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🚀 Why are Advanced SEO Techniques Crucial for Iranian Businesses?
Well, let’s start with the question of why we should even think about advanced SEO techniques? In this day and age where everything is digital, being seen on Google is more crucial than bread and water!
What exactly *is* #SEO? SEO means making sure that when someone searches for something on Google, our site is among the first results. Now imagine, if someone searches for “the best SEO services” and Rasaweb Afarin’s site is up there, what happens? Yes, a new customer!
But it’s not like the old days where we just stuff a few keywords into the text and wait for a miracle. Google has become much smarter and only likes sites that are really useful and high-quality. That’s why we need to use advanced techniques to keep both Google and our users happy. This way, our site’s ranking goes up and so do our sales!
💡 Smart Keyword Analysis; Beyond Common Searches
Keyword analysis is one of the main foundations of website SEO, but these days, just finding popular keywords isn’t enough. We need to think deeper and understand what users are really looking for.
For example, instead of just focusing on the word “SEO,” we need to see what questions users have about SEO. Maybe someone is looking for “SEO training for beginners” or someone else is looking for “the best SEO analysis tools.”
To find these hidden keywords, we can use various tools like Google Keyword Planner, Ahrefs, and SEMrush. These tools help us understand which words are searched more, which words have tougher competition, and which words have more potential for attracting traffic.
Another important point is to pay attention to LSI keywords, or related keywords. These keywords help Google better understand the main topic of our page and give us a better ranking. For example, if our page is about “SEO services,” LSI keywords can include “website optimization,” “increasing traffic,” and “internet marketing.”
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🛠️ Technical SEO; The Hidden Infrastructure of Success on Google
Many business owners think SEO is just about producing content and building links, but technical SEO is kind of like the infrastructure of a building. If this infrastructure isn’t right, no matter how beautiful and luxurious we build the building, it will eventually cause problems somewhere.
Technical SEO includes a series of tasks that help Google better crawl and index our site. What does that mean? It means that Google can more easily find the pages of our site, read their content, and understand what they are about.
Here are some of the most important things we need to do in technical SEO:
- Optimize website speed
- Create a Sitemap
- Fix 404 errors
- Optimize URL structure
- Use HTTPS
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If our site has technical problems, Google may not be able to index all of our pages or may think that our site is of low quality. As a result, our site’s ranking in search results will decrease and we will attract less traffic.
| Problem | Solution |
|---|---|
| Slow website speed | Optimize images, use CDN, enable caching |
| 404 errors | Redirect 404 pages to relevant pages |
✍️ E-E-A-T Content; The Secret to Gaining the Trust of Google and Users
E-E-A-T is kind of like Google’s checklist for measuring the quality of a site. These letters stand for Experience, Expertise, Authoritativeness, and Trustworthiness. That means Google wants to make sure that the site it’s showing users is written by an expert and experienced person, is authoritative in its field, and is trustworthy.
To make our content E-E-A-T, we need to do a few things:
- Show that we have expertise in our field.
- Share our experiences with users.
- Use credible sources to write content.
- Be transparent and show our contact information and identity to users.
Remember that Google is very smart and can tell if our content is really high quality or if we’ve just put a bunch of keywords together. So, let’s try to write content that is both attractive to Google and useful to users.
🔗 Advanced Link Building; Creating a Strong Network of Connections
Link building means getting links from other sites to our own site. This shows Google that our site is authoritative and worth linking to.
Of course, not every link is good. Links from spam and low-quality sites are not only useless but may also damage our site. Therefore, we should try to get high-quality links from reputable sites that are relevant to our field.
Here are some advanced link building methods:
- Writing high-quality and engaging content that others want to link to
- Participating in interviews and podcasts
- Connecting with influencers and bloggers in our field
- Creating broken links (Broken Link Building)
- Activity in social networks
Another important point is to pay attention to the Anchor Text of the links. The Anchor Text is the text that links to our site. Try to use diverse Anchor Texts that are relevant to the topic of our page.
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🗺️ Local SEO; Being Seen on Google Maps
If our business has a store or office in a particular city, local SEO is very useful to us. Local SEO means making sure that when someone searches for something in our city on Google, our site is shown in the search results.
For example, if someone in Tehran searches for “the best SEO services,” Rasaweb Afarin’s site should be shown in the search results.
To be successful in local SEO, we need to do a few things:
- Register with Google My Business
- Get positive reviews from customers
- Optimize the site for local keywords
- Mention the address and phone number on the site
- Activity in local social networks
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The more complete and accurate our information is in Google My Business, the more likely we are to be shown in search results. Remember that customer reviews are also very important. The more positive reviews we have, the more Google trusts us.
