What is On-Page SEO and Why Does it Matter?

On-Page SEO refers to a set of actions taken to optimize website pages from within, in order to improve the site’s ranking in Google search results and other search engines.
These actions include content optimization, using appropriate keywords, improving site structure, and optimizing HTML tags.
SEO is not limited to off-page SEO.
The importance of on-page SEO becomes clear when Google and other search engines evaluate a site’s content and structure to determine its relevance to a user’s search.
Optimizing on-page SEO makes it easy for search engines to understand the content of the site and display it to users.
In other words, on-page SEO helps you improve your search ranking by improving the quality and relevance of your site’s content.
As a result, on-page SEO increases organic site traffic and improves user experience.
If on-page SEO is not done correctly, even with the best content, you may not get a good ranking in search results.
Therefore, paying attention to on-page SEO is essential for any website to succeed in the competitive online world.
This method is known as a main base for site SEO, and neglecting it can render other efforts in the field of on-page SEO ineffective.

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Keyword Research: Finding the Best Opportunities

Keyword research is one of the most fundamental steps in on-page SEO.
The purpose of this research is to find the words and phrases that users use in search engines to find information related to your business.
To do this, you must first prepare a list of keywords related to your field of work.
Then, using keyword research tools such as Ahrefs, Moz Keyword Explorer, and Ubersuggest, check the search volume, competition level, and other related keywords.
Choosing appropriate keywords with high search volume and low competition can help you drive more traffic to your site.
Also, paying attention to long-tail keywords, which usually have lower search volume but higher conversion rates, is important.
After selecting the appropriate keywords, you should use them in your content, titles, meta descriptions, and other important parts of your site.
Keep in mind that excessive use of keywords (Keyword Stuffing) can harm your site’s SEO, so you should use them naturally and relevantly.
On-page SEO allows you to use the best keywords on your site.

Optimizing Titles and Meta Descriptions: Attracting Clicks from Search Results

The title tag and meta description are two important HTML elements that are displayed in search results and play an important role in attracting user clicks.
The title should be a maximum of 60 characters and clearly and attractively describe the content of the page.
Using the main keyword in the title can help improve the site’s ranking.
The meta description should be a maximum of 160 characters and provide an attractive and useful summary of the page content.
The meta description should encourage the user to click on your site’s link.
To write effective titles and meta descriptions, pay attention to the following:

1. Using the main keyword: Use the main keyword in the title and meta description.
2. Being attractive and relevant: The title and meta description should be attractive and relevant to the content of the page.
3. Call to Action: Use phrases such as “Learn More,” “Buy Now,” or “View” in the meta description.
4. Being unique: The title and meta description of each page should be unique, and avoid repeating them.

Optimizing titles and meta descriptions is one of the most important parts of on-page SEO, which can directly affect the traffic to your site.

Optimizing titles and meta descriptions is one of the most important parts of on-page SEO.

Content Optimization: Creating Valuable and Engaging Content

Content is King! This phrase is very famous in the world of SEO and indicates the high importance of content in ranking sites in search engines.
To optimize content, you must create content that is valuable, engaging, and relevant to users’ needs.
Your content should answer users’ questions, solve their problems, and provide them with useful information.
To create optimized content, pay attention to the following:

1. Keyword Research: Use appropriate keywords in your content.
2. Appropriate Structure: Use titles, subtitles, paragraphs, and lists to organize content.
3. Images and Videos: Use relevant images and videos to make the content more engaging.
4. Readability: Use short and fluent sentences so that the content is readable for users.
5. Freshness: Update your content regularly to provide users with new and relevant information.

Producing SEO-optimized (on-page SEO) and quality content is one of the most important parts of on-page SEO and plays a big role in attracting audiences.

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Image Optimization: Increasing Site Speed and Ranking

Images play an important role in the attractiveness and efficiency of websites, but if they are not optimized correctly, they can reduce site loading speed and harm site SEO.
To optimize images, pay attention to the following:

1. Choosing the appropriate format: Use JPEG, PNG, or WebP formats for images.
   The WebP format is the best option for compressing images while maintaining quality.
2. Compressing images: Reduce the size of images without sacrificing quality.
   You can use online tools or image editing software to compress images.
3. Using Alt tags: Write an appropriate Alt tag related to the content of the image for each image.
   The Alt tag helps search engines understand the content of the image and helps improve the site’s ranking.
4. Appropriate file name: Use file names related to the content of the image.
   Instead of using default names like DSC001.jpg, use names like men’s-sports-shoes.jpg.
5. Responsiveness: Images should be responsive and displayed correctly in different screen sizes.

Optimizing images helps improve site loading speed and on-page SEO ranking and provides a better user experience for visitors.

Optimizing URL Structure: Creating SEO-Friendly URLs

The URL structure is an important factor in on-page SEO that helps search engines and users easily understand the content of the page.
SEO-friendly URLs should be short, descriptive, and include the main keyword.
To optimize the URL structure, pay attention to the following:

1. Being short: URLs should be as short as possible.
2. Being descriptive: URLs should clearly describe the content of the page.
3. Using the keyword: Use the main keyword in the URL.
4. Using hyphens: Use hyphens (-) to separate words in the URL.
5. Avoiding special characters: Avoid using special characters and numbers in the URL.

