What is internal SEO and why is it important?
What is internal SEO and why is it important?
#Internal SEO or On-Page SEO is a set of actions we take within our website to improve the site’s ranking in search engines like Google.
These actions include optimizing content, site structure, HTML tags, and other site-related elements.
The importance of internal SEO is that it helps search engines better understand the content of the site and show it to more relevant users.
A site with strong internal SEO has a better chance of being in the top search results.
This increases traffic to the site, attracts the target audience, and ultimately increases sales and revenue.
In fact, internal SEO is one of the main pillars of any successful SEO strategy, and without it, other efforts in the field of external SEO (Off-Page SEO) may not achieve the desired results.
Internal SEO includes a set of techniques and strategies that are used to optimize various elements of a website.
These elements include text and image content, title tags and meta descriptions, URL structure, site loading speed, and many other things.
By optimizing these elements, the website becomes more attractive to search engines, and as a result, it gets a better ranking in search results.
Internal SEO not only helps to improve the site’s ranking, but also improves the user experience.
A site with a regular structure and quality content encourages users to stay longer on the site and increases the likelihood of their return.
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Keyword research is the most fundamental step in internal SEO
Keyword research is the most fundamental step in internal SEO
Keyword research is the first and most important step in any SEO strategy, especially internal SEO.
Keywords are phrases that users enter in search engines to look for the information, products, or services they need.
By identifying and using these keywords correctly in the content of the site, you can optimize your site for relevant searches and attract targeted traffic.
There are various tools available to help you perform keyword research.
Tools such as Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer provide valuable information about search volume, competition, and related keywords.
Using these tools, you can create a list of keywords related to your business and categorize them based on importance and traffic potential.
When choosing keywords, look for phrases that have high search volume and, at the same time, less competition.
Also, keep in mind that the chosen keywords should be relevant to the content of your site and meet the needs of users.
Using Long-Tail Keywords can also help you attract more targeted traffic, as these phrases are usually more specific and meet the specific needs of users.
Keywords are the main key to the success of a site in search engines.
Optimize titles and meta descriptions to attract clicks
Optimize titles and meta descriptions to attract clicks
Title Tags and Meta Descriptions are two important elements in internal SEO that play a key role in attracting clicks from search engine results pages (SERP).
Titles are phrases that are displayed at the top of the browser tab and in search results as the main link.
Meta descriptions are also a short summary of the content of the page that is displayed below the title in search results.
To optimize titles, you should use the main keywords of the page and try to write the title in an attractive and relevant way to the content.
The title length should be between 50 and 60 characters to be fully displayed in search results.
Also, avoid using exaggerated and misleading words and instead focus on providing accurate and useful information.
Regarding meta descriptions, you should provide an attractive and concise summary of the content of the page that encourages users to click.
The meta description length should be between 150 and 160 characters.
Use keywords in meta descriptions as well, but avoid repeating them too much.
Also, try to include a Call to Action in the meta description to invite users to do something specific, such as reading an article or buying a product.
Internal SEO depends on these things.
| SEO Element | Description |
|---|---|
| Page Title | The phrase that appears in the browser tab and search results. |
| Meta Description | A summary of the content of the page that appears below the title in search results. |
Content optimization using target keywords
Content optimization using target keywords
Content is king! This sentence is heard a lot in the world of SEO, especially internal SEO.
Quality and relevant content not only attracts users, but also helps search engines better understand your site and give it a better ranking.
To optimize content, you should use target keywords in the text, titles, subtitles, and images.
When writing content, look for providing useful and valuable information for users.
Try to answer their questions, solve their problems, and meet their needs.
Your content should be original and unique, and avoid copying from other sites.
Also, update your content regularly so that it is always fresh and relevant.
To use keywords, try to place them naturally in the text and avoid repeating them too much.
Excessive use of keywords (Keyword Stuffing) can damage your site’s ranking.
Instead, pay attention to the variety of keywords and the use of synonyms and related phrases.
Internal SEO means arranging these puzzle pieces correctly.
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Optimize images and videos to increase speed and SEO
Optimize images and videos to increase speed and SEO
Images and videos are important elements in the attractiveness and interaction of users with the site.
But using them incorrectly can damage the site’s loading speed and affect the user experience.
To optimize images and videos, you should reduce their size, use appropriate formats, and assign ALT tags and related titles to them.
To reduce the size of images, you can use image compression tools such as TinyPNG and ImageOptim.
Also, try to use JPEG formats for images and MP4 for videos, as these formats have less volume than other formats.
For ALT tags, use keywords related to the image and provide a brief and accurate description of the content of the image.
Videos can attract a lot of traffic to your site and increase the amount of time users stay on the site.
To optimize videos, you can upload them to platforms such as YouTube and Vimeo and then embed them on your site.
Also, write attractive titles and descriptions for videos and use relevant keywords in them.
Internal SEO is also important in this section.
Improve URL structure to increase readability and SEO
Improve URL structure to increase readability and SEO
The URL structure is one of the important factors in internal SEO that is important for both users and search engines.
A good URL should be short, readable, and relevant to the content of the page.
URLs should use the main keywords of the page and avoid special characters and unnecessary numbers.
Also, the URL structure should be logical and hierarchical so that users and search engines can easily understand the site structure.
For example, instead of using a URL like `example.com/page?id=123`, use a URL like `example.com/blog/seo-internal-guide`.
