## 💡 Why is Expert Content the Golden Key to Increasing Your Website’s Google Ranking?

Okay, let me put your mind at ease right away: expert content is like a shortcut to increasing your website’s ranking on Google. It’s almost like you’re getting directly to Google’s heart. But why? Because Google loves to give its users the best and most accurate answers, and who can do that better than an expert?

Imagine you’re looking for a good doctor. Would you trust someone who only has general medical knowledge, or would you prefer to go to a cardiologist? Google is exactly the same. When your content shows that you are truly professional in your field, Google trusts you more and increases your ranking.

This isn’t just a guess. Google’s algorithms are designed to identify and reward sites that have expert and high-quality content. So if you want to be seen on Google, you have to show that you really know what you’re doing.

Now you might ask, how do we produce expert content? Well, that’s a very good question, and I’ll give you the answer in the following sections. But for now, know that expert content is not just writing a bunch of words one after another. Rather, it’s demonstrating knowledge, experience, and skill.

🔍 What is E-E-A-T and What Does it Have to Do with SEO?

E-E-A-T is kind of like the secret to success in the world of SEO. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google pays a lot of attention to these factors, and if your site can’t demonstrate them, I doubt it can get a good ranking in Google.

Experience means that you really have experience in that field and can use your experiences in your content. For example, if you’re a chef, you can talk about your experiences cooking a particular dish and share tips and tricks that only a professional chef knows.

Expertise is obvious, meaning that you really have sufficient knowledge and skills in that field. Google likes to show its users sites that are run by experts. So try to show that you are an expert.

Authoritativeness means that your site is a reputable source in that field, and other sites link to you. If reputable sites link to you, Google understands that you are a reliable source and increases your ranking.

Trustworthiness also means that users trust you. If users feel like you are lying to them or giving them wrong information, they will quickly leave your site, and this will cause your ranking to drop. So always try to share accurate and correct information.

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📝 How to Write Expert Content?

Well, we’ve reached the interesting part of the story! Writing expert content takes a bit of knack, but if you know how to do it, you can produce content that both Google and users like.

First of all, do your research. Before you start writing, do your research thoroughly and make sure you have accurate information. Use reliable sources and try to consider different perspectives.

Secondly, forget the jargon. Try to write in simple and understandable language. Your goal is to help users, not to show off your knowledge. Use technical terms only when really necessary and make sure that users know what those terms mean.

Third, use examples and samples. Examples and samples help users to better understand the material and connect with it. Try to use examples that are real and tangible.

Fourth, answer users’ questions. Before you start writing, think about what questions users have about your topic and try to answer those questions. This will make your content more useful and engaging for users.

Fifth, don’t forget SEO optimization. Your content must be optimized for increasing your website’s ranking on Google. Use appropriate keywords, write attractive titles and subtitles, and add internal and external links. But be careful not to overdo it, and your content should be written primarily for users, not for Google.

Note	Explanation
Research	Do your research thoroughly before writing.
Simple Language	Write in simple and understandable language.
Example	Use examples and samples.

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🎯 Choosing the Right Keywords for Expert Content

Choosing the right keywords is one of the most important steps for increasing your website’s ranking on Google. If you choose the wrong keywords, no matter how good your content is, you still won’t be able to achieve the desired result.

First of all, you need to understand what words users use to search for your topic. You can use various tools such as Google Keyword Planner, Ahrefs, or Semrush to do this. These tools show you which words are searched the most and how much competition there is on those words.

Secondly, you should also consider Long Tail keywords. Long Tail keywords are words that are longer and more specific. For example, instead of the keyword “marketing,” use the keyword “content marketing for small businesses.” These keywords usually have less competition, and the chance of getting a good ranking with them is higher.

Third, use keywords naturally in your content. Avoid overusing keywords. Google is very smart, and if it feels like you’re writing only for it, it will lower your ranking. Try to use keywords naturally and where really necessary.

