accurate keyword analysis, draw a roadmap for you that is truly useful and brings in real customers.

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🛠️ Technical and Structural Website Problems

# Oh, this one is the ultimate pain! Many people think SEO is just content and keywords, but Google is an incredibly smart robot that cares about everything on your site. If your site’s infrastructure has problems, it’s like building a beautiful house on a broken foundation. No matter how good the content is, Google won’t see your site correctly or be able to trust it. Increasing website ranking on Google with a technically weak site is like swimming against the current.

One of the most important things is site speed. No one likes to wait for a site to load. How long do you wait yourself? Three seconds? Five seconds? More than that, there’s a 90% chance you’ll click away and go to the next site. Google knows this and places less value on slow sites. Google’s Core Web Vitals factors refer precisely to these issues: load speed, visual stability, and interactivity. These are no longer just recommendations; they are ranking factors.

Next is mobile responsiveness. With the massive use of smartphones, if your site doesn’t display correctly on mobile, it’s like you’ve scared away half of your potential customers. Google first looks at the mobile version of the site (mobile-first indexing), so if your mobile site is a mess, well, you can guess the rest. Other issues like broken links (which lead the user to a dead end), the absence of a sitemap (to help Google’s crawlers), inappropriate URL structures, or too many 404 errors, all can deal a major blow to your ranking.

To solve these problems, you need to conduct a complete Technical SEO Audit of your site. This audit should check everything from speed to code structure, Robots.txt file, Htaccess file, and anything else that might prevent your site from being seen. Rasavab Afarin, with its expertise in website development, SEO, and site optimization, can be a great help to you in ensuring your site works like clockwork, technically speaking.

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Common Technical Issue	Impact on Google Rank	Initial Solution
Slow site speed	Increased bounce rate, reduced user satisfaction, negative Core Web Vitals score	Image optimization, caching, code compression, CDN
Lack of responsiveness (mobile)	Penalty from Google, loss of mobile traffic	Use responsive design, Mobile-Friendly test
Broken links and 404 errors	Poor user experience, wasted Google crawl budget	Regular link checks, 301 redirects
Missing XML Sitemap	Difficulty in crawling and indexing new pages	Create and submit sitemap to Google Search Console

✍️ Low-Quality or Irrelevant Content

# Well, we’ve come to where many people think is their strong point, but it might be the main weakness: content. In the past, they said “Content is King,” but now it should be “Content is King, but Quality is Emperor.” You might have a lot of content, but if this content is low-quality, copied, or completely unrelated to user needs and target keywords, what’s the point? It’s like having a library full of books, but all of them are poor-quality photocopies of romance novels, while people are looking for scientific books.

The problem with low-quality content isn’t just that it drives users away, but it also annoys Google. Google aims to provide the best and most relevant answer to a user’s question. If your content is superficial, full of spelling mistakes, outdated information, or merely written to fill the page, Google will notice. And then, well, your ranking will drop. Copied content is even worse; it significantly increases the risk of being penalized.

What’s the solution? Invest in producing deep, unique, and valuable content. Content that truly answers user questions, provides accurate and up-to-date information, and most importantly, demonstrates your “Expertise, Experience, Authoritativeness, and Trustworthiness” (E-E-A-T). For example, if you’re writing an article about “common problems in increasing website ranking on Google,” you should truly explain the problems in detail and provide practical solutions, not just write a few superficial lines and be done with it.

Storytelling is also very important. People love stories. If you can write your content in a way that’s like a captivating story, you’ll engage the audience more. Also, using various types of content such as visual content, videos, infographics, and podcasts can be very effective. Rasavab Afarin specializes in content marketing and visual content production and can help you create content that not only satisfies Google but also captivates users and converts them into customers. This way, increasing website ranking on Google becomes a natural occurrence, not a struggle.

