What is internal SEO and why is it important?
What is internal SEO and why is it important?
Internal SEO (On-Page SEO) is a set of techniques and actions performed within your website to improve your site’s ranking in Google search results and other search engines.
These actions include optimizing content, site structure, HTML tags, and other internal elements of the site.
The importance of internal SEO stems from the fact that it helps search engines better understand your site’s content and show it to users who are looking for relevant information.
In fact, internal SEO is the cornerstone of any successful SEO strategy, and without it, efforts for #external_SEO (Off-Page SEO) and link building will not have much effect.
In other words, internal SEO helps you make your website more attractive to search engines.
This is done by optimizing various aspects of your website, including content, code, and structure.
When you optimize your website for search engines, you are more likely to rank higher in search results.
This can lead to increased traffic, leads, and sales.
Internal SEO is not just about search engines.
It’s also about providing a great user experience.
When you optimize your website for users, they are more likely to stay on your site, read your content, and interact with your business.
Ultimately, internal SEO is a long-term investment that can help you achieve your business goals.
By spending time and effort optimizing your website, you can improve your ranking in search results, attract more traffic, and generate more leads and sales.
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Keyword research; Finding the best words to attract the audience
Keyword research; Finding the best words to attract the audience
Keyword research is one of the most important steps in internal SEO.
You need to find the words that your target audience uses to search on Google.
These words should be relevant to your site’s content and have a suitable search volume.
You can use various tools such as Google Keyword Planner, Ahrefs, and SEMrush to conduct keyword research.
The ultimate goal is to create a list of keywords that are both relevant to your business and have a good chance of ranking.
A key point is to look for long-tail keywords; these words usually have less competition and a higher conversion rate.
Once you’ve found the right keywords, you need to use them throughout your website.
This includes your page title, meta descriptions, headers, and body text.
You should also use your keywords in the alt text of your images and in your URLs.
By using the right keywords, you can help search engines understand what your website is about and potentially improve your ranking in search results.
Optimizing title and meta descriptions; Attracting clicks from search results
Optimizing title and meta descriptions; Attracting clicks from search results
The page title (Title Tag) and meta description (Meta Description) are two important elements in internal SEO that are displayed in search results.
The page title should be attractive and relevant to the page’s content and include the main keyword.
The meta description should also provide a summary of the page’s content and encourage users to click on your site’s link.
Try to keep the page title under 60 characters and the meta description under 160 characters so that they are fully displayed in search results.
Using attractive and inviting keywords in these two sections can significantly increase your site’s click-through rate (CTR).
Below are two sample tables that you can use to optimize your title and meta descriptions.
| Element | Description | Example |
|---|---|---|
| Page Title (Title Tag) | Page title in search results | Online Sports Shoe Shopping | Sports Shoe Store |
| Meta Description (Meta Description) | Page description in search results | Buy the best sports shoes at affordable prices from our store. Fast delivery and money-back guarantee. |
| Tip | Description |
|---|---|
| Suitable length | Page title under 60 characters, meta description under 160 characters |
| Keyword | Use the main keyword in the title and description |
| Attractiveness | Use attractive and inviting words |
Content optimization; Producing high-quality and engaging content
Content optimization; Producing high-quality and engaging content
Content is king! This famous saying in the world of SEO means that producing high-quality and engaging content is the most important factor in internal SEO.
Your content should answer users’ questions, provide useful information, and encourage them to stay on your site.
Use #keywords naturally and in the appropriate context, but avoid keyword stuffing.
Try to structure your content regularly using headings and subheadings to make it easier to read.
Also, use relevant images and videos to make the content more attractive.
Search engines love high-quality and valuable content and give higher rankings to sites that offer good content.
Proper internal SEO here means providing the best possible content.
High-quality content is content that:
- Is relevant
- Is engaging
- Is informative
- Is well written
When you create high-quality content, you can be sure that you will improve your ranking in search results, attract more traffic, and generate more leads and sales.
Internal SEO means trying to ensure that the user can find your content on the first try; for this, you must use the search console to find the main and most searched keywords in your field of work and use them.
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Image optimization; Using Alt tags and appropriate size
Image optimization; Using Alt tags and appropriate size
Images can make your site’s content more attractive, but if they are not properly optimized, they can slow down site loading and harm your site’s SEO.
Before uploading images, reduce their size as much as possible without compromising their quality.
Also, use the Alt tag for all images and write a brief description of the image and the related keyword in it.
The Alt tag helps search engines understand the content of the image and display it in search results.
Using an appropriate file name for images can also help with internal SEO.
Using high-quality images that are relevant to the page’s topic improves the user experience and can increase your site’s ranking in search results.
The Alt tag is an HTML attribute used to provide alternative text for an image.
This text is displayed when the image fails to load, or when a user is using a screen reader.
The Alt tag also helps search engines understand what the image is about.
When using the Alt tag, it is important to be concise and accurate.
Your Alt tag should accurately describe the content of the image.
You should also use keywords relevant to the image.
Optimizing URL structure; Creating short and readable links
Optimizing URL structure; Creating short and readable links
The structure of your site’s URL plays an important role in internal SEO.
URLs should be short, readable, and relevant to the page’s content.
Avoid using incomprehensible and long characters in URLs.
It is better for URLs to include the main keyword of the page.
A proper URL structure helps users and search engines easily find your site’s content.
For example, instead of using URLs like `example.com/page?id=123`, use URLs like `example.com/blog/seo-internal`.
This not only helps with SEO but also improves the user experience.
A logical and organized URL structure helps search engines better crawl and understand your site.