Fourth, consider LSI keywords as well. LSI keywords are words that are related to your main keyword. For example, if your main keyword is “content marketing,” LSI keywords could be “content creation,” “content strategy,” or “content calendar.” Using LSI keywords helps Google to better understand the subject of your content and increase your ranking.

🔗 Internal and External Linking and Its Impact on SEO

Internal and external linking are like roads that connect your site to the rest of the Internet. If these roads are built correctly, they can greatly help to increase your website’s ranking on Google. But if these roads are broken, they can cause your site to get lost and no one can find it.

Internal linking means that you link different pages of your own site to each other. This helps Google to better understand the structure of your site and understand which pages are more important. Also, internal linking allows users to easily navigate your site and read more content.

External linking means that other sites link to your site. This shows Google that your site is a reliable and trustworthy source and increases your ranking. Of course, not every link is valuable. Links that come from reputable sites and are related to your topic are much more valuable.

For internal linking, try to use appropriate anchor texts. Anchor texts are the words that link to another page. Try to use keywords related to the destination page. But be careful not to overdo it, and anchor texts should appear naturally in the text.

For external linking, try to get quality links. Instead of just focusing on the number of links, pay attention to their quality. Links that come from reputable sites and are related to your topic are much more valuable. To get quality links, you can produce good content, interact with other sites, and participate in events related to your topic.

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🛠️ Optimizing Images and Videos for SEO

Images and videos can make your content much more attractive and engaging. But if you don’t optimize them properly, they may cause your site speed to decrease and your ranking to drop. So it is very important to optimize images and videos for SEO.

First of all, reduce the size of the images. High-volume images cause your site speed to decrease and users to run away from your site. Use various tools such as TinyPNG or ImageOptim to reduce the size of the images. These tools reduce the size of the images without lowering their quality.

Secondly, use appropriate formats. The JPEG format is suitable for photos, and the PNG format is suitable for graphic images. Avoid other formats such as BMP or TIFF. These formats are high volume and not suitable for the web.

Third, use the Alt tag for images. The Alt tag is an alternate text for the image that is shown to the user when the image does not load. Also, Google uses the Alt tag to understand the subject of the image. So it is very important to fill the Alt tag carefully and use keywords related to the image.

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Fourth, do not upload videos to your own site. Instead of uploading videos to your own site, upload them to video sharing sites such as YouTube or Vimeo and then embed them on your own site. This will reduce the volume of your site and increase its speed.

Fifth, write appropriate titles and descriptions for videos. The title and description of videos help Google to better understand the topic of the video and increase your ranking. Use keywords related to the video in the title and description.

Item	Explanation
Image Size	Reduce the size of the images.
Appropriate Format	Use JPEG and PNG formats.
Alt Tag	Fill the Alt tag of images carefully.

📱 Optimizing Your Site for Mobile and Its Impact on Ranking

Today, most users access the Internet via mobile. If your site is not optimized for mobile, you will not only lose users, but also your ranking will drop on Google. Google pays more attention to sites that are optimized for mobile.

First of all, use a Responsive template. A Responsive template is a template that automatically adjusts to the screen size of the user’s device. This ensures that your site is displayed correctly on all devices.

Secondly, increase your site speed. Site speed is very important for mobile users. If your site loads slowly, users will quickly leave your site. Use various tools such as Google PageSpeed Insights to check your site speed and try to increase it.

Third, use readable fonts. Very small or very large fonts are not suitable for mobile users. Use fonts that are readable and of a suitable size.

Fourth, use large buttons. Very small buttons are difficult for mobile users. Use buttons that are large and easy to touch.

Fifth, remove intrusive ads. Intrusive ads are very annoying for mobile users. Use ads that are not intrusive and do not spoil the user experience.

🌍 Local SEO and Its Impact on the Visibility of Your Business

Local SEO means that you optimize your site for local searches. If you have a local business, local SEO can help you to be seen in Google’s search results for users who are in your area.

First of all, complete your Google My Business profile. Google My Business profile is a free page that allows you to display your business information on Google. Make sure that you enter accurate information such as address, phone number, business hours and website on this page.