📱 Mobile SEO; Optimizing for Mobile Users
These days, everyone surfs the Internet with their mobile phones. If our site isn’t optimized for mobile, we’re losing a lot of users. Mobile SEO means making sure our site looks as good on mobile as it does on a computer.
Here are some of the most important points we need to consider in mobile SEO:
- Use responsive design
- Optimize website speed
- Use readable fonts
- Avoid using pop-ups
- Optimize images
Google also gives more importance to sites that are optimized for mobile. If our site isn’t optimized for mobile, our site’s ranking in search results will decrease and we will attract less traffic.
| Problem | Solution |
|---|---|
| Incorrect display of the site on mobile | Use responsive design |
| Slow loading speed on mobile | Optimize images and code |
📊 Data Analysis; The Key to Making Smart Decisions in SEO
SEO isn’t just a set of tasks that we do once and are done with. SEO is an ongoing process that requires analysis and review. We must constantly monitor the performance of our site and see what’s working and what’s not.
To analyze data, we can use various tools such as Google Analytics and Google Search Console. These tools help us understand that:
- Which words bring the most traffic to our site
- Users mostly see which pages of our site
- How long do users stay on our site
- What is the conversion rate of our site?
Using this information, we can make smarter decisions about our site’s SEO. For example, if we see that a particular page has a lot of traffic but its conversion rate is low, we can optimize that page to increase its conversion rate.
🤖 Artificial Intelligence in SEO; A Future Closer Than Ever
Artificial intelligence (AI) is slowly entering the world of SEO. Google is using artificial intelligence to better understand the content of sites and rank them.
To not fall behind in AI in SEO, we need to do a few things:
- Producing high-quality content that is relevant to user needs
- Optimizing the site for voice search
- Using structured data
- Paying attention to user experience (UX)
The more high-quality and relevant our content is, the more likely Google is to understand it with artificial intelligence and give it a good ranking. Optimizing for voice search is also very important because many users now ask Google their questions audibly instead of typing. Remember that user experience is also very important. The easier and more attractive our site is for users, the more Google trusts us.
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📈 Continuous Measurement and Improvement; An Endless Journey to the Top Ranks
SEO is a marathon, not a sprint. To be successful in SEO, we need to be patient and constantly increase our efforts. We shouldn’t expect to reach the top ranks overnight. We must constantly monitor the performance of our site, analyze the data, and optimize our SEO strategy based on them.
If a particular strategy doesn’t work, we shouldn’t give up. We should try another strategy. The important thing is to never give up and to be constantly learning and improving.
By using advanced SEO techniques, we can increase Rasaweb Afarin’s website traffic, attract new customers, and increase our sales. So let’s start now!
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| Question | Answer |
|---|---|
| How long does SEO take to show results? | It usually takes 4 to 6 months to see SEO results. |
| How much do SEO services cost? | The cost of SEO depends on various factors, such as the amount of work, competition, and your goals. |
| Is SEO worth the investment? | Yes, SEO is a long-term investment that can significantly increase your traffic and sales. |
| How can I find a good SEO company? | Look for a company that has enough experience, successful case studies, and is transparent. |
| Can I do my site’s SEO myself? | Yes, if you have enough time and knowledge, you can do your site’s SEO yourself. |
| What tools are there for SEO? | There are many tools for SEO, such as Google Analytics, Google Search Console, Ahrefs, and SEMrush. |
| How can I check my site’s ranking on Google? | You can use Rank Tracking tools. |
| What is white hat SEO? | White hat SEO means using legal and ethical methods to improve the site’s ranking. |
| What is black hat SEO? | Black hat SEO means using illegal and unethical methods to improve the site’s ranking, which may lead to the site being penalized. |
| How do Google’s algorithms work? | Google’s algorithms are very complex and constantly changing, but their main goal is to show users the best and most relevant results. |
And other services of Rasa Web advertising agency in the field of advertising
• Comprehensive digital marketing strategy
• Competitor analysis in the online space
• Designing and implementing local SEO campaigns
• Conversion Rate Optimization (CRO)
• Developing a multi-channel content strategy
And more than hundreds of other services in the field of internet advertising, advertising consulting and organizational solutions
Internet Advertising | Advertising Strategy | Reportage Ad
What is the secret to success in today’s market? Rasaweb Afarin’s business information guarantees your competitive advantage. ✅ Up-to-date and reliable data to be a leader.
✉️ info@idiads.com
📱 09124438174
📞 02126406207
📍 Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley No. 6