For example, instead of using inappropriate URLs such as: example.com/page?id=123, use optimized URLs such as: example.com/buy-men’s-sports-shoes.
Paying attention to the URL structure is one of the basic principles of on-page SEO.

Internal Linking: Creating Connections Between Site Pages

Internal linking means creating links between different pages of a website.
This helps search engines better understand the site structure and helps users easily navigate the site.
Internal linking (on-page SEO) can help improve a site’s ranking in search results, as it increases the credibility of internal pages and improves PageRank distribution.
For effective internal linking, pay attention to the following:

1. Link to related pages: Links should be to pages related to the content of the current page.
2. Using appropriate Anchor Text: The link text should be descriptive and related to the content of the destination page.
3. Appropriate number of links: Avoid using too many links on one page.
4. Link to important pages: Link to important and strategic pages of the site to increase their credibility.

Internal linking (on-page SEO) is an important factor in improving on-page SEO and should be done regularly and purposefully.

Optimizing Site Speed: Providing a Fast User Experience

Site loading speed is an important factor in SEO and user experience.
Users expect web pages to load quickly, and if a site is slow, the likelihood of users leaving it increases.
Google also considers site speed as a ranking factor, and sites with higher loading speeds rank better in search results.
To optimize site speed, pay attention to the following:

1. Image Optimization: Compress images and use appropriate formats.
2. Enabling Cache: Use browser caching to store static site files.
3. Reducing CSS and JavaScript file sizes: Compress CSS and JavaScript files and remove unnecessary code.
4. Using CDN: Use a Content Delivery Network (CDN) to distribute site content across different servers.
5. Code Optimization: Optimize HTML, CSS, and JavaScript codes and avoid extra and messy codes.

Tools like Google PageSpeed Insights and GTmetrix can help you check your site speed and identify existing problems.
Optimizing site speed and on-page SEO increases site traffic.

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Optimizing Responsiveness: Compatibility with Different Devices

Responsiveness means the compatibility of a website with different devices such as mobile phones, tablets, and desktop computers.
With the increasing use of mobile phones to search the Internet, the responsiveness of a website has become very important.
Google gives a better ranking in search results to websites that are responsive.
To optimize responsiveness, pay attention to the following:

1. Using responsive design: Use a responsive design template that automatically adapts to different screen sizes.
2. Using the Viewport meta tag: Use the Viewport meta tag to adjust how the site is displayed on different devices.
3. Image Optimization: Images should be responsive and displayed correctly in different screen sizes.
4. Testing on different devices: Test your website on different devices to ensure its compatibility with different devices.

Optimizing responsiveness (on-page SEO) is an important factor in improving SEO and user experience and should be given special attention.
On-page SEO checks the responsiveness of the site to ensure that it is compatible with all devices.

Optimizing Schema Markup: Helping Search Engines Better Understand Content

Schema Markup is a code that is added to website pages to help search engines better understand the content of the page.
By using Schema Markup, you can provide search engines with detailed information about the content of the page, such as content type, author, publication date, and rating.
Using Schema Markup can help improve the display of the site in search results and increase click-through rate (CTR).
There are different types of Schema Markup that you can use for different types of content such as articles, products, events, and instructions.
To add Schema Markup to your site, you can use online tools such as Schema Markup Generator.
Using Schema Markup as on-page SEO on the site greatly helps in indexing the site’s pages.

Frequently Asked Questions

Question	Answer
What is On-page SEO?	On-page SEO refers to a set of actions that are performed inside the website and on the content of the pages to achieve a better ranking in search results.
Why is on-page SEO important for a website?	On-page SEO helps search engines better understand the content of your page and assess its importance. It also provides a better user experience for visitors.
What are the most important factors of on-page SEO?	The most important factors include keyword optimization, content quality, Title Tag, Meta Description, URL structure, heading tags (H1-H6), internal linking, and image optimization.
What role does the Title Tag play in on-page SEO?	The Title Tag is one of the most important on-page SEO factors that displays the title of your page in search results and browser tabs. It should include the main keyword and be attractive.
What is the importance of Meta Description in on-page SEO?	The Meta Description provides a summary of the page content, and although it does not directly affect ranking, it can increase the click-through rate (CTR) by encouraging users to click.
How is the keyword used in on-page SEO?	Keywords are phrases that users use to search for information in search engines. The appropriate and natural use of them in the content helps the search engine to identify the topic of the page.
What is internal linking and what is its benefit in on-page SEO?	Internal linking means creating links between different pages of a website. This helps to distribute the credit of pages, helps search robots to crawl, and improves the user experience.
How does image optimization affect on-page SEO?	Image optimization includes compressing the size, using appropriate Alt tags, and naming files appropriately. This improves the page loading speed and helps search engines to understand the content of the image.
What does quality content mean in on-page SEO?	Quality content means content that is comprehensive, accurate, unique, up-to-date, and user-friendly, and meets the needs of users.
What role does the URL structure play in on-page SEO?	Readable, short URLs that include the main keyword help search engines and users to have a better understanding of the page content and improve the user experience.

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Resources

Zoomit’s on-page SEO guide
,Aryanik’s on-page SEO article
,Faraz SEO’s on-page SEO training
,Entrepreneurship Academy’s on-page SEO training

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