🚶‍♀️ Neglecting User Experience (UX) and Responsive Design

# Remember how important site speed was? Well, speed is just a small part of a bigger puzzle called user experience or UX. Imagine you go into a shop, the salesperson is grumpy, the aisles are crowded, finding what you want is difficult, and they haven’t priced things correctly. Would you go back there? Definitely not! Your website is exactly the same. If a user comes to your site and can’t easily find what they’re looking for, if the buttons don’t work, if the layout is messed up, or if it doesn’t display correctly on mobile, then it’s clear they’ll leave immediately. This high bounce rate is a red flag for Google.

Google places a lot of importance on UX. The reason is clear: Google’s goal is to provide the best experience for the user. If users don’t enjoy your site, Google won’t like you either. This is no longer a trend or a fad; it’s a fundamental principle for increasing website ranking on Google. Responsive design, which is the compatibility of the site with various screen sizes, from mobile phones to tablets and desktops, is now a basic standard. Your site should look and work perfectly on any device, without the need for zooming or horizontal scrolling.

Site navigation is also very important. It should be simple, intuitive, and logical. Users shouldn’t get lost on the site trying to find a product or a specific page. Menus should be clear, links should be appropriate, and calls-to-action (CTAs) should be bright and distinct. Colors, fonts, page element layout – all of these affect UX.

To solve this problem, you need to put yourself in the user’s shoes. Use your own site and see how easy it is to navigate. Ask friends and acquaintances to tell you about their experience using your site. User Testing is also very effective. UX/UI design and website development are among Rasavab Afarin’s core services, and we can, with precise analysis and redesign, transform your site from a user nightmare into a pleasant experience, so that both the user is happy and Google is too.

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🔗 Weakness in Internal and External Link Building

# Well, imagine your site is a large network of information. Each page is a point in this network. If these points are not connected correctly, both the user will get confused and Google’s robots won’t be able to crawl your site properly. This is where link building, both internal and external, comes into play, which is one of the very important factors for increasing website ranking on Google. Many people neglect its importance and then find their site remaining like a lonely island in the ocean of the web.

First, let’s talk about internal link building. This means connecting different pages within your own site. For example, if you’ve written an article about “content marketing,” and you mention “SEO optimization” in another article, you can link to that content marketing article. This has several advantages: first, it keeps the user on the site longer and provides them with more information. Second, it helps Google understand which of your pages are more important and grasp the thematic connection between pages. Third, it transfers the power of your stronger pages to weaker ones. If these links are not done systematically and strategically, it can even be harmful.

Next is external link building, or backlinks, which is a bit more complex. Backlinks mean other sites link to your site. Google sees these links as “votes of confidence.” The more reputable and relevant sites that link to you, the more Google trusts your site and increases its credibility. The problem is that many people go for buying backlinks from unreliable sites or using spam methods, which not only doesn’t help but also annoys Google and penalizes your site.

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What’s the solution? For internal link building, have a precise strategy and make sure related pages are linked to each other, with appropriate anchor texts. For external link building, you need to focus on producing excellent content that other sites would want to link to. Advertorials on reputable sites, collaborations with influencers, and networking with other websites are correct methods of link building. Rasavab Afarin, with its advertising campaigns and advertorials, can also help you in this area to attract quality and natural links for your site.

🗺️ Neglecting Local SEO

# Imagine you have a cozy pastry shop in one of Tehran’s neighborhoods. Your pastries are amazing, but no one in your neighborhood knows about it. Well, this is where Local SEO comes in, and unfortunately, many overlook its importance. For many businesses, especially those that offer their services in a specific geographical area, increasing website ranking on Google through local SEO can truly be a winning card.

If a customer in Saadat Abad, Tehran, searches for “best coffee shop in Saadat Abad,” Google shouldn’t just show coffee shops in the city center; it should show those that are nearby. Local SEO does exactly that. This isn’t just for physical stores; it’s even important for services like digital marketing that Rasavab Afarin provides. For example, if someone is looking for an “SEO company in Tehran,” they should find your company.

The main problem is that many people have a website but make no effort to optimize it for local searches. What does that mean? It means their information isn’t on Google Maps, their name, address, and phone number (NAP) aren’t consistent across different local sites, and they don’t manage customer reviews. These are all factors that Google uses for local ranking.

