What is Technical SEO and Why is it Important?
What is Technical SEO and Why is it Important?
#Technical SEO refers to a set of actions taken to improve the structure and infrastructure of a website so that search engine crawlers, such as Google, can easily review, index, and rank the site.
Unlike On-Page SEO and Off-Page SEO, which focus on content and link building respectively, technical SEO focuses on the technical aspects of the website.
Technical SEO is important because a website with excellent content cannot achieve a good ranking in search results if it has technical problems.
In fact, if search engines cannot properly review your site, your quality content will not be seen.
In other words, technical SEO forms the foundation of website SEO.
A website with strong technical SEO provides a suitable platform for implementing on-page and off-page SEO strategies.
This ensures that your content production and link building efforts lead to better results.
In recent years, with the increasing complexity of search engine algorithms, the importance of technical SEO has doubled.
Google and other search engines prioritize websites that are technically more optimized.
Therefore, if you want to succeed in the tough competition of the online world, you need to pay special attention to technical SEO.
Optimizing #SEO means upgrading the website in accordance with the latest SEO principles.
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Most Important Technical SEO Factors in 2024
Most Important Technical SEO Factors in 2024
In 2024, several factors are important in technical SEO, some of the most important of which are mentioned below:
- Website Speed: Website page loading speed is one of the most important ranking factors in Google.
Google gives a better ranking to websites that load faster. - Mobile-Friendliness: Given the increasing use of mobile devices for searching, it is very important that the website is compatible with mobile devices.
Google prioritizes websites that are responsive and display well on mobile devices. - Website Security (HTTPS): Using the secure HTTPS protocol to protect user information is essential.
Google gives a better ranking to websites that use HTTPS. - URL Structure: Having clear and understandable URLs for users and search engines is important.
URLs should be short, relevant to the page content, and contain keywords. - XML Sitemap: An XML sitemap helps search engines easily find and index all pages of your website.
- robots.txt file: The robots.txt file tells search engines which pages of your website should not be indexed.
- Structured Data: Using structured data helps search engines better understand the content of your website pages and display useful information in search results.
Observing these factors can help improve the technical SEO of your website and increase your ranking in search results.
#SEO is a continuous process and requires continuous updating and improvement.
Website Speed Optimization Solutions and Tools
Website Speed Optimization Solutions and Tools
Website speed is one of the most important ranking factors in Google.
Users expect website pages to load quickly, and if the loading speed is high, they may leave the site.
To improve website speed, you can use the following solutions:
- Image Optimization: Large images can slow down page loading speed.
Use image optimization tools to reduce image size without sacrificing quality. - Enable Gzip Compression: Gzip compression reduces the size of website files and increases loading speed.
- Using CDN (Content Delivery Network): CDN stores the content of your website on different servers around the world and selects the nearest server for users to load the content.
- Code Optimization: Optimize the HTML, CSS, and JavaScript codes of your website to reduce their size.
- Using Caching: Using caching, you can store static website content in users’ browsers so that it loads faster on subsequent visits.
To measure website speed and identify problems, you can use the following tools:
Using these tools, you can identify your website’s speed problems and take action to fix them.
Technical #SEO optimization is a dynamic process that requires continuous review and improvement.
| Tool | Features |
|---|---|
| Google PageSpeed Insights | Analyzes website speed and provides solutions |
| GTmetrix | Measures speed and analyzes performance |
Mobile Compatibility and Responsive Design
Mobile Compatibility and Responsive Design
Given that most users access the internet through mobile devices, mobile website compatibility is very important.
Google prioritizes websites optimized for mobile devices in search results.
To ensure website mobile compatibility, you can use responsive design.
Responsive design means that your website automatically adapts to the screen size of different devices (mobile, tablet, desktop).
To implement responsive design, you can use CSS frameworks like Bootstrap.
Also, you should use images and videos optimized for mobile devices and make sure that the font sizes and buttons are large enough so that users can easily use them.
To check website mobile compatibility, you can use Google’s Mobile-Friendly Test tool.
This tool shows you whether your website is displayed correctly on mobile devices and what problems it has.
Fixing these problems can help improve your website’s SEO.
#SEO is a continuous process and requires attention to detail.
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Website Security and HTTPS Protocol
Website Security and HTTPS Protocol
Website security is one of the most important ranking factors in Google.
Google gives a better ranking to websites that use the secure HTTPS protocol.
HTTPS is a secure protocol that encrypts information between users’ browsers and the website’s server.
This prevents hackers from accessing sensitive user information such as passwords and credit card information.
To enable HTTPS, you must purchase an SSL (Secure Sockets Layer) certificate for your website.
An SSL certificate is a digital file that verifies the identity of your website and allows browsers to establish a secure connection with your server.
After installing the SSL certificate, you must configure your website to use HTTPS.
You can do this by editing the .htaccess file.
Also, you should change all internal links of your website to HTTPS.
Using HTTPS not only helps improve your website’s SEO but also increases users’ trust in your website.
Users trust websites that are secure more and are more likely to buy from them.
#SEO and website security are directly related to each other.
Optimized URL Structure and its Impact on SEO
Optimized URL Structure and its Impact on SEO
The URL (Uniform Resource Locator) structure of your website plays an important role in #SEO and user experience.
Clear, concise, and relevant URLs to page content can help search engines better understand page content and help users understand what page they are on.
To create optimized URLs, you can use the following solutions:
- Use keywords: Fill your URLs with keywords related to the page content.