This URL is not only more readable, but also helps search engines better understand the content of the page.
Also, avoid using capital letters in URLs and instead use lowercase letters.
URLs should be separated by hyphens (-) to increase their readability.
Internal SEO means these exactnesses.
A useful link about this topic is URL structure.
The importance of internal linking in internal SEO
The importance of internal linking in internal SEO
Internal linking is the process of creating links between different pages of a website.
This helps search engines better understand the site structure, identify more important pages, and improve the site’s ranking.
Internal linking also helps users easily navigate the site and find the information they need.
When internal linking, you should look for creating relevant and valuable links between pages.
For example, if you are talking about internal SEO in an article, you can link to other articles about keywords, content optimization, and other related topics.
For internal linking, use appropriate Anchor texts.
Anchor text is the text that is displayed as a link.
This text should be relevant to the destination page and include the main keywords of the page.
Avoid using general Anchor texts such as “click here” and instead use descriptive and accurate Anchor texts.
Strengthen internal SEO with linking.
| Link Type | Description | Example |
|---|---|---|
| Internal Link | Link to other pages on the same website | Contact Us page |
| External Link | Link to other pages on other websites |
Optimize site loading speed to improve user experience
Optimize site loading speed to improve user experience
Site loading speed is one of the important factors in user experience and SEO.
Users who encounter a slow site are likely to leave it and go to competing sites.
Search engines also consider site loading speed as a ranking factor and rank faster sites higher in search results.
You can use various methods to optimize site loading speed.
These methods include the following
– Reducing the size of images and videos
– Using CDN (Content Delivery Network)
– Enabling Gzip compression
– Using browser cache
– Optimizing HTML, CSS and JavaScript code
– Choosing a fast and reliable hosting
There are various tools for testing site loading speed that can help you identify the speed problems of your site and find solutions to fix them.
These tools include Google PageSpeed Insights, GTmetrix and Pingdom Website Speed Test.
Internal SEO and site speed are related.
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Mobile-First Indexing Optimization for Mobile
Mobile-First Indexing Optimization for Mobile
Given the increasing use of mobile phones to access the Internet, optimizing the site for mobile is essential.
Since 2019, Google has also introduced Mobile-First Indexing as the main method of indexing sites.
This means that Google considers the mobile version of the site as the main version and uses it to rank the site.
To optimize the site for mobile, you should use Responsive Design.
Responsive design means that your site automatically adapts to the screen size of the user’s device.
Also, you should make sure that your site loads quickly on mobile and provides a good user experience.
Also, you should pay attention to the following:
– Using readable and suitable fonts for mobile
– Using large and touchable buttons and links
– Avoid using heavy and high-volume content
– Testing the site on different mobile devices
Internal SEO and the mobile version of the site are very important.
Using Structured Data (Schema Markup) to improve display in search results
Using Structured Data (Schema Markup) to improve display in search results
Structured data or Schema Markup are codes that you can add to your site to help search engines better understand the content of the site and display it in search results in a better way.
Using structured data, you can display information such as ratings, prices, working hours, and other information related to your business in search results.
Displaying this information in search results can attract the attention of users and increase your site’s click-through rate (CTR).
Google supports structured data and does not consider them as a ranking factor, but using them can help improve the site’s display in search results and, as a result, improve the site’s ranking.
You can use various tools to use structured data.
One of these tools is Google Structured Data Markup Helper, which helps you easily generate Schema Markup codes and add them to your site.
Advanced internal SEO is the use of these tools.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is internal SEO (On-page SEO)? | Internal SEO refers to a set of actions that are done inside the website and on the content of the pages in order to get a better rank in search results. |
| Why is internal SEO important for a website? | Internal SEO helps search engines better understand the content of your page and measure its importance. It also provides a better user experience for visitors. |
| What are the most important factors of internal SEO? | The most important factors include keyword optimization, content quality, Title Tag, Meta Description, URL structure, heading tags (H1-H6), internal linking, and image optimization. |
| What role does Title Tag play in internal SEO? | The title tag is one of the most important factors of internal SEO that displays your page title in search results and the browser tab. It should include the main keyword and be attractive. |
| What is the importance of Meta Description in internal SEO? | Meta description provides a summary of the page content and although it does not directly affect the ranking, it can increase the click-through rate (CTR) by encouraging users to click. |
| How are keywords used in internal SEO? | Keywords are phrases that users use to search for information in search engines. The proper and natural use of them in the content helps the search engine to recognize the subject of the page. |
| What is internal linking and what is its benefit in internal SEO? | Internal linking means creating links between different pages of a website. This helps to distribute the credit of the pages, help search robots crawl, and improve the user experience. |
| How does image optimization affect internal SEO? | Image optimization includes compressing the volume, using a suitable Alt tag, and naming the files properly. This improves the page loading speed and helps search engines understand the content of the image. |
| What does quality content mean in internal SEO? | Quality content means content that is comprehensive, accurate, unique, up-to-date, and user-friendly and meets the needs of users. |
| What role does the URL structure play in internal SEO? | Readable, short URLs that include the main keyword help search engines and users to have a better understanding of the page content and improve the user experience. |
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Resources
Site SEO Review Tool
,What is internal SEO?
,On-Page SEO: What It Is, Why It Matters, & How to Do It
,On-Page SEO: A Comprehensive Guide
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