What’s the solution? First and foremost, register and optimize your business profile on Google My Business. This is a free and incredibly powerful tool that allows you to enter accurate business information, add photos, specify your business hours, and even respond to customer reviews. Next, ensure that your business name, address, and phone number are completely consistent everywhere, from your own website to social networks and local directories. Getting positive reviews from customers and responding to them is also very important, as it both boosts your credibility and shows Google that you are an active and trustworthy business.

Rasavab Afarin specializes in GEO SEO and social media management and can help you shine in local searches and not lose your nearby customers.

Local SEO Factor	Importance	Required Action
Google My Business Profile	Most essential factor for appearing in local and map results	Complete information, add photos, manage reviews
Citation (NAP Consistency)	Google’s verification of business credibility	Ensure consistent Name, Address, Phone across all platforms
Customer Reviews and Ratings	Increased trust and credibility, positive impact on ranking	Encourage customers to leave reviews, respond to comments
Local Keywords in Content	Helps Google understand the site’s local relevance	Use city/area name in content, title, and meta tags

⚔️ Intense Competition and Insufficient Competitor Analysis

# Today’s digital market is like a battlefield, full of large and small competitors, each vying for a piece of this big pie. If you think it’s enough to focus only on your own site and not bother with others, you are sorely mistaken. Increasing website ranking on Google without a close look at competitors is like playing a football game where you only pass the ball, without knowing where the opponent player is or what their plan is. This is one of the biggest challenges that many people overlook.

The main problem is that sometimes we don’t truly know our competitors. We think anyone who works in our field is our competitor. Whereas we should divide competitors into two categories: direct competitors (those who offer exactly the same product or service as you) and indirect competitors (those whose product might be different, but their target customer is the same as yours). For example, for Rasavab Afarin, other digital marketing companies are direct competitors, but perhaps an online publication that publishes SEO educational content could also be considered an indirect competitor, because it too is attracting the attention of users interested in SEO.

If you don’t know which keywords your competitors rank for, what type of content they produce, what link-building methods they use, and even what their website design is like, how can you surpass them? You need to understand their strengths and weaknesses so you can adjust your own strategies accordingly. Perhaps your competitor is very strong in a particular keyword, but weak in another keyword or a specific part of the market, which you can then leverage.

The solution is to conduct a comprehensive competitor analysis. Use SEO tools to find the keywords your competitors rank for, their backlinks, and their high-performing content. See what they do well and how you can be better than them. Find your differentiating points and capitalize on them. Maybe they focus on price; you can focus on quality and customer service. Maybe they only write articles; you can also produce videos and podcasts. Rasavab Afarin, with its experience in SEO marketing and optimization consulting, can be a good guide in this competitor analysis section to help you get ahead of others in this fierce competition.

📊 Lack of Continuous Monitoring and Data Analysis

# You know, SEO is like a plant that needs constant care. You can’t water it once and expect it to stay green forever. Many people, after doing some SEO work, forget that they need to constantly check the results, analyze them, and change their strategy based on the data. This lack of continuous monitoring is one of the biggest obstacles to increasing website ranking on Google and keeping it at the top.

The problem is that the world of SEO and Google’s algorithms are constantly changing. What works today might not work tomorrow. If you don’t constantly keep an eye on the data, how can you know if a change in Google’s algorithm has affected you or not? How can you tell which of your content is performing well and which isn’t? Which keywords are bringing you traffic and which are just taking up space?

A lack of data analysis is like driving at night without your headlights on. You don’t know where you’re going or what awaits you. Tools like Google Analytics and Google Search Console are treasure troves of information that many people don’t use. These tools show you how users interact with your site, where they come from, which pages they view most, how long they stay on your site, and even which keywords show you in search results.

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The solution is to regularly review your site’s data. At least once a month, sit down and go through your Google Analytics and Search Console reports. See if your site traffic is going up or down. What’s your bounce rate like? Which pages get the most views? What are users doing on your site? Are your marketing goals (like filling out a contact form or buying a product) being achieved? If not, why?