A good URL should:
- Be short
- Be readable
- Be relevant to the page’s content
- Include the main keyword of the page
By optimizing your site’s URL structure, you can help search engines better understand your site and improve your ranking in search results.
Internal linking; Guiding users and search engines on the site
Internal linking; Guiding users and search engines on the site
Internal linking means creating links between different pages of your site.
This helps users easily navigate your site and find the information they need.
It also helps search engines better understand your site’s structure and identify more important pages.
Internal linking should be done strategically and using appropriate anchor text.
The anchor text should be relevant to the content of the page you are linking to.
For example, if you are writing an article about internal SEO, you can link to other related articles on your site and use anchor texts such as “Comprehensive SEO Guide”.
This not only helps with SEO but also improves the user experience.
Below is a sample table that you can use for internal linking.
| Anchor Text | Target Page | Description |
|---|---|---|
| SEO Training | /blog/seo-tutorial | Link to the SEO training page |
| SEO Tools | /tools/seo-tools | Link to the SEO tools page |
Site speed optimization; Providing a fast and smooth user experience
Site speed optimization; Providing a fast and smooth user experience
Site loading speed is one of the important factors in internal SEO and user experience.
Users expect your site’s pages to load in less than a few seconds.
If your site is slow, users will leave it and visit competitor sites.
Low site speed not only causes traffic loss but can also reduce your site’s ranking in search results.
To increase your site’s speed, you can use various techniques such as image optimization, using CDN, enabling caching, and reducing code size.
Various tools such as Google PageSpeed Insights and GTmetrix can help you identify site speed problems.
Improving site speed not only helps with SEO but also improves the user experience and can increase your site’s conversion rate.
To improve your site speed, you can try the following:
- Optimize your images
- Use a CDN
- Enable caching
- Reduce code size
- Use a lightweight template
By improving your site speed, you can improve user experience, improve your ranking in search results, and generate more leads and sales.
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Responsive optimization; Providing a suitable user experience on all devices
Responsive optimization; Providing a suitable user experience on all devices
Today, most users access the internet via mobile.
Therefore, your site must be responsive, meaning it automatically adapts to the screen size of different devices.
A responsive site allows users to have a suitable user experience on any device (mobile, tablet, desktop).
Google also attaches great importance to responsive sites and places them higher in search results.
To ensure that your site is responsive, you can use Google’s Mobile-Friendly Test tool.
If your site is not responsive, you may lose a lot of traffic and your site’s ranking in search results may decrease.
Internal SEO here means ensuring that all users, regardless of the device they are using, can easily access your content.
A responsive website should:
- Automatically adapt to the screen size of different devices
- Be readable and easy to navigate on any device
- Have a high loading speed
By optimizing your site’s responsiveness, you can improve the user experience, improve your ranking in search results, and generate more leads and sales.
Using Schema Markup; Providing accurate information to search engines
Using Schema Markup; Providing accurate information to search engines
Schema Markup is code that helps you provide more accurate information about your site’s content to search engines.
By using Schema Markup, you can tell Google what this page is about, what type of content it has, and what important information it includes.
This helps Google better understand your site’s content and display it in a more attractive way in search results.
Using Schema Markup can increase your site’s click-through rate (CTR) and help with internal SEO.
There are different types of Schema Markup that you can use for different pages of your site, such as Schema Markup for articles, products, events, and businesses.
For more information, you can visit schema.org.
Using Schema Markup correctly can help you stand out in search results and attract more traffic.
There are different types of Schema Markup that you can use for different pages of your site.
Some of the most common types of Schema Markup include:
- Article Schema
- Product Schema
- Event Schema
- Local Business Schema
By using Schema Markup, you can help search engines better understand your site’s content and improve your ranking in search results.
Internal SEO in this section helps you to communicate more easily with Google bots by using these tags.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is internal SEO (On-page SEO)? | Internal SEO refers to a set of actions that are performed inside the website and on the content of pages to achieve a better ranking in search results. |
| Why is internal SEO important for a website? | Internal SEO helps search engines better understand the content of your page and assess its importance. It also provides a better user experience for visitors. |
| What are the most important factors of internal SEO? | The most important factors include keyword optimization, content quality, title tag (Title Tag), meta description (Meta Description), URL structure, heading tags (H1-H6), internal linking, and image optimization. |
| What role does the title tag play in internal SEO? | The title tag is one of the most important factors in internal SEO, which displays the title of your page in search results and browser tab. It should include the main keyword and be attractive. |
| What is the importance of meta description (Meta Description) in internal SEO? | The meta description provides a summary of the page’s content, and although it does not directly affect ranking, it can increase the click-through rate (CTR) by encouraging users to click. |
| How is the keyword used in internal SEO? | Keywords are phrases that users use to search for information in search engines. The proper and natural use of them in the content helps the search engine to identify the topic of the page. |
| What is internal linking and what is its benefit in internal SEO? | Internal linking means creating links between different pages of a website. This helps to distribute the credibility of pages, helps search engine crawlers crawl, and improves the user experience. |
| How does image optimization affect internal SEO? | Image optimization includes compressing the size, using appropriate Alt tags, and naming the files appropriately. This improves page loading speed and helps search engines understand the content of the image. |
| What does quality content mean in internal SEO? | Quality content means content that is comprehensive, accurate, unique, up-to-date, and user-friendly and meets the needs of users. |
| What role does URL structure play in internal SEO? | Readable, short URLs that include the main keyword help search engines and users to better understand the content of the page and improve the user experience. |
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Resources
SEO Pro – What is internal SEO?
,Mihan WordPress – Internal SEO Training
,Aparat – Internal SEO Training
,Faraz SEO – What is internal SEO or On-page SEO?
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