Secondly, use local keywords in your content. Instead of just using general keywords, use local keywords as well. For example, instead of the keyword “restaurant,” use the keyword “restaurant in Tehran.”

Third, register in online directories. Online directories are sites that collect information about various businesses. Registering in these directories helps Google to better understand your business and increase your ranking.

Fourth, ask your customers to write Reviews for you. Reviews are customer opinions about your business. Positive Reviews cause other users to trust your business and increase your ranking on Google.

Fifth, be active in local social networks. Local social networks help you to connect with local users and introduce your business to them.

📈 Analyzing and Reviewing SEO Results and Continuous Improvement

SEO is a continuous process and never ends. You should constantly analyze and review your SEO results and try to improve them. If you don’t do this, your ranking on Google may drop and all your efforts will be wasted.

First of all, use Google Analytics. Google Analytics is a free tool that allows you to check your site traffic. Using this tool, you can find out where users enter your site from, which pages they visit the most and how long they stay on your site.

Secondly, use Google Search Console. Google Search Console is another free tool from Google that allows you to check your site’s performance in Google search results. Using this tool, you can find out what keywords your site is seen with on Google, how many times it is displayed in search results and how many times users click on your site link.

Third, track your keywords. Using various tools, you can track the ranking of your keywords on Google. This helps you to understand how successful your SEO strategy has been and what changes you need to make to it.

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Fourth, monitor the competitors. See what the competitors are doing and learn from them. Try to emulate their strengths and learn from their mistakes.

Fifth, test and learn. SEO is not an exact science, and you have to learn a lot of things by testing. Make different changes to your site and see what effect it has on your ranking on Google. Learn from your mistakes and try to always be learning.

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🚀 Using Artificial Intelligence in the Production of Expert Content

Artificial intelligence is gradually entering all aspects of our lives, and content production is no exception. Artificial intelligence tools can help you to produce more specialized and high-quality content and save your time and money. Of course, you should not think that artificial intelligence can replace humans. Artificial intelligence is just a tool, and in order to be able to use it properly, you must also have sufficient knowledge and skills yourself.

First of all, use idea generation tools. Artificial intelligence tools can help you to find new ideas for your content. By analyzing different data, these tools suggest trending topics and related keywords.

Secondly, use content writing tools. Artificial intelligence tools can help you to write content faster and easier. Using natural language processing algorithms, these tools can produce high-quality texts. But be careful to edit these texts before publishing them and make sure that they are accurate and correct.

Third, use content optimization tools. Artificial intelligence tools can help you to optimize your content for SEO. By analyzing your content, these tools suggest appropriate keywords and tell you how to write titles, subtitles and descriptions.

Fourth, use translation tools. If you want to translate your content into other languages, use artificial intelligence tools. These tools can automatically translate texts. But be careful to review these translations before publishing them and make sure that they are accurate and correct.

Fifth, use competitor analysis tools. Artificial intelligence tools can help you to monitor competitors and learn from their strategies. By analyzing the content of competitors, these tools show you their keywords and the links they have obtained.

Question	Answer
Why is expert content important?	Because Google pays more attention to sites that have expert and high-quality content.
What is E-E-A-T?	E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness.
How to write expert content?	Do your research, write in simple language, use examples and answer users’ questions.
How to choose the right keywords?	Use various tools, consider Long Tail keywords and use keywords naturally.
What is the impact of internal and external linking?	Internal linking helps Google to better understand the structure of your site, and external linking shows Google that your site is a reliable source.
How to optimize images and videos for SEO?	Reduce the size of images, use appropriate formats and use Alt tag for images.
Why is it important to optimize the site for mobile?	Because most users access the Internet via mobile.
What is local SEO?	Local SEO means that you optimize your site for local searches.
How to analyze and review SEO results?	Use Google Analytics and Google Search Console and track your keywords.
How to use artificial intelligence in content production?	Use tools for generating ideas, writing content and optimizing content.

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