These analyses help you understand which SEO strategies have worked for you and which haven’t, and consequently, you can optimize your strategy. Performing A/B tests on different pages of your site can also be very helpful. Rasavab Afarin itself specializes in optimization consulting and data analysis and can help you use this information to the best of your ability and always stay one step ahead of the competition. Don’t forget, information is power.

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🤝 The Way Forward: Collaboration with Specialists and a Comprehensive Approach

# Well, so far we’ve talked about 8 of the main challenges that many people struggle with when trying to increase their website ranking on Google. You saw that the issue isn’t just one-sided; it’s a big puzzle with many different pieces: from keywords and content to technical issues, user experience, link building, local SEO, competitor analysis, and data tracking. Putting these pieces together, in the right and systematic way, isn’t something everyone can do and requires expertise and experience.

The ultimate problem, and perhaps the biggest challenge for many businesses, is that they think they can do all these things themselves, or become an SEO expert overnight with a few articles and instructional videos. Whereas SEO is an incredibly dynamic and complex field that is constantly changing. Google’s algorithms, user behavior, and even new technologies (like artificial intelligence) are changing the game every day. If you are the main expert in your own business, you don’t have much time and energy to learn and implement SEO, and even if you do, you might not be able to cover all aspects with equal quality.

What’s the solution? A comprehensive approach and collaboration with specialists. It’s like your car has a problem; you go to a mechanic, not pick up a wrench yourself and try to fix the engine. SEO and digital marketing specialists, like the Rasavab Afarin team, have years of experience and knowledge in this field. They know what the latest Google changes are, which tools work, which strategies are effective, and how to design a customized roadmap for your business.

Rasavab Afarin, with services such as internet marketing, content marketing, SEO marketing, website development, UX/UI, Google keyword research, optimization consulting, 360 advertising campaigns, social media management, visual content production, and even artificial intelligence consulting, can put all these puzzle pieces together for you. This means you can focus on your core business and leave the concern of increasing your website ranking on Google and attracting customers to a professional team that has expertise, experience, and delivers measurable results. Don’t forget that SEO is a marathon, not a sprint. It requires patience, strategy, and precise execution. With a professional team, this path becomes much smoother.

Question	Answer
How long does SEO take to show results?	SEO results usually take 6 to 12 months to appear, but this time varies depending on keyword competition and the current status of the site. SEO is a long-term and continuous process.
Is buying backlinks useful for increasing website ranking on Google?	No, buying backlinks from low-quality sites or using spam methods is not only unhelpful but can lead to a penalty from Google. Backlinks should be natural and from reputable sources.
Why is my site slow and how can I improve it?	Slow speed can be due to a high volume of images, heavy JavaScript and CSS codes, or unsuitable hosting. Image optimization, code compression, and using a CDN are some solutions.
What effect does copied content have on SEO?	Copied content (Duplicate Content) can harm your site’s ranking and even lead to a penalty from Google. Google values unique and high-quality content.
Is local SEO important for all businesses?	Yes, local SEO is crucial for any business that offers its services or products in a specific geographic area. Even online businesses can benefit from it.
How can I determine user intent in keywords?	By reviewing Google search results for that keyword, the type of content on top-ranking pages, and using keyword research tools, user intent (informational, commercial, navigational) can be inferred.
What are Core Web Vitals factors?	Core Web Vitals include LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift), which impact user experience and Google ranking.
Is using AI for content creation allowed?	Google accepts AI-generated content if it is high-quality, unique, and useful for users. However, low-quality and purely AI-Generated content is not acceptable.
Why is competitor analysis important in SEO?	Competitor analysis helps you identify their strengths and weaknesses, discover market opportunities, and adjust your SEO strategies to surpass them.
What is Rasavab Afarin’s role in increasing my website ranking?	Rasavab Afarin, by providing comprehensive digital marketing services including SEO, content marketing, website development, UX/UI, AI consulting, and advertising campaigns, helps you effectively improve your site’s ranking on Google.

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