This helps search engines understand what your page is about. - Use hyphens (-) instead of spaces: Search engines recognize hyphens as word separators in URLs.
- Keep URLs short: Short URLs are easier to remember and better shared on social networks.
- Use lowercase letters: URLs are case-sensitive.
To avoid potential problems, it is best to use lowercase letters. - Avoid unnecessary numbers and symbols: URLs should be as simple and understandable as possible.
For example, instead of using the following URL:
www.example.com/page?id=123&category=456
Use the following URL:
www.example.com/seo-technical-guide
This URL is clearer, more concise, and more relevant to the page content.
Improving the URL structure is an important part of #technical SEO.
XML Sitemap and Robots.txt Guide for Search Engine Crawlers
XML Sitemap and Robots.txt Guide for Search Engine Crawlers
XML Sitemap and robots.txt file are two important tools that help search engines better review and index your website.
An XML sitemap is a file that lists all pages of your website and informs search engines which pages are more important and when they were last updated.
By providing an XML sitemap, you can help search engines find and index all pages of your website, even if these pages are not accessible through internal links of the website.
The robots.txt file is a text file that tells search engines which pages of your website should not be indexed.
This file can be used to prevent the indexing of unnecessary pages such as login pages, management pages, and duplicate pages.
Using the robots.txt file, you can help search engines use their resources more effectively and better index the important pages of your website.
In fact, the sitemap and robots.txt file together help search engine crawlers better understand and index your website, which makes the website’s #SEO more optimized.
| File | Application |
|---|---|
| XML Sitemap | List all pages of the website for search engines |
| Robots.txt | Prevent indexing of unnecessary pages |
Structured Data (Schema Markup) and its Impact on Search Results
Structured Data (Schema Markup) and its Impact on Search Results
Structured Data is a way to provide more information about the content of your website to search engines.
Using structured data, you can help search engines better understand the content of your website pages and display useful information in search results.
Structured data, also known as Schema Markup, is implemented using standard Schema.org vocabularies.
For example, if a page is about a recipe, you can use structured data to provide information such as the name of the recipe, ingredients, cooking time, and user ratings.
This information can be displayed as Rich Snippets in search results, which attracts users’ attention and increases click-through rate (CTR).
Using structured data can help improve your website’s #SEO and increase organic traffic.
To implement structured data, you can use different formats such as JSON-LD, Microdata, and RDFa.
JSON-LD is Google’s suggested format and is easier to implement.
To check the accuracy of structured data, you can use Google’s Rich Results Test tool. Structured data categorizes the information that is provided to crawlers so that they can better understand the content of your page.
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Checking and Fixing Crawl Errors
Checking and Fixing Crawl Errors
Crawl Errors are problems that prevent search engines from accessing your website pages.
These errors can occur for various reasons such as broken links, deleted pages, and server errors.
If search engines cannot access your website pages, they cannot index them and your ranking in search results decreases.
To avoid these problems, you should regularly check your website for crawl errors and fix them.
To check for crawl errors, you can use various tools such as Google Search Console.
Google Search Console shows you what errors exist on your website and how you can fix them.
Some of the most common crawl errors include:
- 404 Error (Not Found): This error indicates that the requested page does not exist.
To fix this error, you need to correct broken links and create a 301 redirect for deleted pages. - 500 Error (Internal Server Error): This error indicates that there is a problem with your website server.
To fix this error, you need to contact your hosting support. - Access Denied Error (Forbidden): This error indicates that search engines are not allowed to access the requested page.
To fix this error, you need to enable access to the page for search engines.
Fixing crawl errors can help improve the technical #SEO of your website and increase your ranking in search results.
Search engines like Google need to be able to access all pages to rank websites.
Continuous Technical SEO and Monitoring Tools
Continuous Technical SEO and Monitoring Tools
#Technical SEO is a continuous process and requires continuous monitoring and updating.
Search engine algorithms are constantly changing, and you need to adapt your website to these changes.
To monitor and improve the technical SEO of your website, you can use various tools.
Some of these tools include:
- Google Search Console: Google Search Console is a free tool from Google that provides you with useful information about the performance of your website in search results.
Using Google Search Console, you can identify crawl errors, indexing problems, and mobile compatibility issues. - Google Analytics: Google Analytics is a free tool from Google that provides you with useful information about your website traffic.
Using Google Analytics, you can understand how users interact with your website and which pages are more popular. - Third-Party SEO Tools: Third-party SEO tools like Ahrefs, SEMrush, and Moz Pro offer more advanced features for monitoring and improving the technical SEO of your website.
These tools can help you find keywords, analyze competitors, and identify link building opportunities.
By using these tools and continuously monitoring your website, you can improve the technical SEO of your website and increase your ranking in search results.
#SEO is a long-term investment and requires patience and perseverance.
SEO monitoring tools help you stay informed about the status of your website’s #SEO and make better decisions to improve it.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter into search engines. The correct and targeted use of relevant keywords in the content and elements of the site helps search engines understand the topic of your page and display it in related searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the site’s credibility and ranking increase, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase the user’s time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO Training from Scratch – Aparat
,What is Technical SEO? Technical SEO Training from 0 to 100 + 2024 Checklist – Faraz Network
,What is Technical SEO? Simple Technical SEO Training [With Checklist]
,Content SEO and Technical SEO; Which is more suitable for your website? – How
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